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市場調查報告書
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1692438

歐洲精密農業：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Europe Precision Farming - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 140 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年歐洲精密農業市場規模為 39.9 億美元，到 2030 年將達到 81.3 億美元，預測期內（2025-2030 年）的複合年成長率為 15.3%。

歐洲精準農業市場-IMG1

主要亮點

  • 在技​​術進步和人們對永續農業方法日益成長的興趣的推動下，歐洲精密農業市場正在快速成長。農民正在使用 GPS、無人機和物聯網設備等工具來提高作物產量並更有效地管理資源。
  • 政府的支持對於擴大市場起著至關重要的作用。歐盟的「地平線歐洲」計畫（2021-2027年）預算約為1,040億美元，用於推動精密農業的應用。該計劃鼓勵創新和合作，以加速全部區域精密農業技術的開發和實施。
  • 該市場的關鍵技術包括導引系統、遙感探測和可變速率技術。這些工具改善了作物監測、土壤健康評估和農場生產力。將即時資料與高級分析相結合，可以讓農民根據特定的作物需求做出更明智的決策。根據歐盟《2023年精密農業政策與實施展望》，英國在該地區採用精密農業方面處於領先地位，其中英國的採用率為85%，其次是愛爾蘭農民，為43%。德國和丹麥也是這些技術的主要採用者。
  • 消費者對永續食品生產的興趣日益增加，這與透過有效利用資源減少環境影響的精密農業實踐相吻合。這一趨勢順應了市場需求，並為農民在優質、環保的市場中創造了機會。隨著技術的不斷進步和對永續農業的強大政策支持，歐洲精密農業的未來前景光明。

歐洲精密農業市場的趨勢

勞動力短缺推動歐洲農業採用精密農業

  • 歐盟新鮮農產品產業嚴重依賴歐盟和非歐盟國家的勞動力。德國、義大利、西班牙、法國和波蘭僱用了大量季節性移工。歐盟擁有約 910 萬個農場，農業用地面積達 1.57 億公頃，由於移民政策趨嚴和季節性工人減少，歐盟正面臨日益嚴重的勞動力短缺問題。這種情況加速了精密農業技術的採用，該技術提供自動化解決方案，減少對勞動力的依賴，同時提高農業部門的效率、生產力和永續性。
  • 歐盟正在經歷勞動人口的下降，尤其是在農業發揮關鍵經濟作用的農村地區。歐盟農業勞動力指數下降了約15.8%，顯示可用工人數量整體下降趨勢。這種人口挑戰使得尋找足夠的勞動力進行種植、收割、加工和其他活動變得越來越困難。因此，農民擴大採用精密農業技術來解決勞動力短缺問題。
  • 2023年，歐洲各國政府啟動了「農業和農村數位化」計劃，以促進數位技術和資料主導方法在農業領域的整合。該計劃將使超過 274,000 個農場受益，旨在透過先進的數位工具提高效率和生產力。該計劃透過鼓勵採用 GPS、感測器和資料分析等精準技術，直接支持歐洲精密農業市場的成長。這種向自動化的轉變不僅有助於緩解勞動力短缺，而且還能使農業更有效率和永續性。

德國精密農業應用日益普及

  • 德國生產商擴大使用現代農業技術，凸顯了向精密農業的重大轉變。截至 2022 年，德國擁有約 1,160 萬公頃農田，是歐洲最大的農業區之一。廣闊的農業景觀為精密農業技術的採用提供了巨大的機會。此外，雖然許多農民正在採用資料主導的方法，例如 GPS 輔助面積測量和土壤採樣，但更先進的技術，例如定點播種和施肥，仍然並不普遍。
  • 在德國，精密農業正成為農業承包服務的重要組成部分，尤其是在500公頃以上的農場。這項技術在監測土壤條件和植物健康方面發揮重要作用，有助於改善生長管理。人們對特定農場無人機應用的興趣日益濃厚，預計將進一步推動模組化精密農業工具的採用，從而促進市場成長。德國JKI認證中心以其專業噴嘴測試的嚴格標準而聞名，是該國農業無人機的強制性認證。例如，DJI T30無人機於2022年在德國核准，可用於山地葡萄園作業。
  • 人們對糧食安全和更好的營養管理日益成長的關注正在推動精密農業技術在全國範圍內的傳播。德國對永續農業的承諾，透過「數位農業2025」計畫等措施加強，正在加速數位工具在農業實踐中的應用。這些進步對於解決勞動力短缺和環境永續性等挑戰至關重要，同時還可以透過使用土壤感測器和無人機等技術提高作物產量並降低投入成本。

歐洲精密農業產業概況

歐洲精密農業市場高度集中。迪爾公司、拜耳作物科學、愛科集團、克拉斯集團和科迪華。是市場的主要企業。在歐洲營運的公司專注於研發和產品推出以及創新和夥伴關係。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概覽
  • 市場促進因素
    • 政府支持和補貼
    • 技術進步
    • 對永續農業的需求不斷增加
  • 市場限制
    • 監管和標準化挑戰
    • 初始成本高
  • 波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭程度

第5章市場區隔

  • 科技
    • 導引系統
      • 全球定位系統（GPS）/全球導航衛星系統（GNSS）
      • 全球資訊系統（GIS）
    • 遙感探測
    • 可變速率技術
      • 變數施肥
      • 變數播種
      • 變數農藥
    • 無人機和無人駕駛飛機
    • 其他技術
  • 成分
    • 硬體
    • 軟體
    • 服務
  • 應用
    • 產量監測
    • 可變速率應用
    • 字段映射
    • 土壤監測
    • 作物偵察
    • 其他應用
  • 地區
    • 德國
    • 法國
    • 英國
    • 義大利
    • 其他歐洲國家

第6章競爭格局

  • 最受歡迎的策略
  • 市場佔有率分析
  • 公司簡介
    • AGCO Corporation
    • TopCon Corporation
    • Corteva（Granular Inc.）
    • CNH Industrial NV（Raven）
    • Deere & Company
    • Teejet Technologies
    • CLAAS KGaA mbH（365FarmNet）
    • AG Leader Technology Inc.
    • Pottinger Landtechnik Gmbh group（MaterMacc）
    • Bayer Cropscience AG

第7章 市場機會與未來趨勢

簡介目錄
Product Code: 91048

The Europe Precision Farming Market size is estimated at USD 3.99 billion in 2025, and is expected to reach USD 8.13 billion by 2030, at a CAGR of 15.3% during the forecast period (2025-2030).

Europe Precision Farming - Market - IMG1

Key Highlights

  • The precision farming market in Europe is experiencing rapid growth, propelled by technological advancements and an increased focus on sustainable agricultural practices. Farmers are utilizing tools such as GPS, drones, and IoT devices to improve crop yields and manage resources more efficiently.
  • Government support plays a crucial role in the market's expansion. The European Union's Horizon Europe Programme (2021-2027), with a budget of about USD 104 billion, promotes the adoption of precision farming. This initiative encourages innovation and collaboration, facilitating the development and implementation of precision farming technologies across the region.
  • Key technologies in the market include guidance systems, remote sensing, and variable rate technology. These tools enhance crop monitoring, soil health assessments, and farm productivity. Integrating real-time data and advanced analytics enables farmers to make more informed decisions tailored to their specific crop requirements. According to the European Union Precision Agriculture Policy & Adoption Outlook 2023, the United Kingdom leads in precision agriculture adoption in the region, with Scotland at 85% adoption within the UK, followed by 43% of Irish farmers. Germany and Denmark are also major adopters of these technologies.
  • The growing consumer interest in sustainable food production aligns with precision farming practices, which reduce environmental impact through efficient resource use. This trend addresses market demands and presents opportunities for farmers in premium, eco-friendly markets. With ongoing technological progress and strong policy support for sustainable agriculture, the future of precision farming in Europe appears promising.

Europe Precision Farming Market Trends

Labor Shortages Drive Precision Farming Adoption in European Agriculture

  • The European Union's fruit and vegetable sector relies heavily on non-national labor from both EU and non-EU countries. Germany, Italy, Spain, France, and Poland employ significant numbers of seasonal migrant workers. With about 9.1 million farms across 157 million hectares of agricultural land, the EU faces increasing labor shortages due to stricter immigration policies and declining availability of seasonal workers. This situation has accelerated the adoption of precision farming technologies, which offer automated solutions to reduce labor dependency while improving efficiency, productivity, and sustainability in the agricultural sector.
  • The EU is experiencing a declining labor force, particularly in rural areas where agriculture plays a key economic role. The EU agricultural labor force index decreased by about 15.8%, indicating an overall downward trend in the number of available workers. This demographic challenge has made it increasingly difficult to find sufficient labor for tasks such as planting, harvesting, and processing. Consequently, farmers are increasingly adopting precision farming technologies to address these labor shortages.
  • In 2023, the European government initiated a digitalization program for agriculture and rural areas, promoting the integration of digital technologies and data-driven approaches in farming. This initiative benefits over 274,000 farms, aiming to enhance efficiency and productivity through advanced digital tools. The program directly supports the growth of the Europe Precision Farming Market by encouraging the adoption of precision technologies such as GPS, sensors, and data analytics. This shift towards automation not only helps alleviate the labor shortage but also improves efficiency and sustainability in agriculture.

Growing adoption of precision farming in Germany

  • The increasing use of modern farming techniques by German growers highlights a significant shift towards precision farming. Germany boasts about 11.6 million hectares of agricultural land as of 2022, positioning it as one of Europe's largest farming regions. This extensive agricultural landscape offers a significant opportunity for the adoption of precision farming technologies. Moreover, many farmers are adopting data-driven methods, such as GPS-based area measurements and soil sampling, although more advanced techniques like site-specific sowing and fertilizing are still less common.
  • In Germany, precision farming is increasingly becoming a crucial part of agricultural contractor services, particularly on farms exceeding 500 hectares. This technology plays a significant role in monitoring soil conditions and plant health, leading to improved growth management. The rising interest in drone applications for specific farm areas is projected to further promote the adoption of modular precision farming tools, contributing to market growth. The German Julius Kuhn-Institut (JKI) is renowned for its stringent standards in professional nozzle testing, a certification that is mandatory for agricultural drones in the country. For instance, DJI T30 drones received approval in 2022 for mountain vineyard operations in Germany.
  • The growing focus on food security and better nutrient management is driving the widespread adoption of precision farming technologies across the nation. Germany's commitment to sustainable agriculture, reinforced by initiatives such as the "Digital Farming 2025" program, is accelerating the use of digital tools in farming practices. These advancements are critical for addressing challenges like labor shortages and environmental sustainability, while also enhancing crop yields and reducing input costs through the use of technologies such as soil sensors and drones.

Europe Precision Farming Industry Overview

The European precision farming market is highly concentrated. Deere & Company, Bayer Crop Science, Agco corporation, CLAAS KGaA mbH and Corteva. are the key players in the market. The companies operating in Europe are focusing on R&D and product launches, along with innovations and partnerships.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Government Support and Subsidies
    • 4.2.2 Technological Advancements
    • 4.2.3 Increasing Demand for Sustainable Agriculture
  • 4.3 Market Restraints
    • 4.3.1 Regulatory and Standardization Challenges
    • 4.3.2 High Initial Cost
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power Of Suppliers
    • 4.4.2 Bargaining Power Of Buyers
    • 4.4.3 Threat Of New Entrants
    • 4.4.4 Threat Of Substitute Products And Services
    • 4.4.5 Degree Of Competition

5 MARKET SEGMENTATION

  • 5.1 Technology
    • 5.1.1 Guidance System
      • 5.1.1.1 Global Positioning System (GPS)/ Global Satellite Navigation System (GNSS)
      • 5.1.1.2 Global Information System (GIS)
    • 5.1.2 Remote Sensing
    • 5.1.3 Variable Rate Technology
      • 5.1.3.1 Variable Rate Fertilizer
      • 5.1.3.2 Variable Rate Seeding
      • 5.1.3.3 Variable Rate Pesticide
    • 5.1.4 Drones and UAVs
    • 5.1.5 Other Technologies
  • 5.2 Components
    • 5.2.1 Hardware
    • 5.2.2 Software
    • 5.2.3 Services
  • 5.3 Application
    • 5.3.1 Yield Monitoring
    • 5.3.2 Variable Rate Application
    • 5.3.3 Field Mapping
    • 5.3.4 Soil Monitoring
    • 5.3.5 Crop Scouting
    • 5.3.6 Other Application
  • 5.4 Geography
    • 5.4.1 Germany
    • 5.4.2 France
    • 5.4.3 United Kingdom
    • 5.4.4 Italy
    • 5.4.5 Rest of Europe

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 AGCO Corporation
    • 6.3.2 TopCon Corporation
    • 6.3.3 Corteva (Granular Inc.)
    • 6.3.4 CNH Industrial N.V. (Raven)
    • 6.3.5 Deere & Company
    • 6.3.6 Teejet Technologies
    • 6.3.7 CLAAS KGaA mbH (365FarmNet)
    • 6.3.8 AG Leader Technology Inc.
    • 6.3.9 Pottinger Landtechnik Gmbh group (MaterMacc)
    • 6.3.10 Bayer Cropscience AG

7 MARKET OPPORTUNITIES AND FUTURE TRENDS