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1693610

東協虛擬行動服務業者(MVNO) -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

ASEAN Mobile Virtual Network Operator (MVNO) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計東協虛擬行動服務業者市場規模將在 2025 年達到 30 億美元，到 2030 年達到 40.8 億美元，預測期內（2025-2030 年）的複合年成長率為 6.33%。

東協行動虛擬網路營運商 (MVNO)-市場-IMG1

虛擬行動服務業者(MVNO) 是一家提供行動電話服務但並未擁有提供行動電話服務所需的所有無線電頻率分配或基礎設施的公司。擁有基礎設施和頻譜分配的公司被稱為「行動網路營運商」。

關鍵亮點

  • 透過專注於針對目標群體的特定價值主張，MVNO 可以在不損害主營運商的重點和品牌形象的情況下在主營運商的網路上擴大用戶群。透過這種方式，MVNO 充當營運商的“子品牌”，幫助他們向不同人群提供行動服務。
  • 在東協（東南亞國家聯盟），泰國、新加坡、馬來西亞和越南的網路和智慧型手機普及率很高。這就是 MVNO 在這些國家經歷強勁成長的原因。此外，汶萊、緬甸、柬埔寨、印尼和菲律賓等國家正在快速採用數位化，使這些國家的行動虛擬網路營運商產業與通訊業一起加強。
  • 虛擬將成為5G網路架構的標誌，並且在大多數情況下，它可能會超越虛擬。一個 MVNO 可以運行所有網路，同時操作每個網路，就像雲一樣。與4G時代以前一樣，5G時代，MVNO將能夠利用主營運商的行動網路建立自己的業務。然而，它可能是虛擬核心網路的一個「片段」。在 5G 時代，網路功能虛擬(NFV) 和「切片」對於許多 MVNO 來說可能變得至關重要。
  • 該地區 MVNO 市場供應商面臨的最大挑戰之一是 MNO 不願意在其網路上託管 MVNO。目前，該國所有主要的 MVNO 營運商均由國有通訊業者國家電信獨家託管。
  • 除電子商務外，還促進了製造、零售、教育、醫療保健、交通、金融、旅遊、媒體和娛樂等領域使用數位技術、通訊和相關服務的業務。這導致疫情期間數據消費量大幅增加，對通訊業產生了積極影響。

東協行動虛擬網路營運商市場趨勢

資料區段顯著成長

  • MVNO 服務的重點已從語音轉向數據，有些服務提供以整合服務為中心的獨特價值提案，這些整合服務與其母公司提供的其他產品和服務（如遊戲和企業雲端服務）相連結。
  • 印尼的電信業者正在競相適應不斷變化的客戶需求。服務供應商專注於提供數據驅動的行動服務，而不是傳統的語音和訊息計劃，並透過有吸引力的資料通訊費率方案和無限的語音通話來脫穎而出。因此，作為一個以行動為優先的國家，印尼的平均數據價格比鄰國低得多也就不足為奇了。
  • 此外，寮國、柬埔寨和緬甸等國家日益成長的行動行動電話連接也被認為有助於預測期內的市場成長率。
  • 此外，隨著 5G 服務在政府和產業推動下開始在該國推出（目前普及率為 30%），未來幾年數據消費量可能會增加。預計市場上的供應商將利用這一機會，為遊戲玩家、電力用戶和企業客戶等快速成長的消費者子類別提供具有成本效益的資訊服務。
  • 這些國家的網路普及率已相當高。預計這將增加對經濟實惠的資料通訊的需求，並有望在預測期內促進 MVNO 市場的成長。

預計新加坡將佔很大佔有率

  • 新加坡是世界上最先進的資訊和通訊技術（ICT）市場，也是聯繫最緊密的國家之一。根據智慧國家計劃，這一領域的成長被視為經濟和社會發展的來源。新加坡是世界上第一個在全國推出5G服務的國家，憑藉其發達的通訊基礎設施，新加坡擁有該地區最快的行動網際網路速度。
  • 在新冠疫情和向數位平台轉變的推動下，各國政府和其他中東和北非地區參與企業正在加強消除採用數位服務的障礙。例如，新加坡政府成立了新加坡數位辦公室（SDO），以推動鼓勵數位技術的舉措。
  • 此外，許多行動虛擬網路營運商 (MVNO) 正在尋求採用雲端方法策略，利用基於公共雲端建置的雲端原生業務支援服務 (BSS) 的優勢。成本將會最小化，並且您可以期待更高的靈活性和更好的客戶服務。透過更好地管理資料連接，MVNO 可以提供附加服務和新的收入來源。
  • 此外，隨著行動通訊業者推出 5G 網路，預計行動寬頻市場將受到其提供的更快通訊的推動。物聯網 (IoT)、雲端遊戲、自動駕駛和數位應用都可以受益於更快的行動連線。因此，分析認為，預測期內行動連線數量的增加將對 MVNO 的需求產生重大影響。

東協虛擬行動服務業者概況

東協虛擬行動服務業者（MVNO）市場競爭激烈，眾多參與企業競爭激烈。主要參與企業包括 Feels Telecom Corporation Company Limited、Ansar Mobile Sdn Bhd、Gomo 和 The Whitespace Company Ltd (Penguin Sim)。

  • 2022年11月，Celcom與Digi履行了MCMC合併後所做的許多承諾。其目的是明確區分 Celcom Digi Berhad 的零售行動業務。其中包括在三年內歸還總合70MHz 的頻譜、出售 Yoodo 以及設立一個部門來管理行動虛擬網路營運商。
  • 2022 年 9 月，Zero1 透過與當地營運商 Singtel 達成協議，在新加坡推出了其 5G MVNO。該 MVNO 依靠新加坡電信的非獨立 (NSA) 網路基礎設施在新加坡全境提供 5G 服務。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 東協MVNO市場

  • 東協MVNO產業市場概況
  • 按組件進行市場區隔分析
    • 數據
    • 聲音的

第5章 5G部署對MVNO的影響

第6章 監理格局洞察

第7章 COVID-19 對通訊業的影響及其對 MVNO 的影響

第8章 國家分析

  • 泰國
    • 2022 年至 2027 年整個 MVNO 市場的估計與預測
    • 主要市場動態和趨勢
    • 分段分析－數據和語音
    • 關鍵指標：網路普及率、智慧型手機普及率
    • 泰國主要行動虛擬網路營運商
      • Feels Telecom Corporation Company Limited
      • The Whitespace Company Ltd (Penguin Sim)
      • Loxley Public Company Limited（i-KOOL 3G）
      • a2network (Thailand) Co. Ltd
      • Red One Network (Thailand) Co. Ltd
      • 泰國MVNO排名
  • 新加坡
    • 2022 年至 2027 年整個 MVNO 市場的估計與預測
    • 主要市場動態和趨勢
    • 細分分析—資料通訊和通訊
    • 關鍵指標－ARPU、網路普及率、智慧型手機普及率、科技現況（5G、4G等）
    • 新加坡領先的行動虛擬網路營運商
      • Circles.life
      • Gomo
      • Geenet Pte Ltd
      • RedONE Pte Ltd
      • Myrepublic Limited5
      • Vivifi
      • Zero1 Pte Ltd
      • Changi Travel Services Pte Ltd (Changi Mobile)
      • StarHub Limited (Giga)
      • 新加坡行動虛擬營運商排名
  • 馬來西亞
    • 2022-2027 年 MVNO 市場估計與預測
    • 主要市場動態和趨勢
    • 細分分析—資料通訊和通訊
    • 關鍵指標－ARP、網路普及率、智慧型手機普及率、科技現況（5G、4G等）
    • 馬來西亞主要行動虛擬網路營運商
      • Ansar Mobile Sdn Bhd
      • Merchantrade Asia Sdn Bhd
      • One XOX Sdn Bhd
      • Tune talk Sdn Bhd
      • redONE Network Sdn Bhd
      • Pavo Communications Sdn Bhd
      • Celcom Axiata Berhad (YOODO)
      • Altel Communications Sdn Bhd
      • MVNO 排名 - 馬來西亞
  • 越南
    • 2022 年至 2027 年整個 MVNO 市場的估計與預測
    • 主要市場動態和趨勢
    • 細分分析—資料通訊和通訊
    • 關鍵指標－ARPU、網路普及率、智慧型手機普及率、科技現況（5G、4G等）
    • 越南主要行動虛擬網路營運商
      • Indochina Telecom Mobile Join Stock Company
      • Masan Group Corporation (Mobicast)
      • ASIM電信股份公司（區域）
      • 越南MVNO排名
簡介目錄
Product Code: 92972

The ASEAN Mobile Virtual Network Operator Market size is estimated at USD 3.00 billion in 2025, and is expected to reach USD 4.08 billion by 2030, at a CAGR of 6.33% during the forecast period (2025-2030).

ASEAN Mobile Virtual Network Operator (MVNO) - Market - IMG1

A mobile virtual network operator (MVNO) is a corporation that provides mobile phone services but does not have its frequency allocation of radio spectrum or all of the infrastructure needed to perform it. A corporation with infrastructure and frequency allocations is called a "mobile network operator."

Key Highlights

  • By concentrating on specific value propositions for specialized target customer segments, MVNOs expand the subscriber base on the network of the host operator without compromising the host's focus or brand image. In this way, the MVNO functions as a "sub-brand" for the operator and aids in providing mobile services to various demographics.
  • In ASEAN (Association of Southeast Asian Nations), Thailand, Singapore, Malaysia, and Vietnam exhibit high internet and smartphone penetration rates. Hence, the MVNOs are growing significantly in these countries. Moreover, the countries such as Brunei, Myanmar, Cambodia, Indonesia, and the Philippines, are adopting digitalization at a rapid pace and hence are analyzed to bolster the telecom sector and simultaneously the MVNO industry in the countries.
  • Virtualization is a 5G network architecture feature, and most may move beyond virtualization. One MVNO may operate all networks metaphorically while concurrently operating none of the networks, much like a cloud. Similar to before 4G, MVNOs could use the host operator's mobile network in the 5G era to establish their own business. However, it might be the "slice" of the virtualized core network. In the 5G era, network functions virtualization (NFV) and "slicing" can be essential for many MVNOs.
  • One of the biggest challenges for MVNO market vendors in the region is the reluctance of the MNOs to host MVNOs on their network. Currently, all major MVNO operators in the country are hosted by only the state telecom player National Telecom.
  • COVID-19 has led to an acceleration in digital connectivity in ASEAN countries, facilitating not only e-commerce but also businesses using digital technology, communications, and related services in manufacturing, retail, education, healthcare, transportation, finance, tourism, media, and entertainment. This has significantly increased data consumption during the pandemic, thus positively impacting the telecommunications sector.

ASEAN Mobile Virtual Network Operator Market Trends

Data Segment to Witness Significant Growth

  • The focus of MVNO service offers has switched from voice to data, and some have developed distinctive value propositions around integrated offerings connected to other products and services provided by the parent company, such as gaming or enterprise cloud services.
  • Indonesian telecom firms are racing to adapt to the shifting needs of their customers. The service providers have concentrated more on providing data-oriented mobile services than traditional calling and messaging plans, setting themselves apart from the competition with appealing data pricing plans and unlimited voice conversations. It is, therefore, not unexpected that Indonesia's average data prices are much cheaper than those of its neighbors, given that it is a mobile-first nation.
  • Furthermore, mobile cellular connections are expanding in countries such as Laos, Cambodia, Myanmar, and other regions, which are analyzed to contribute to the market growth rate during the forecast period.
  • Moreover, as the 5G service started catching up in the country (currently with 30% deployment) with government and industry momentum, the coming years may witness higher volumes of data consumption. Market vendors are expected to capitalize on the opportunity by providing cost-effective data services for actively growing consumer sub-genres in the form of gamers, power users, as well as corporate customers in the country.
  • Internet penetration is significantly increasing in these countries. It is analyzed to boost the demand for data requirements at affordable prices, thereby contributing to the growth rate of the MVNO market during the forecast period.

Singapore is Expected to Hold Major Share

  • Singapore is one of the most connected countries, as well as one of the most advanced information and communications technology (ICT) marketplaces in the world. According to the smart nation initiative, the sector's growth is considered a source of economic and social development. Singapore, the first nation in the world to attain nationwide 5G service, has the fastest mobile internet speeds in the region, attributed to its well-developed telecom infrastructure.
  • Governments and other regional players have increased efforts to eliminate the hurdles to adopting digital services in the context of COVID-19 and the shift to digital platforms. For instance, the Singaporean government developed the Singapore Digital Office (SDO) to promote initiatives that expedite the adoption of digital technology.
  • Furthermore, by utilizing the advantages of cloud-native business support services (BSS) built on the public cloud, many MVNOs aim to adopt a cloud approach strategy. Costs are expected to be minimized, with a promise of increased agility and better customer service. MVNOs could provide additional services and new income sources with better data connectivity management.
  • Moreover, as mobile operators roll out their 5G networks, the market for mobile broadband is expected to be driven by the ever-faster speeds they offer. The Internet of things (IoT), cloud gaming, autonomous driving, and digital applications can all benefit from faster mobile connections. Therefore, the growing number of mobile connections is analyzed to significantly contribute to the demand for MVNOs during the forecast period.

ASEAN Mobile Virtual Network Operator Industry Overview

The ASEAN mobile virtual network operator (MVNO) market is competitive and consists of significant individual players. Some considerable players include Feels Telecom Corporation Company Limited, Ansar Mobile Sdn Bhd, Gomo, and The Whitespace Company Ltd (Penguin Sim), among other companies.

  • In November 2022, Celcom and Digi accepted many commitments made by the MCMC following their merger. It aims to create a clear separation from Celcom Digi Berhad's retail mobile business. This includes returning a total of 70MHz of spectrum over a three-year period, divesting Yoodo, and establishing a separate business unit to manage mobile virtual network operators.
  • In September 2022, Zero1 launched 5G MVNO in Singapore via an agreement with local carrier Singtel. The MVNO is relying on Singtel's non-standalone (NSA) network infrastructure for the provision of 5G across the country.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 ASEAN MVNO MARKET

  • 4.1 Market Overview of MVNO Industry in ASEAN
  • 4.2 Market Segmentation Analysis by Component
    • 4.2.1 Data
    • 4.2.2 Voice

5 Impact of 5G Deployment on MVNOS

6 Regulatory Landscape Insights

7 Impact of COVID-19 on the Telecom Industry and its Implication on MVNO

8 COUNTRY ANALYSIS

  • 8.1 Thailand
    • 8.1.1 Overall MVNO Market Estimates and Projections From 2022-2027
    • 8.1.2 Key Market Dynamics and Underlying Trends
    • 8.1.3 Segmentation Analysis- Data and Voice
    • 8.1.4 Key Metrics - Internet Penetration, Smartphone Adoption
    • 8.1.5 Key MVNOS - Thailand
      • 8.1.5.1 Feels Telecom Corporation Company Limited
      • 8.1.5.2 The Whitespace Company Ltd (Penguin Sim)
      • 8.1.5.3 Loxley Public Company Limited (I-KOOL 3G)
      • 8.1.5.4 a2network (Thailand) Co. Ltd
      • 8.1.5.5 Red One Network (Thailand) Co. Ltd
      • 8.1.5.6 Ranking of MVNOS - Thailand
  • 8.2 Singapore
    • 8.2.1 Overall MVNO Market Estimates and Projections from 2022-2027
    • 8.2.2 Key Market Dynamics and Underlying Trends
    • 8.2.3 Segmentation Analysis-data and Voice
    • 8.2.4 Key Metrics-ARPU, Internet Penetration, Smartphone Adoption, Technology Landscape (5G, 4G, Etc.)
    • 8.2.5 Key MVNOS - Singapore
      • 8.2.5.1 Circles.life
      • 8.2.5.2 Gomo
      • 8.2.5.3 Geenet Pte Ltd
      • 8.2.5.4 RedONE Pte Ltd
      • 8.2.5.5 Myrepublic Limited5
      • 8.2.5.6 Vivifi
      • 8.2.5.7 Zero1 Pte Ltd
      • 8.2.5.8 Changi Travel Services Pte Ltd (Changi Mobile)
      • 8.2.5.9 StarHub Limited (Giga)
      • 8.2.5.10 Ranking of MVNOS - Singapore
  • 8.3 Malaysia
    • 8.3.1 Overall Mvno Market Estimates and Projections from 2022-2027
    • 8.3.2 Key Market Dynamics and Underlying Trends
    • 8.3.3 Segmentation Analysis-data and Voice
    • 8.3.4 Key Metrics- Arpu, Internet Penetration, Smartphone Adoption, Technology Landscape (5G, 4G, Etc.)
    • 8.3.5 Key MVNOS - Malaysia
      • 8.3.5.1 Ansar Mobile Sdn Bhd
      • 8.3.5.2 Merchantrade Asia Sdn Bhd
      • 8.3.5.3 One XOX Sdn Bhd
      • 8.3.5.4 Tune talk Sdn Bhd
      • 8.3.5.5 redONE Network Sdn Bhd
      • 8.3.5.6 Pavo Communications Sdn Bhd
      • 8.3.5.7 Celcom Axiata Berhad (YOODO)
      • 8.3.5.8 Altel Communications Sdn Bhd
      • 8.3.5.9 Ranking of MVNOS - Malaysia
  • 8.4 Vietnam
    • 8.4.1 Overall MVNO Market Estimates and Projections from 2022-2027
    • 8.4.2 Key Market Dynamics and Underlying Trends
    • 8.4.3 Segmentation Analysis-data and Voice
    • 8.4.4 Key Metrics-ARPU, Internet Penetration, Smartphone Adoption, Technology Landscape (5G, 4G, Etc.)
    • 8.4.5 Key MVNOS - Vietnam
      • 8.4.5.1 Indochina Telecom Mobile Join Stock Company
      • 8.4.5.2 Masan Group Corporation (Mobicast)
      • 8.4.5.3 ASIM Telecom Joint Stock Company (Local)
      • 8.4.5.4 Ranking of MVNOS - Vietnam