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1737149

全球虛擬行動服務業者(MVNO) 市場規模（按營運模式、用戶、服務類型、區域覆蓋範圍和預測）

Global Mobile Virtual Network Operators (MVNO) Market Size By Operational Model (Reseller, Service Provider, Full), By Subscriber (Business, Individual/Residential), By Service Type (Postpaid, Prepaid), By Geographic Scope And Forecast

出版日期: 2025年05月09日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

虛擬行動服務業者（MVNO）市場規模及預測

虛擬行動服務業者(MVNO) 市場預計在 2024 年達到 734.7 億美元，到 2032 年將達到 1,320.2 億美元，2026 年至 2032 年的複合年成長率為 7.6%。

虛擬行動服務業者(MVNO) 是一家提供行動通訊服務但不擁有自身無線網路基礎設施的公司。 MVNO 從現有行動通訊業者(MNO) 租用通訊容量，並以自有品牌提供服務。這使得 MVNO 能夠為特定區域提供低費率和個人化服務，同時避免與建置和維護行動網路相關的高昂成本。

此外，MVNO 提供各種套餐，以滿足不同客戶群的需求，例如注重預算的用戶或特定人群，這顯著加劇了通訊業的競爭。 MVNO 通常專注於預付，為不想簽訂標準合約的用戶提供靈活性和成本節約。

全球虛擬行動服務業者(MVNO) 市場動態

影響虛擬行動服務業者(MVNO) 市場的關鍵市場動態包括：

關鍵市場促進因素

行動電話普及率和數據使用量的增加：智慧型手機普及率和數據消費正在推動行動虛擬網路營運商 (MVNO) 市場的發展。根據電訊(ITU) 的報告，到 2022 年，全球行動電話用戶數量將達到 83 億，每 100 人將擁有 105 名用戶。根據 GSMA 的數據，行動網路用戶預計將從 2022 年的 43 億成長到 2025 年的 52 億。行動用戶的成長將使 MVNO 能夠提供具有競爭力的專業服務。

對經濟實惠且靈活的行動套餐的需求日益成長：消費者越來越尋求經濟實惠且個人化的行動套餐，而行動虛擬網路營運商 (MVNO) 則具備提供此類套餐的條件。根據美國聯邦通訊委員會 (FCC) 的數據，在美國，MVNO 的每用戶平均收入 (ARPU) 通常比現有行動網路營運商低 30-40%。歐盟美國聯邦通訊委員會的一項研究顯示，在擁有超過 10%市場佔有率的 MVNO 的歐盟國家，其行動電話資費比 MVNO 數量較少的國家低 17-21%。

監管支持促進市場競爭：許多國家正在訂定立法，以增強通訊領域的競爭，從而使行動虛擬網路營運商（MVNO）受益。例如，英國通訊辦公室（Ofcom）報告稱，到2021年，MVNO將佔所有行動電話用戶的15.1%，高於2016年的12.5%。這一成長主要歸功於鼓勵競爭的管理方案。同樣，在加拿大，廣播電視和通訊委員會（CRTC）已強制要求該國主要無線通訊業者向MVNO提供其網路接入，預計這將使MVNO的市場佔有率從2021年的不到1%提升至2025年的5-10%。

主要挑戰

網路依賴：MVNO 的網路基礎設施主要依賴現有的行動網路營運商 (MNO)。由於 MVNO 必須遵守與 MNO 簽訂的契約，這種依賴限制了其服務品質和覆蓋範圍。此外，在高峰消費時段，MVNO 的價格較高，服務功能有限，導致顧客滿意度和客戶維繫較低。

品牌認知：對於行動虛擬網路營運商 (MVNO) 而言，與成熟的行動網路營運商競爭在品牌認知度和可信度方面面臨挑戰。許多消費者都熟悉那些在行銷方面投入大量資金、曝光度極高的大型航空公司。因此，MVNO 必須投入大量資源進行行銷策略，以脫穎而出，並建立忠誠的客戶群，這在競爭如此激烈的行業中實屬不易。

主要趨勢

5G技術的成長：5G網路的推出將對行動虛擬網路營運商（MVNO）產生重大影響，使其能夠提供低延遲的高速資訊服務。這項改進將使MVNO能夠滿足串流媒體和遊戲等資料密集型服務日益成長的需求。隨著消費者對更快、更可靠的行動連線的需求，採用5G技術的MVNO有望實現顯著成長，預計2023年至2030年的複合年成長率將超過10%。

個人化與利基行銷：MVNO 越來越注重專業化服務和特定市場，以期在現有業者中脫穎而出。 MVNO 可以透過提供客製化套餐來滿足特定消費者需求，例如低成本方案、老年人專屬服務和遊戲套餐，從而吸引多樣化的用戶群體。消費者對客製化行動體驗的期望不斷提升，以及通訊競爭日益激烈，共同推動了這一趨勢。

物聯網 (IoT) 與 eSIM 技術的融合：物聯網 (IoT) 解決方案與 eSIM 技術的融合正在徹底改變行動虛擬網路營運商 (MVNO) 市場。 MVNO 正利用日益成長的連網型設備需求，透過提供支援物聯網應用的服務來擴展其服務範圍。 eSIM 技術簡化了設備連接和維護流程，使 MVNO 能夠在多設備上提供一致的客戶體驗。隨著互聯需求的不斷成長，這一趨勢預計將推動該行業的創新和成長。

全球虛擬行動服務業者(MVNO) 市場的區域分析

虛擬行動服務業者(MVNO) 市場的詳細區域分析如下：

北美：

根據 Verified Market Research 預測，預測期內北美行動虛擬網路營運商 (MVNO) 市場預計將呈現顯著成長。北美消費者日益尋求靈活、個人化且經濟高效的行動服務，而這些正是 MVNO 所擅長的。美國聯邦通訊委員會(FCC) 的數據顯示，美國MVNO用戶數量在三年內增加了 20%，從 2017 年的 3,630 萬人增至 2020 年的 4,350 萬人。加拿大廣播電視和通訊委員會 (CRTC) 報告稱，2019 年至 2020 年，加拿大 MVNO 用戶數量成長了 12%，這表明消費者對替代行動服務提供商的興趣日益濃厚。

此外，物聯網 (IoT) 設備和機器對機器 (M2M) 連接的擴展正在推動行動虛擬網路營運商 (MVNO) 市場的發展。美國勞工統計局預測，2019 年至 2029 年期間，物聯網相關工作將增加 31.4%，顯示該地區將快速發展。根據美國蜂窩電信產業協會 (CTIA) 的數據，到 2021 年，美國的物聯網連線數量將達到 1.9 億，較 2018 年的 9,000 萬成長 111%。物聯網使用量的成長為行動虛擬網路營運商 (MVNO) 開闢了專門為這些裝置提供連接解決方案的前景。

亞太地區：

預計亞太地區將在預測期內佔據市場主導地位。亞太地區的行動客戶和網路使用者數量正在大幅成長，這為行動虛擬網路營運商（MVNO）創造了有利的環境。根據全球行動通訊系統協會 (GSMA) 預測，2020 年至 2025 年期間，亞太地區預計將新增 6.63 億行動客戶，總合用戶數將達到 32.7 億。根據電訊(ITU) 預測，到 2021 年，亞太地區的網路普及率將從 2015 年的 37.1% 成長到 54.9%。用戶群的成長為 MVNO 提供個人化服務和搶佔市場佔有率創造了許多機會。

此外，亞太地區人口結構多樣化，經濟狀況各異，這刺激了對價格實惠、個人化行動服務的需求，而這正是行動虛擬網路營運商 (MVNO) 所擅長的。世界銀行預測，到 2021 年，東亞太平洋地區 58% 的人口將能夠使用行動寬頻。然而，仍有龐大的未開發市場，尤其是在低度開發國家。例如，在印度，印度電訊監管局 (TRAI) 指出，MVNO 已幫助將農村電話普及率從 2018 年的 57.13% 提高到 2021 年的 59.39%，這凸顯了 MVNO 在為服務欠缺地區提供價格實惠的服務方面的重要性。

Mobile Virtual Network Operators (MVNOs) are companies that offer mobile communication services without having their wireless network infrastructure. Instead, they lease capacity from existing Mobile Network Operators (MNOs) and offer it under their brand. This arrangement enables MVNOs to offer cheap prices and personalized services to specific areas while avoiding the substantial expenses associated with constructing and maintaining a mobile network.

Furthermore, MVNOs contribute significantly to increased competition in the telecommunications sector by providing a variety of plans tailored to different customer segments, such as budget-conscious users or specific demographic groups. They frequently focus on prepaid plans, which offer flexibility and cost savings to users who do not want standard contracts.

Global Mobile Virtual Network Operators (MVNO) Market Dynamics

The key market dynamics that are shaping the mobile virtual network operators (MVNO) market include:

Key Market Drivers:

Increasing Mobile Phone Penetration and Data Usage: Smartphone adoption and data consumption are fueling the MVNO market. The International Telecommunication Union (ITU) reports that global mobile-cellular subscriptions reached 8.3 billion in 2022, with a penetration rate of 105 subscribers per 100 inhabitants. According to the GSMA, mobile internet users are predicted to increase from 4.3 billion in 2022 to 5.2 billion in 2025. This growing mobile user base enables MVNOs to provide competitive and specialized services.

Growing Demand for Affordable and Flexible Mobile Plans: Consumers are increasingly looking for affordable and personalized mobile plans, which MVNOs are well-positioned to provide. According to the Federal Communications Commission (FCC), in the United States, MVNOs' average revenue per user (ARPU) is typically 30-40% lower than that of established mobile network carriers. According to a European Commission study, in EU countries where MVNOs have a market share of more than 10%, mobile prices are 17-21% lower than in countries with less MVNO presence.

Regulatory Support for Market Competition: Many countries are developing laws to increase competition in the telecommunications sector, which benefits MVNOs. For example, the UK's Office of Communications (Ofcom) reported that MVNOs accounted for 15.1% of all mobile subscribers in 2021, up from 12.5% in 2016. This expansion is largely due to regulatory initiatives that encourage competition. Similarly, the Canadian Radio-television and Telecommunications Commission (CRTC) mandated that the country's major wireless carriers give MVNOs access to their networks, which is predicted to boost MVNO market share from less than 1% in 2021 to 5-10% by 2025.

Key Challenges:

Network Dependence: MVNOs rely primarily on established Mobile Network Operators (MNOs) to provide network infrastructure. This dependence limits service quality and coverage because MVNOs must adhere to MNO agreements. Furthermore, at peak consumption times, MVNOs suffer higher prices or face limited service capabilities, lowering customer satisfaction and retention.

Brand Recognition: Competing against well-established MNOs is a challenge for MVNOs in terms of brand awareness and trust. Many consumers are better familiar with larger airlines, which have large marketing expenditures and high exposure. As a result, MVNOs must invest significant resources in marketing techniques to differentiate themselves and build a loyal client base, which is a difficult undertaking in a competitive industry.

Key Trends:

Growth of 5G Technology: The deployment of 5G networks has a huge impact on MVNOs, allowing them to provide high-speed data services with low latency. This improvement enables MVNOs to meet the growing demand for data-intensive services like streaming and gaming. As consumers desire faster and more dependable mobile connectivity, MVNOs employing 5G technology are likely to experience significant growth, with forecasts predicting a CAGR above 10% between 2023 and 2030.

Personalization and Niche Marketing: MVNOs are increasingly focused on specialized offerings and particular markets to distinguish themselves from established carriers. MVNOs can attract a varied user base by providing bespoke plans that satisfy specific consumer needs, such as low-cost options, specialized services for the elderly, or gaming plans. This trend is driven by increased consumer expectations for tailored mobile experiences, leading to a more competitive environment in the telecoms business.

Integration of IoT and eSIM Technology: The integration of Internet of Things (IoT) solutions with eSIM technology is revolutionizing the MVNO market. MVNOs are leveraging the increased demand for connected devices by delivering services that support IoT applications, hence expanding their service offerings. eSIM technology streamlines device connectivity and maintenance, allowing MVNOs to provide a consistent customer experience across several devices. This trend is projected to encourage more innovation and growth within the sector as connectivity demands increase.

lobal Mobile Virtual Network Operators (MVNO) Market Regional Analysis

Here is a more detailed regional analysis of the mobile virtual network operators (MVNO) market:

North America:

According to Verified Market Research, North America is estimated to exhibit substantial growth within the mobile virtual network operators (MVNO) market during the forecast period. North American consumers are increasingly looking for mobile services that are flexible, personalized, and cost-effective, which MVNOs excel in providing. According to the Federal Communications Commission (FCC), the number of MVNO subscribers in the United States increased from 36.3 million in 2017 to 43.5 million in 2020, a 20% rise in three years. The Canadian Radio-television and Telecommunications Commission (CRTC) announced that MVNO subscriptions in Canada climbed by 12% between 2019 and 2020, showing an increasing consumer desire for alternative mobile service providers.

Furthermore, the expansion of Internet of Things (IoT) devices and Machine-to-Machine (M2M) connections is propelling the MVNO market. The U.S. Bureau of Labor Statistics predicts that IoT jobs will increase by 31.4% between 2019 and 2029, indicating a rapid rise in this region. According to the CTIA (Cellular Telecommunications Industry Association), there will be 190 million IoT connections in the United States by 2021, up 111% from 90 million in 2018. This increase in IoT use opens up prospects for MVNOs to specialize in offering connectivity solutions for these devices.

Asia Pacific:

The Asia Pacific region is estimated to dominate the market during the forecast period. The Asia Pacific region is experiencing a significant increase in mobile customers and internet users, creating a favorable environment for MVNOs. According to the GSM Association (GSMA), the Asia-Pacific region is predicted to add 663 million new mobile customers between 2020 and 2025, totaling 3.27 billion subscribers. According to the International Telecommunication Union (ITU), internet penetration in the Asia-Pacific region increased from 37.1% in 2015 to 54.9% in 2021. This growing user base creates numerous chances for MVNOs to deliver personalized services and gain market share.

Furthermore, the Asia Pacific region's diverse population and varying economic situations fuel the need for affordable personalized mobile services, which MVNOs excel at providing. According to the World Bank, 58% of the population in East Asia and the Pacific had access to mobile broadband by 2021. However, there is still a large untapped market, particularly in underdeveloped countries. For example, in India, the Telecom Regulatory Authority of India (TRAI) indicated that MVNOs helped to increase rural teledensity from 57.13% in 2018 to 59.39% in 2021, emphasizing their significance in providing cheap services to underserved areas.

Global Mobile Virtual Network Operators (MVNO) Market: Segmentation Analysis

The Mobile Virtual Network Operators (MVNO) Market is segmented based on Operational Model, Subscriber, Service Type, and Geography.

Mobile Virtual Network Operators (MVNO) Market, By Operational Model

Reseller MVNO
Service Provider MVNO
Full MVNO

Based on the Operational Model, the market is segmented into Reseller MVNO, Service Provider MVNO, and Full MVNO. The Full MVNO segment is estimated to dominate the mobile virtual network operators (MVNO) market due to their capacity to operate independently while maintaining complete control over their services and customer connections, allowing them to provide personalized plans and features. Full MVNOs can offer greater call control and pricing freedom, making them appealing options for consumers looking for customized mobile solutions. As the industry evolves, this segment is likely to grow further, owing to rising demand for diversified mobile services and competitive pricing.

Mobile Virtual Network Operators (MVNO) Market, By Subscriber

Business
Individual/Residential

Based on Subscriber, the market is divided into Business and Individual/Residential. The business segment is estimated to dominate the market during the forecast period due to the growing demand for mobile communication services among businesses looking to boost productivity and streamline operations. MVNOs cater to this segment by providing customizable plans, dedicated support, and specialized services that traditional carriers may not offer. As businesses prefer efficient communication solutions, MVNOs are well-positioned to address these changing demands, cementing their market leadership.

Mobile Virtual Network Operators (MVNO) Market, By Service Type

Postpaid
Prepaid

Based on Service Type, the market is segmented into Postpaid and Prepaid. The prepaid segment is estimated to lead this segment in the forecast period due to the flexibility and control that prepaid plans provide, allowing consumers to better monitor their consumption and expenses. These plans are especially appealing to those who are on limited funds or prefer pay-as-you-go solutions. Furthermore, several MVNOs intentionally target specialized markets with tailored offerings, increasing their appeal and client loyalty in this segment.

Key Players

The "Mobile Virtual Network Operators (MVNO) Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Virgin Mobile, Tracfone Wireless, Inc., Cricket Wireless LLC, Boost Mobile, Visible Wireless, Inc., Ting Mobile, Slingshot Wireless, Mint Mobile Wireless LLC, Lycamobile Group, and Airtel.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Mobile Virtual Network Operators (MVNO) Market Recent Developments
In October 2023, Fliggs Mobile announced a collaboration with T-Mobile to launch its Web3 MVNO. Fliggs Mobile has integrated a non-custodial wallet into their mobile app, providing clients with a secure and convenient gateway to Web3.
In March 2023, T-Mobile U.S. agreed to acquire Ka'ena Corporation and its subsidiaries, including Ultra Mobile, Mint Mobile, and wholesaler Plum. T-Mobile is acquiring the brand's sales, digital, marketing, and service options. The firm will use its supplier ties and distribution to help the brand develop and offer competitive prices to U.S. customers seeking value offerings.

1 INTRODUCTION OF GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET

1.1 INTRODUCTION of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4. Value Chain Analysis

5 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET, BY OPERATIONAL MODEL

5.1 Overview
5.2 Reseller MVNO
5.3 Service Provider MVNO
5.4 Full MVNO

6 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET, BY SUBSCRIBER

6.1 Overview
6.2 Business
6.3 Individual/Residential

7 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET, BY SERVICE TYPE

7.1 Overview
7.2 Postpaid
7.3 Prepaid

8 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Middle East and Africa
- 8.5.2 Latin America

9 GLOBAL MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Virgin Mobile
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Tracfone Wireless, Inc.
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Cricket Wireless LLC
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Boost Mobile
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Visible Wireless, Inc.
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Ting Mobile
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Slingshot Wireless
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Mint Mobile Wireless LLC
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Lycamobile Group
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Airtel
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments