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市場調查報告書
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1689918

歐洲消費品包裝：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Europe Consumer Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 126 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年歐洲消費包裝市場規模為 1,757.1 億美元，到 2030 年將達到 2,145 億美元，預測期內（2025-2030 年）的複合年成長率為 4.07%。

歐洲消費品包裝市場-IMG1

主要亮點

  • 技術創新、永續性問題和有吸引力的經濟因素是推動消費包裝成長的因素。包裝在消費品產業中發揮著至關重要的作用，它可以使產品對潛在買家具有吸引力，並確保消費者收到精緻、安全、方便和合適的產品。
  • 塑膠包裝因其重量輕、不易破碎、易於處理而受到消費者的歡迎。大型製造商也青睞塑膠包裝，因為其生產成本低。此外，聚對苯二甲酸乙二醇酯（PET）和高密度聚苯乙烯（HDPE）等聚合物的引入擴大了塑膠包裝的應用範圍。然而，減少包裝中使用的對環境有害的聚合物的數量是消費包裝市場研究最多的領域之一。
  • 此外，歐盟正在透過推廣循環經濟原則來開放塑膠市場。一次性塑膠包裝的廣泛使用受到了嚴格審查，重點是塑膠廢棄物。為解決這個問題，人們正在採取多種策略，包括投資開發替代材料和生物基塑膠、設計更可回收的包裝以及改善塑膠廢棄物的回收和處理。
  • 原料市場仍承受著巨大的壓力。市場需求仍然高漲，而供應卻在下降，導致整個歐洲的原物料價格處於前所未有的水平。再生塑膠的價格因原生塑膠價格造成需求變化而波動。當原生塑膠的價格上漲時，對再生塑膠的需求就會增加，導致成本上升。

歐洲消費品包裝市場趨勢

預計化妝品行業將出現顯著成長。

  • 向電子商務成長的轉變反映了訂單種類的增加、複雜性的增加和包裝的多變性。勞動力和季節性也會影響履約業務的訂單能力，使包裝變得複雜並增加損失。此外，網路運輸限制和成本上升預計仍將持續。為了有效競爭並贏得客戶忠誠度，您可能需要更多客製化和獨特的解決方案。
  • 由於美容行業消費者偏好的不斷變化，有機和天然化妝品的潛在市場目前在歐洲。根據全球網路指數對超過 2,300 名經常購買有機和天然美容產品的英國網友進行的調查，80% 的人這樣做是出於健康和環境方面的考慮。由於擁有龐大的消費群，歐洲化妝品市場預計將繼續蓬勃發展並保持領先地位。
  • 歐洲管材製造商協會（ETMA）表示，2023年上半年市場維持穩定。化妝品和牙科保健市場呈現正面的市場發展，需求分別成長約2%。就軟管市場永續發展而言，顯然單靠消費後塑膠包裝的機械回收無法達到塑膠軟管所需的產量。此外，充滿挑戰的政治和經濟背景仍在繼續。儘管訂單大幅減少，訂單仍然很大。正如 ETMA 所言，今年剩餘時間的市場前景尚不明朗。
  • 根據深度購物者和消費者洞察提供者IKW預測，2023年德國身體保養產品銷售額將達到約174.9億美元，高於2017年的約149.6億美元。隨著身體保養產品需求的增加，化妝品包裝的需求也將隨之增加。包裝是化妝品的關鍵方面，隨著身體保養產品消費的成長，製造商將需要更具創新性和吸引力的包裝解決方案。

波蘭：一個正在經歷顯著成長的市場

  • 波蘭是歐洲消費品包裝供應商的主要市場之一。這是因為各個終端用戶產業對先進和創新包裝的投資增加，並且越來越關注輕質、便攜、靈活和環保的包裝。
  • 該國已見證了各類市場參與者的多項投資，並且包括食品和飲料在內的各個行業對消費包裝的需求不斷成長。
  • UFlex 位於波蘭的包裝膜工廠先前年產能為 30,000 噸（TPA），但隨著新的 10.4 公尺寬 BOPET 生產線的運作，年產能為 45,000 噸，UFlex 子公司 Flex Films 已成為歐盟最大的 BOPET 生產商之一。
  • 許多波蘭包裝公司也透過開設新的製造部門來擴大其地理影響力，預計這將增加該地區軟包裝市場的規模。例如，波蘭和歐洲領先的塑膠包裝製造商之一Plast-Box集團在華沙附近開設了一個佔地超過3,800平方公尺的新倉庫和物流中心。
  • 據歐盟統計局稱，到2025年，波蘭塑膠包裝產品生產收益預計將達到約62.9億美元。波蘭塑膠包裝產品產量的增加將帶來供應鏈更大程度的整合。其結果將是更有效率的製造流程、更低的成本和更好的供應鏈控制，從而使整個歐洲消費包裝市場受益。

歐洲消費品包裝產業概況

歐洲消費品包裝市場分散，供應商眾多。該報告提供了市場參與者競爭格局的資訊，並分析了主要的消費包裝公司及其產品。

  • 2024 年 4 月，國際紙業宣布收購 DS Smith，打造一家在北美和歐洲擁有強大影響力的差異化瓦楞包裝公司。該協議旨在創建一家主要從環保纖維包裝中獲取收益的公司，收入將佔總收益的 90% 左右。
  • 2023 年 10 月，利樂宣布與 AB Biotek 人類營養與健康部門合作推出創新的後生元食品解決方案。後生元可以在食品和飲料、乳製品、冰淇淋和起司等超高溫（UHT）產品的混合階段以粉末的形式與食品加工相結合。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概覽
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析

第5章市場動態

  • 市場促進因素
    • 終端用戶產業對軟塑膠包裝解決方案的需求不斷成長
    • 擴大便利商店、電子商務等流通管道的使用
  • 市場限制
    • 原物料價格波動

第6章市場區隔

  • 按材質
    • 塑膠
      • 材料類型
      • PE（聚乙烯）
      • PP（聚丙烯）
      • PVC（聚氯乙烯）
      • PET（聚對苯二甲酸乙二醇酯）
      • 其他
      • 硬質塑膠包裝
      • 軟塑膠包裝
    • 紙
      • 紙板
      • 箱板紙/掛面紙板
      • 其他
    • 玻璃
    • 金屬
      • 能
      • 瓶蓋和瓶塞
      • 其他
  • 按最終用戶產業
    • 食物
    • 飲料
    • 製藥和醫療保健
    • 化妝品、個人護理和家居用品
  • 按國家
    • 英國
    • 德國
    • 法國
    • 義大利
    • 波蘭

第7章競爭格局

  • 公司簡介
    • Huhtamaki Oyj
    • Amcor Group GmbH
    • The Tetra Pak Group
    • International Paper Company
    • Constantia Flexibles Group GmbH
    • Sealed Air Corporation
    • DS Smith PLC
    • Mondi Group
    • Ardagh Group
    • Crown Holdings Inc.
    • Massilly Holding SAS
    • Tubex GmbH
    • Owens-Illinois Inc.

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 69296

The Europe Consumer Packaging Market size is estimated at USD 175.71 billion in 2025, and is expected to reach USD 214.50 billion by 2030, at a CAGR of 4.07% during the forecast period (2025-2030).

Europe Consumer Packaging - Market - IMG1

Key Highlights

  • Technological innovations, sustainability trepidations, and attractive economics are the factors driving the growth of consumer packaging. Packaging plays a crucial role in the consumer goods industry in making the product appealing to the potential buyer and delivering products to the consumer that are sufficiently sophisticated, safe, convenient, and appropriate.
  • Plastic packaging has become popular among consumers, as it is lightweight and unbreakable, making it easier to handle. Even significant manufacturers prefer plastic packaging, owing to the lower cost of production. Moreover, introducing polymers, such as polyethylene terephthalate (PET) and high-density polyethylene (HDPE), expands plastic packaging applications. However, reducing the amount of environmentally harmful polymers used in packaging is one of the most researched areas in the consumer packaging market.
  • Furthermore, the European Union is pioneering the plastic market with its drive toward circular economy principles. It is mainly focused on plastic waste, as the high-volume, single-use item plastic packaging has come under scrutiny. Multiple strategies are being advanced to address this issue, including substituting alternative materials, investing in the development of bio-based plastics, designing packaging that is easier to process in recycling, and improving the recycling and processing of plastic waste.
  • The raw materials market continues to be under considerable strain. Market demand remains high, coupled with reduced supply, and this continues to keep material prices at rates never previously seen across Europe. Recycled plastic prices fluctuate due to changes in demand, which can be attributed to the price of virgin plastics. Demand for recycled plastic will increase in times of higher prices for virgin plastic, leading to its increased cost.

Europe Consumer Packaging Market Trends

The Cosmetics Segment is Anticipated to Witness Significant Growth

  • The shift toward e-commerce growth reflects the expansion of order mix, greater complexity, and more packaging diversity. Labor and seasonality also affect the ability of fulfillment operations to meet orders, complicating packaging and resulting in increased damages. Furthermore, network shipping constraints and rising costs are expected to continue. More customization and unique solutions may be needed to compete effectively and achieve customer loyalty.
  • The potential market for organic and natural cosmetic products is currently in Europe, driven by the shifting consumer preferences toward the beauty industry throughout time. According to a poll by Global Web Index on more than 2,300 web users from the United Kingdom who routinely purchase organic and natural cosmetics, 80% of them do so out of concern for their health and the environment. The European cosmetics market is anticipated to flourish going forward and hold onto its top spot in the next years due to its big consumer base.
  • The European Tube Manufacturers Association (ETMA) indicated market stability in the first half of 2023. Positive development was observed in demand from the cosmetics and dental care markets, with an increase of about 2% each. In terms of sustainable progress within the tube market, it is evident that the quantities required for plastic tubes cannot be achieved through mechanical recycling of used plastic packaging alone. In addition, the challenging political and economic backdrop persists. Even though there is a notable decrease in incoming orders, the order backlog remains substantial. The market outlook for the latter half of the year is uncertain, as alleged by ETMA.
  • According to IKW, a provider of in-depth shopper and consumer insights, in 2023, body care products generated a revenue of roughly USD 17.49 billion in Germany compared to 2017, which was around USD 14.96 billion. With a rising demand for body care products, there will be a corresponding increase in the demand for cosmetic packaging. Packaging is a crucial aspect of cosmetic products, and as the consumption of body care products grows, manufacturers will require more innovative and appealing packaging solutions.

Poland to Witness Significant Market Growth

  • Poland is one of the significant markets for European consumer packaging vendors. This is due to the high rate of investment in advanced and innovative packaging across its various end-user industries and the country's growing focus on lightweight, portable, flexible, and environment-friendly packaging.
  • The country has witnessed multiple investments by various market players and the rising demand for consumer packaging in various industries, such as food and beverages.
  • The earlier capacity of UFlex's packaging films plant in Poland was 30,000 TPA, and an additional 10.4-m BOPET line of 45,000 TPA has been commissioned, making UFlex's subsidiary Flex Films one of the largest BOPET manufacturers in the European Union.
  • Many Polish packaging companies are also expanding their geographical presence by opening new manufacturing units, which is expected to boost the scope of the region's flexible packaging market. For instance, Plast-Box Group, one of Poland's and Europe's prominent plastic packaging producers, opened a new warehouse and logistics center near Warsaw with an area of over 3,800 sq. m.
  • According to Eurostat, the revenue from manufacturing plastic packing goods in Poland is projected to amount to approximately USD 6.29 billion by 2025. Increased production of plastic packaging goods in Poland will lead to better integration within the supply chain. This will result in more efficient manufacturing processes, reduced costs, and improved overall supply chain management, benefiting the entire European consumer packaging market.

Europe Consumer Packaging Industry Overview

The consumer packaging market in Europe is fragmented due to the presence of many vendors. This report offers information about the competitive environment among players in this market and analyzes key consumer packaging companies and their products.

  • In April 2024, International Paper announced the acquisition of DS Smith to form a distinct corrugated packaging enterprise with a strong presence in North America and Europe. The agreement aims to create a company primarily generating revenue from environmentally friendly fiber-based packaging, constituting around 90% of its total revenue.
  • In October 2023, Tetra Pak announced the introduction of a range of innovative postbiotic food solutions through its collaboration with AB Biotek Human Nutrition & Health. Postbiotics can be integrated with food processing in a powder form at the mixing stage of ultra-high temperature (UHT) products, such as beverages, dairy products, ice cream, and cheeses.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Demand for Flexible Plastic Packaging Solutions Across End-user Industries
    • 5.1.2 Growing Utilization of Distribution Channels such as Convenience Stores and E-commerce
  • 5.2 Market Restraints
    • 5.2.1 Increasing Price Volatility of Raw Materials

6 MARKET SEGMENTATION

  • 6.1 Material
    • 6.1.1 Plastic
      • 6.1.1.1 Material Type
      • 6.1.1.1.1 PE (Polyethylene)
      • 6.1.1.1.2 PP (Polypropylene)
      • 6.1.1.1.3 PVC (Poly Vinyl Chloride)
      • 6.1.1.1.4 PET (Polyethylene Terephthalate)
      • 6.1.1.1.5 Other Material Types
      • 6.1.1.2 By Type
      • 6.1.1.2.1 Rigid Plastic Packaging
      • 6.1.1.2.2 Flexible Plastic Packaging
    • 6.1.2 Paper
      • 6.1.2.1 Type
      • 6.1.2.1.1 Carton Board
      • 6.1.2.1.2 Containerboard and Linerboard
      • 6.1.2.1.3 Other Types
    • 6.1.3 Glass
    • 6.1.4 Metal
      • 6.1.4.1 Type
      • 6.1.4.1.1 Cans
      • 6.1.4.1.2 Caps and Closures
      • 6.1.4.1.3 Other Types
  • 6.2 End-user Industry
    • 6.2.1 Food
    • 6.2.2 Beverage
    • 6.2.3 Pharmaceutical and Healthcare
    • 6.2.4 Cosmetics, Personal Care, and Household Care
  • 6.3 Country
    • 6.3.1 United Kingdom
    • 6.3.2 Germany
    • 6.3.3 France
    • 6.3.4 Italy
    • 6.3.5 Poland

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Huhtamaki Oyj
    • 7.1.2 Amcor Group GmbH
    • 7.1.3 The Tetra Pak Group
    • 7.1.4 International Paper Company
    • 7.1.5 Constantia Flexibles Group GmbH
    • 7.1.6 Sealed Air Corporation
    • 7.1.7 DS Smith PLC
    • 7.1.8 Mondi Group
    • 7.1.9 Ardagh Group
    • 7.1.10 Crown Holdings Inc.
    • 7.1.11 Massilly Holding SAS
    • 7.1.12 Tubex GmbH
    • 7.1.13 Owens-Illinois Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET