全球精準葡萄栽培市場規模（依技術、應用、地區及預測）

精準葡萄栽培市場規模及預測

2024 年精準葡萄栽培市場規模為 1.7749 億美元，預計到 2032 年將達到 3.581 億美元，2026 年至 2032 年的複合年成長率為 9.17%。

精準葡萄栽培是一種先進的葡萄栽培方法，它利用技術和數據來改進葡萄園的管理程序。衛星影像、地理資訊系統 (GIS)、無人機和感測器等先進工具被用來收集葡萄園狀況的精確數據。這些數據隨後被用於做出明智的決策和有針對性的處理，使葡萄園的運作更有效率，並更好地適應每棵葡萄樹的生長。

精準葡萄栽培是利用技術和數據分析來最佳化葡萄園管理實踐，以提高葡萄的品質、產量和永續性。一項關鍵應用是位置特定管理，即根據土壤成分、地形和氣候將葡萄園分類為較小的區域。

精準葡萄栽培正在運用最尖端科技來改善葡萄園管理和葡萄產量，從而改變葡萄酒產業。精準葡萄栽培未來的關鍵應用之一是能夠透過數據主導的決策來改善葡萄園運作。利用感測器、無人機和衛星影像，葡萄種植者可以收集有關葡萄園土壤條件、濕度、葡萄樹健康狀況和小氣候的大量資訊。

全球精準葡萄栽培市場動態

影響全球精準葡萄栽培市場的關鍵市場動態為：

關鍵市場促進因素

精密農業技術：精密農業精密農業利用地理資訊系統 (GIS)、全球定位系統 (GPS) 和遙感探測等先進技術，收集葡萄園狀況的精準資料。這些工具使葡萄園管理者能夠準確了解葡萄園的異質性，包括土壤成分、產區和小氣候。

數據主導決策：數據分析和預測模型用於最佳化葡萄園管理方法，這是精準葡萄栽培的關鍵。種植者利用感測器和監測系統的數據來評估葡萄藤的健康狀況、土壤濕度和天氣趨勢。這些資訊使他們能夠做出主動決策，例如根據土壤濕度數據調整灌溉計劃，或僅在病害風險較高時使用殺菌劑。

提升葡萄品質和產量：精準葡萄栽培旨在透過根據葡萄園狀況實施有針對性的干涉措施，最大限度地提高葡萄品質和產量。利用精準數據，種植者可以控制水肥等投入，進而改善葡萄的風味、香氣和含糖量。這項策略有助於釀造具有地理特色的優質葡萄酒，滿足消費者對高品質、風土主導葡萄酒的需求。

主要挑戰

數據準確性與整合：精準葡萄栽培最具挑戰性的方面之一是確保從多個資訊來源收集的數據的準確性和整合性。葡萄園使用感測器、無人機、衛星和其他技術來收集土壤水分、溫度、濕度、葡萄藤活力和葡萄品質等資訊。但將這些不同的資料來源整合到一個統一的平台並檢驗其準確性是一項挑戰。

技術實施成本：對於許多葡萄園主，尤其是小型葡萄園主來說，實施精準葡萄栽培技術的成本可能高得令人望而卻步。感測器、無人機、精密農業設備和數據分析系統都需要大量的前期投資。此外，為了高效使用這些技術，還需要持續的維護、軟體更新和人員培訓成本。

數據解讀與決策支援：精準葡萄栽培提供大量數據，但準確理解這些數據並將其轉化為實用見解是一項挑戰。葡萄園管理者和釀酒師必須能夠理解土壤條件、葡萄樹健康狀況、氣候模式和葡萄品質等複雜資料集，才能做出明智的決策。

主要趨勢

利用遙感探測和地理空間技術：遙感探測和地理空間技術，包括衛星影像、無人機和航空感測器，正在改善葡萄園管理。這些工具提供有關葡萄園參數的精確資訊，例如土壤濕度、座艙罩健康和葡萄藤活力。地理空間技術使葡萄園管理者能夠分析這些數據，並透過探測不同土壤質地和微氣候的區域來創建精確的葡萄園地圖。

擁抱物聯網 (IoT) 和感測器技術：物聯網和感測器技術對於即時監測葡萄園狀況至關重要。葡萄園周圍放置的物聯網設備和感測器可以收集土壤濕度、溫度、濕度和葉片濕度等資訊。這種持續的監測為種植者提供了有關葡萄健康和環境狀況的寶貴數據，使他們能夠做出主動的管理決策。

注重永續性和精準環境管理：永續性是推動精準葡萄栽培的主要趨勢。越來越多的葡萄種植者開始採用精準環境管理技術，以減少葡萄園運作對環境的影響。精準葡萄栽培可精準施用水、肥料和農藥等投入品，從而減少整體用量，並減少流入水道的徑流。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

4. 精準葡萄栽培市場（依技術）

• 導引系統
• 遙感探測
• 可變速率技術

第5章精準葡萄栽培市場（依應用）

• 產量監測
• 作物偵察
• 字段映射
• 灌溉管理
• 氣象追蹤與預報
• 庫存管理
• 農場工人管理

第6章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第7章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第8章 競爭態勢

• 主要企業
• 市場佔有率分析

第9章 公司簡介

• John Deere（US）
• Trimble（US）
• Topcon（Japan）
• Deveron UAS（Canada）
• TeeJet Technologies（US）
• Groupe ICV（France）
• Tracmap（New Zealand）
• QuantisLabs（Hungary）
• Terranis（France）

第10章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第11章 市場展望 附錄

• 簡稱列表
• 來源和參考文獻

Precision Viticulture Market Size And Forecast

Precision Viticulture Market size was valued at USD 177.49 Million in 2024 and is projected to reach USD 358.1 Million by 2032, growing at a CAGR of 9.17% from 2026 to 2032.

Precision viticulture is a cutting-edge approach to grape cultivation that uses technology and data to improve vineyard management procedures. Advanced tools including satellite photography, geographic information systems (GIS), drones, and sensors are used to collect exact data on vineyard conditions. This data is then examined to make informed decisions and perform focused treatments ensuring that vineyard operations are efficient and suited to each vine's unique demands.

Precision viticulture is the use of technology and data analytics to optimize vineyard management practices resulting in improved grape quality, yield, and sustainability. One important application is site-specific management which divides vineyards into smaller zones based on soil composition, terrain, and climate.

Precision viticulture is transforming the wine industry by employing cutting-edge technology to improve vineyard management and grape yield. One of the important future applications of precision viticulture is the capacity to improve vineyard operations through data-driven decision-making. Viticulturists may collect extensive information about soil conditions, moisture levels, grape health, and microclimates in vineyards using sensors, drones, and satellite photography.

Global Precision Viticulture Market Dynamics

The key market dynamics that are shaping the global precision viticulture market include:

Key Market Drivers:

Precision Farming Technologies: Precision farming uses advanced technologies like Geographic Information Systems (GIS), Global Positioning Systems (GPS), and remote sensing to collect exact data about vineyard conditions. These tools allow vineyard managers to construct precise maps of vineyard heterogeneity in soil composition, geography, and microclimates.

Data-Driven Decision Making: Data analytics and predictive modeling are used to optimize vineyard management practices which is important to precision viticulture. Growers use data from sensors and monitoring systems to evaluate vine health, soil moisture levels, and weather trends. This information allows for proactive decision-making such as modifying irrigation schedules depending on soil moisture data or using fungicides only when disease risk is high.

Improving Grape Quality and Yield: Precision viticulture aims to maximize grape quality and yield by implementing targeted interventions based on vineyard circumstances. Growers may improve grape flavor, aroma, and sugar content by controlling inputs such as water and fertilizers using accurate data. This strategy encourages the creation of premium wines with specific regional characteristics, thereby addressing customer demand for high-quality, terroir-driven wines.

Key Challenges:

Data Correctness and Integration: One of the most difficult aspects of precision viticulture is assuring the correctness and integration of data collected from several sources. Sensors, drones, satellites, and other technology are used in vineyards to collect information about soil moisture, temperature, humidity, plant vigor, and grape quality. However, integrating these disparate data sources into a cohesive platform and verifying their accuracy can be challenging.

Cost of Technology Adoption: Adopting precision viticulture technologies can be too expensive for many vineyard owners, particularly small producers. Sensors, drones, precision agricultural equipment, and data analytics systems all need a considerable initial investment. In addition, there are continuous expenditures associated with maintenance, software updates, and personnel training to use these technologies efficiently.

Data Interpretation and Decision Support: While precision viticulture creates a lot of data, it can be difficult to accurately understand it and turn it into usable insights. To make informed judgments, vineyard managers and winemakers must be able to comprehend complicated data sets about soil conditions, vine health, weather patterns, and grape quality.

Key Trends:

Use of Remote Sensing and Geospatial Technology: Remote sensing and geospatial technology including satellite imagery, drones, and aerial sensors are improving vineyard management. These tools provide precise information on vineyard parameters such as soil moisture, canopy health, and grape vigor. Vineyard managers can use geospatial technology to analyze this data and build exact maps of their vineyards detecting areas with different soil qualities or microclimates.

Adoption of the Internet of Things (IoT) and Sensor Technology: IoT and sensor technologies are critical for monitoring vineyard conditions in real-time. IoT devices and sensors deployed around the vineyard gather information on soil moisture, temperature, humidity, and leaf wetness, among other things. This constant monitoring gives producers valuable data regarding vine health and environmental conditions allowing them to make proactive management decisions.

Focus on Sustainability and Precision Environmental Management: Sustainability is a major trend driving precision viticulture methods. Growers are increasingly turning to precision environmental management approaches to reduce the environmental impact of vineyard operations. Precision viticulture allows for the accurate application of inputs such as water, fertilizers, and pesticides resulting in lower overall usage and less runoff into rivers.

Global Precision Viticulture Market Regional Analysis

Here is a more detailed regional analysis of the global precision viticulture market:

Europe:

In Europe, the Precision Viticulture Market is primarily driven by the region's rich winemaking legacy and the increasing use of sophisticated agricultural technologies. The European Union, particularly countries such as France, Italy, and Spain dominates global wine production accounting for over 65% of the total. One of the key drivers of the Precision Viticulture Market in Europe is the growing demand for efficient vineyard management and higher wine quality. According to the International Organisation of Vine and Wine (OIV), European wine output will exceed 156 million hectoliters in 2020, despite severe weather conditions and the COVID-19 epidemic.

This large production volume emphasizes the significance of precision viticulture techniques in ensuring yield and quality. According to the European Commission, the EU wine business generates an annual turnover of approximately €21.3 billion highlighting viticulture's economic significance in the region. Precision viticulture technology including remote sensing and GPS-guided gear can improve resource efficiency and profitability. A study published in the journal "Precision Agriculture" discovered that using precision viticulture techniques can result in a 10-15% increase in grape output and quality.

Asia Pacific:

In the Asia Pacific region, the precision viticulture market is expanding rapidly with China emerging as the fastest growing market. This is mostly due to China's rising wine output and consumption combined with the government's push for agricultural modernization.

The first important driver of the Precision Viticulture Market in Asia Pacific is the region's expanding wine industry. According to the International Organisation of Vine and Wine (OIV), China's total vineyard area will reach 785,000 hectares in 2020, making it the world's second-largest after Spain.

Climate change and water constraints are also encouraging the regional development of precision viticulture. According to the Asian Development Bank, declining groundwater supplies supply approximately 40% of the region's irrigation water. This has led to a greater emphasis on water-efficient farming practices such as precision irrigation in viticulture. In Australia, which is part of the Asia Pacific area, research by the Australian Wine Research Institute discovered that precision viticulture techniques can reduce water use by up to 30% while preserving or improving grape quality.

Global Precision Viticulture Market: Segmentation Analysis

The Global Precision Viticulture Market is segmented based on Technology, Application, and Geography.

Precision Viticulture Market, By Technology

• Guidance Systems
• Remote Sensing
• Variable Rate Technology

Based on the Technology, the Global Precision Viticulture Market is bifurcated into Guidance Systems, Remote Sensing, and Variable Rate Technology. In the global precision viticulture market, remote sensing is the dominant technology. This is primarily due to its ability to provide comprehensive, real-time data on vineyard conditions from a distance using satellites, drones, and aerial sensors. Remote sensing offers detailed insights into soil health, vine vigor, and environmental conditions enabling precise management practices such as targeted irrigation and pest control.

Precision Viticulture Market, By Application

• Yield Monitoring
• Crop Scouting
• Field Mapping
• Irrigation Management
• Weather Tracking & Forecasting
• Inventory Management
• Farm Labor Management
• Financial Management

Based on the Application, the Global Precision Viticulture Market is bifurcated into Yield Monitoring, Crop Scouting, Field Mapping, Irrigation Management, Weather Tracking & Forecasting, Inventory Management, Farm Labor Management, and Financial Management. In the precision viticulture market, yield monitoring is the dominant application. This is due to its direct impact on maximizing grape production and quality. By using sensors and data analytics to track and analyze grape yield in real time, growers can make informed decisions about vineyard management practices, optimize resource allocation, and enhance overall productivity. Yield monitoring helps identify high-performing and underperforming areas within a vineyard allowing for targeted interventions to improve yield consistency and quality.

Precision Viticulture Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Precision Viticulture Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe is the dominant region in the global precision viticulture market. This dominance is largely due to Europe's established wine industry which includes prominent wine-producing countries like France, Italy, and Spain. European vineyards are at the forefront of adopting precision viticulture technologies to enhance grape quality and optimize production. The region's strong focus on sustainable practices coupled with stringent regulations and high consumer demand for premium wines drives the adoption of advanced technologies such as remote sensing, IoT, and data analytics.

Key Players

The "Global Precision Viticulture Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are John Deere, Trimble, Topcon, Deveron UAS, TeeJet Technologies, Groupe ICV, Tracmap, QuantisLabs, and Terranis.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Precision Viticulture Market Key Developments

• In February 2023, Kubota Corporation announced its recent investment in Chouette, a French company. This new AgTech startup focuses on using artificial intelligence (AI) to evaluate images captured by cameras. Its AI technology is intended to detect diseases and analyze tree health. Chouette's proprietary algorithms use data insights to estimate the optimal amount of chemicals needed for spraying.
• In July 2023, the 2023 Sustainable Ag Expo released its initial roster of speakers, displaying a lineup of viticulture experts from famous academic institutions such as Cornell University, California Polytechnic State University, and the University of California, Davis.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Precision Viticulture Market, By Technology

• Guidance Systems
• Remote Sensing
• Variable Rate Technology

5. Precision Viticulture Market, By Application

• Yield Monitoring
• Crop Scouting
• Field Mapping
• Irrigation Management
• Weather Tracking & Forecasting
• Inventory Management
• Farm Labor Management

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• John Deere (US)
• Trimble (US)
• Topcon (Japan)
• Deveron UAS (Canada)
• TeeJet Technologies (US)
• Groupe ICV (France)
• Tracmap (New Zealand)
• QuantisLabs (Hungary)
• Terranis (France)

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References