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市場調查報告書
商品編碼
1856859
2032年出行即服務 (MaaS) 市場預測:按服務類型、車輛類型、動力類型、經營模式、支付模式、應用程式、最終用戶和地區分類的全球分析Mobility-as-a-Service Market Forecasts to 2032 - Global Analysis By Service Type, Vehicle Type, Propulsion Type, Business Model, Payment Model, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2025 年,全球出行即服務 (MaaS) 市場規模將達到 2,695.7 億美元,到 2032 年將達到 25,824.3 億美元,預測期內複合年成長率將達到 38.1%。
出行即服務 (MaaS) 是一種正在變革現代交通途徑的模式,它將多種出行方式整合到一個易於使用的數位化平台中。透過該系統,出行者可以透過一個整合應用程式便捷地規劃、預訂和支付各種交通途徑,包括公共交通、共乘、自行車租賃和按需用車。 MaaS 強調永續性和便利性,旨在減少對私家車的依賴,並改善城市交通狀況。智慧型手機的快速普及、安全的線上支付系統以及日益增強的環保意識正在推動 MaaS 在全球範圍內的發展。
根據歐盟委員會的數據,歐盟資助的出行即服務聯盟(MaaS Alliance)的數據顯示,綜合出行服務可以將都市區中的私家車使用量減少高達 20%,有助於實現氣候變遷目標並緩解交通堵塞。
都市化和日益嚴重的交通堵塞
都市化和車輛密度的持續成長加劇了全球各大城市的交通堵塞,催生了對更智慧出行解決方案的需求。隨著城市人口的成長,現有交通基礎設施面臨的壓力日益增大,促使人們轉向出行即服務 (MaaS) 等綜合系統。 MaaS 平台將包括公車、火車、計程車和共用汽車在內的各種交通途徑整合到一個統一的數位化介面中,從而提供便利高效的出行體驗。市政府正日益支持此類模式,以減少私家車的使用、遏制污染並改善交通便利性。因此,特大城市人口的成長和城市交通挑戰是推動 MaaS 普及的關鍵因素,MaaS 能夠提供高效、永續且暢通無阻的出行方式。
資料隱私和安全問題
資料保護和網路安全問題仍然是出行即服務 (MaaS) 發展的主要挑戰。 MaaS 系統處理用戶位置、支付資訊和出行模式等敏感訊息,使其成為資料外洩的潛在目標。公眾對資料濫用或外洩的擔憂阻礙了整合出行平台的使用。此外,缺乏標準化的隱私法律和各國網路安全框架的差異加劇了這些風險。為了贏得用戶信任,MaaS 供應商必須保證強大的資料加密、透明的政策和合規性。如果沒有嚴格的安全通訊協定,資料漏洞可能會削弱信任,並減緩 MaaS 解決方案在全球交通生態系統中的普及。
數位基礎設施和物聯網的進步
數位基礎設施和物聯網 (IoT) 技術的持續進步,正為出行即服務 (MaaS) 產業開啟新的機會。物聯網能夠實現交通網路的無縫連接、即時監控和預測分析,從而加強車輛與服務供應商之間的協作。高速 5G、雲端運算和巨量資料分析的應用,實現了高效通訊和智慧出行管理。這些技術使 MaaS 平台能夠為用戶提供客製化、高效且便利的出行解決方案。隨著智慧基礎設施在全球範圍內的擴展,MaaS 系統的擴充性、互通性和可靠性將得到提升,進而推動其向整合、數據驅動的智慧城市交通生態系統轉型。
傳統運輸業者的抵制
傳統交通運輸業者的反對仍然是出行即服務 (MaaS) 市場發展的主要挑戰。許多傳統的計程車、公車和本地交通運輸業者將 MaaS 視為對其現有經營模式的顛覆性威脅。這往往導致數據合作受限、監管遊說以及拒絕與數位化出行系統整合。不願採用新技術和共用營運控制權進一步延緩了 MaaS 的部署。這種阻力削弱了公共和私營相關人員之間的合作,並阻礙了創新和系統互通性。建立信任、提供政策獎勵以及促進開放的夥伴關係關係對於傳統營運商接受 MaaS主導的現代化至關重要。
新冠疫情對出行即服務 (MaaS) 市場造成了顯著衝擊,擾亂了城市交通,改變了通勤者的行為。旅行限制、封鎖措施以及遠距辦公的普及導致共乘和公共交通的使用量急劇下降。許多 MaaS 公司因客流量減少而面臨財務困境,甚至被迫停止營運。然而,疫情也加速了數位轉型,非接觸式支付、即時監控和靈活的出行解決方案成為關注焦點。隨著經濟復甦,人們對安全、衛生和靈活的出行方式的需求日益成長。後疫情時代凸顯了微出行和個人化交通途徑的重要性,推動了全球範圍內更具韌性和技術賦能的 MaaS 框架的演進。
預計在預測期內,叫車細分市場將最大。
由於其高度便利的使用者體驗、數位整合和廣泛的覆蓋範圍,預計在預測期內,叫車領域將佔據最大的市場佔有率。叫車是都市區出行者的重要解決方案,尤其對於那些優先考慮靈活性、經濟性和快速獲取交通服務的用戶。叫車透過提供無縫按需出行服務,並具備即時追蹤、數位支付和路線最佳化等功能,有效地補充了公共交通。智慧型手機和基於位置的應用程式的日益普及也加速了叫車在全球的推廣。此外,叫車服務供應商與出行即服務(MaaS)營運商之間的合作正在促進系統範圍內的互聯互通,使叫車成為建立高效、永續且以用戶為中心的城市出行網路的核心要素。
預計在預測期內,二輪車細分市場將實現最高的複合年成長率。
由於其便利性、成本效益以及適合短程城市通勤,預計二輪車市場在預測期內將實現最高成長率。電動自行車、電動Scooter和輕型機踏車提供永續且快速的「最後一公里」出行選擇,使其成為出行即服務 (MaaS) 生態系統的關鍵組成部分。它們體積小巧、能源效率高,非常適合在擁擠的城市區域穿梭。日益增強的環保意識和共用微出行計畫的擴展進一步加速了它們的普及。隨著電池性能和充電基礎設施的不斷改進,二輪車提供了實用、經濟且環保的出行解決方案,使其成為全球 MaaS 市場成長的關鍵驅動力。
由於歐洲擁有先進的交通運輸系統、完善的政府支援框架以及對永續性的重視,預計在預測期內,歐洲將佔據最大的市場佔有率。該地區主導了全球一體化、數位化互聯的交通途徑到一個統一的網路中。德國、英國和荷蘭等歐洲國家正積極透過智慧城市計劃、官民合作關係以及環保政策來推廣出行即服務(MaaS)。先進的基礎設施、環保意識的增強以及電動車的廣泛普及,共同支撐著市場的穩定成長。歐洲在創新和監管方面的積極態度,使其成為建立高效、以用戶為中心且永續的出行即服務生態系統的全球領導者。
預計亞太地區在預測期內將呈現最高的複合年成長率,這主要得益於城市擴張、技術進步和扶持性政策舉措。印度、中國、日本和韓國等國家正大力投資數位化旅遊系統,以增強互聯互通並緩解交通堵塞。該地區智慧型手機的高普及率、不斷擴大的交通基礎設施以及日益增強的環保意識,都在推動這一成長。各國政府透過智慧城市計畫推廣電動出行和共享出行,進一步促進了這些出行方式的普及。憑藉龐大且精通技術的人口,亞太地區正迅速崛起為全球出行即服務(MaaS)解決方案的領導者,致力於打造永續、永續且技術賦能的現代化城市交通。
According to Stratistics MRC, the Global Mobility-as-a-Service (MaaS) Market is accounted for $269.57 billion in 2025 and is expected to reach $2582.43 billion by 2032 growing at a CAGR of 38.1% during the forecast period. Mobility-as-a-Service (MaaS) represents a transformative approach to modern transportation, uniting diverse mobility options within a single, user-friendly digital platform. Through this system, travelers can conveniently plan, reserve, and pay for various transportation modes-such as public transit, shared rides, bike rentals, and on-demand vehicles-via one integrated app. MaaS emphasizes sustainability and accessibility, aiming to decrease reliance on private vehicles and improve traffic flow in urban centers. The rapid expansion of smartphone usage, secure online payment systems, and rising environmental consciousness are key factors fueling MaaS growth worldwide, redefining urban commuting and offering seamless, efficient, and connected travel experiences for daily users.
According to the European Commission, data from the EU-funded MaaS Alliance shows that integrated mobility services can reduce private car usage by up to 20% in urban areas, contributing to climate goals and congestion reduction.
Increasing urbanization and traffic congestion
The steady rise in urbanization and vehicle density has intensified traffic congestion in major cities worldwide, creating a need for smarter mobility solutions. As urban populations expand, the pressure on existing transport infrastructure grows, prompting the shift toward integrated systems like Mobility-as-a-Service (MaaS). MaaS platforms combine diverse transport options-such as buses, trains, taxis, and shared vehicles-into a single digital interface, offering convenience and efficiency. City administrations increasingly support these models to reduce private car usage, curb pollution, and enhance transport accessibility. Therefore, growing metropolitan populations and urban transport challenges are key drivers boosting MaaS adoption for efficient, sustainable, and congestion-free mobility.
Data privacy and security concerns
Concerns over data protection and cybersecurity remain significant challenges to Mobility-as-a-Service (MaaS) development. MaaS systems handle sensitive information-such as users' locations, payment credentials, and travel patterns-making them potential targets for data breaches. Public apprehension about data misuse or exposure can discourage individuals from using integrated mobility platforms. Moreover, the absence of standardized privacy laws and uneven cybersecurity frameworks across nations intensify these risks. To gain user confidence, MaaS providers must ensure robust data encryption, transparent policies, and regulatory compliance. Without stringent security protocols, data vulnerabilities could undermine trust and slow the adoption of MaaS solutions in the global transportation ecosystem.
Advancements in digital infrastructure and IoT
Ongoing progress in digital infrastructure and Internet of Things (IoT) innovations is unlocking new possibilities for the Mobility-as-a-Service (MaaS) sector. IoT facilitates seamless connectivity, real-time monitoring, and predictive analytics across transport networks, enhancing coordination between vehicles and service providers. The adoption of high-speed 5G, cloud computing, and big data analytics enables efficient communication and intelligent mobility management. These technologies empower MaaS platforms to offer customized, efficient, and responsive travel solutions to users. As smart infrastructure expands globally, it will enhance the scalability, interoperability, and reliability of MaaS systems, driving the transformation toward integrated, data-centric, and intelligent urban transportation ecosystems.
Resistance from traditional transport providers
Opposition from conventional transport providers remains a significant challenge to the growth of the Mobility-as-a-Service (MaaS) market. Many traditional taxi firms, bus companies, and local transit agencies perceive MaaS as a disruptive threat to their established business models. This often results in limited data cooperation, regulatory lobbying, or refusal to integrate with digital mobility systems. Reluctance to adopt new technologies or share operational control further delays MaaS deployment. Such resistance reduces collaboration between public and private stakeholders, slowing innovation and system interoperability. Building trust, offering policy incentives, and fostering open partnerships are essential to encourage traditional operators to embrace MaaS-driven modernization.
The Mobility-as-a-Service (MaaS) market was deeply affected by the COVID-19 pandemic, which disrupted urban transportation and altered commuter behavior. Restrictions on movement, lockdowns, and a rise in remote work drastically reduced the use of shared and public transport. Many MaaS companies faced financial strain due to decreased usage and suspended operations. Nevertheless, the pandemic accelerated digital transformation, emphasizing contactless payments, real-time monitoring, and flexible travel solutions. As economies recovered, demand for safe, hygienic, and adaptable mobility increased. The post-pandemic phase highlighted the importance of micro-mobility and personalized transport options, driving the evolution of more resilient and technology-enabled MaaS frameworks globally.
The ride hailing segment is expected to be the largest during the forecast period
The ride hailing segment is expected to account for the largest market share during the forecast period owing to its high user convenience, digital integration, and broad availability. It serves as a key solution for urban travelers who prioritize flexibility, affordability, and quick access to transport services. Ride-hailing effectively complements public transit by offering seamless, on-demand mobility with features such as real-time tracking, digital payments, and route optimization. The increasing penetration of smart phones and location-based apps has accelerated its global adoption. Moreover, collaborations between ride-hailing providers and MaaS operators promote system-wide connectivity, positioning ride-hailing as a central element in building efficient, sustainable, and user-centric urban mobility networks.
The two-wheelers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the two-wheelers segment is predicted to witness the highest growth rate, driven by their convenience, cost-effectiveness, and adaptability for short urban commutes. Electric bikes, scooters, and mopeds have become vital components of MaaS ecosystems, offering sustainable and quick last-mile travel options. Their compact size and energy efficiency make them ideal for navigating congested city streets. Increasing environmental awareness and the expansion of shared micro-mobility programs are further accelerating adoption. Supported by continuous improvements in battery performance and charging infrastructure, two-wheelers provide a practical, affordable, and eco-friendly mobility solution, positioning the segment as a key driver of MaaS market growth globally.
During the forecast period, the Europe region is expected to hold the largest market share due to its progressive transport systems, supportive government frameworks, and strong emphasis on sustainability. The region has led the global transition toward integrated, digitally connected mobility platforms that merge various transport modes into unified networks. European nations such as Germany, the UK, and the Netherlands actively promote MaaS through smart city projects, public-private partnerships, and eco-friendly policies. The combination of advanced infrastructure, environmental awareness, and extensive electric vehicle adoption supports steady market expansion. Europe's proactive stance on innovation and regulation makes it a global leader in developing efficient, user-centric, and sustainable MaaS ecosystems.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to urban expansion, technological progress, and supportive policy initiatives. Nations such as India, China, Japan, and South Korea are investing heavily in digital mobility systems to enhance connectivity and reduce congestion. The region's strong smartphone penetration, expanding transport infrastructure, and rising environmental consciousness are key enablers of this growth. Governments promoting electric and shared mobility through smart city programs further strengthen adoption. With a vast and tech-savvy population, Asia-Pacific is rapidly emerging as a global leader in sustainable, accessible, and technology-driven MaaS solutions for modern urban transport.
Key players in the market
Some of the key players in Mobility-as-a-Service (MaaS) Market include Uber Technologies Inc., Lyft, Inc., Didi Chuxing Technology Co., ANI Technologies Pvt. Ltd., Grab, Shuttl, BMW Group, Moovel Group GmbH, Moovit Inc., Citymapper Limited, BlaBlaCar, Car2go NA, LLC, Ola Electric Mobility Pvt Ltd., Zoox, Inc. and Careem Inc.
In May 2025, Uber Technologies, Inc. and Momenta announced a strategic agreement to introduce autonomous vehicles to the Uber platform, in international markets outside of the US and China. First deployment for the partnership will take place in Europe at the beginning of 2026, with onboard safety operators.
In April 2025, Lyft, Inc. announced it has entered into a definitive agreement to acquire FREENOW, a leading European multi-mobility app with a taxi offering at its core, from BMW Group and Mercedes-Benz Mobility for approximately €175 million or $197 million* in cash.
In February 2025, BMW Group Expands Global Partnership with Axalta for Automotive Refinish Coatings. The agreement strengthens Axalta's existing relationship with BMW Group, as the company maintains its position as the exclusive ColorSystem supplier in Europe and South Africa, while extending its ColorSystem supply agreements in the United States and China.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.