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市場調查報告書
商品編碼
1866562

肉品零食市場－2025-2030年預測

Meat Snacks Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 146 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計肉類零食市場將從 2025 年的 197.56 億美元成長到 2030 年的 277.22 億美元，複合年成長率為 7.01%。

受消費者對風味更佳、保存期限更長的醃製和風乾肉品需求的推動，肉類零食市場持續擴張。牛肉、雞肉和火雞肉是市場上的主要肉類，其中牛肉憑藉其營養價值和美味口感，佔據了相當大的市場佔有率。從2023年起，隨著生活節奏加快和健康飲食習慣的普及，消費者對便利、高蛋白食品的偏好日益成長，預計這一細分市場將受益匪淺。

這一成長軌跡背後的關鍵促進因素顯而易見：都市化和快節奏的生活方式推動了人們對便捷輕食的需求，而對簡便食品日益成長的需求則促進了市場成長。肉乾、肉條和肉片等產品為消費者提供了便攜、高蛋白的傳統零食替代品，深受注重健康、追求飽足感和營養的消費者青睞。人們逐漸拋棄正餐，轉而頻繁地吃零食，加上以蛋白質為優先的飲食習慣，進一步擴大了市場潛力。人們對蛋白質益處的認知不斷提高，尤其是在都市區的工作年齡層和年輕群體中，進一步推動了需求成長。肉類零食作為機能性食品，既能滿足營養需求，又方便快速。優質化趨勢也發揮關鍵作用，消費者願意為採用優質肉類、天然成分和手工工藝的高階產品買單。這種演變符合偏好的變化，並使品牌能夠透過提供健康和美味的產品來脫穎而出。

肉乾在市場細分領域主導，預計2025年將保持持續成長。這款由牛肉、豬肉和火雞肉製成的風乾加工肉品肉製品，憑藉其便攜性、高蛋白和低脂肪的特點，滿足了全球消費者對健康便捷零食的偏好。其市場主導地位主要得益於其在北美地區的廣泛流行，在北美，肉乾迎合了追求營養和口味創新的多元化消費群體。

北美將引領最快成長，到2024年將佔據全球市場佔有率的43%以上。作為該地區的核心，美國憑藉其濃厚的零食文化、日益增強的健康意識以及對高蛋白食品的需求，正推動著這一成長。其他因素包括消費者對「潔淨標示」的追求（偏好不含防腐劑的產品）以及口味、肉類種類和包裝方面的持續創新。電子商務市場的成長和零售店的便捷供應進一步推動了產品的普及，單份包裝和可重複密封包裝因其便於控制份量和攜帶而廣受歡迎。

近期趨勢凸顯了創新的重要性。 2024年3月，Country Archer Provisions在西部天然產品博覽會上推出了其祖傳牛肉混合肉條和草飼野牛乾。他們強調使用動物內臟和可再生資源，以滿足永續性和營養需求。同年2月，Wisps推出了Protein Snackers，這是一款常溫保存的餐盤，包含莎樂美腸、烤起司和乾果，方便快速地補充高蛋白。 2025年5月，Wenzel's Farms推出了Pro Snack Sticks系列，提供口味濃郁的獨立包裝牛肉和豬肉條，目標客戶是健身愛好者。同年5月，Jack Link's與Mr. Beast合作推出了Beast Pack，這是一系列以蛋白質為主的肉乾和能量棒，目標客戶是Z世代和家庭。 2024年8月，Conagra Brands收購了Sweetwood Smoke & Co.，增強了其高蛋白產品線，並將Fatty Smoked Meat Sticks納入其產品線。同年 9 月，Chomps 推出了煙燻燒烤牛肉，採用天然硬木煙燻技術，以達到正宗的風味。

挑戰依然存在。素食主義的興起和植物來源替代品的湧現正在蠶食傳統肉類零食的市場佔有率。對防腐劑和永續性的更嚴格監管也給生產商帶來了壓力。然而，機會也同樣存在，例如推出辣椒粉、松露和墨西哥辣椒等多樣化口味，以及採用符合全球趨勢的環保包裝。

此市場分析基於產業報告和相關人員的洞察，採用嚴謹的調查方法對市場進行預測。在便利性、對蛋白質的重視以及高階創新等因素的驅動下，預計該細分市場將在2023年至2025年間實現強勁成長，其中北美市場將引領成長，同時消費者優先事項也在不斷變化。

本報告的主要優勢：

  • 深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略打入市場的潛力。
  • 市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
  • 可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
  • 受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響

分析範圍

  • 歷史資料（2022-2024 年）和預測資料（2025-2030 年）
  • 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
  • 競爭對手定位、策略和市場佔有率分析
  • 按業務板塊和地區（國家）分類的收入成長和預測分析
  • 公司概況（策略、產品、財務資訊、關鍵趨勢等）

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策和法規
  • 策略建議

第4章 技術展望

第5章 依產品類型分類的肉品零食市場

  • 介紹
  • 肉乾
  • 肉吧
  • 肉棒
  • 肉片
  • 其他

第6章 依肉品類型分類的肉品零食市場

  • 介紹
  • 牛肉
  • 豬肉
  • 雞肉
  • 火雞
  • 異域肉類
  • 魚貝類類
  • 植物肉
  • 其他

7. 按口味分類的肉品零食市場

  • 介紹
  • 原來的
  • 燻製
  • 辛辣的
  • 甜味
  • 其他

第8章 依包裝類型分類的肉品零食市場

  • 介紹
  • 單包裝
  • 多人遊戲包
  • 可重複密封包裝

第9章 肉品零食市場及通路

  • 介紹
  • 超級市場和大賣場
  • 專賣店
  • 線上零售
  • 食品服務

第10章 各地區的肉品零食市場

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 台灣
    • 泰國
    • 印尼
    • 其他

第11章 競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀錶板

第12章：公司簡介

  • PepsiCo Inc.
  • The Oberto Brands, Inc.
  • Hormel Foods Corporation
  • Smithfield Foods, Inc.
  • General Mills, Inc.
  • Tillamook Country Smoker
  • Louisville Vegan Jerky Co.
  • Jack Link's Protein Snacks
  • Country Archer Jerky Co.
  • Nick's Sticks
  • Wild Zora Foods, Inc.

第13章 分析方法

簡介目錄
Product Code: KSI061612845

The Meat Snacks Market is projected to grow from USD 19.756 billion in 2025 to USD 27.722 billion by 2030, at a CAGR of 7.01%.

The meat snacks market continues to expand, propelled by consumer demand for marinated, salted meats offering enhanced flavor and extended shelf life. Varieties such as beef, chicken, and turkey dominate, with beef maintaining a substantial market share due to its nutritional profile and taste appeal. From 2023 onward, the sector has benefited from a surge in preferences for convenient, protein-packed options amid fast-paced lifestyles and health-focused eating habits.

Key drivers underscore this trajectory. Rising demand for convenience foods has accelerated growth, as urbanization and busy schedules foster on-the-go snacking. Products like jerky, meat sticks, and meat chips provide portable, high-protein alternatives to traditional snacks, appealing to health-conscious individuals seeking satiety and nutrition. This shift from structured meals to frequent snacking, combined with protein prioritization, amplifies market potential. Increased awareness of protein benefits further bolsters demand, particularly among urban working-age populations and younger demographics. Meat snacks serve as versatile, functional choices, addressing nutritional needs while delivering convenience. Premiumization trends also play a pivotal role, with consumers willing to invest in superior products featuring quality meats, natural ingredients, and artisanal methods. This evolution aligns with evolving palates, enabling brands to differentiate through wholesome, indulgent offerings.

Market segmentation reveals jerky as a frontrunner, anticipated for sustained growth through 2025. This dried, cured meat-sourced from beef, pork, or turkey-excels in portability, protein density, and low-fat composition, resonating with global preferences for healthy, convenient snacks. Its dominance stems from established appeal in regions like North America, where it caters to diverse consumer bases exploring nutrition and flavor innovation.

Geographically, North America leads with exponential expansion, capturing over 43% of global share in 2024. The U.S., as the region's powerhouse, drives this through a robust snacking culture, health awareness, and demand for protein-rich options. Factors include clean-label preferences-favoring preservative-free products-and continuous innovation in flavors, meats, and packaging. E-commerce growth and retail accessibility further enhance penetration, with single-serve and resealable formats gaining traction for portion control and portability.

Recent developments highlight innovation's role. In March 2024, Country Archer Provisions debuted Ancestral Beef Blend Meat Sticks and Pasture-Raised Bison Jerky at Natural Products Expo West, emphasizing organ meats and regenerative sourcing to meet sustainability and nutritional demands. February 2024 saw Whisps launch Protein Snackers, shelf-stable platters combining salami, baked cheese, and dried fruit for high-protein convenience. In May 2025, Wenzel's Farm introduced the PRO Snack Stick line, featuring single-serve beef and pork sticks in bold flavors to target fitness enthusiasts. Jack Link's May 2025 partnership with MrBeast unveiled Beast Packs, a protein-focused jerky and bar collection aimed at Gen Z and families. August 2024 marked Conagra Brands' acquisition of Sweetwood Smoke & Co., bolstering its high-protein portfolio with FATTY Smoked Meat Sticks. September 2024 brought Chomps' Smoky BBQ Beef, leveraging natural hardwood smoke for authentic taste.

Challenges persist, including rising vegetarianism preferences and plant-based alternatives, which erode traditional meat snack shares. Regulatory scrutiny on preservatives and sustainability also pressures manufacturers. Yet, opportunities abound in flavor experimentation-such as paprika, truffle, or jalapeno profiles-and eco-friendly packaging to align with global trends.

Market analysis, informed by industry reports and stakeholder insights, employs rigorous methodologies for forecasting. From 2023 to 2025, the sector's momentum-fueled by convenience, protein emphasis, and premium innovation-positions it for resilient growth, with North America at the forefront amid evolving consumer priorities.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Product Type

  • Jerky
  • Meat Bars
  • Meat Sticks
  • Meat Chips
  • Others

By Type of Meat

  • Beef
  • Pork
  • Chicken
  • Turkey
  • Exotic Meat
  • Seafood-Based
  • Plant-Based Meat
  • Others

By Flavor Profile

  • Original
  • Smoked
  • Spicy
  • Sweet
  • Others

By Packaging Type

  • Single-Serve Packs
  • Multi-Serve Packs
  • Resealable Packs

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Foodservice

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MEAT SNACKS MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Jerky
  • 5.3. Meat Bars
  • 5.4. Meat Sticks
  • 5.5. Meat Chips
  • 5.6. Others

6. MEAT SNACKS MARKET BY TYPE OF MEAT

  • 6.1. Introduction
  • 6.2. Beef
  • 6.3. Pork
  • 6.4. Chicken
  • 6.5. Turkey
  • 6.6. Exotic Meat
  • 6.7. Seafood-Based
  • 6.8. Plant-Based Meat
  • 6.9. Others

7. MEAT SNACKS MARKET BY FLAVOR PROFILE

  • 7.1. Introduction
  • 7.2. Original
  • 7.3. Smoked
  • 7.4. Spicy
  • 7.5. Sweet
  • 7.6. Others

8. MEAT SNACKS MARKET BY PACKAGING TYPE

  • 8.1. Introduction
  • 8.2. Single-Serve Packs
  • 8.3. Multi-Serve Packs
  • 8.4. Resealable Packs

9. MEAT SNACKS MARKET BY DISTRIBUTION CHANNEL

  • 9.1. Introduction
  • 9.2. Supermarkets and Hypermarkets
  • 9.3. Specialty Stores
  • 9.4. Online Retail
  • 9.5. Foodservice

10. MEAT SNACKS MARKET BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. USA
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. South America
    • 10.3.1. Brazil
    • 10.3.2. Argentina
    • 10.3.3. Others
  • 10.4. Europe
    • 10.4.1. United Kingdom
    • 10.4.2. Germany
    • 10.4.3. France
    • 10.4.4. Italy
    • 10.4.5. Spain
    • 10.4.6. Others
  • 10.5. Middle East and Africa
    • 10.5.1. Saudi Arabia
    • 10.5.2. UAE
    • 10.5.3. Others
  • 10.6. Asia Pacific
    • 10.6.1. China
    • 10.6.2. Japan
    • 10.6.3. India
    • 10.6.4. South Korea
    • 10.6.5. Taiwan
    • 10.6.6. Thailand
    • 10.6.7. Indosneisa
    • 10.6.8. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Market Share Analysis
  • 11.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 11.4. Competitive Dashboard

12. COMPANY PROFILES

  • 12.1. PepsiCo Inc.
  • 12.2. The Oberto Brands, Inc.
  • 12.3. Hormel Foods Corporation
  • 12.4. Smithfield Foods, Inc.
  • 12.5. General Mills, Inc.
  • 12.6. Tillamook Country Smoker
  • 12.7. Louisville Vegan Jerky Co.
  • 12.8. Jack Link's Protein Snacks
  • 12.9. Country Archer Jerky Co.
  • 12.10. Nick's Sticks
  • 12.11. Wild Zora Foods, Inc.

13. RESEARCH METHODOLOGY