印尼二手車市場：市場佔有率分析、行業趨勢和成長預測（2025-2030 年）

Indonesia Used Car - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 80 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內印尼二手車市場的複合年成長率將達到 5.79%。

主要亮點

由於新冠疫情爆發和隨後的封鎖，二手車市場遭遇了嚴重下滑。然而，由於購車意願不強以及用於購買新車的可支配收入減少，降幅並不像新車銷售那麼大。但現在，隨著生活恢復正常，預計未來幾年印尼的二手車市場將會回升。
由於搭乘公共運輸工具不安全，疫情使得擁有汽車成為個人生活中不可避免的一部分。在疫情之前偏愛公共交通的人現在成為了二手車市場的潛在客戶。
隨著數位化的進步以及該公司能夠提供遠端身臨其境型購買體驗，印尼的二手車市場預計將顯著成長。此外，附加價值服務產品的增加和提供二手車信貸的貸款機構的多樣化也可能促進該地區二手車市場的成長。然而，利率上升也可能嚇跑潛在客戶，阻礙市場成長。
例如，2021年9月，Mobil88推出了Mo88i應用程式，使二手車的買賣變得更加容易。 Mo88i 是一個值得信賴、簡單、快速、高效的二手車買賣平台，從車輛檢查和估價中標，到提交融資和車輛保險。
此外，各種非銀行金融公司的出現，提供比銀行更低的利率和靈活的分期付款方式，也是推動市場成長的主要因素。

印尼二手車市場的趨勢

運動型多用途車 (SUV) 銷量的上升推動了市場

近年來，運動型多功能車（SUV）在印尼的二手車買家中越來越受歡迎。消費者總是渴望看到市場上現有的SUV車型，而經銷商也在競相為這個不斷成長的市場提供新的SUV。年輕人對SUV的追捧或許會推動國內SUV市場的發展。
在這種情況下，具有豪華和運動外觀的SUV的出現通常迎合了高級階層的需求，同時提供了合理的舒適度。對於有這些顧慮的顧客來說，SUV 提供了更好的性價比。有些低成本的 SUV 即使預算有限，也給人堅固、現代的印象。對於中等經濟階層來說，這款 SUV 車型是比較划算的。
此外，小型SUV的出現也為經銷商提供了許多可能性，因為這些車型兼具性能和預算。一些最暢銷的 SUV 車型包括本田 BR-V、大發 Terios、豐田 Rush、雪佛蘭 Trax 和東風小康 Glory 580。
根據OLX Autos Indonesia統計，近年來二手車銷售趨勢已從MPV轉向SUV。到 2020 年，MPV 仍然是轎車和二手車領域的首選。不過，2022年，SUV佔了更多的市場佔有率，從2021年的25%上升到31%。
多用途汽車（MPV）是印尼最受歡迎的汽車之一。對於預算緊張的個人來說，二手MPV 仍然是受歡迎的選擇。 MPV 的需求仍然很大，因為它們的車身尺寸足夠大，可以容納許多乘客和行李。
由於印尼家庭規模擴大，對大型車輛的需求不斷成長，MPV 近年來一直是最暢銷的二手車。從目前情況來看，印尼MPV車款的動能依然強勁，約佔市場總銷售量的45%。
品牌知名度的提高和家庭規模的擴大可能會推動市場發展，豪華車和 MPV 的銷售量將會上升。印尼的二手車銷售傳統上以 MPV 為主，但最近掀背車、城市車和 SUV 的需求激增。這些汽車的需求是由社會從大家庭向核心家庭的轉變以及根據個人需求購買汽車所推動的。

西爪哇在二手車市場佔據主導地位

西爪哇省是印尼人口最多的省份，根據 2020 年人口普查，人口為 48,274,160。該省的主要城市勿加泗和萬隆分別是印尼第三大和第四大人口城市。萬隆也是世界上人口最稠密的城市之一。還有茂物等大城市。
西爪哇省佔印尼汽車銷售的20%以上，每年汽車銷量高達6,000輛。 SUV 在西爪哇的二手車銷售中日益受到青睞。人們更喜歡 SUV，因為它們可以在西爪哇地區的偏遠地區行駛。
豐田、大發和本田等品牌是西爪哇二手車銷售最受歡迎的選擇。 Toyota Fortuner、大發 Terios 和本田 CR-V 等車型是二手車市場上最暢銷的 SUV 車型，行駛里程 50,000 公里的車型平均售價約為 2 億至 2.5 億印尼幣（14,286 至 17,858 美元）。
以金額為準。主要OEM授權經銷商集中在萬隆及其周邊地區以及二、三線城市。然而，全州各地都可以找到多頻段經銷商，無論是線上或線下。由於市場潛力巨大，許多二手車平台和OEM授權經銷商如Carmudi、OLX、Cars24、Carro、Mobil88等都已在各大城市設立。
受新冠疫情影響，2020 年二手車市場下滑。受冠狀病毒影響，包括勿加泗、萬隆、卡拉旺等城市的西爪哇省實施了PSBB（大規模社會限制措施）。
然而，自疫情爆發以來，由於供需停滯，二手車價格上漲。經銷商將價格提高了 10% 至 15% 左右以清倉，而由於人們出於對未來的擔憂而不願購買，需求正在下降。
在二手車產業蓬勃發展的印尼，西爪哇市場上二手日本二手車因成本績效較高而價格頗受歡迎。

印尼二手車產業概況

印尼的二手車市場較為分散，主要由網路參與者和企業經營的二手車經銷商主導。主要公司包括 Carsome、Caroline、Carro、OLX、iCarAsia、Diamond Smart Auto、PT Tunas Ridean Tbk、Toyota Trust、Suzuki Auto Value 等。

主要企業正在結盟、收購和夥伴關係以增加市場佔有率。例如，2022 年 2 月，Carsome 從 Catcha 集團收購了 iCar Asia。我們主要在2021年收購了19.9%的股份，隨後在2022年2月從Catcha集團收購了剩餘的股份（80.1%），此次收購的總投資約為2億美元。

其他福利：

Excel 格式的市場預測 (ME) 表
3個月的分析師支持

Key Highlights

The used car market saw a significant dip due to the COVID-19 outbreak and subsequent lockdowns. Though the slump was not as significant when compared to the new car sales due to the buyer's reluctance and lower disposable cash in hand for new vehicle purchases. But now, as life comes to normalcy, the Indonesian Used Car Market is expected to gain back its pace in the following years.
The pandemic made owning a car an unavoidable aspect of an individual's life, as traveling via public transport was risky. People who preferred public transport during the pre-Covid times are now potential customers of the used cars market.
Due to the increasing digitization and the ability of companies to provide immersive purchase experiences remotely, the Indonesian used car market is expected to witness significant growth. Furthermore, the rise in the value-added service offering and the variety of finance providers offering credit for used cars will also contribute to the growth of the used car market in the region. However, the higher interest rates might turn around some potential customers hampering the market's growth.
For instance, in September 2021, Mobil88 launched the Mo88i application to make buying and selling used cars easier. Mo88i is a platform for buying and selling used cars that are trusted, easy, fast, and efficient, beginning with car inspections and estimated bid prices and ending with financing and vehicle insurance submissions.
Another major factor aiding the market growth is the emergence of various Non-Banking Finance Companies offering low-interest rates compared to banks and flexible installment options.

Indonesia Used Car Market Trends

Growing Sport Utility Vehicle (SUV) Sales Aiding the Market

Sport utility vehicles (SUVs) have become increasingly popular among Indonesian used car buyers in recent years. Consumers are always interested in looking at the current SUV models in the market, while dealers compete to offer new SUVs for this growing market. The SUV trend in the youth may be the driving force for the SUV segment among domestic buyers.
In this situation, the existence of SUVs with luxurious and sporty looks generally cater to the higher class while yet providing a reasonable level of comfort. SUVs offer more fantastic deals to customers who have these concerns. Even for a low budget, there is a low-cost SUV that nonetheless gives the image of a robust and latest vehicle. This SUV sector is a good value for money in the middle-class economy.
The emergence of the sub-compact SUVs has also offered dealers many possibilities as these models come with both performance and budget. The top-selling SUV models include Honda BR-V, Daihatsu Terios, Toyota Rush, Chevrolet Trax, DFSK Glory 580, etc.
According to OLX Autos Indonesia's statistics, the trend of used car sales shifting from MPV to SUV has been witnessed in recent years. Although MPVs remained the top choice in the automotive and used car segment until 2020. However, by 2022, SUVs had taken over the market share, which had climbed by 31% from the previous 25% in 2021.
In Indonesia, nulti-purpose vehicles (MPVs) have become one of the most popular vehicles. Used MPVs are still a popular choice for individuals on a tight budget. MPVs have large enough body dimensions to accommodate greater passenger capacity with significant luggage, which is why they are still in high demand.
Due to an increase in demand for larger cars due to Indonesia's expanding family sizes, MPVs topped the used car sales over the past few years. According to current conditions, the MPV car trend is still strong in Indonesia and occupies around 45% of total market sales.
Owing to the increased brand awareness and the growth of the number of families, the market is likely to be driven by rising sales of luxury cars and MPVs. Although MPVs have typically dominated used car sales in Indonesia, there has recently been a surge in demand for Hatchbacks, City Cars, and SUVs. The demand for these cars is driven by the societal transition from large families to nuclear families and the purchase of vehicles for individual requirements.

West Java Dominates the Used Car Market

West Java is Indonesia's most populated province, with a population of 48,274,160 people, according to the 2020 Census. Bekasi and Bandung, the province's two main cities, are Indonesia's third and fourth most populous cities, respectively. In addition, Bandung is one of the world's most densely populated cities. It is also home to major cities like Bogor, etc.
West Java accounts for more than 20 percent of the total car sales in Indonesia, with as many as 6 lakh units sold every year. SUVs are gaining momentum in used car sales in west java. SUVs are preferred because they can be driven in the region of West Java, even into remote areas.
Brands like Toyota, Daihatsu, and Honda are the most opted when it comes to used car sales in the province. Models like Toyota Fortuner, Daihatsu Terios, and Honda CR-V are the most sold SUV models in the used car market, selling at an average price of around Rp 200-250 million (USD 14286 - 17858) for models with 50000 km.
Based on volume and value. Major OEM-certified dealerships are centered in Bandung, its environs, and Tier-2/Tier-3 cities. However, multiband dealers may be found all around the province, both online and offline. Owing to the huge market potential, many used car platforms and OEM-certified dealerships are present in major cities such as Carmudi, OLX, Cars24, Carro, Mobil88, etc.
Due to the COVID-19 pandemic, the used car market witnessed a decline in 2020. PSBB (Massive Social Restriction) was imposed due to the impact of the novel coronavirus in West Java, the province where Bekasi, Bandung, Karawang, and other cities are located.
However, post-pandemic, the price of used cars has been increasing as a result of the stagnation of both supply and demand. Dealerships have hiked the priced around 10-15% in order to clear the inventory, and demand has decreased due to restrained buying due to uncertainty about the future.
The price of Japanese used cars in the medium and lower classes of the West Java market is most preferred as these cars come at good value for money readily in Indonesia, where the used car industry is quite active.

Indonesia Used Car Industry Overview

Indonesia used car market is fragmented and is occupied by online players and company-operated used car dealers. The major players include Carsome, Caroline, Carro, OLX, iCarAsia, Diamond Smart Auto, PT Tunas Ridean Tbk, Toyota Trust, Suzuki Auto Value, and others.

Key players are engaging in collaborations, acquisitions, and partnerships to gain market share. For instance, in February 2022, Carsome acquired iCar Asia from the Catcha group. Primarily, in 2021, the company acquired a 19.9% stake in the company, and further, in February 2022, the company took over the rest stake (80.1%) from the Catcha Group. The total investment in the acquisition was around USD 200 million.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Drivers
- 4.1.1 Expanding Distribution Channels
- 4.1.2 Others
4.2 Market Restraints
- 4.2.1 Lack Of Trust And Transparency
- 4.2.2 Others
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

5.1 Vehicle Type
- 5.1.1 Hatchback
- 5.1.2 Sedan
- 5.1.3 Sport Utility Vehicle (SUV)
- 5.1.4 Multi-purpose Vehicle (MPV)
5.2 Booking Channel
- 5.2.1 Online
- 5.2.2 OEM Certified/Authorized Dealerships
- 5.2.3 Multi Brand Dealerships
5.3 Financing Providers
- 5.3.1 OEMs
- 5.3.2 Banks
- 5.3.3 Non-Banking Financial Companies
5.4 Province
- 5.4.1 West Java
- 5.4.2 East Java
- 5.4.3 Central Java
- 5.4.4 North Sumatra
- 5.4.5 Banten
- 5.4.6 Other Provinces

6 COMPETITIVE LANDSCAPE

6.1 Vendor Market Share
6.2 Company Profiles
- 6.2.1 Mobil88
- 6.2.2 Toyota Astra Motor (Toyota Trust)
- 6.2.3 Pt Tunas Ridean Tbk.
- 6.2.4 Diamond Smart Auto
- 6.2.5 Suzuki Auto Value
- 6.2.6 Mercedes Certified
- 6.2.7 BMW Premium Selection
- 6.2.8 OLX Indonesia
- 6.2.9 Cars24
- 6.2.10 Caroline