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市場調查報告書
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1734929

2032 年肉類零食市場預測：按產品類型、成分、口味、分銷管道和地區進行的全球分析

Meat Snacks Market Forecasts to 2032 - Global Analysis By Product Type (Jerky, Sticks, Sausages and Other Product Types), Source, Flavor, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球肉類零食市場預計在 2025 年達到 206 億美元，到 2032 年將達到 374 億美元，預測期內的複合年成長率為 8.9%。

肉類零食是由新鮮、乾燥或煙燻的肉類製成的富含蛋白質的消費食品，保存期限更長，風味更佳。受歡迎的品種包括肉乾、肉條以及由牛肉、雞肉、豬肉甚至異國風野味製成的特色肉乾。這些產品以香辛料和醃料調味，為尋求高蛋白便攜零食的消費者提供了美味便捷的選擇。隨著健康意識的不斷提升，製造商正在推出低脂、有機和低鈉配方，以跟上飲食趨勢。

根據《便利商店產品》雜誌報道，2021年肉類零食在美國便利商店的累計約為21.6億美元。在傳統的肉乾品牌中，Old Trapper是美國便利商店中第三暢銷的商品。

越來越多的人意識到健康問題，並偏好高蛋白、低碳水化合物的零食

消費者正在積極尋求便利、營養豐富的選擇，以支持他們的健身目標、體重管理和整體健康。消費者對低加工、潔淨標示肉類偏好的日益青睞，推動了天然成分配方的創新。此外，高蛋白飲食在運動員、旅行者和忙碌的專業中越來越受歡迎，推動了市場的持續成長。

對肉類加工、防腐劑和標籤的嚴格規定

遵守食品安全標準（包括添加劑和產品可追溯性法規）增加了製造商業務的複雜性。對原料來源透明度、無抗生素聲明和永續實踐的要求，使得嚴格的品管措施成為必要，並增加了生產成本。此外，全球不同的法律規範也為跨境貿易和產品配方的適應性帶來了障礙。

永續和道德採購及功能性添加劑

消費者越來越重視來源可靠的肉類，包括草飼牛肉、自由放養雞肉和無抗生素肉類。添加益生菌、膳食纖維和天然抗氧化劑等健康成分，可以提升肉類零食的營養價值，並使高級產品更具差異化。在永續性日益受到重視的市場中，環保包裝和碳中和供應鏈的轉變進一步鞏固了品牌的市場地位。

來自植物替代品的競爭

肉類替代品在注重健康和環保的消費者中越來越受歡迎，同時也面臨來自植物來源替代品日益激烈的競爭。豌豆蛋白、洋菇肉乾和發酵豆製品等富含植物蛋白的零食的興起，正在挑戰傳統肉類零食的主導地位，並阻礙市場成長。

COVID-19的影響：

疫情重塑了肉類零食產業，影響了生產、供應鏈效率和消費者購買模式。早期的疫情中斷導致原料短缺和物流受限，減緩了市場成長。然而，隨著消費者尋求耐儲存、富含蛋白質的居家零嘴零食，對包裝肉類的需求激增。線上零售和直銷模式成為人們關注的焦點，使品牌能夠在不斷變化的購買習慣中擴大影響力。

預計在預測期內，肉乾市場將佔據最大佔有率

由於肉乾產品廣泛的消費者吸引力和較長的保存期限，預計在預測期內將佔據最大的市場佔有率。其便攜性和高蛋白質含量使其成為運動員、旅行者和戶外運動愛好者的最愛。對高階肉乾品種（包括異國風野味和低鈉配方）的需求不斷成長，正在推動市場擴張。

預計在預測期內，便利商店產業將以最高的複合年成長率成長。

預計在預測期內，便利商店細分市場將迎來最高成長，這主要得益於衝動購買行為和便捷零食偏好。都市化的加速推動了多元化消費族群對易於取得、富含蛋白質的零食的需求。便利店內分銷網路的不斷擴張和策略性產品佈局正在推動該品類的成長。

佔比最高的地區

由於蛋白質消費量不斷成長以及飲食習慣的不斷變化，預計亞太地區將在預測期內佔據最大的市場佔有率。傳統的肉品與現代零食創新相結合，正在刺激該地區的需求。城鎮人口的成長和可支配收入的提高正在加速肉類零食的滲透，尤其是在中國、日本和韓國。

複合年成長率最高的地區：

預計北美將在預測期內實現最高的複合年成長率，這得益於人們對功能性蛋白質零食和優質肉類零食的濃厚興趣。消費者正在積極尋求潔淨標示、低加工肉類零食，以補充他們積極的生活方式和注重健康的飲食習慣。植物來源零食替代品的興起正在推動傳統肉類市場的創新和產品多樣化。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球肉食零食市場（依產品類型）

  • 肉乾
  • 戳
  • 香腸
  • 其他產品類型

第6章 全球肉食零食市場（依食材）

  • 牛肉
  • 雞肉
  • 豬肉
  • 其他成分

第7章 全球肉食零食市場（依口味）

  • 通常
  • 照燒
  • 胡椒
  • 其他口味

第8章全球肉食零食市場（依通路）

  • 超級市場和大賣場
  • 便利商店
  • 網路零售
  • 其他分銷管道

第9章全球肉食零食市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • ConAgra Brands Inc.
  • Hormel Foods Corporation
  • Link Snacks Inc.
  • Golden Valley Natural, LLC
  • The Meatsnacks Group
  • Bridgford Foods Corporation
  • Monogram Food Solutions LLC
  • Sweetwood Smoke & Co.
  • Wild West Jerky
  • Jack Links LLC
  • Nestle USA Inc.
  • Marfood USA Inc.
  • King Elite snacks
Product Code: SMRC29566

According to Stratistics MRC, the Global Meat Snacks Market is accounted for $20.6 billion in 2025 and is expected to reach $37.4 billion by 2032 growing at a CAGR of 8.9% during the forecast period. Meat snacks are protein-packed, easy-to-consumer food products made from cured, dried, or smoked meat, ensuring long shelf life and enhanced flavor. Popular varieties include jerky, meat sticks, and specialty dried meats, sourced from beef, poultry, pork, and even exotic game meats. Seasoned with spices and marinades, they offer a flavorful, convenient option for consumers seeking high-protein, portable snacks. As health-conscious preferences evolve, manufacturers are introducing leaner, organic, and reduced-sodium formulations to align with dietary trends.

According to Convenience Store Products magazine, in 2021, meat snacks generated nearly USD 2.16 billion in sales in convenience stores in the United States. Among traditional jerky brands, the Old Trapper was the third most-sold product in United States convenience stores.

Market Dynamics:

Driver:

Increasing health consciousness and preference for high-protein, low-carb snacks

Consumers are actively seeking convenient, nutrient-dense options that support fitness goals, weight management, and overall well-being. The rising preference for minimally processed, clean-label meat snacks is driving innovation in natural ingredient formulations. Additionally, protein-rich diets are gaining traction among athletes, travelers, and busy professionals, contributing to consistent market expansion.

Restraint:

Stringent regulations on meat processing, preservatives, and labeling

Compliance with food safety standards, including restrictions on additives and product traceability, increases operational complexity for manufacturers. The demand for transparency regarding sourcing, antibiotic-free claims, and sustainable practices requires rigorous quality control measures, adding to production costs. Additionally, global variations in regulatory frameworks create hurdles in cross-border trade and product formulation adaptability.

Opportunity:

Sustainable & ethical sourcing & functional additives

Consumers are increasingly prioritizing responsibly sourced meats, including grass-fed beef, free-range poultry, and antibiotic-free options. Integrating health-boosting components, such as probiotics, fiber, and natural antioxidants, enhances the nutritional profile of meat snacks, differentiating premium offerings. The shift toward environmentally conscious packaging and carbon-neutral supply chains further strengthens brand positioning in an increasingly sustainability-driven marketplace.

Threat:

Competition from plant-based alternatives

Competition from plant-based alternatives is intensifying, with meat substitutes gaining significant traction among health-conscious and environmentally aware consumers. The rise of protein-rich snacks derived from plant ingredients, such as pea protein, mushroom-based jerky, and fermented soy products, challenges traditional meat snack dominance hampering the market growth.

Covid-19 Impact:

The pandemic reshaped the meat snacks industry, affecting production, supply chain efficiency, and consumer buying patterns. Initial disruptions led to raw material shortages and logistical constraints, slowing down market growth. However, as consumers sought shelf-stable, protein-rich snacks for home consumption, demand for packaged meat products surged. Online retail and direct-to-consumer models gained prominence, enabling brands to expand their reach amid shifting shopping habits.

The jerky segment is expected to be the largest during the forecast period

The jerky segment is expected to account for the largest market share during the forecast period due to its widespread consumer appeal and long shelf life. Its portability and high protein content make it a preferred choice for athletes, travelers, and outdoor enthusiasts. Increasing demand for premium jerky variations, including exotic game meats and low-sodium formulations, is reinforcing market expansion.

The convenience stores segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the convenience stores segment is predicted to witness the highest growth rate driven by impulse purchasing behavior and on-the-go snacking preferences. As urbanization accelerates, demand for easy-access, protein-rich snacks are growing across diverse consumer demographics. Expanding distribution networks and strategic product placement within convenience stores are fueling category growth.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to increasing protein consumption and evolving dietary habits. Traditional dried meat products, combined with modern snack innovations, are expanding regional demand. Growth in urban populations, coupled with rising disposable incomes, is accelerating meat snack adoption, particularly in China, Japan, and South Korea.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by a strong focus on functional protein snacks and premium meat-based offerings. Consumers are actively seeking clean-label, minimally processed meat snacks that complement active lifestyles and health-conscious diets. The expansion of plant-based snack alternatives is fostering innovation within the traditional meat segment, encouraging product diversification.

Key players in the market

Some of the key players in Meat Snacks Market include ConAgra Brands Inc., Hormel Foods Corporation, Link Snacks Inc., Golden Valley Natural, LLC, The Meatsnacks Group, Bridgford Foods Corporation, Monogram Food Solutions LLC, Sweetwood Smoke & Co., Wild West Jerky, Jack Links LLC, Nestle USA Inc., Marfood USA Inc. and King Elite snacks.

Key Developments:

In May 2025, Golden Valley, Minnesota, announced the availability of free compost at Hampshire Park, promoting community sustainability efforts.

In April 2025, Conagra Brands announced the divestiture of the Chef Boyardee(R) brand to Hometown Food Company, aligning with its strategy to focus on core growth areas.

In April 2025, Seattle's Best Coffee(R), a Nestle brand, launched a new national campaign featuring comedian Joel McHale, introducing a fresh look and new flavors.

.

Product Types Covered:

  • Jerky
  • Sticks
  • Sausages
  • Other Product Types

Sources Covered:

  • Beef
  • Chicken
  • Pork
  • Other Sources

Flavors Covered:

  • Regular
  • Teriyaki
  • Peppered
  • Other Flavors

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Meat Snacks Market, By Product Type

  • 5.1 Introduction
  • 5.2 Jerky
  • 5.3 Sticks
  • 5.4 Sausages
  • 5.5 Other Product Types

6 Global Meat Snacks Market, By Source

  • 6.1 Introduction
  • 6.2 Beef
  • 6.3 Chicken
  • 6.4 Pork
  • 6.5 Other Sources

7 Global Meat Snacks Market, By Flavor

  • 7.1 Introduction
  • 7.2 Regular
  • 7.3 Teriyaki
  • 7.4 Peppered
  • 7.5 Other Flavors

8 Global Meat Snacks Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets & Hypermarkets
  • 8.3 Convenience Stores
  • 8.4 Online Retail
  • 8.5 Other Distribution Channels

9 Global Meat Snacks Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 ConAgra Brands Inc.
  • 11.2 Hormel Foods Corporation
  • 11.3 Link Snacks Inc.
  • 11.4 Golden Valley Natural, LLC
  • 11.5 The Meatsnacks Group
  • 11.6 Bridgford Foods Corporation
  • 11.7 Monogram Food Solutions LLC
  • 11.8 Sweetwood Smoke & Co.
  • 11.9 Wild West Jerky
  • 11.10 Jack Links LLC
  • 11.11 Nestle USA Inc.
  • 11.12 Marfood USA Inc.
  • 11.13 King Elite snacks

List of Tables

  • Table 1 Global Meat Snacks Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Meat Snacks Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Meat Snacks Market Outlook, By Jerky (2024-2032) ($MN)
  • Table 4 Global Meat Snacks Market Outlook, By Sticks (2024-2032) ($MN)
  • Table 5 Global Meat Snacks Market Outlook, By Sausages (2024-2032) ($MN)
  • Table 6 Global Meat Snacks Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 7 Global Meat Snacks Market Outlook, By Source (2024-2032) ($MN)
  • Table 8 Global Meat Snacks Market Outlook, By Beef (2024-2032) ($MN)
  • Table 9 Global Meat Snacks Market Outlook, By Chicken (2024-2032) ($MN)
  • Table 10 Global Meat Snacks Market Outlook, By Pork (2024-2032) ($MN)
  • Table 11 Global Meat Snacks Market Outlook, By Other Sources (2024-2032) ($MN)
  • Table 12 Global Meat Snacks Market Outlook, By Flavor (2024-2032) ($MN)
  • Table 13 Global Meat Snacks Market Outlook, By Regular (2024-2032) ($MN)
  • Table 14 Global Meat Snacks Market Outlook, By Teriyaki (2024-2032) ($MN)
  • Table 15 Global Meat Snacks Market Outlook, By Peppered (2024-2032) ($MN)
  • Table 16 Global Meat Snacks Market Outlook, By Other Flavors (2024-2032) ($MN)
  • Table 17 Global Meat Snacks Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Meat Snacks Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Meat Snacks Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Meat Snacks Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Meat Snacks Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.