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市場調查報告書
商品編碼
1801216
2025 年至 2033 年家庭護理包裝市場規模、佔有率、趨勢及預測(按產品、材料類型、包裝類型和地區)Home Care Packaging Market Size, Share, Trends and Forecast by Product, Material Type, Packaging Type, and Region, 2025-2033 |
2024年,全球家庭護理包裝市場規模達1,048億美元。展望未來, IMARC Group預測,到2033年,市場規模將達到1,484億美元,2025年至2033年的複合年成長率為3.94%。亞太地區目前佔據市場主導地位,2024年的市佔率將達到35.0%。該領域的優勢在於其龐大的人口規模、不斷加快的城市化以及日益成長的消費品需求。強大的製造能力、經濟高效的生產方式以及不斷壯大的中產階級用戶群,共同促成了該地區在該領域的主導地位。
隨著網購的興起,對能夠承受運輸挑戰的家居護理產品包裝的需求日益成長。包裝需要耐用且安全,以防止運輸過程中的損壞。電子商務的擴張催生了對易於管理、易於開啟並能防止產品洩漏或污染的包裝的需求。此外,包裝技術的進步,包括智慧包裝的實施和阻隔材料的創新,也促進了市場的成長。這些技術透過互動性、監控和增強的產品安全性來提升用戶體驗,使品牌在競爭中脫穎而出。此外,消費者更傾向於選擇便利的包裝,例如易於使用的噴嘴、可重複密封的包裝袋或緊湊輕巧的設計。提升儲存、運輸和使用便利性的包裝不僅可以提升產品吸引力,還能促進銷售量。
美國是市場中至關重要的細分市場,受更嚴格的法規和安全標準的推動,這些法規和安全標準促使製造商採用符合法律要求的包裝解決方案。這些解決方案包括兒童安全蓋和防篡改密封等功能,以提高產品安全性。此外,人們越來越傾向於環保包裝,例如可回收和可生物分解的材料。這種變化鼓勵生產商在其包裝選擇中創造和實施環保方法。 2025年,美國食品和飲料協會(TIPA)推出了一款家用可堆肥金屬化高阻隔薄膜,旨在保護薯片等零食免受油、鹽和濕氣的侵害。 312MET Premium薄膜保存期限較長,可生物分解,有助於全球減少塑膠垃圾的措施。
家用殺蟲劑需求不斷成長
家用殺蟲劑通常含有危險物質,因此合適的包裝對於安全性和效率至關重要。包裝需要保護內容物免於洩漏或污染,同時方便使用者使用。兒童安全蓋、防篡改密封以及清晰的使用指南標籤等重要元素對於保護使用者至關重要。此外,包裝設計精良,便於有效分配和使用,配備噴嘴、觸發系統和氣霧罐等元件,以確保正確使用、減少浪費並提升性能。這些特性不僅提高了安全性,也增強了產品的整體有效性。家用殺蟲劑需求的不斷成長推動了對安全有效包裝方案的需求。根據IMARC Group的報告,預計到2032年,全球家用殺蟲劑市場規模將達到301億美元,凸顯了創新包裝在該行業中對於提高安全性、便利性和產品效率的重要性。
技術進步
阻隔材料和塗層的進步對於保護家居護理產品免受濕氣、光照和氧氣等外部因素的影響至關重要,這些因素會導致液體洗滌劑和清潔劑等物品分解或污染。技術進步也推動了家居護理行業永續包裝解決方案的發展。這包括使用可生物分解材料、可回收包裝以及最大程度減少環境影響的設計,這些正在塑造家居護理包裝市場。此外,近場通訊 (NFC) 標籤、無線射頻識別 (RFID) 晶片和奈米技術等智慧功能正在整合到包裝中,透過提供引人入勝的內容和產品資訊來增強用戶互動。 2023 年,負責任包裝領域的全球領導者安姆科 (Amcor) 宣布與 Nfinite Nanotechnology Inc. 建立合作夥伴關係,以驗證 Nfinite 奈米塗層技術在改進可回收和可堆肥包裝方面的應用,進一步推進行業永續發展,並推廣環保包裝解決方案。
電子商務平台的擴張
IMARC 集團的報告顯示,2023 年全球電商市場規模達到 21.1 兆美元,促使對能夠承受運輸和搬運挑戰的包裝解決方案的需求不斷成長。尤其是家居護理產品,需要耐用、抗衝擊、能夠防止運輸過程中洩漏、損壞和污染的包裝。為了滿足這些需求,電商家居護理產品的包裝通常採用防篡改密封、安全封口和防護屏障,以確保產品在運輸過程中的完整性。此外,高效的包裝設計有助於最大限度地降低體積重量費用,這是降低運輸成本的關鍵因素。包裝的尺寸和重量不斷最佳化,以在成本效益和產品安全性之間取得平衡。這些進步對於確保家居護理產品完好無損地送達客戶至關重要,同時也能降低全球分銷相關的物流成本,從而推動家居護理包裝市場的成長。
The global home care packaging market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 148.4 Billion by 2033, exhibiting a CAGR of 3.94% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 35.0% in 2024. The dominance of the segment is attributed to its large population, increasing urbanization, and growing demand for consumer goods. Strong manufacturing capabilities, cost-effective production, and a rising middle-class user base contribute to the region's dominance in this sector.
With the rise of online shopping, the demand for home care products packaged in ways that can withstand shipping challenges is increasing. Packaging needs to be durable and secure to prevent damage during transport. The expansion of e-commerce is catalyzing the demand for packaging that is easy to manage, opens effortlessly, and safeguards products from leakage or contamination. Besides this, advancements in packaging technology, including the implementation of smart packaging and innovations in barrier materials, are contributing to the market growth. These technologies improve the user experience through interactivity, monitoring, and enhanced product safety, allowing brands to stand out in a competitive landscape. Moreover, individuals are opting for packaging that offers convenience, such as easy-to-use spray nozzles, resealable pouches, or compact, lightweight designs. Packaging that enhances convenience in storage, transportation, and usage not only improves product appeal but also boosts sales.
The United States is a crucial segment in the market, driven by stricter regulations and safety standards, which are encouraging manufacturers to adopt packaging solutions that comply with legal requirements. This encompasses features, such as child-proof lids and tamper-proof seals, to improve product safety. Moreover, there is a rise in the preference among individuals for eco-friendly packaging options, such as recyclable and biodegradable materials. This change is encouraging producers to create and implement eco-friendly methods in their packaging options. In 2025, TIPA (USA) introduced a home compostable metallized high-barrier film aimed at safeguarding snacks such as chips from oil, salt, and moisture. The 312MET Premium film provides a longer shelf life and is biodegradable, aiding worldwide initiatives to minimize plastic waste.
Rising Demand for Household Insecticides
Household insecticides frequently include hazardous substances, so suitable packaging is crucial for safety and efficiency. The packaging needs to safeguard the contents from leaks or contamination while facilitating user convenience. Important elements such as child-proof caps, tamper-proof seals, and explicit labeling with usage guidelines are crucial for protecting users. Moreover, the packaging is crafted for effective dispensing and application, featuring elements like spray nozzles, trigger systems, and aerosol cans to guarantee proper use, reduce waste, and enhance performance. These characteristics not only improve safety but also add to the overall effectiveness of the product. The increasing need for home insecticides fuels the requirement for safe, effective packaging options. As per the report from the IMARC Group, the worldwide household insecticides market is projected to attain USD 30.1 billion by 2032, highlighting the significance of innovative packaging in this industry to enhance safety, convenience, and product efficiency.
Technological Advancements
Advancements in barrier materials and coatings are crucial for protecting home care products from external factors such as moisture, light, and oxygen, which can degrade or contaminate items like liquid detergents and cleaning agents. Technological progress is also driving the development of sustainable packaging solutions in the home care sector. This includes the use of biodegradable materials, recyclable packaging, and designs that minimize environmental impact, which are shaping the home care packaging market. In addition, smart features like near-field communication (NFC) tags, radio-frequency identification (RFID) chips, and nanotechnology are being integrated into packaging to enhance user interaction by providing engaging content and product information. In 2023, Amcor, a global leader in responsible packaging, announced a partnership with Nfinite Nanotechnology Inc. to validate the application of Nfinite's nanocoating technology in improving recyclable and compostable packaging, further advancing sustainability in the industry and promoting eco-friendly packaging solutions.
Expansion of E-Commerce Platforms
The IMARC Group's report indicates that the global e-commerce market reached USD 21.1 trillion in 2023, prompting an increase in demand for packaging solutions that can withstand the challenges of shipping and handling. Home care products, in particular, require packaging that is durable, impact-resistant, and capable of protecting against leakage, damage, and contamination during transit. To meet these needs, packaging for e-commerce home care products often incorporates tamper-proof seals, secure closures, and protective barriers, ensuring the integrity of products during delivery. Additionally, efficient packaging designs help minimize dimensional weight fees, a crucial consideration in reducing transportation costs. The size and weight of packaging are continually optimized to strike a balance between cost-effectiveness and product safety. These advancements are vital for ensuring that home care items reach clients in perfect condition while also reducing logistical costs associated with worldwide distribution, thereby driving growth in the home care packaging market.
Laundry care products stand as the largest component in 2024, holding 28.5% of the market due to their essential nature, high user demand, and frequent employment in households globally. Laundry maintenance is an everyday essential for families globally, prompted by the constant demand for clean and sanitary garments. This persistent need guarantees a steady utilization of laundry detergents, fabric softeners, stain removers, and other related products, thus reinforcing the demand for robust packaging options. Apart from thus, the variety within the laundry care products, encompassing liquid detergents, powder detergents, pods, and fabric softeners, requires an assortment of packaging styles to satisfy various personal choices. Innovations in packaging such as easy-pour spouts, resealable lids, and ergonomic handles enhance convenience for users and product functionality, thus fueling the growth in the home care packaging market.
In 2024, paper represented the largest segment, accounting 40.7% of the market share attributed to its sustainability, recyclability, and growing user preference for eco-friendly packaging options. Paper packaging is extremely adaptable, providing various options, ranging from boxes and cartons to bags and pouches, which is ideal for many household items like detergents, wipes, and tissues. Its adaptable design and printing features enable successful branding and product distinction on store shelves. Moreover, paper is both lightweight and robust, offering sufficient protection for items while remaining economical in comparison to other materials. In addition, the growing demand for environment-friendly packaging options and the worldwide initiative to minimize plastic waste is catalyzing the demand for paper in the home care packaging sector because of its sustainability and adaptability.
Cartons dominate the market, holding approximately 35.8% of the share in 2024 because of their cost-effectiveness, versatility, and ability to provide robust protection while supporting sustainable packaging solutions. Cartons offer a safe and effective packaging option for household care items, such as detergents, cleaners, and personal care goods. Their sturdy construction enables the storage and transport of goods with minimal risk of breakage or leakage. Furthermore, cartons offer flexibility in design, which can be tailored through various printing techniques to enhance branding and visual appeal on store shelves. This lowers the expenses of transport and distribution, making it ideal for the expanding online market. In addition, cartons meet personal preferences for eco-friendly packaging options, as they are frequently produced from recyclable materials and can be obtained from renewable resources.
In 2024, the Asia-Pacific region held the biggest market share, with 35.0%, attributed to its large manufacturing base, growing urbanization, and rising demand for eco-friendly packaging. According to the National Bureau of Statistics of China's website, the urbanization rate of permanent residents in 2023 hit 66.16 percent, an increase of 0.94 percentage points compared to the end of 2022. With numerous individuals relocating from countryside regions to urban centers, there is a significant rise in city households needing a range of home care items including detergents, cleaners, and personal care products. City residents frequently prioritize convenience, usability, and storage efficiency in their home care items, encouraging manufacturers to enhance packaging design and functionality. Moreover, regulatory bodies in the Asia Pacific area are enforcing strict rules on packaging materials and sustainability, motivating major companies to embrace environment-friendly and creative packaging solutions, which is bolstering the growth of the home care packaging market
United States Home Care Packaging Market Analysis
In North America, the market portion held by the United States was 88.20%, mainly fueled by increasing individual knowledge regarding hygiene and the burgeoning need for effective, easy-to-use packaging. A report from the industry revealed that 69% of people anticipate brands and retailers to provide sustainable packaging by 2025. Correspondingly, the rising number of dual-income families is encouraging the uptake of time-saving solutions that enhance convenience in everyday cleaning practices. The swift growth of e-commerce is shaping market evolution, maintaining product quality during transportation while improving visual attractiveness. Moreover, current urban lifestyle trends that demand compact, space-saving packaging appropriate for smaller households are contributing to the market growth. In addition, the transition towards refillable and reusable packaging types are transforming product distribution methods, which is in line with user sustainability demands. A market analysis revealed that around 63-67% of individuals in America view items packaged in cardboard or paper as appearing more upscale or expensive. The swift adoption of intelligent packaging technologies is also gaining momentum in the market, providing improved user engagement and traceability. Additionally, the rise of private-label brands, which inspires the creation of distinctive packaging designs, is enhancing market differentiation and client loyalty.
Europe Home Care Packaging Market Analysis
The European market is experiencing growth, driven by strict environmental regulations that encourage sustainable packaging, which is in line with the EU's goals for a circular economy. As a result, rising individual interest in sustainable living practices is promoting the use of recyclable and biodegradable packaging materials. Furthermore, the growing awareness about product safety and the demand for chemical-free cleaning solutions is fostering the use of inert and barrier-protective packaging technologies. The rising investments in packaging automation technologies, enhancing manufacturing efficiency and minimizing material waste, are bolstering the home care packaging market demand. In May 2025, Amazon installed hundreds of automated packaging machines throughout Europe, with over 70 in essential countries by 2025, to produce custom-sized boxes and paper bags. This minimizes waste, with lightweight bags being up to 90% lighter and saving 26g of packaging for each shipment. Moreover, the increasing appeal of refill stations and zero-waste retail formats, which are redefining conventional packaging approaches by encouraging reuse and minimizing ecological effects, is supporting the market expansion.
Asia Pacific Home Care Packaging Market Analysis
The home care packaging sector in Asia Pacific is significantly influenced by swift urban development and increasing disposable income levels. Additionally, increasing user awareness regarding hygiene and cleanliness is driving the use of tamper-evident and antimicrobial packaging solutions. Furthermore, the growth of e-commerce platforms throughout the region, increasing the need for sturdy, lightweight packaging to guarantee product safety during shipping. As per DPIIT, a variety of websites have been introduced in India recently to meet diverse user demands. By the end of last year, online shopping platforms combined produced an astonishing income of INR 138 Billion. Furthermore, beneficial government policies promoting sustainable packaging and waste management, encouraging manufacturers to create eco-friendly options, further improving market accessibility. The growth of contemporary retail formats, enhancing shelf attractiveness and client interaction, is supporting the market growth. In addition, ongoing improvements in smart packaging innovations, such as QR codes and NFC tags, are boosting product traceability and user engagement, thereby generating even more profitable market prospects.
Latin America Home Care Packaging Market Analysis
In Latin America, the market is progressing because of growing user interest in sustainable and biodegradable materials. Additionally, increasing urbanization and an expanding middle class are driving the need for convenient and innovative packaging options. Moreover, the growth of online shopping platforms is catalyzing the demand for sturdy, protective packaging to maintain product quality during shipping. Moreover, rising investments from local producers in advanced packaging technologies are boosting competitiveness and encouraging ongoing innovation in the market. In April 2025, Klabin launched Piracicaba II, the biggest and most sophisticated corrugated packaging facility. The facility in Brazil, with a USD 287 Million investment, generates 240,000 tons each year by utilizing Industry 4.0 technologies and automated logistics systems.
Middle East and Africa Home Care Packaging Market Analysis
The Middle East and Africa market is driven by rising government efforts aimed at sustainability and waste management changes in line with Vision 2030 and comparable national plans. Additionally, increasing individual interest in high-quality, sustainable packaging for personal care items is offering a favorable home care packaging market outlook. Moreover, the swift growth of e-commerce is catalyzing the demand for creative, sturdy packaging options designed for specific regional logistical issues. According to a report by EZDubai, the e-commerce market in the UAE reached AED 32.3 Billion (USD 8.8 Billion) in 2024 and is projected to surpass AED 50.6 Billion (USD 13.8 Billion) by 2029. Additionally, strategic partnerships among local manufacturers and international suppliers are improving technological skills and speeding up the use of advanced packaging materials.
Major participants in the market are emphasizing sustainability through the use of eco-friendly materials, including recyclable and biodegradable alternatives, to address the increasing demand for environmentally responsible products. They are also putting resources into creative packaging designs that improve convenience, usefulness, and visual attraction. These firms are investigating innovative technologies, such as intelligent packaging and digital printing, to provide tailored solutions and enhance the client experience. Leading companies are also are enhancing their positions through strategic acquisitions and partnerships to expand capabilities, strengthen market share, and drive innovation. In October 2024, Silgan Holdings completed its acquisition of Weener Plastics, a global provider of dispensing solutions. The EUR 700 Million deal strengthened Silgan's position in personal care, food, and healthcare packaging. Expected synergies of EUR 20 Million and expanded capabilities aim to accelerate earnings and enhance global sustainable packaging operations.