出租車內數位標牌市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)

出租車內數位標牌市場預計到 2021 年將達到 6.489 億美元，到 2027 年將達到 7.7482 億美元，預測期內（2022-2027 年）的複合年增長率約為 3%。我在這裡.

由於全球持續的封鎖和旅行限制，COVID-19 的爆發阻礙了出租車內數位標牌市場的增長。 例如：

*2020 年 4 月，由於冠狀病毒危機導致需求急劇下降，Uber 拼車競爭對手 Bolt 兩年半來首次退出澳大利亞。

從長遠來看，數位標牌產品在商業垂直領域的採用率增加、新興國家基礎設施建設取得進展、4K/8K 顯示器需求不斷增長以及顯示產品技術不斷進步等因素將影響市場。正在推動增長 例如：

*2020 年 10 月，數位標牌、媒體和連接設備的軟件提供商 Telelogos 在墨西哥城開設了辦事處，擴大了其在拉丁美洲的業務。 我們在拉丁美洲的存在使我們能夠高度響應該地區客戶的需求，並加強我們與當地合作夥伴的關係。

出租車廣告是最具辨識度的戶外廣告之一。 廣告商可以利用出租車廣告對乘客、其他司機甚至行人產生更大的影響。 出租車車頂廣告、部分或全部包裹出租車廣告、出租車後備箱廣告和車內廣告是廣告商可用的一些選項。

北美在駕駛室內數位標牌市場佔據主導地位，預計在預測期內將出現大幅增長。 亞太地區預計在預測期內增長最快。

出租車數位標牌市場趨勢

擴大豪華出租車對娛樂設備的採用

目前，國內外遊客，無論是發達國家還是發展中國家，都更喜歡乘坐豪車來體驗，因為擁有一輛豪車並不現實。 世界各地的出租車運營商已開始提供豪華車輛，為遊客提供具有競爭力的價格。

此外，當地的出租車公司和擁有異國情調和豪華汽車的個人也將它們出租給遊客。 這種趨勢在美國和西歐很突出。 特斯拉Model X、奧迪、寶馬等很受歡迎。 阿拉伯聯合酋長國，尤其是熱門旅遊目的地迪拜，對豪華出租車的需求強勁。 例如：

*2021 年 1 月，Uber 將在迪拜推出名為 Riding with Uber Black 的服務，即乘坐豪華出租車出行，主要是寶馬、奔馳和特斯拉的新車型。 票價從 23 迪拉姆起。

西歐、美國和中國等其他奢侈品目的地預計也將出現顯著增長。 然而，由於該細分市場的波動性和該細分市場的高需求，很少有公司將所有車隊轉向更便宜的服務。 此外，這些車輛的高昂保險和維護成本預計也將阻礙這一細分市場的增長。

亞太地區有望實現高增長

預計到 2027 年，出租車內數位標牌市場將佔據亞太地區最大的市場份額。 由於亞太地區的勞動力成本較低，因此部署和安裝數位標牌系統的總成本要低得多。 因此，亞太地區可能成為最大的數位標牌市場之一。

由於先進的視聽解決方案和與人工智能和增強現實等下一代技術相結合的數位技術的不斷引入和滲透，亞太地區的出租車內數位標牌市場正在經歷顯著增長。 例如：

*2021 年 10 月，總部位於孟買的出租車品牌 AdTech 初創公司 Wrap2Earn Technologies 宣布推出 LytAds；智能屏幕出租車頂部數位戶外廣告解決方案。 它將為拼車車輛配備聯網高清 LED 顯示屏，以向廣告商提供上下文信息。

由於人口快速增長，預計亞太地區在預測期內的需求將增加。 隨著人均 GDP 和基礎設施建設的改善，城市化進程不斷推進，農村地區正在轉變為城市地區。 需求激增正在推動城市地區進入不可持續的消費模式。 根據國家統計局的數據，預測期內，出租車內數位標牌市場的區域需求可能會增加。

近年來，隨著零售、BFSI 和運輸應用的增長，中國、韓國和印度等多個國家/地區都見證了基礎設施相關的發展。 這也被認為是推動該地區數位標牌需求的一個因素。

出租車數位標牌市場競爭分析

由於多家國內外公司為出租車供應 LCD 顯示屏（平板電腦），因此市場較為分散。 三星（Knox Customization）、Apple、Verifone、Swipe Technologies 和 Touchmedia 是該市場的主要參與者。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場驅動力
• 市場製約因素
• 波特的五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 車輛類型
  • 豪華/高級出租車
  • 經濟型/廉價出租車
• 顯示類型
  • 液晶顯示器
  • LED
• 地區
  • 北美
    • 美國
    • 加拿大
    • 其他北美地區
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 世界其他地區
    • 沙特阿拉伯
    • 巴西
    • 其他國家

第六章競爭格局

• 公司簡介
  • 廣告服務提供商
    • Clear Vision Advertisement
    • London Taxi Advertising
    • Curb Mobility LLC
    • Blue Line Media
    • BillboardsIn
    • Bona Phandle Media
  • 軟體供應商
    • Enroute View Media Inc.
    • Cabby Tabby Technologies
    • 42Gears Mobility Systems Pvt. Ltd
  • 設備製造商
    • Swipe Technologies
    • Curb Mobility LLC
    • 42 Gears mobility systems private limited
    • Samsung Electronics Co. Ltd
    • Apple Inc.
    • VeriFone Holdings Inc.

第7章 市場機會今後動向

The in-taxi digital signage market was valued at USD 648.90 million in 2021, and it is expected to reach USD 774.82 million by 2027, registering a CAGR of about 3% during the forecast period (2022 - 2027).

The COVID-19 outbreak has hindered the growth of the in-taxi digital signage market as there were continuous lockdowns and travel restrictions around the world. For instance,

* In April 2020, Uber rideshare rival Bolt pulled out of Australia after two and a half years due to plunging demand due to the coronavirus crisis.

Over the long term, the market's growth is driven by factors like increasing adoption of digital signage products in the commercial vertical, rising infrastructural developments in emerging countries, growing demand for 4K and 8K displays, and increasing technological advancements in display products. For instance,

* In October 2020, Telelogos, a software provider for digital signage, media, and connected devices, expanded its presence in Latin America by opening an office in Mexico City. The Latin American presence will allow the company to be very reactive to the regional clients' demands and strengthen relations with its local partners.

Taxi advertising is one of the most immediately recognizable kinds of outdoor advertising. Advertisers use taxi ads to make a huge impact on riders, other drivers, and even pedestrians. Taxi top ads, partial or full wrapped taxi ads, taxi trunk ads, and in-cab ads are some of the options available for advertisers.

North America is estimated to dominate the in-taxi digital signage market, showing considerable growth during the forecast period. Asia-Pacific is expected to have the fastest growth during the forecast period.

In-taxi Digital Signage Market Trends

Growing Adoption of Entertainment Devices in Luxury Taxis

Currently, local and foreign tourists in both developed and developing nations prefer luxury vehicles just for the experience, as owning them may not be feasible for most of them. Several taxi service providers across the world have started offering luxury vehicles in their fleets, and competitive pricing is providing opportunities for these vehicles to be picked up by tourists.

Also, local taxi service providers and individuals who own exotic and premium cars are putting them up for hire for tourists. This trend is prominent in the United States and Western Europe. Tesla Model X, Audi, and BMW are popular brands on offer. In the United Arab Emirates, particularly Dubai, a popular tourist destination, the demand for luxury taxis has been increasing significantly. For instance,

* In January 2021, Uber provided a service in Dubai named Riding with Uber Black, which means traveling in a luxury taxi car fleet is primarily made up of newer BMW, Mercedes-Benz, and Tesla vehicles. With the minimum fare starting at AED 23.

Other lavish destinations in Western Europe, the United States, and China, among others, are also expected to show considerable growth rates. However, the market has been turbulent in this segment, with few companies shifting their entire fleet toward budget offerings due to higher demand from that segment. Additionally, the high cost of insurance and maintenance of these vehicles is also expected to hinder the segmental growth.

Asia-Pacific is Expected to Witness High Growth

Asia-Pacific is projected to register the largest market share in the in-taxi digital signage market in 2027. Owing to low labor costs in the Asia-Pacific region, the overall cost of implementing and installing digital signage systems is significantly low. This has led to the emergence of Asia-Pacific as one of the potentially largest markets for digital signage.

The in-taxi digital signage market has experienced significant growth in Asia-Pacific due to the increasing adoption and penetration of digital technologies and advanced audio-visual solutions integrated with next-generation technologies, including AI and AR. For instance,

* In October 2021, Mumbai-based cab branding AdTech startup, Wrap2Earn Technologies, announced the launch of LytAds; a smart screen taxi-top digital OOH advertising solution. It uses internet-connected high-res LED displays mounted on rideshare vehicles to deliver contextual messaging for advertisers.

Asia-Pacific is supposed to have greater demand during the forecast year because of the fast-growing population. Improvements in GDP per capita and infrastructure development have urbanized the region to a greater extent, turning rural areas into urban areas. The sudden surge in demand has caused the cities to fall into unsustainable consumption models. According to the National Bureau of Statistics, the in-taxi digital signage market may witness an increase in regional demand during the forecast period.

Several countries, such as China, South Korea, and India, have witnessed developments related to infrastructure in recent years, along with the growth of retail, BFSI, and transportation applications. This factor is also expected to drive the demand for digital signage in the region.

In-taxi Digital Signage Market Competitor Analysis

The market is fragmented as several local and international companies supply LCD display screens (tablets) for taxis. Samsung (Knox Customization), Apple, Verifone, Swipe Technologies, and Touchmedia are the significant players operating in this market. For instance-

* Through its Knox customization division, Samsung developed software in its tablets (LCD screens) for taxi service providers.

* The China-based TouchMedia has also provided software and hardware solutions for more than 50,000 taxis across seven major cities in China.

These two companies lead the software segment of the market studied, along with 42 Gears Mobility Systems and Bona Phandle Media. Moreover, several startups are emerging as software providers and hardware suppliers for in-taxi digital signage service providers. The major emerging organizations include Cabby Tabby Technologies and Swipe Technologies.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Vehicle Type
  • 5.1.1 Luxury/Premium Taxi
  • 5.1.2 Economy/Budget Taxi
• 5.2 Display Type
  • 5.2.1 LCD
  • 5.2.2 LED
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 Germany
    • 5.3.2.3 France
    • 5.3.2.4 Spain
    • 5.3.2.5 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Rest of Asia-Pacific
  • 5.3.4 Rest of the World
    • 5.3.4.1 Saudi Arabia
    • 5.3.4.2 Brazil
    • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Advertising Service Providers
    • 6.1.1.1 Clear Vision Advertisement
    • 6.1.1.2 London Taxi Advertising
    • 6.1.1.3 Curb Mobility LLC
    • 6.1.1.4 Blue Line Media
    • 6.1.1.5 BillboardsIn
    • 6.1.1.6 Bona Phandle Media
  • 6.1.2 Software Providers
    • 6.1.2.1 Enroute View Media Inc.
    • 6.1.2.2 Cabby Tabby Technologies
    • 6.1.2.3 42Gears Mobility Systems Pvt. Ltd
  • 6.1.3 Device Manufacturers
    • 6.1.3.1 Swipe Technologies
    • 6.1.3.2 Curb Mobility LLC
    • 6.1.3.3 42 Gears mobility systems private limited
    • 6.1.3.4 Samsung Electronics Co. Ltd
    • 6.1.3.5 Apple Inc.
    • 6.1.3.6 VeriFone Holdings Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS