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市場調查報告書
商品編碼
1918321
個人護理包裝市場-2026-2031年預測Personal Care Packaging Market - Forecast from 2026 to 2031 |
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預計個人護理包裝市場將從 2025 年的 293.99 億美元成長到 2031 年的 379.26 億美元,複合年成長率為 4.34%。
個人護理包裝是個人護理行業的重要組成部分,涵蓋護膚、身體保養、美甲、護髮及其他個人保健產品的包裝材料。個人保健產品包裝不僅能更好地保護產品,還能為生產商和消費者提供永續且經濟高效的選擇。消費者日益偏好自我護理和個人衛生是推動全球個人照護包裝產業發展的主要因素。此外,生產商和消費者對環保包裝的需求不斷成長,也為市場在預測期內創造了盈利的市場前景。
市場概覽
個人護理包裝市場生產用於化妝品、護膚和護髮產品等個人保健產品的包裝材料。由於消費者偏好變化、人口老化和可支配收入增加等因素,個人護理行業正在快速擴張。這推動了對能夠有效保護和保存這些產品的包裝解決方案的需求。都市化和生活方式的改變也促使人們對便捷便攜的個人保健產品產生需求,從而催生了對創新便攜包裝解決方案的迫切需求。
社群媒體平台的普及使人們更加意識到自我護理的重要性,從而增加了對個人護理產品的需求。人群中皮膚問題的增加推動了對個人化護膚產品的需求,顯著提升了個人護理包裝產品的銷售。此外,社群媒體對美學標準的日益成長的影響也極大地改變了人們對美容和護膚的態度。市場參與企業正致力於開發永續和環保的包裝解決方案,以滿足消費者在包裝材料和設計方面不斷變化的偏好和行為。
市場成長要素
電子商務的成長是推動市場發展的主要動力。全球電子商務市場的顯著擴張徹底改變了包裝產業。市場對安全美觀、適合線上銷售的個人護理產品包裝有著極高的需求。隨著線上零售的蓬勃發展,企業正在調整包裝策略以滿足線上消費者的偏好,而這正是推動市場發展的關鍵因素。
個人護理需求的不斷成長也是市場成長的主要驅動力。都市化和生活方式的改變,使得人們更加重視個人整裝儀容和美容保養。這一趨勢帶動了對各類個人保健產品及其包裝的需求,進而推動了整體市場成長,並為包裝技術的創新創造了機會。
技術融合也是推動市場發展的因素之一。例如,將技術與包裝結合,如智慧包裝功能和用於產品資訊的QR碼,能夠提升客戶體驗,滿足精通科技的消費者的期望。從開箱到使用,提升使用者體驗的包裝能提高消費者滿意度。人性化的設計、符合人體工學的特性以及簡潔的包裝方案深受消費者青睞,從而創造了持續的市場需求。
對永續包裝替代品的需求日益成長,正顯著推動市場成長。隨著意識提升,個人保健產品對永續和環保包裝解決方案的需求顯著增加。消費者對綠色或環保包裝技術的需求不斷成長,大大改善了企業的商業前景。為此,製造商正在開發用於護膚、護髮、身體保養和口腔護理產品的可重複使用、可填充和可回收包裝。塑膠包裝的低分解效率和耗時的處理過程,以及日益嚴重的廢棄物掩埋問題,都促使人們對綠色包裝的需求不斷成長,從而推動了市場成長。生態系統生命週期中發生的重大破壞正在推動綠色個人護理包裝解決方案的發展,隨著環保意識的日益普及,市場成長也隨之而來。
可客製化包裝的普及正在推動市場成長。消費者對個人化和客製化產品的興趣日益濃厚。能夠實現個人化和客製化的包裝,例如獨特的圖案設計和個人化雕刻,能夠加強消費者與品牌之間的聯繫,並提升品牌忠誠度。製造商透過提供客製化服務來滿足客戶需求,從而在競爭激烈的市場中脫穎而出,最終推動市場成長。
產品線
安姆科推出AmPrima® PE Plus,這是一款可回收的流動包裝膜,具有卓越的防潮性能和持久的密封效果,可在不影響濕巾產品性能的前提下,有效保護產品。該產品採用單層PE薄膜製成,可透過現有的零售回收箱和上門回收系統進行回收,體現了安姆科對永續包裝解決方案的承諾。
WestRock 公司提供硬質軟管包裝,並已成為高階飲料、健康美容、糖果甜點和精緻食品行業客製化硬質軟管包裝的領先供應商。本公司專注於打造高階市場所需的奢華硬質軟管包裝,能夠迅速傳達產品的價值和品質。
Personal Care Packaging Market is expected to grow at a 4.34% CAGR, increasing from USD 29.399 billion in 2025 to USD 37.926 billion in 2031.
Personal care packaging represents an important component of the personal care industry, encompassing packaging materials for skincare, body care, nail care, hair care, and other personal care items. Personal care product packaging provides enhanced product protection and serves as a sustainable and cost-effective option for manufacturers and consumers alike. The growing consumer preference for self-care and personal hygiene constitutes a major driver of the worldwide personal care packaging industry. Furthermore, the rising demand for environmentally friendly packaging among manufacturers and consumers is creating profitable prospects for the market throughout the forecast period.
Market Overview
The personal care packaging market manufactures packaging materials for personal care products including cosmetics, skincare, hair care, and similar items. The personal care sector is expanding rapidly, owing to factors such as changing customer tastes, an aging population, and rising disposable incomes. This increases demand for personal care packaging solutions that safeguard and preserve these products effectively. Urbanization and changing lifestyle patterns fuel demand for convenient, on-the-go personal care products, necessitating innovative and portable packaging solutions.
The prevalence of social media platforms is encouraging people to embrace their self-care requirements, which is increasing demand for grooming products. Rising skin concerns among the population are increasing demand for skincare products tailored to their specific needs, resulting in significant sales of personal care packaging items. Furthermore, the growing influence of social media on beauty standards has had a substantial impact on people's attitudes toward cosmetic procedures and skincare. Market participants have been focusing on the development of sustainable and eco-friendly packaging solutions in response to changing customer preferences and behavior toward packaging materials and design.
Market Growth Drivers
The growth of e-commerce serves as a primary market driver. The global e-commerce market has experienced substantial expansion, which has transformed the packaging industry. There is considerable market demand for safe and aesthetically pleasing personal care packaging that can be sold online. Companies are modifying their packaging tactics to accommodate their virtual customers' preferences, acting as a significant market driver as online retail continues to expand.
The rising trend of personal grooming is aiding market growth considerably. Personal grooming and beautification regimens are becoming increasingly important as a result of urbanization and changing lifestyles. The need for a broad range of personal care products and, consequently, their packaging is increased by this trend, boosting overall market growth and creating opportunities for packaging innovation.
Integration of technology represents another market driver. Integration of technology into packaging, such as smart packaging features or QR codes for product information, improves the customer experience and fulfills the expectations of tech-savvy consumers. Packaging that enhances the complete user experience, from opening to dispensing, leads to consumer satisfaction. User-friendly designs, ergonomic features, and straightforward packaging solutions are appreciated by consumers, thus creating sustained demand.
The rising demand for sustainable packaging alternatives is fueling market growth significantly. With increased consumer awareness of environmental issues, there is a noticeable increase in demand for sustainable and green packaging solutions for personal care goods. The growing customer desire for green or eco-friendly packaging technologies has improved business prospects substantially. Manufacturers have responded by developing reusable, refillable, and recyclable packaging for skincare, haircare, body care, and dental care items. The inefficient and time-consuming disintegration of plastic packaging, as well as rising landfill waste, have led to increased demand for green packaging, bolstering market growth. Major disruptions in ecological life cycles are encouraging the development of green personal care packaging solutions, which is driving market growth as environmental consciousness becomes mainstream.
Availability of customizable packaging is boosting market growth. Customers are increasingly interested in personalized and customizable items. Packaging that allows for personalization or customization, such as distinctive artwork or personalized inscriptions, can strengthen consumer connections and brand loyalty. Manufacturers are now providing customization as per customer requirements, which is eventually boosting market growth by enabling brands to differentiate their products in competitive markets.
Product Offerings
Amcor Plc offers AmPrima(R) PE Plus, a recycle-ready flow wrap providing an excellent moisture barrier and long-lasting hermetic seals to safeguard wet wipe products without sacrificing performance. It is comprised of Mono PE film and is intended to be recycled using existing retail drop-offs or curbside recycling where accessible, demonstrating the industry's commitment to sustainable packaging solutions.
WestRock Company provides RIGID TUBES, establishing itself as a prominent supplier of bespoke rigid tube packaging to the premium beverage, health and beauty, confectionery, and gourmet food sectors. They are professionals in creating luxury rigid tube packaging that quickly expresses the value and quality of the goods inside, catering to premium market segments.
The skincare category under the application segment is poised to expand significantly and capture a major market share over the forecast period. This market is expanding due to consumers' increasing need for a variety of skincare products, including face creams, body lotions, sunscreens, cleansers, and moisturizers. The demand for skincare goods among women and Gen Z consumers is being driven by the expanding social media trends surrounding health-promoting and self-care items. Products for skincare provide several advantages, including defense against UV radiation, aging, pollution, and a host of other contaminants. The category will develop as a result of the increased lifetime value of skincare products brought about by hectic lifestyles and growing job stress.
Regional Market Dynamics
The North American region is likely to capture a major market share and is anticipated to expand with significant growth over the forecast period. The North American market's expansion can be linked to the thriving beauty and personal care sector, as well as the existence of important manufacturers throughout the region. The region's rising demand for organic and natural beauty products is prompting producers to use sustainable packaging methods, which is boosting market expansion.
The growing popularity of herbal skincare and hair care products, particularly among the Gen Z and millennial demographic groups, is driving market expansion in North America. Furthermore, brands are experimenting with customization and personalization in packaging to engage with consumers on a more personal level, which is positively influencing market dynamics. Packaging that allows for one-of-a-kind designs or personalized inscriptions can help strengthen the brand-consumer relationship, creating lasting customer loyalty and enabling premium positioning in competitive markets.
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