中東汽車租賃：市場佔有率分析、行業趨勢、統計數據和成長預測（2025-2030 年）

預計預測期內中東汽車租賃市場的複合年成長率為 10.42%。

汽車租賃市場受到新冠疫情的嚴重影響。由於交通突然完全停止，新冠疫情徹底減緩了該地區的汽車租賃市場。然而，疫情過後，遊客數量大幅增加，導致中東國家對汽車租賃的需求大幅增加，預計這種趨勢將在整個預測期內持續下去。

從長遠來看，由於政府對在該國購買和駕駛汽車的嚴格法律，汽車租賃市場的成長是有利的。使用公共運輸可能很耗時，而且難以預測。此外，公共運輸無法從一端到達另一端，這對遊客來說尤其不利。

在中東，阿曼和阿拉伯聯合大公國等經濟體的擴張正在刺激汽車租賃市場的發展。在中東國家中，沙烏地阿拉伯的汽車租賃收益最高。商務旅行、活動、自動駕駛、員工交通、機場接送和本地使用只是汽車租賃的眾多用途的一部分。此外，我們還提供保險、娛樂系統和附加服務。中東新興經濟體也開始注意到電動車的興起，電動車具有相同的功能，但也具有對環境影響較小的額外好處。

在整個中東地區，阿曼和阿拉伯聯合大公國等不斷擴張的經濟體正在刺激汽車租賃市場的發展。在中東國家中，沙烏地阿拉伯的汽車租賃收益最高。他們還提供保險、娛樂系統和其他服務。中東已開發國家也開始注意到電動車的興起，電動車具有相同的功能，但還具有對環境影響較小的額外好處。

中東汽車租賃市場趨勢

網上租賃預訂需求依然旺盛

大多數租車客戶在旺季都喜歡線上租車。假日高峰期，汽車租賃市場需求增加，因此人們傾向於提前預訂汽車。線上預訂服務包括透過網路網站和行動應用程式進行的租車預訂，其中網站預訂是最常用的方式。全部區域網路用戶的增加可能會增加線上預訂服務的使用率。 2022年，網路使用者將佔沙烏地阿拉伯人口的91.4％，到2030年這一比例將上升至95.3％。

如今，線上預訂還可以用於各種目的，例如驗證租車人的文件、向租車人提供車輛資訊、確定還車細節、在特定地點取車、電子簽章合約、無現金交易等。這些使得租車公司在過去幾年中比同業更具競爭優勢。

汽車租賃服務提供多種經濟實惠的選擇，客戶可以根據自己的需求進行選擇。中東國家的汽車租賃產業也正在經歷數位轉型，線上服務、可用性和用戶滿意度不斷提高。此外，最低限度的維護和維修責任以及全天候可用性的優勢也推動了線上汽車租賃預訂的成長。

此外，隨著應用程式開發人員設計具有更高級預訂功能的行動租賃應用程式，透過應用程式進行線上租車的趨勢正在隨著時間的推移而改善。它在單一平台上提供更大的車輛可用性和可比的租賃價格。隨著市場競爭加劇，各大租車公司紛紛採取合作、收購等策略，加強在當地的線上租車業務。例如

• 2022 年 1 月：中東首家也是最大的個人行動旅遊公司 Ekar 與該國最大的汽車租賃公司合作，在沙烏地阿拉伯的 Self-drive Super 應用程式內提供汽車租賃服務。

旅遊活動增加

中東是一個充滿奇蹟的地區，特別是在過去的二十年裡，該地區經歷了巨大的發展。如今，當地經濟的各個領域都受到了這種擴張的影響，包括旅遊業。中東正在成為國際觀光的下一個主要樞紐，並且該領域正在實現成長。

中東國家位於歐洲、北非、印度和中國等重要地理區域的中部。這使得世界各地建立經濟聯繫變得更加容易，並長期支持了各國經濟。阿拉伯半島豐富的能源資源，尤其是石油，也促進了這一發展，並開始了與中東新的貿易夥伴關係。

總體而言，中東一直處於都市化和其他發展舉措的前沿，為該地區提供了開始提供旅行和旅遊服務所需的基礎設施和目的地。中東國家也因此逐漸開始歡迎遊客，並建立了旅遊產業作為經濟基礎。這種對遊客的歡迎態度導致了從杜拜到利雅德再到安曼的特大城市和國際大都市的發展。龐大的人口、先進的基礎設施和一流的交通系統是這些城市具有吸引力的通用因素。

2022 年第四季度，中東入境遊客數量增加了 4%，超過了全球 30% 的平均降幅，為國際旅遊復甦奠定了基礎。沙烏地阿拉伯的國家旅遊計畫將打造紅海第一個鬱鬱蔥蔥的島嶼和遊艇俱樂部目的地辛達拉。 Sindara 佔地 840,000平方公尺，位於未來主義大都市 NEOM，預計 2024 年初向遊客開放。該設施預計將為旅遊、酒店和休閒產業提供 3,500 名員工。 Schindala 將擁有 333 間豪華服務式公寓、一間擁有 413 間客房的超豪華飯店和一個擁有 86 個泊位的碼頭。

因此，一些汽車租賃公司正在與當地企業合作進入新市場。例如

• 2022 年 8 月：Finalrentals 計劃在全國擴張。該公司宣布已在沙烏地阿拉伯的網路中增加了 39 個新網點。這使得沙烏地阿拉伯的地點和城市總數達到 59 個。 Final Rentals 在新的合作夥伴 Key Car Rental 的幫助下，在沙烏地阿拉伯推出了全國性的租車服務。

中東汽車租賃業概況

中東汽車租賃市場正在適度整合，其中包括 Avis Budget Group Inc、SIXT、Hertz Corp、Theeb Rent A Car 和 Enterprise Holdings Inc. 等國際和區域參與企業。大型汽車租賃公司正在建立合資企業和夥伴關係關係，以推出新產品並在競爭中獲得優勢。

• 2022 年 12 月，NWTN Inc. 宣布向 M93 Car Rental LLC 位於阿布達比哈利法經濟區（「KEZAD」）的新建工廠交付20 輛長距離續航電動車 (R-EV)。此次交付標誌著 NWTN 策略的開始，該策略旨在透過向市場推出一系列尖端產品和服務來加速阿拉伯聯合大公國的永續能源轉型。
• 2022 年 11 月：Theeb Rent 再增加 2,000 輛汽車，可供短期租賃的汽車總數達到約 10,500 輛，涵蓋現代、豐田、日產、福特、起亞和雪佛蘭等品牌的經濟型車型。

其他福利

• Excel 格式的市場預測 (ME) 表
• 3個月的分析師支持

目錄

第1章 引言

• 調查前提條件
• 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

• 市場促進因素
• 市場限制
• 波特五力分析
  • 供應商的議價能力
  • 購買者和消費者的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭對手之間的競爭強度

第5章 市場區隔（美元）

• 預訂類型
  • 線上預訂
  • 線下預訂
• 應用
  • 休閒/旅遊
  • 日常公共產業
• 汽車模型
  • 經濟型轎車
  • 豪華轎車
• 最終使用者類型
  • 自己
  • 與司機
• 國家
  • 沙烏地阿拉伯
  • 科威特
  • 阿拉伯聯合大公國
  • 卡達
  • 其他中東地區

第6章競爭格局

• 供應商市場佔有率
• 公司簡介
  • Avis Budget Group Inc.
  • Hertz Corp.
  • Enterprise Holdings Inc.
  • Fast Rent a Car
  • Sixt SE
  • Europcar
  • Hanco
  • Theeb Rent A Car
  • National Rent A Car

第7章 市場機會與未來趨勢

The Middle East Car Rental Market is expected to register a CAGR of 10.42% during the forecast period.

The market for car rentals was severely impacted by the COVID-19 pandemic. The COVID-19 pandemic has caused the region's car rental market to slow down completely due to the sudden and complete suspension of transportation. The Middle Eastern countries' rental car demand continued to decline as a result of the region's declining preference for shared mobility.However, in the aftermath of the pandemic, as the number of tourists has significantly increased, the Middle Eastern's demand for car rentals has significantly increased and is anticipated to continue throughout the forecast period.

Over the long term, the car rental market's growth is favorable due to stringent government legislation on purchase and car driving in the country. Using public transportation can become time-consuming and unpredictable. Moreover, public transport doesn't give an end-to-end ride, which is especially unfavorable among tourists.

In every Middle Eastern nation, expanding economies like Oman and the United Arab Emirates have fueled the rental car market.Among the Middle Eastern countries, Saudi Arabia generates the most revenue from car rentals.Outstation, event, self-driving, employee transportation, airport transportation, and local use are just a few examples of the many uses for car rentals.In addition, they are providing insurance, entertainment systems, and additional services.The developed Middle Eastern nations are also starting to take notice of the rise of electric cars, which offer the same functionality with the added benefit of having fewer negative environmental effects.

In every Middle Eastern nation, expanding economies like Oman and the United Arab Emirates have fueled the rental car market.Among the Middle Eastern countries, Saudi Arabia generates the most revenue from car rentals. Outstation, event, self-driving, employee transportation, airport transportation, and local use are just a few examples of the many uses for car rentals.In addition, they are providing insurance, entertainment systems, and additional services.The developed Middle Eastern nations are also starting to take notice of the rise of electric cars, which offer the same functionality with the added benefit of having fewer negative environmental effects.

Middle East Car Rental Market Trends

Online Rental Booking Continues to Witness Major Demand

Most renters prefer renting cars online during peak seasons. As the car rental market witnessed increased demand during peak holiday seasons, people tend to book cars in advance. Online booking services include booking cars through internet sites and mobile applications, among which booking-via-sites is the most common method opted for by renters. The rise in internet users across the region is likely to increase the use of online booking services. In 2022, internet users accounted for 91.4% of Saudi Arabia's population and are expected to increase to 95.3% by 2030.

Currently, booking online also serves various purposes, such as verification of the renter's documents, offering information to the renter regarding the car, determining the details of the drop, and pickup up the rented car at a certain place, e-signing of contracts, and cashless transactions. These helped car rental companies to gain a competitive edge over their peers during the past few years.

Car rental services offer multiple affordable options and can be chosen to suit the customer's needs. The car rental industry in Middle-East nations also sees digital transformation with improved online services, usability, and user satisfaction. Also, the added benefit of minimal responsibility for maintenance, repair, and 24/7 availability is driving the growth of online rental booking.

Furthermore, the trend of online renting a car through apps improved over time as app developers are designing mobile rental applications with more advanced booking features. It offers more vehicle availability and comparable rental costs on a single platform. With growing competition in the market, major companies adopted strategies, such as partnering or acquiring local companies, to boost their online rental operations across the country. For instance,

• January 2022: Ekar, the Middle East's first and largest personal mobility company, activated car subscriptions within its Self-drive Super App across Saudi Arabia in partnership with some of the largest car rental companies in the Kingdom.

Rise in Tourism Activities

The Middle East is a region rich in wonders that grew tremendously, particularly over the last two decades. Today, every part of the local economy is being impacted by this expansion, including the travel and tourism sector. The Middle East is becoming the next major hub for international tourism, and it is in this area that growth is attained.

Middle-Eastern countries are in the middle of important geographical areas, including Europe, North Africa, India, and China. This aspect made it easier to establish global economic connections, which helped the countries' economies over time. The Arabian Peninsula's abundance of energy resources, especially oil, also contributed to this development and the start of new trading partnerships with the Middle East.

Altogether, the Middle East spearheaded urbanization and other development initiatives that provided the region with the infrastructure and tourist destinations required to begin providing travel and tourism services. As a result, the Middle-Eastern countries gradually welcomed tourists and established the travel industry as the foundation of their economy. The development of megacities and international cities resulted from this welcoming attitude toward tourists from Dubai to Amman through Riyadh. Large populations, cutting-edge infrastructure, and first-rate transportation systems are all common elements these cities share and contribute to their appeal.

Inbound arrivals to the Middle East increased by 4% in the fourth quarter of 2022, outpacing the global average decline of 30% and setting the pace for the recovery in international travel. By its national tourism policy, Saudi Arabia will build Sindalah, the first abundant island and yacht club destination in the Red Sea. Sindalah, which spans 840,000 sq m in its futuristic metropolis NEOM, is anticipated to begin hosting visitors in early 2024. 3,500 employees are expected to be created by the facility in the tourist, hospitality, and leisure industries. Sindalah will feature 333 luxury serviced apartments and 413 ultra-premium hotel rooms, and a distinguished 86-berth marina.

Therefore, several car rental companies are partnering with local players to enter new markets. For instance,

• August 2022: Finalrentals had plans to expand throughout the nation. The company announced that it had added 39 new locations to its network in Saudi Arabia. It brings the country's total number of locations and cities to 59. Final Rentals will provide nationwide car rental services in Saudi Arabia, powered by a new partner, Key Car Rental.

Middle East Car Rental Industry Overview

The Middle-East Car Rental Market is moderately consolidated with international and regional players such as Avis Budget Group Inc, SIXT, Hertz Corp, Theeb Rent A Car, Enterprise Holdings Inc, and others. The major rental companies are making joint ventures and partnerships to launch newer products and include an edge over their competitors.

• In December 2022, at its newly constructed facility in the Khalifa Economic Zones Abu Dhabi ("KEZAD"), NWTN Inc. announced that it had delivered 20 range-extended electric vehicles (R-EVs) to M93 Car Rental L.L.C. The delivery marks the beginning of NWTN's strategy to promote the UAE's transition to sustainable energy by offering various cutting-edge products and services to the market.
• November 2022: Theeb Rent added another 2,000 vehicles to its fleet, bringing the number of cars available for short-term rental to about 10,500 with economic models from Hyundai, Toyota, Nissan, Ford, Kia, and Chevrolet.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Value in USD)

• 5.1 Booking type
  • 5.1.1 Online booking
  • 5.1.2 Offline booking
• 5.2 Application
  • 5.2.1 Leisure/Tourism
  • 5.2.2 Daily utility
• 5.3 Vehicle Type
  • 5.3.1 Economy cars
  • 5.3.2 Luxury cars
• 5.4 End-User Type
  • 5.4.1 Self-driven
  • 5.4.2 Chauffeur
• 5.5 Country
  • 5.5.1 Saudi Arabia
  • 5.5.2 Kuwait
  • 5.5.3 United Arab Emirates
  • 5.5.4 Qatar
  • 5.5.5 Rest of Middle East

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share
• 6.2 Company Profiles
  • 6.2.1 Avis Budget Group Inc.
  • 6.2.2 Hertz Corp.
  • 6.2.3 Enterprise Holdings Inc.
  • 6.2.4 Fast Rent a Car
  • 6.2.5 Sixt SE
  • 6.2.6 Europcar
  • 6.2.7 Hanco
  • 6.2.8 Theeb Rent A Car
  • 6.2.9 National Rent A Car

7 MARKET OPPORTUNITIES AND FUTURE TRENDS