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市場調查報告書
商品編碼
1851509

歐洲軟包裝：市場佔有率分析、行業趨勢、統計數據和成長預測（2025-2030 年）

Europe Flexible Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

歐洲軟包裝市場預計到 2025 年將達到 816.2 億美元，到 2030 年將達到 949.6 億美元。

歐洲軟包裝市場-IMG1

這一發展趨勢主要受歐盟日益嚴格的回收政策、不斷成長的電子商務小包裹量以及對需要延長保存期限的簡便食品需求加速成長的推動。隨著《包裝和包裝廢棄物法規》(PPWR) 推動2030年實現30%的再生塑膠含量，單一材料薄膜的創新正在加速推進。品牌所有者繼續轉向輕便的包裝袋以降低物流成本，但由於薄膜和包裝紙在食品和工業領域的廣泛應用，它們仍然佔據市場主導地位。市場競爭較為溫和，七家主要供應商僅佔約四分之一的市場佔有率，這為本地專業企業在阻隔技術和數位印刷等領域抓住細分市場機會留下了空間。

歐洲軟包裝市場趨勢與洞察

歐盟循環經濟目標推動了對可回收單一材料薄膜的需求激增。

PPWR（聚丙烯殺菌袋的碳足跡減少了60%，而Cycaflex計劃在2025年推出一個完全可回收的產品組合，其中包含消費後回收材料。回收材料配額的豁免促進了紙基替代品的發展，例如科勒紙業的NexPlus Barrier系列。為了彌補多層結構性能的損失，供應商正在測試ORMOCER和其他無機塗層，這些塗層可將氧氣透過率降低95%。生產者責任延伸費將對不可回收材料進行處罰，並加快可回收材料的推廣應用。

電子商務的加速成長推動了對軟性郵寄包裝和保護性包裝的需求。

在許多歐盟市場，線上零售持續以兩位數的速度成長，推動了輕質郵寄包裝和保護膜的普及，從而降低了每個小包裹的運輸成本。像HP Indigo 200K這樣的數位印刷機可以製作個人化的外部圖案，用於季節性或區域性促銷活動，同時與履約印刷相比，還能減少設定浪費。 Uteco的SapphireAQUA混合平台採用符合食品接觸法規的低遷移水性油墨，以1200 x 1200 dpi的解析度和150公尺/分鐘的速度進行列印。規模較小的電商企業擴大將物流配送外包，並透過間接經銷商更傾向於使用與自動化包裝線相容的軟性包裝形式。

歐盟嚴格的塑膠和包裝廢棄物法規增加了合規成本。

中小型加工商面臨著巨大的投資壓力，包括可回收性認證、再生樹脂的整合以及為適應統一標籤而進行的圖形重新設計。不合規包裝的生產者責任延伸費可能使交付成本增加50%以上，在新的生產線投入運作之前，這將擠壓淨利率。 PFAS的使用將於2026年被禁用，這將迫使食品包裝上的防油塗層進行再製造；而將於2028年生效的標籤規則將要求數千個SKU的圖案進行更改。

細分市場分析

到2024年，塑膠將佔歐洲軟包裝市場62.43%的佔有率，主要得益於聚乙烯在食品和電商領域的性價比優勢。儘管石油基材仍保持主導，但由於品牌商積極尋求符合PPWR（聚丙烯薄膜回收利用）標準，對生物基和可堆肥薄膜的濃厚興趣推動了歐洲軟包裝市場以5.84%的複合年成長率成長。紙張和紙板不受再生紙配額的限制，像科勒紙業這樣的供應商在阻隔塗佈等級產品方面取得了長足進步，其回收率達到了81.5%。金屬化結構仍供應給製藥公司和高階食品公司，這些公司主要依賴絕對阻隔性能，但由於其市場需求較小眾，因此受銷售波動的影響較小。 PET化學回收舉措，包括解聚合接近原生材料，旨在確保2027年實現食品級樹脂的生產。

歐洲軟包裝公司正在試驗混合複合材料，將傳統的聚烯層與可生物分解塗層​​結合。雙向拉伸聚丙烯（BOPP）仍然是透明零食薄膜的主要材料，而共聚聚丙烯（CPP）因其優異的蒸餾材料。雖然生質塑膠目前在總噸位中所佔比例較小，但聚乳酸（PLA）、聚丁二烯丙基甲苯（PBAT）和澱粉的混合物正在向高阻隔結構轉型，其應用範圍不僅限於可堆肥購物袋。加工商預測，在原料規模擴大和相關政策刺激需求之前，生物塑膠的成本要到2028年才能與化石基材料持平。

到2024年，薄膜和包裝膜將佔據歐洲軟包裝市場44.53%的佔有率，因為它們主要面向烘焙食品、起司和工業零件等大批量消費品類。然而，到2030年，家常小菜的複合年成長率將達到6.76%，因為蒸餾的寵物食品包裝和微波爐即食食品更符合消費者快節奏的生活方式。自立式包裝能夠提高貨架利用率和品牌知名度，零售商也會給予其優先展示位置。雀巢的可回收高溫殺菌殺菌袋展示了品牌如何在維持產品性能的同時，與傳統包裝相比減少60%的碳排放。

在農產品種子、肥料和DIY市場，袋裝包裝仍然佔據主導地位，因為大包裝重量限制了薄壁包裝的吸引力。數位印刷技術的興起使得加工商能夠在5000件或更小的批量中提供SKU級別的客製化服務，而不會影響單件成本，這促使小眾高階品牌在其產品生命週期的早期階段就採用袋裝包裝。外包裝和收縮膜套仍然是飲料和藥品的重要防篡改解決方案，但其可回收性受到密切關注。歐洲PET保鮮率的兩位數成長進一步推動了對殺菌袋和立式袋的需求，這些包裝能夠確保產品的保鮮度和香氣。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 歐盟循環經濟目標推動了對可回收單一材料薄膜的需求激增。
    • 歐洲電子商務的快速成長推動了對軟性郵寄包裝和保護性包裝的需求。
    • 消費者對便利性和份量控制產品的偏好推動了軟包裝袋的普及
    • 高阻隔共擠壓技術的進步延長了調理食品的保存期限
    • 數位印刷和混合印刷技術的普及使得小批量印刷和大規模個人化定製成為可能。
    • 由於殺菌袋和立式袋的普及，歐洲寵物食品產業迅速擴張。
  • 市場限制
    • 歐盟塑膠和包裝廢棄物法規收緊，合規成本上升
    • 多層薄膜回收基礎設施不足阻礙了循環經濟目標的實現
    • 能源危機後聚烯和鋁箔價格波動影響利潤率
    • 來自可回收替代品的競爭壓力，對永續性的品牌構成挑戰。
  • 供應鏈分析
  • 監理展望
  • 技術展望
  • 投資分析
  • 波特五力分析
    • 供應商的議價能力
    • 買方的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場規模與成長預測

  • 依材料類型
    • 塑膠
      • 聚乙烯（PE）
      • 雙軸延伸聚丙烯（BOPP）
      • 流延聚丙烯（CPP）
      • 聚對苯二甲酸乙二醇酯（PET）
      • 聚苯乙烯（PS）和發泡聚苯乙烯（EPS）
      • 其他類型的塑膠
    • 紙和紙板
    • 金屬
    • 可生物分解和可堆肥材料
  • 依產品類型
    • 小袋
    • 包包
    • 薄膜包裝
    • 其他產品類型
  • 按最終用戶行業分類
    • 食物
    • 飲料
    • 醫療保健和製藥
    • 化妝品和個人護理
    • 工業的
    • 其他終端用戶產業
  • 透過散佈
    • 直銷
    • 間接銷售
  • 按國家/地區
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他歐洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Amcor PLC
    • Mondi Group
    • Huhtamaki Oyj
    • Constantia Flexibles GmbH
    • Sealed Air Corporation
    • Coveris Management GmbH
    • ProAmpac LLC
    • Novolex Holdings Inc.
    • Sonoco Products Company
    • Bischof+Klein SE & Co. KG
    • Wipak Oy
    • Schur International A/S
    • Gualapack SpA
    • ePac Holdings LLC
    • Danaflex Group
    • Cellografica Gerosa SpA
    • Di Mauro Officine Grafiche SpA
    • Bak Ambalaj Sanayi ve Ticaret AS
    • Flextrus AB
    • Sipospack Kft.
    • Clondalkin Flexible Packaging
    • Innovia Films Ltd.
    • AR Packaging Group AB
    • RKW Group
    • Plastopil Hazorea Co. Ltd.
    • Schur Flexibles Group
    • Glenroy Inc.
    • Leefung ASG Europe

第7章 市場機會與未來展望

簡介目錄
Product Code: 55505

The Europe flexible packaging market size reached USD 81.62 billion in 2025 and is projected to climb to USD 94.96 billion by 2030, reflecting a steady 3.07% CAGR.

Europe Flexible Packaging - Market - IMG1

This trajectory follows tougher EU recycling mandates, expanding e-commerce parcel volumes, and accelerating demand for convenience foods that need extended shelf life. Mono-material film innovation is gathering pace as the Packaging and Packaging Waste Regulation (PPWR) pushes for 30% recycled plastic content by 2030, while biodegradable options are scaling from a small base. Brand owners continue to migrate toward lightweight pouches that cut logistics costs, yet films and wraps still dominate on volume thanks to their versatility in food and industrial lines. Moderate competitive intensity-as the seven largest suppliers together control only about one quarter of sales-creates room for regional specialists to capture niche opportunities in barrier technology and digital printing.

Europe Flexible Packaging Market Trends and Insights

Surge in Demand for Recyclable Mono-Material Films Driven by EU Circular Economy Targets

The PPWR obliges every package sold in Europe to be recyclable by 2030, prompting converters to redesign multilayer structures into mono-material formats that pass mechanical recycling streams. Nestle reports 60% carbon-footprint savings from polypropylene retort pouches for pet food, while Saica Flex plans a fully recyclable portfolio by 2025 that integrates post-consumer recyclate. Paper's exemption from recycled-content quotas gives a lift to paper-based alternatives such as Koehler Paper's NexPlus barrier line. To compensate for lost multilayer performance, suppliers are testing ORMOCER and other inorganic coatings that cut oxygen transmission rates by 95% on PP substrates. Extended Producer Responsibility fees now penalize non-recyclable materials, compressing timetables for adoption.

Accelerated Growth of E-Commerce Elevating Demand for Flexible Mailer & Protective Formats

Online retail continues to expand double-digit in many EU markets, spurring uptake of lightweight mailers and protective films that reduce freight cost per parcel. Digital presses such as HP Indigo 200K allow brands to personalize outer graphics for seasonal or regional promotions, while cutting set-up waste versus flexography. Uteco's SapphireAQUA hybrid platform prints 1,200 X 1,200 DPI at 150 mpm using low-migration, water-based inks that fulfil food-contact rules. Smaller e-commerce brands increasingly outsource fulfillment, channeling more volume through indirect distributors who favor flexible formats compatible with automated packing lines.

Stringent EU Plastics & Packaging-Waste Regulations Increasing Compliance Costs

Smaller converters face steep investments to certify recyclability, integrate recycled resin, and redesign graphics to meet harmonized labeling. Extended Producer Responsibility fees for non-compliant packs can add 50% or more to delivered cost, squeezing margins until new lines come on-stream. PFAS bans hitting in 2026 will force reformulation of grease-resistant coatings for food wraps, while labeling rules effective 2028 drive artwork changeovers across thousands of SKUs.

Other drivers and restraints analyzed in the detailed report include:

  1. Consumer Shift Toward Convenience & Portion-Control Products Boosting Flexible Pouch Adoption
  2. Technological Advances in High-Barrier Co-Extrusion Enhancing Shelf-Life for Ready Meals
  3. Limited Recycling Infrastructure for Multi-Layer Films Hampering Circularity Goals

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Plastics contributed 62.43% of Europe flexible packaging market share in 2024, powered by polyethylene's cost-to-performance edge in food and e-commerce lines. Petro-based substrates maintain leadership today, yet the Europe flexible packaging market is witnessing brisk interest in bio-based and compostable films expanding at a 5.84% CAGR as brand owners chase PPWR alignment. Paper and paperboard enjoy an exemption from recycled-content quotas, and suppliers such as Koehler Paper are making headway with barrier-coated grades that hit 81.5% recycling rates. Metalized structures still serve pharma and premium food where absolute barrier rules, but stand largely insulated from volume swings thanks to niche demand. Chemical recycling initiatives for PET, including depolymerization to virgin-like feedstock, aim to secure food-grade resin streams by 2027, a milestone that could stabilise PET's position amid rising recycled-content targets.

Europe flexible packaging market players are trialing hybrid laminates that pair traditional polyolefin layers with biodegradable coatings to accelerate soil decomposition while preserving seal integrity during shelf life. BOPP remains the workhorse for transparent snack films, whereas CPP is favoured for retortable lidding thanks to its sealability. Bioplastics, currently a sliver of overall tonnage, are moving beyond compostable shopping bags into high-barrier structures with blending of PLA, PBAT, and starch. Converters anticipate cost parity with fossil-based grades only after 2028, pending feedstock scale-up and mandates that spur demand.

Films and wraps carried 44.53% of Europe flexible packaging market share in 2024 because they serve high-volume categories such as bakery, cheese, and industrial components. Nonetheless, pouches are clocking a 6.76% CAGR through 2030, buoyed by retortable pet-food packs and microwaveable ready meals that fit on-the-go consumer lifestyles. Stand-up formats improve shelf utilisation and brand visibility, which retailers reward with premium placement. Nestle's recyclable retort pouch illustrates how brands can cut carbon footprints by 60% versus legacy structures while maintaining performance Packaging Digest.

Bag formats continue to dominate agricultural seeds, fertilizers, and DIY markets, where bulk weight limits the appeal of thin-wall alternatives. Digital printing's rise allows converters to offer SKU-level customisation in lot sizes below 5,000 units without compromising unit economics, encouraging niche gourmet brands to adopt pouch packaging earlier in their lifecycle. Overwraps and shrink sleeves remain relevant as tamper-evidence solutions in beverages and pharmaceuticals but face scrutiny over recyclability. Double-digit growth in European pet ownership further underpins demand for retort and stand-up pouches that guarantee product freshness and aroma protection.

The Europe Flexible Packaging Market Report is Segmented by Material Type (Plastics, Paper and Paperboard, and More), Product Type (Pouches, Bags, and More), End-User Industry (Food, Beverage, Healthcare and Pharmaceuticals, and More), Distribution (Direct Sales, Indirect Sales), and Country (Germany, United Kingdom, France, Italy, Spain, Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

  1. Amcor PLC
  2. Mondi Group
  3. Huhtamaki Oyj
  4. Constantia Flexibles GmbH
  5. Sealed Air Corporation
  6. Coveris Management GmbH
  7. ProAmpac LLC
  8. Novolex Holdings Inc.
  9. Sonoco Products Company
  10. Bischof + Klein SE & Co. KG
  11. Wipak Oy
  12. Schur International A/S
  13. Gualapack SpA
  14. ePac Holdings LLC
  15. Danaflex Group
  16. Cellografica Gerosa SpA
  17. Di Mauro Officine Grafiche SpA
  18. Bak Ambalaj Sanayi ve Ticaret AS
  19. Flextrus AB
  20. Sipospack Kft.
  21. Clondalkin Flexible Packaging
  22. Innovia Films Ltd.
  23. AR Packaging Group AB
  24. RKW Group
  25. Plastopil Hazorea Co. Ltd.
  26. Schur Flexibles Group
  27. Glenroy Inc.
  28. Leefung ASG Europe

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in Demand for Recyclable Mono-Material Films Driven by EU Circular Economy Targets
    • 4.2.2 Accelerated Growth of E-Commerce Elevating Demand for Flexible Mailer & Protective Formats in Europe
    • 4.2.3 Consumer Shift Toward Convenience & Portion-Control Products Boosting Flexible Pouch Adoption
    • 4.2.4 Technological Advances in High-Barrier Co-Extrusion Enhancing Shelf-Life for Ready Meals
    • 4.2.5 Rising Penetration of Digital & Hybrid Printing Enabling Short Runs and Mass Personalisation
    • 4.2.6 Rapid Expansion of European Pet-Food Industry Using Retort & Stand-Up Pouches
  • 4.3 Market Restraints
    • 4.3.1 Stringent EU Plastics & Packaging-Waste Regulations Increasing Compliance Costs
    • 4.3.2 Limited Recycling Infrastructure for Multi-Layer Films Hampering Circularity Goals
    • 4.3.3 Volatile Polyolefin & Aluminium-Foil Prices Post-Energy Crisis Impacting Margins
    • 4.3.4 Competitive Pressure from Rigid Recyclable Alternatives Among Sustainability-Minded Brands
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Technological Outlook
  • 4.7 Investment Analysis
  • 4.8 Porter's Five Forces Analysis
    • 4.8.1 Bargaining Power of Suppliers
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Threat of New Entrants
    • 4.8.4 Threat of Substitute Products
    • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Material Type
    • 5.1.1 Plastics
      • 5.1.1.1 Polyethylene (PE)
      • 5.1.1.2 Bi-orientated Polypropylene (BOPP)
      • 5.1.1.3 Cast Polypropylene (CPP)
      • 5.1.1.4 Polyethylene Terephthalate (PET)
      • 5.1.1.5 Polystyrene (PS) and Expanded Polystyrene (EPS)
      • 5.1.1.6 Other Plastics Types
    • 5.1.2 Paper and Paperboard
    • 5.1.3 Metal
    • 5.1.4 Biodegradable and Compostable Materials
  • 5.2 By Product Type
    • 5.2.1 Pouches
    • 5.2.2 Bags
    • 5.2.3 Films and Wraps
    • 5.2.4 Other Product Type
  • 5.3 By End-User Industry
    • 5.3.1 Food
    • 5.3.2 Beverage
    • 5.3.3 Healthcare and Pharmaceuticals
    • 5.3.4 Cosmetics and Personal Care
    • 5.3.5 Industrial
    • 5.3.6 Other End-Use Industries
  • 5.4 By Distribution
    • 5.4.1 Direct Sales
    • 5.4.2 Indirect Sales
  • 5.5 By Country
    • 5.5.1 Germany
    • 5.5.2 United Kingdom
    • 5.5.3 France
    • 5.5.4 Italy
    • 5.5.5 Spain
    • 5.5.6 Rest of Europe

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Amcor PLC
    • 6.4.2 Mondi Group
    • 6.4.3 Huhtamaki Oyj
    • 6.4.4 Constantia Flexibles GmbH
    • 6.4.5 Sealed Air Corporation
    • 6.4.6 Coveris Management GmbH
    • 6.4.7 ProAmpac LLC
    • 6.4.8 Novolex Holdings Inc.
    • 6.4.9 Sonoco Products Company
    • 6.4.10 Bischof + Klein SE & Co. KG
    • 6.4.11 Wipak Oy
    • 6.4.12 Schur International A/S
    • 6.4.13 Gualapack SpA
    • 6.4.14 ePac Holdings LLC
    • 6.4.15 Danaflex Group
    • 6.4.16 Cellografica Gerosa SpA
    • 6.4.17 Di Mauro Officine Grafiche SpA
    • 6.4.18 Bak Ambalaj Sanayi ve Ticaret AS
    • 6.4.19 Flextrus AB
    • 6.4.20 Sipospack Kft.
    • 6.4.21 Clondalkin Flexible Packaging
    • 6.4.22 Innovia Films Ltd.
    • 6.4.23 AR Packaging Group AB
    • 6.4.24 RKW Group
    • 6.4.25 Plastopil Hazorea Co. Ltd.
    • 6.4.26 Schur Flexibles Group
    • 6.4.27 Glenroy Inc.
    • 6.4.28 Leefung ASG Europe

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment