市場調查報告書
商品編碼
1399722
計程車內數位看板市場規模 - 按組件、按車輛類型(經濟/廉價計程車、豪華/高級計程車)、按顯示器類型(LCD、LED)、按螢幕尺寸、按應用(廣告、娛樂、導航) ,以及全球預測,2023 - 2032In-Taxi Digital Signage Market Size - By Component, By Vehicle Type (Economy/Budget Taxi, Luxury/Premium Taxi), By Display Type (LCD, LED), By Screen Size, By Application (Advertising, Entertainment, Navigation), & Global Forecast, 2023 - 2032 |
由於對增強乘客體驗的需求不斷成長,預計 2023 年至 2032 年間,計程車內數位看板市場的CAGR將超過 4.5%。隨著互聯互通和資訊可近性的不斷增強,乘客的期望不僅僅是乘坐。計程車內數位看板為定向廣告、娛樂和即時資訊提供了一個引人入勝的平台。
此外,隨著城市擁抱數位轉型,計程車正在演變成具有整合數位顯示器的連網車輛。例如,2023 年 11 月,屢獲殊榮的戶外廣告公司 statements Media 在多倫多計程車上推出了加拿大第一個數位廣告展示網路。這不僅可以進行基於位置的廣告,還可以促進動態內容更新,確保顯示的資訊在乘客的整個旅程中保持相關性和價值。
計程車內數位看板市場根據組件、車輛類型、顯示器類型、螢幕尺寸、應用和區域進行分類。
LED 顯示領域將在 2023 年至 2032 年期間獲得顯著的吸引力,因為它能夠在有限的空間內提供充滿活力、引人注目的視覺效果。這些顯示器為計程車內廣告帶來了動態且視覺吸引力的維度,使其成為吸引乘客的有效媒介。 LED 技術的高亮度和清晰度確保即使在不同的照明條件下內容也保持可見。
娛樂應用的市場佔有率將在預測期內顯著成長。結合新聞資訊、音樂串流、短影片等娛樂功能,為乘客在旅途中提供有趣的內容,讓計程車乘坐變得更加愉快和難忘。隨著乘客花更多的時間接觸計程車內的數位標牌,廣告商獲得了更多的曝光度,並增加了傳播有影響力的品牌訊息的機會。
由於城市人口的迅速成長以及智慧型手機普及率的不斷提高,亞太地區計程車內數位看板產業規模將在 2023 年至 2032 年間快速擴張。該地區多樣化且充滿活力的消費者基礎為廣告商提供了大量機會,可以根據特定的文化差異來客製化內容,從而最大限度地提高有針對性的廣告活動的效果。此外,政府支持智慧城市發展和先進交通技術整合的措施將進一步加速區域市場的發展。
In-Taxi Digital Signage Market is estimated to register a CAGR of over 4.5% between 2023 and 2032, driven by the increasing demand for enhanced passenger experiences. With growing connectivity and information accessibility, passengers expect more than just a ride. In-taxi digital signage provides an engaging platform for targeted advertising, entertainment, and real-time information.
Additionally, as cities embrace digital transformation, taxis are evolving into connected vehicles with integrated digital displays. For instance, in November 2023, Statements Media, an award-winning outdoor advertising company, introduced Canada's first network of digital advertising displays on Toronto taxicabs. This not only allows for location-based advertising but also facilitates dynamic content updates, ensuring that the information displayed remains relevant and valuable to passengers throughout their journey.
In-taxi digital signage market is divided based on component, vehicle type, display type, screen size, application and region.
LED display segment will gain notable traction during 2023-2032, favored by its ability to offer vibrant, attention-grabbing visuals in a confined space. These displays bring a dynamic and visually appealing dimension to in-taxi advertising, making it an effective medium for engaging passengers. The high brightness and clarity of LED technology ensure that content remains visible even in varying lighting conditions.
The market share from entertainment application will witness significant growth in the forecast period. With the incorporation of entertainment features such as news updates, music streaming, and short videos, passengers are provided with engaging content during their journeys, making the taxi ride more enjoyable and memorable. As passengers spend more time engaged with the in-taxi digital signage, advertisers gain extended exposure and increased opportunities for impactful brand messaging.
Asia Pacific in-taxi digital signage industry size will witness rapid expansion between 2023-2032, attributed to the burgeoning urban population, coupled with increasing smartphone penetration. The region's diverse and dynamic consumer base present a wealth of opportunities for advertisers to tailor their content to specific cultural nuances, maximizing the effectiveness of targeted campaigns. Additionally, government initiatives supporting smart city development and the integration of advanced transportation technologies will further accelerate the regional market development.