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市場調查報告書
商品編碼
1690107
泰國軟包裝:市場佔有率分析、行業趨勢和成長預測(2025-2030 年)Thailand Flexible Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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泰國軟包裝市場規模預計在 2025 年為 54.4 億美元,預計到 2030 年將達到 73.9 億美元,預測期內(2025-2030 年)的複合年成長率為 6.31%。
軟包裝由紙、塑膠、薄膜、鋁箔或這些材料的組合製成。市場上有各種各樣的軟包裝產品,包括小袋、袋子、小包和包裝紙,適用於食品飲料、藥品和個人護理等行業,有助於推動泰國市場的成長。
據美國農業部稱,泰國是東南亞第二大經濟體,也是罐頭鮪魚、鳳梨和冷凍蝦的主要出口國。預計到 2024 年,泰國食品產業收益將成長至 717.9 億美元,其中飲料產業的擴張預計將成為市場成長的驅動力。
泰國旅遊業的成長促進了該國食品和飲料消費的成長。根據亞太旅遊理事會預測,2023年到訪泰國的國際觀光人數將超過1,800萬人。在泰國,消費者在碳酸飲料、已調理食品和烘焙點心上的支出不斷增加,推動市場的成長。
此外,泰國每年都會舉辦各種包裝展覽和活動,企業展示新的創新包裝解決方案以及包裝器材和加工技術的進步,幫助製造商在競爭中保持領先地位。亞洲國際包裝博覽會將於2024年6月在曼谷舉辦,展示食品和飲料包裝的先進自動化和技術。
然而,軟包裝市場隨著製造技術的進步而不斷發展。強大的消費群和高市場成長的市場競爭可能會阻礙泰國市場的成長。
泰國的軟包裝市場分散且競爭激烈,市場參與企業眾多,包括 Thug Hua Sinn Group (TPN FlexPak)、Amcor PLC、T Tarutani Pack、Sealed Air Corporation 和 Huhtamaki OYJ。該市場的特徵是產品差異化有限、產品滲透率高、競爭激烈。設計、技術和應用方面的創新可以提供長期的競爭力。
2023 年 12 月,泰國花王工業與泰國化學品製造商 SCG Chemicals 和陶氏泰國集團合作,使用 INNATE、ELITE 和陶氏 PCR 等創新塑膠開發永續包裝。透過此次夥伴關係,花王將開發新材料並採用創新製造技術來提供剛性和軟性的永續包裝,從而減少其碳足跡並滿足消費者的需求。
2023年7月,TPBI推出線上分銷服務“LifeHakStore by TPBI”,為想要隨時從TPBI及其合作夥伴訂購各種包裝的客戶提供便利。這種擴張方式使公司能夠接觸到更廣泛的客戶群,同時創造新的收益來源。
The Thailand Flexible Packaging Market size is estimated at USD 5.44 billion in 2025, and is expected to reach USD 7.39 billion by 2030, at a CAGR of 6.31% during the forecast period (2025-2030).
Flexible packaging is produced from paper, plastic, film, aluminum foil, or a combination of those materials. The wide variety of flexible packaging products, such as pouches, bags, sachets, and wraps, available in the market for industries like food and beverages, pharmaceuticals, and personal care boosts the market growth in Thailand.
According to the US Department of Agriculture, Thailand is Southeast Asia's second-largest economy and a major exporter of canned tuna, canned pineapple, and frozen shrimp. Thailand's food industry's revenue is projected to grow to USD 71.79 billion in 2024, driven by the expanding beverage industry, which is estimated to propel the market growth.
The growing tourism in Thailand has contributed to the country's increased food and beverage consumption. According to the Pacific Asia Travel Association, International tourist arrivals in Thailand exceeded 18 million in 2023. Growing consumer expenditure on carbonated drinks, ready-to-eat meals, and baked goods in Thailand drives the market growth.
Also, various packaging expos and events are organized in Thailand every year, where companies showcase new and innovative packaging solutions and advancements in packaging machinery and processing technologies, which helps manufacturers stay ahead of the competition. In June 2024, the International Processing and Packaging Exhibition for Asia will be held in Bangkok, showcasing advanced automation and technology in food and beverage processing and packaging.
However, flexible packaging is a constantly evolving market with changing technological advancements in manufacturing. High competition in the market to enhance the consumer base and high market growth can hamper the market growth in Thailand.
The Thai flexible packaging market is fragmented and competitive, with a high number of market players such as Thug Hua Sinn Group (TPN FlexPak), Amcor PLC, T Tarutani Pack Co. Ltd, Sealed Air Corporation, and Huhtamaki OYJ. This market is distinguished by limited product differentiation, increasing product penetration, and intense competition. Design, technology, and application innovation can provide a long-term competitive edge.
In December 2023, Kao Industrial Co. Ltd, a Thai-based company, partnered with SCG Chemicals, a Thai-based chemical manufacturer, and Dow Thailand Group to develop sustainable packaging using innovative plastics such as INNATE, ELITE, and Dow PCR. This partnership will develop new materials and use innovative manufacturing technologies to provide rigid and flexible sustainable packaging, enabling Kao to lower its carbon footprint and meet consumer demand.
In July 2023, TPBI launched the "LifeHakStore by TPBI" to provide online distribution services, providing convenience to customers who wish to order various packaging from TPBI and its partners anytime. Such business expansion approaches enable the company to reach a broader customer base while generating new revenue streams.