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1688017

肉品零食市場報告：2031 年趨勢、預測與競爭分析

Meat Snack Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年03月21日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

未來全球肉類零食市場很可能在線下和線上市場都面臨機會。預計到 2031 年，全球肉食零食市場規模將達到 251 億美元，2025 年至 2031 年的複合年成長率為 6.0%。該市場的主要驅動力是消費者對攜帶式零食產品的偏好日益成長，以及草飼肉類零食的日益普及。

根據產品類型，Lucintel 預計肉乾在預測期內將經歷最高的成長。
根據分銷管道，預計預測期內線下通路將出現高速成長。
根據地區，預計北美將在預測期內實現最高成長。

肉品零食市場的策略性成長機會

肉類零食產業在一系列應用領域提供了策略性成長機會，並提供了多種擴張和創新的機會。識別並利用這些機會可以幫助您成功進入市場並實現以客戶主導的目標。

擴大健康產品：開發具有營養優勢的肉類零食（如低脂肪和高蛋白質功能成分）具有巨大的機會。熱愛運動和保持健康的人可能會被這種趨勢所吸引，因為它可以讓他們能夠在當地市場上獲得更健康的選擇。
採用植物性零食：植物性飲食的日益普及為肉類替代品創造了成長機會。這包括開發針對素食者、純素和彈性素食者的植物性肉類零食，擴大公司的影響力，同時滿足對永續、無農藥產品的需求。
高階和手工趨勢：對高階和手工肉類零食的需求不斷成長，推動了消費者對獨特風味和高品質原料的偏好。公司可以利用這一趨勢，提供滿足挑剔消費者的手工優質美食產品。
新興市場的成長：擴展到亞洲和拉丁美洲等新興市場提供了巨大的成長機會。這可以透過使產品適應當地偏好同時解決包括分銷在內的監管挑戰來開發新的收益來源並增加市場佔有率實現。
利用電子商務管道：網路購物的興起為肉類零食公司創造了透過電子商務平台直接與顧客接觸的機會。為了提高品牌知名度和加強銷售，負責人應該制定一個由數位行銷宣傳活動支持的強大的線上銷售策略。

這些策略性成長機會，包括提供符合健康趨勢和飲食偏好的產品、開發新的細分市場以及透過數位管道擴張，正在塑造肉類零食產業的未來。以正確的方式利用這些機會將為您帶來競爭優勢並帶來長期的業務成功。

肉品零食市場的促進因素與挑戰

肉類零食產業受到各種促進因素和挑戰的影響，包括技術進步、經濟因素和立法變化。了解這些方面對於駕馭產業和做出合理的策略決策至關重要。

推動肉品零食市場發展的因素有：

技術進步：食品加工和包裝技術的進步正在推動肉類零食產業的發展。脫水過程中去除水分方法的改進和調味技術的進步延長了食品的保存期限並生產更高品質的產品。
健康與保健趨勢：消費者對健康飲食的興趣日益濃厚，這是肉類零食市場發展的主要驅動力。這導致人們越來越偏好低鹽、低脂肪、添加營養的零食，最終影響產品開發和行銷策略。
永續性問題：一個主要促進因素是消費者和監管機構對永續性的關注度不斷提高。這促使公司採用永續採購、減少廢棄物的舉措和環保包裝，以滿足客戶期望並遵守法規。
全球化和市場擴張：食品市場的全球化性質為成長和多樣化創造了機會。進入新市場並根據當地偏好調整產品可擴大市場並提高全球覆蓋率。
電子商務的成長：電子商務的興起創造了新的銷售管道和行銷機會。品牌紛紛走向線上，接觸更多客戶、吸引消費者注意力並產生消費者互動。

肉品零食市場面臨的挑戰包括：

監理挑戰：由於各國標準各異，遵守各種法規十分困難。由於食品安全法規、標籤要求、進出口限制等，這可能會影響產品開發和市場進入。
供應鏈問題：中斷通常會導致供應鏈內部出現問題，例如原料短缺或運輸問題，進而影響生產和分銷。因此，公司需要建立機制來應對這些風險，同時確保能夠繼續向客戶提供產品。

了解影響肉類零食產業的因素和挑戰可以幫助企業做出相應調整，在競爭條件下取得成功。這種理解塑造了產品開發、市場開發、商業策略等的動態。技術進步和健康趨勢正在推動創新，但由於永續性問題和監管挑戰，應對這些變化需要謹慎管理。

The future of the global meat snack market looks promising with opportunities in the offline and online markets. The global meat snack market is expected to reach an estimated $25.1 billion by 2031 with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the rising consumer preference for on-the-go snacking products and the growing popularity of grass-fed meat snacks.

Lucintel forecasts that, within the product type category, jerky is expected to witness the highest growth over the forecast period.
Within the distribution channel category, offline is expected to witness higher growth over the forecast period.
In terms of regions, North America is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Meat Snack Market

The meat snack industry is presently experiencing key trends that are shaping its future. These trends include changing consumer preferences, advances in technology, and a focus on health and sustainability.

Health-Conscious Options: Meat snacks with high protein, low fat, and reduced sodium are now being demanded by people who want to watch their weight. Consumers are increasingly concerned about what they eat as a substitute for regular food. Added nutrients and healthier ingredients are now common in products due to this trend.
Plant-Based Alternatives: The shift toward vegetarianism has led to the entry of meat substitutes in the snack market. Plant-based proteins and flavors are being used by firms targeting vegan and vegetarian customers, thereby broadening the target market beyond traditional meat consumers.
Sustainable Practices: The issue of the environment has prompted companies to embrace sustainable sourcing and packaging methods in the meat snacks industry. Practices such as using responsibly raised animals and eco-friendly packaging help reduce environmental impact while appealing to ecologically minded buyers.
Convenience and Portability: Due to growing demand for handy on-the-go snacks, innovations in packaging styles and product types have been observed. Single-use, resealable take-away packs have become popular to satisfy the lifestyles of busy individuals and increase convenience for consumers.
Global Flavor Fusion: In meat snacks, global flavor fusion is a trend driven by consumers' search for diverse and adventurous flavors. Unique taste experiences are created when brands experiment with herbs, international spices, and culinary processes.

These trends are reshaping the meat snack industry through products that align with health and sustainability goals, innovative alternatives that expand market segments, and increased convenience and variety in flavors. While exploring new flavor horizons, the industry is adjusting to a more health-conscious and environmentally friendly consumer base.

Recent Developments in the Meat Snack Market

Significant developments have recently influenced product offerings and market dynamics in the meat snack industry. These developments reflect broader trends in consumer preferences and technological advancements.

Innovation in Flavors: A major development is the introduction of unusual flavors into meat snacks. Brands are experimenting with global spices and culinary techniques to offer unique taste experiences. By innovating in areas such as digital marketing strategies, companies can differentiate themselves from competitors while appealing to adventurous customers seeking new tastes.
Technological Advancements: Food technology has shifted the course of development for new meat snack products. Companies can now produce better-quality products that last longer due to innovations like improved dehydration methods, enhanced preservation techniques, and advanced flavoring processes.
Health and Wellness Focus: Increasingly, brands are offering products with lower salt content and sodium levels; they will include extra nutrients or be eco-friendly regarding the natural ingredients used. The idea behind this shift is to target health-conscious individuals, creating healthier meal options and providing nourishing food sources that many people crave but may not easily find due to busy lifestyles.
Sustainable Practices: More sustainable practices are being adopted by companies engaged in the production of meat snacks. They do this by sourcing their raw materials from responsible farms and packaging them using environmentally friendly materials, thus reducing waste generated during the packaging process. This addresses questions about how their products affect the environment and promotes corporate social responsibility.
Expansion into New Markets: Expanding the presence of meat snack companies in geographical areas is a result of increasing demand for these products by global consumers. This expansion involves tailoring products specifically to suit local tastes and preferences while navigating the necessary regulatory processes to establish a presence in emerging markets.

These developments are transforming the meat snack industry through the introduction of innovative products, enhanced quality via technology, a focus on health and sustainability, and market expansion. As consumer expectations change and environmental considerations grow more important, the industry is becoming a vibrant competitive space.

Strategic Growth Opportunities for Meat Snack Market

The meat snack industry offers strategic opportunities for growth across a range of applications, with several opportunities for expansion and innovation. Identifying and capitalizing on these openings can lead to successful market entry and the achievement of customer-driven objectives.

Expansion of Health-Conscious Products: There is substantial opportunity for developing meat snacks that offer nutritional advantages, such as low-fat content or functional ingredients like high protein. Those who love working out or staying fit will find this trend appealing, as there will be better choices available for healthier options in local marketplaces.
Introduction of Plant-Based Meat Snacks: The rising popularity of plant-based diets creates an opportunity for growth in meat alternatives. This includes developing plant-based meat snacks targeting vegetarians, vegans, and flexitarians, thereby expanding companies' reach while meeting demand for sustainable, cruelty-free products.
Premium and Artisanal Focus: Increased demand for premium and artisanal meat snacks has led customers to prefer unique tastes and high-quality ingredients. Companies can take advantage of this trend by providing gourmet products that focus on craftsmanship and quality to satisfy discerning consumers.
Growth in Emerging Markets: Expansion into emerging markets such as Asia and Latin America presents significant growth opportunities. This can be achieved by tailoring products to local tastes while addressing regulatory challenges, including distribution, to unlock new revenue streams and increase market share.
Leveraging E-Commerce Channels: With the rise of online shopping, opportunities have emerged for meat snack companies to engage directly with customers through e-commerce platforms. To boost brand presence and enhance sales, marketers should develop strong online sales strategies supported by digital marketing campaigns.

By aligning product offerings with health trends and dietary preferences, exploring new market segments, and expanding through digital channels, these strategic growth opportunities are shaping the future of the meat snack industry. The correct utilization of these opportunities will result in a competitive edge, leading to long-term success in business.

Meat Snack Market Driver and Challenges

The meat snack industry is influenced by various drivers and challenges, such as technological advancements, economic factors, and legal changes. Understanding these aspects is vital for navigating the industry and making sound strategic decisions.

The factors driving the meat snack market include:

Technological Advancements: Advances in food processing and packaging are driving growth in the meat snack industry. Improved methods for removing water during dehydration and better flavoring techniques preserve food products longer, resulting in high-quality goods.
Health and Wellness Trends: There is a growing concern about healthy eating among consumers, which is a key driver for the development of the meat snack sector. This has led to an increasing preference for low-sodium snacks with less fat content and nutritional additives, ultimately affecting product development and marketing strategies.
Sustainability Concerns: Growing consumer and regulatory emphasis on sustainability is a major driver. This has led firms to adopt sustainable sourcing, waste reduction initiatives, and environmentally friendly packaging to meet customer expectations and comply with regulations.
Globalization and Market Expansion: The global nature of food markets creates growth and diversification opportunities. Entering new markets and adapting products to local preferences can lead to market expansion and increased global coverage.
E-Commerce Growth: The rise of e-commerce has created new sales channels and marketing opportunities. Brands are going online to reach more customers, engage them, and create interactions with consumers.

Challenges in the meat snack market include:

Regulatory Challenges: Complying with different regulations can be challenging due to varying standards across countries. This can affect product development and market access due to food safety regulations, labeling requirements, and import/export restrictions.
Supply Chain Issues: Disruptions often lead to problems within supply chains, such as shortages of raw materials or transportation issues, which can affect production and distribution. Companies must therefore have mechanisms in place to handle these risks while ensuring that their products remain available to customers.

Understanding the drivers and challenges affecting the meat snack industry helps companies adjust accordingly to thrive under competitive conditions. This understanding shapes dynamics such as product development, market expansion, and operational strategies. Technological advancements coupled with health trends lead to innovation, while navigating these changes requires careful management due to sustainability concerns and regulatory challenges.

List of Meat Snack Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies meat snack companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the meat snack companies profiled in this report include-

GENERAL MILLS
CONAGRA BRANDS
JACK LINK'S
Tyson Foods
HORMEL FOODS
Nestle
ASSOCIATED BRITISH FOODS
The Meat snacks
Monogram Food Solutions
Golden Valley Natural

Meat Snack by Segment

The study includes a forecast for the global meat snack market by product type, nature, distribution channel, and region.

Meat Snack Market by Product Type [Analysis by Value from 2019 to 2031]:

Jerky
Sticks
Bars
Others

Meat Snack Market by Nature [Analysis by Value from 2019 to 2031]:

Organic
Conventional

Meat Snack Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

Offline Store
Online Store

Meat Snack Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Meat Snack Market

Changes in the global market for meat snacks are rapid due to shifting consumer tastes, health trends, and local regulations. The United States, China, Germany, India, and Japan have all experienced innovations and shifts that impact the meat snack industry. This trend demonstrates a movement toward healthier choices, unique flavors, and sustainable production methods that cater to varied consumer interests in these key markets.

United States: The meat snack market in the U.S. has expanded with a focus on high-protein, low-carbohydrate options targeting health-conscious consumers. Examples include gourmet-flavored premium products and plant-based alternatives. Companies are also focusing on transparent labeling to address concerns raised by customers regarding environmental impact and food quality.
China: Western-style snacks and premium items are gaining popularity in the Chinese meat snacks market. Local corporations incorporate traditional Chinese flavors into their dried meats to accommodate domestic preferences while establishing an international presence. A distinct preference for spicy and cooked flavors is evident, reflecting regional tastes.
Germany: Recently, there has been a significant shift toward healthier, organic-based meat snacks, driven by increased consumer awareness about health issues. This sector is seeing more products with no artificial ingredients and those sourced from ethically raised animals. There is also a trend towards convenience, with single-serve, ready-to-eat packages dominating.
India: The Indian dried beef market is still in its early stages but focuses on indigenous flavors and regional spices. Growing urbanization and lifestyle changes create rising demand for premium and value-added items. However, this market is still emerging, requiring established regulatory norms and distribution channels.
Japan: Meat snacks have become popular among Japanese consumers due to unconventional flavor combinations inspired by traditional cuisine. Consumers now prioritize quality over quantity in artisanal food products. Japanese brands also emphasize convenience; portion control is important for many busy individuals.

Features of the Global Meat Snack Market

Market Size Estimates: Meat snack market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Meat snack market size by product type, nature, distribution channel, and region in terms of value ($B).

Regional Analysis: Meat snack market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, natures, distribution channels, and regions for the meat snack market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the meat snack market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the meat snack market by product type (jerky, sticks, bars, and others), nature (organic and conventional), distribution channel (offline store and online store), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Meat Snack Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Meat Snack Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Meat Snack Market by Product Type
- 3.3.1: Jerky
- 3.3.2: Sticks
- 3.3.3: Bars
- 3.3.4: Others
3.4: Global Meat Snack Market by Nature
- 3.4.1: Organic
- 3.4.2: Conventional
3.5: Global Meat Snack Market by Distribution Channel
- 3.5.1: Offline store
- 3.5.2: Online Store

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Meat Snack Market by Region
4.2: North American Meat Snack Market
- 4.2.1: North American Meat Snack Market by Product Type: Jerky, Sticks, Bars, and Others
- 4.2.2: North American Meat Snack Market by Distribution Channel: Offline store and Online Store
4.3: European Meat Snack Market
- 4.3.1: European Meat Snack Market by Product Type: Jerky, Sticks, Bars, and Others
- 4.3.2: European Meat Snack Market by Distribution Channel: Offline store and Online Store
4.4: APAC Meat Snack Market
- 4.4.1: APAC Meat Snack Market by Product Type: Jerky, Sticks, Bars, and Others
- 4.4.2: APAC Meat Snack Market by Distribution Channel: Offline store and Online Store
4.5: ROW Meat Snack Market
- 4.5.1: ROW Meat Snack Market by Product Type: Jerky, Sticks, Bars, and Others
- 4.5.2: ROW Meat Snack Market by Distribution Channel: Offline store and Online Store

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Meat Snack Market by Product Type
- 6.1.2: Growth Opportunities for the Global Meat Snack Market by Nature
- 6.1.3: Growth Opportunities for the Global Meat Snack Market by Distribution Channel
- 6.1.4: Growth Opportunities for the Global Meat Snack Market by Region
6.2: Emerging Trends in the Global Meat Snack Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Meat Snack Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Meat Snack Market
- 6.3.4: Certification and Licensing