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市場調查報告書
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1443991

數位電子看板：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

數位電子看板市場規模預計到2024年為255.2億美元，預計到2029年將達到382億美元，在預測期內（2024-2029年）年複合成長率為8.40%。

數位看板市場

COVID-19 的影響在每個地區都不同。客戶對清晰、全面的產品資訊的需求不斷成長，推動了數位化看板的採用。此外，由於單點觸控、多點觸控和基於手勢的顯示器等先進技術的使用越來越多，預計該市場還將成長。這些小工具需要監控和電腦化資訊管理，可以透過遠端位置的指示牌進行存取。

主要亮點

  • 尤其是在新興經濟體，交通網路、公共基礎設施、新商業建築不斷成長，創造了更多的市場開拓機會。所有大眾交通工具系統都使用數位電子看板來吸引移動觀眾的注意力，並提供與旅客資訊和廣告相關的即時位置和情境察覺。此外，數位指示牌系統正迅速成為許多教育設施（包括學校和企業園區）的標準。
  • 例如，2022 年 4 月，Visix Inc. 宣布威奇托州立大學為其 Metroplex 會議中心選擇 AxisTV Signage Suite數位電子看板系統，擴大其高​​等教育計劃組合。整個解決方案包括一個雲端託管的 CMS、3 個奈米數位指示牌播放器和 10 個電子紙室 (E-Paper) 標牌，可在活動和會議發生時動態顯示。
  • 數位指示牌系統消除了媒體播放器和顯示器之間經常出現的兼容性和互通性問題。此外，數位指示牌板被廣泛用作機場到達和出發板，稱為航班資訊顯示系統（FIDS）。例如，2022 年 10 月，領先的企業數位指示牌解決方案提供商 Mvix 在其航班資訊顯示 (FIDS) 模組中新增了用於機場顯示的新乘客資訊指示牌解決方案。透過即時航班資訊服務，此新套件可在航空公司櫃檯、登機口顯示器、航站樓螢幕、行李領取目錄以及機場和當地酒店的轉盤顯示器上顯示航班資料。
  • 此外，客戶對清晰、全面的產品資訊的需求不斷成長，正在推動數位化看板的採用。教育環境對數位化科技的需求也在增加。 2022年3月，全球視覺解決方案提供者優派在BETT Show上展示了其教育技術myViewBoard Sens。該技術結合了人工智慧技術，可以提高學生的參與度並促進課堂健康。
  • 所有這些因素以及全球領導者品牌知名度和認知度的提高預計將推動市場成長。然而，數位電子看板板需要高功率，這間接影響了維護成本。這會阻礙市場的開拓。
  • 此外，與 COVID-19 之前的水平相比，出口出出貨下降以及國內對數位電子看板和顯示產品的需求放緩也將在短期內對數位電子看板需求產生負面影響，導致一定程度的停滯。然而，醫院、餐廳等正在使用數位電子看板進行數位訂購、汽車餐廳、數位付款和顯示社會指南的數位螢幕等。

數位電子看板市場趨勢

OLED顯示器預計將健康成長

  • OLED 是唯一能夠克服傳統顯示器限制並與動態形式結合增強真實感的技術。 OLED 是一種自發射光源，可提供出色的光線和色彩表現力。其彈性和透明度是創新 OLED 材料開發的結果。
  • 例如，2022 年 4 月，LG Business Solutions 在達拉斯的 AVI-SPL 辦公室推出並安裝了視訊“Wave Wall”，該視訊牆與多個曲面 OLED 顯示器形成高清表面。電視牆配備了 65 吋 LG 互動式數位指示牌，可提供方向資訊。
  • 由於 OLED 顯示器沒有背光，因此具有非常好的對比度（提供幾乎「無限」的對比度）。 OLED 顯示器具有 LCD 所缺乏的精確黑色背景。由於其節能、輕巧和卓越的媒體簡報效果，OLED 在室內品牌和體驗媒體指示牌中的應用正在迅速增加。此外，LG Business Solutions 最近還推出了 55EW5TF，這是一款配備尖端觸控螢幕技術的生動透明 OLED 顯示器。此顯示器採用投射電容式(P-Cap) 薄膜技術，可實現高響應度和準確的觸控體驗，同時支援多達 10 個觸控點。此外，OLED 技術即使使用 P-Cap 觸控膜也可達到 33% 的透明度。它還具有纖薄的結構，不需要背光模組或液晶層。
  • 例如，2022 年 4 月，摩托羅拉 Moto G52 在印度推出，作為該公司最新的智慧型手機。摩托羅拉 Moto G52 採用 OLED 顯示螢幕，支援 90Hz 更新率。此外，LG 計劃於 2022 年 8 月推出 20 吋 OLED 面板，這是有史以​​來最短的 OLED 螢幕，年終。此類新興市場的開拓有潛力進一步推動市場成長。
  • 此外，透明 OLED (T-OLED) 是一種自發光 OLED 技術，可打造 4 倍透明螢幕。保持 OLED 技術的無限對比和完美色彩，實現令人驚嘆的影像疊加。 T-OLED的透明度為38%，而LCD達到的最高透明度為10%。當正面觀看時，螢幕後面的物體與內容融為一體，正面的紫外線防護使其成為吸引路人眼球的商店櫥窗的理想展示。

亞太地區預計將佔據最大的市場佔有率

  • 由於美國地區領先供應商的存在以及技術的早期採用和進步，北美在預測期內主導全球指示牌市場。顯示技術的進步也在推動市場發展。
  • 此外，在安全性和成本方面，數位電子看板正在取代印刷指示牌。數位電子看板可以實現安全程序的可見性，這是智慧酒店及相關行業市場開拓的重要要素，預計在預測期內將增加市場需求。例如，2022 年 3 月，為酒店和活動專業人士提供全方位服務的會議網際網路和數位電子看板技術合作夥伴 Xpodigital, Inc.（美國奧蘭多）宣布，作為成為該城市首選的第一步，我們遷移了關鍵管理層職位飛往拉斯維加斯。
  • 此外，飯店中的數位電子看板使飯店大廳、餐廳和走廊現代化，借助視覺上吸引人的廣告，使訊息傳輸更具互動性，從而營造出高檔的氛圍。此外，數位電子看板的互動式地圖功能可以透過提供自助資訊來源來幫助改善住宿體驗。 2022 年 3 月，飛利浦電視和數位電子看板產品供應商 PPDS 宣布將 Apple TV 應用程式引入飯店的飛利浦 MediaSuiteHospitality 電視。
  • 大型體育場通常在淡季期間出租用於舉辦音樂會、會議、促銷活動以及大公司贊助的其他活動。擁有有吸引力的數位視訊顯示器的體育場支持這些功能，並增加了場館對贊助商的價值。
  • 此外，2022 年 3 月，Quantela 宣布與領先的精品戶外廣告公司 Liquid Outdoor 將共同建立新的合作夥伴關係，創建完整的數位指示牌解決方案，以擴展 Liquid 的生活方式網路。 Quantela 提供全面的專案管理和技術平台，用於監控和管理在美國生活方式組合中捕獲的資料。 Quantera 還將提供計劃所需的 1500 萬美元初始資金，並透過主要投資者 Digital Alpha 的支持和工作提供進一步擴張的機會。
  • 此外，軟體供應商也致力於為業界新進業者提供相容於多種作業系統的客製化解決方案標準。隨著客製化解決方案需求的增加，雲端基礎的設計解決方案越來越受到關注。 2022 年 2 月，三星在加州洛杉磯的 SoFi 體育場推出了全新的中央吊掛視訊板 Infinity Screen。這是有史以​​來最大的體育影片板。 Infinity Board 的兩側均內建有設計獨特的顯示器。每個 LED 面板都可以透過統計資料、即時內容和動畫內容進行獨特的程式設計。

數位電子看板產業概述

數位電子看板市場相對分散，硬體端由NEC Display Solutions Co., Ltd.、三星電子有限公司、Panasonic Corporation、Sony Corporation等全球主要廠商覆蓋。同時，還有幾家小型企業提供數位電子看板軟體。此外，許多參與者已經進入市場，並作為行業中的利基參與者提供獨特的產品應用。

2022 年 3 月，Planar 宣布推出兩款新的 LED電視牆顯示系列，旨在滿足快節奏活動和高環境光環境的需求：Planar Luminate Pro 系列和 Planar Venue Pro 系列。新系列的機械元件可加快臨時和移動活動的安裝和拆卸速度，而且還為更永久的壁掛式應用提供完整的前置安裝和可維護性。打開門。

2022年2月，設計製造LED顯示器的美國私人公司NanoLumens宣布推出透明LED網膜產品系列「CLRVU」。該顯示器安裝在 TK Elevator 位於亞特蘭大巴特里的總部和測試設施。此顯示器可在室內或室外使用，無縫融入建築，並允許使用者自訂顯示解析度、功耗和透明度。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 產業價值鏈分析
  • 評估 COVID-19 對產業的影響
  • 市場促進因素
    • 數位電子看板和跨平台媒體工具的融合
    • 承包解決方案的演變
    • 基礎建設成本降低，普及提高
  • 市場限制因素
    • 與複雜業務需求的整合度較差

第5章市場區隔

  • 類型
    • 電視牆
    • 視訊螢幕
    • 亭
    • 透明液晶螢幕
    • 數位海報
    • 其他類型
  • 成分
    • 硬體
      • 液晶/LED顯示
      • OLED顯示器
      • 媒體播放機
      • 投影機/投影螢幕
      • 其他硬體
    • 軟體
    • 服務
  • 尺寸
    • 32 英尺或以下
    • 32'-52'
    • 超過 52 英尺
  • 地點
    • 店內
    • 戶外
  • 目的
    • 零售店
    • 運輸
    • 款待
    • 公司
    • 教育機構
    • 政府機關
    • 其他用途
  • 地區
    • 北美洲
    • 亞太地區
    • 歐洲
    • 拉丁美洲
    • 中東/非洲

第6章 競爭形勢

  • 公司簡介
    • NEC Display Solutions Ltd.
    • LG Display Co. Ltd.
    • Samsung Electronics Co. Ltd.
    • Panasonic Corporation
    • Sony Corporation
    • Stratacache
    • Planar Systems Inc.
    • Hitachi Ltd.
    • Barco NV
    • Goodview
    • Cisco Systems Inc.

第7章 投資分析

第8章市場的未來

簡介目錄
Product Code: 50170

The Digital Signage Market size is estimated at USD 25.52 billion in 2024, and is expected to reach USD 38.20 billion by 2029, growing at a CAGR of 8.40% during the forecast period (2024-2029).

Digital Signage - Market

The impact of COVID-19 was different across the various regions. Rising customer demand for clear and comprehensive product information drives the adoption of digitized signs. Moreover, the market is expected to grow due to the increasing usage of advanced technologies, such as single or multi-touch and gesture-based displays. These gadgets necessitate supervision and computerized information management, which can be accessed via signage from a remote place.

Key Highlights

  • The growth in transport networks, public infrastructure, and new commercial buildings, particularly in developing economies, creates more opportunities in this market. Digital signage is being used in and on all modes of public transportation to attract the attention of on-the-go viewers, providing real-time location and context awareness related to traveler information and advertising. Moreover, it is fast becoming a standard in many educational facilities, with schools and corporate campuses facilitating digital signage systems.
  • For instance, in April 2022, Visix Inc. expanded its portfolio of higher education projects by announcing that Wichita State University had chosen an AxisTV Signage Suite digital signage system for its Metroplex convention center. The entire solution included a cloud-hosted CMS, three nano digital signage players, and ten Electronic Paper Room (E-Paper) Signs, which dynamically display events and meetings as they happen.
  • Digital signage systems eliminate frequent compatibility and interoperability issues between media players and displays. Furthermore, digital signage boards are being extensively used as arrival and departure boards in airports, known as Flight Information Display Systems (FIDS). For instance, in October 2022, Mvix, a significant enterprise digital signage solutions provider, added a new passenger information signage solution for airport displays to its Flight Information Displays (FIDS) Module. The new suite displays flight data for airline counters, gate displays, terminal screens, baggage claim directories, and carousel displays for airports and local hotel properties, powered by real-time flight data services.
  • Furthermore, rising customer demand for clear and comprehensive product information drives the adoption of digitized signs. There is also a rise in demand for digitized technology in education. In March 2022, ViewSonic Corp., a global visual solutions provider, showcased its myViewBoard Sens, an educational technology, at the BETT show. This technology is embedded with AI technology that increases student engagement and facilitates wellness in the classroom.
  • Along with all these factors, enhancing brand awareness and perception among global leaders is expected to drive the market's growth. However, digital signage boards require high electricity, indirectly affecting maintenance costs. This could hinder the development of the market.
  • Furthermore, the fall in export shipments and slow domestic demand for digital signage and display products compared to pre-COVID-19 levels has negatively impacted and slightly stagnated the need for digital signage in the short term. However, in places like hospitals and restaurants, digital signage is used for digital ordering, drive-ins, digital payments, and digital screens displaying social guidelines.

Digital Signage Market Trends

OLED Display is Expected to Experience Healthy Growth

  • OLED is the only technology that overcomes the limitations of conventional displays, as it offers enhanced reality combined with a dynamic form. OLED provides superior light and color expression based on self-emitting light sources. Its flexibility and transparency are the results of developing innovative OLED materials.
  • For instance, in April 2022, LG Business Solutions launched and installed a video "Wave Wall" with multiple curved OLED displays to form a high-definition surface at the AVI-SPL office in Dallas. The video wall features a 65-inch LG interactive digital signage board that provides wayfinding information.
  • As OLED displays lack the backlight, they function exceptionally well in contrast (essentially offering an 'infinite' contrast ratio). OLED displays feature an accurate black background, something LCDs can not match. The application of OLED in digital signage for indoor branding and experiential media is increasing rapidly, driven by energy-efficient, lightweight, and superior media presentation. Furthermore, LG Business Solutions recently launched 55EW5TF, a vivid, transparent OLED display with cutting-edge touchscreen technology. This display uses projected capacitive (P-Cap) film technology for a highly responsive, accurate touch experience that simultaneously supports up to 10 touch points. Further, the OLED technology enables the display to achieve transparency of 33% even with the P-Cap touch film. It has a slimmer structure without needing a backlight unit or liquid crystal layer.
  • For instance, in April 2022, Motorola Moto G52 was launched in India as the company's latest smartphone. The Motorola Moto G52 has an OLED display that supports a 90Hz refresh rate. Furthermore, in August 2022, LG intends to launch a 20-inch OLED panel at the end of this year, which would be its shortest OLED screen yet. Such developments may further drive market growth.
  • Furthermore, transparent OLED (T-OLED) is a self-lighting OLED technology that creates four times more transparent screens. It maintains the infinite contrast and perfect colors of OLED technology for a stunning image overlay. T-OLED offers 38% transparency, whereas the highest clarity that has been achieved with LCD is 10%. When viewed head-on, objects behind the screen integrate with the content, and the front-facing UV protection makes the display ideal for store windows that catch the attention of passers-by.

Asia Pacific is Expected to Hold the Largest Market Share

  • North America dominates the global signage market over the forecasted duration, owing to the existence of significant vendors in the US region and also due to early adoption and advancement in technology. Furthermore, the advances in display technology are also likely to drive the market.
  • Further, digital signage is taking over printed signage owing to security and cost profits. It allows visualization of safety procedures, a vital component in developing smart hotels and related industries, and it is anticipated to augment market demand during the forecast period. For instance, in Mar 2022, Xpodigital, Orlando, United States, the full-service convention internet and display technology partner for hospitality and events professionals, moved vital management positions to Las Vegas as the first step in becoming the city's first choice for fully-managed conference internet and digital signage solutions.
  • Further, digital signage in hotels makes the delivery of the messaging much more interactive with the help of visually appealing ads that modernizes hotel lobbies, restaurants, and hallways and contributes to an upscale ambiance. Furthermore, the interactive wayfinding maps feature of digital signage help to enhance the guest experience by providing a self-service source of information. In March 2022, PPDS, a supplier of Philips TVs and digital signage products, announced that it is bringing the Apple TV app to its Philips MediaSuiteHospitality TVs in hotels.
  • Large stadiums are often rented out for other events during the off-season, such as concerts, conferences, or promotional events, sponsored by big businesses. A stadium with engaging digital video displays supports these functions and makes the venue more valuable to sponsors, which may further drive market growth.
  • Moreover, in March 2022. Quantela Inc. and leading boutique outdoor advertising company Liquid Outdoor jointly announced a new partnership to create a complete digital signage solution to expand Liquid's lifestyle network. Quantela will supply total program management and the technology platform to monitor and manage data captured across the US lifestyle portfolio. Through outcomes and with support from crucial investor Digital Alpha, Quantela will additionally provide the initial USD 15 million capital required for the project and further expansion opportunities.
  • Furthermore, the software providers are also engaged in providing a standard for customized solutions compatible with multiple operating systems to new entrants in the industry. There is an increased focus on cloud-based design solutions owing to the increasing demand for customized solutions. In February 2022, Samsung unveiled the Infinity Screen, a brand new, center-hung video board at Sofi Stadium in Los Angeles, California. This is the giant video board ever created for sports. The infinity board incorporates a display on dual sides with a one-of-a-kind design. Each LED panel can be uniquely or congruently programmed with statistics and live and animated content.

Digital Signage Industry Overview

The Digital Signage Market is relatively fragmented, with major global players, like NEC Display Solutions Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, and Sony Corporation, covering the hardware end of the spectrum. At the same time, there happen to be several medium and smaller players who provide software for digital signage. Moreover, many players are entering the market, offering unique product applications as niche players in the industry.

In March 2022, Planar launched two new LED video wall display families designed to serve the needs of fast-paced events and high-ambient light environments; the Planar Luminate Pro Series and Planar Venue Pro Series. The new families feature mechanical elements that accelerate set-up and takedown for temporary and mobile events but also feature complete front installation and serviceability, opening the door to more permanent wall-mounted applications.

In February 2022, NanoLumens, an American private corporation that designs and manufactures LED displays, released a transparent LED mesh product series called CLRVU. This display was installed for TK Elevators' headquarters and test facility at The Battery Atlanta. This display can be used indoors or outdoors to blend into the architecture of the building seamlessly, and it enables the user to customize the display's resolution, power consumption, and transparency.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Industry
  • 4.5 Market Drivers
    • 4.5.1 Convergence of Digital Signage with Cross-platform Media Tool
    • 4.5.2 Evolution of Turnkey Solutions
    • 4.5.3 Diminishing Cost of Infrastructure Leading to Higher Penetration
  • 4.6 Market Restraints
    • 4.6.1 Poor Integration with Complex Business Requirements

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Video Wall
    • 5.1.2 Video Screen
    • 5.1.3 Kiosk
    • 5.1.4 Transparent LCD Screen
    • 5.1.5 Digital Poster
    • 5.1.6 Other Types
  • 5.2 Component
    • 5.2.1 Hardware
      • 5.2.1.1 LCD/LED Display
      • 5.2.1.2 OLED Display
      • 5.2.1.3 Media Players
      • 5.2.1.4 Projector/Projection Screens
      • 5.2.1.5 Other Hardware
    • 5.2.2 Software
    • 5.2.3 Services
  • 5.3 Size
    • 5.3.1 Below 32'
    • 5.3.2 32' - 52'
    • 5.3.3 Above 52'
  • 5.4 Location
    • 5.4.1 In-store
    • 5.4.2 Outdoor
  • 5.5 Application
    • 5.5.1 Retail
    • 5.5.2 Transportation
    • 5.5.3 Hospitality
    • 5.5.4 Corporate
    • 5.5.5 Education
    • 5.5.6 Government
    • 5.5.7 Other Applications
  • 5.6 Geography
    • 5.6.1 North America
    • 5.6.2 Asia Pacific
    • 5.6.3 Europe
    • 5.6.4 Latin America
    • 5.6.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles*
    • 6.1.1 NEC Display Solutions Ltd.
    • 6.1.2 LG Display Co. Ltd.
    • 6.1.3 Samsung Electronics Co. Ltd.
    • 6.1.4 Panasonic Corporation
    • 6.1.5 Sony Corporation
    • 6.1.6 Stratacache
    • 6.1.7 Planar Systems Inc.
    • 6.1.8 Hitachi Ltd.
    • 6.1.9 Barco NV
    • 6.1.10 Goodview
    • 6.1.11 Cisco Systems Inc.

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET