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市場調查報告書
商品編碼
1866398

休閒市場－2025-2030年預測

Athleisure Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 147 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計休閒市場將從 2025 年的 4,396.18 億美元快速成長到 2030 年的 6,235.33 億美元，複合年成長率為 7.24%。

休閒市場正經歷強勁成長，這主要得益於消費者對多功能、時尚且功能性服飾的需求不斷成長，這類服飾能夠輕鬆應對從健身、休閒到商務等各種場合。休閒融合了運動服和休閒的特點，採用柔軟透氣、吸濕排汗的布料，其設計既適合健身房穿著，也適合日常生活。推動市場成長要素包括：人們健康和健身意識的提升、職場服裝規範向更舒適的穿著方式轉變，以及社群媒體推薦的影響。消費者對永續材料和創新布料的需求，以及對提升舒適性和功能性的需求，也正在塑造這個市場。然而，挑戰依然存在，包括供應鏈中斷和競爭激烈的市場環境。

市場促進因素

休閒市場的發展主要得益於日益成長的健身文化，尤其是在重視健康和整裝儀容的年輕一代。瑜珈和冥想等健康活動的興起，推動了人們對舒適實用、既適合運動又適合日常穿著的服裝的需求。企業環境中對休閒服裝的日益接受度也進一步促進了市場成長。 Instagram 和 TikTok 等社群媒體平台透過網紅行銷擴大了市場需求，健身紅們將休閒服飾介紹給廣大受眾。不斷成長的可支配收入（根據美國能源資訊署 (EIA) 預測，到 2030 年人均可支配收入將達到 11,862 美元）使消費者能夠投資購買高品質的休閒產品。此外，新興國家健身中心的擴張和布料技術的進步也為市場帶來了新的機會。

市場限制

由於過去供應鏈中斷影響了生產和銷售，市場正面臨挑戰。此外，競爭環境要求品牌持續創新，以實現差異化並滿足不斷變化的消費者期望，尤其是在永續性和整體性方面。

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策和法規
  • 策略建議

第4章 技術展望

第5章 全球休閒市場（依產品類型分類）

  • 介紹
  • 上衣
    • T恤
    • 連帽衫
    • 其他
  • 下裝
    • 慢跑褲
    • 貼身褲
    • 短褲
  • 鞋類

第6章 全球休閒市場（依材料分類）

  • 介紹
  • 聚酯纖維
  • 尼龍
  • 棉布
  • 其他

7. 全球休閒市場（依通路分類）

  • 介紹
  • 線上
  • 離線

第8章 全球休閒市場（依最終用戶分類）

  • 介紹
  • 男士
  • 對女性來說
  • 適合兒童

9. 全球休閒市場（按地區分類）

  • 介紹
  • 北美洲
    • 依產品類型
    • 材料
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 依產品類型
    • 材料
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 依產品類型
    • 材料
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 德國
      • 法國
      • 英國
      • 義大利
      • 西班牙
      • 其他
  • 中東和非洲
    • 依產品類型
    • 材料
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 以色列
      • 其他
  • 亞太地區
    • 依產品類型
    • 材料
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 印尼
      • 泰國
      • 台灣
      • 其他

第10章 競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀錶板

第11章 公司簡介

  • Under Armour, Inc.
  • New Balance Athletics, Inc
  • ASICS
  • Columbia Sportswear Company
  • VF Corporation
  • Lululemon Athletica
  • Hennes & Mauritz AB
  • Nike, Inc.
  • Adidas AG
  • Puma SE

第12章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 分析方法
  • 簡稱
簡介目錄
Product Code: KSI061613448

The Athleisure Market is anticipated to surge from USD 439.618 billion in 2025 to USD 623.533 billion in 2030, driven by a 7.24% CAGR.

The athleisure market is experiencing robust growth, driven by the increasing demand for versatile, stylish, and functional clothing that seamlessly transitions from workouts to casual and professional settings. Athleisure combines athletic wear with leisure apparel, featuring soft, breathable, moisture-wicking fabrics and designs tailored for both gym and everyday use. Key growth factors include rising health and fitness awareness, shifting workplace dress codes toward comfort, and the influence of social media endorsements. The market is also shaped by consumer demand for sustainable materials and innovative fabrics that enhance comfort and performance. However, challenges such as supply chain disruptions and competition in a crowded market persist.

Market Drivers

The athleisure market is propelled by a growing fitness culture, particularly among younger consumers prioritizing health and personal grooming. The rise in wellness activities like yoga and meditation fuels demand for comfortable, functional clothing suitable for both exercise and daily wear. Increasing acceptance of casual attire in corporate environments further supports market growth. Social media platforms, such as Instagram and TikTok, amplify demand through influencer marketing, with fitness influencers showcasing athleisure styles to large audiences. Rising disposable incomes, projected to reach $11,862 per capita by 2030 (U.S. EIA), enable consumers to invest in high-quality athleisure products. Additionally, the expansion of fitness centers in emerging economies and advancements in fabric technology drive market opportunities.

Market Constraints

The market faces challenges from past supply chain disruptions, which impacted production and sales. Additionally, the highly competitive landscape requires brands to continuously innovate to differentiate themselves, particularly in sustainability and inclusivity, to meet evolving consumer expectations.

Market Segmentation

The athleisure market is segmented by product type, gender, distribution channel, and geography. The women's segment dominates due to increased female participation in fitness and sports, driven by demand for versatile clothing that supports modern lifestyles, including remote and hybrid work environments. Online distribution channels hold a significant share, fueled by the convenience of e-commerce platforms, personalized shopping experiences enabled by AI, and the growing influence of social media marketing. Offline channels maintain a notable presence for consumers preferring in-store purchases.

Geographical Outlook

North America, particularly the U.S., leads the market, driven by strong health and fitness trends and the presence of major players like Nike, Lululemon, and Under Armour. The Asia Pacific region is poised for significant growth, fueled by rising disposable incomes, increasing health consciousness, and the penetration of global brands in countries like India. Strategic partnerships, such as Decathlon's collaboration with Myntra in November 2024 to expand athleisure offerings across India, highlight the region's potential.

Competitive Landscape

The athleisure market is highly competitive, with established brands like Nike, ASICS, and Columbia Sportswear competing alongside emerging players like Gymshark. Companies are focusing on sustainability, inclusivity, and innovative designs to gain a competitive edge. For instance, ASICS launched the NEOCURVE(TM) Sneaker in November 2024, blending recycled materials with modern aesthetics to advance sustainability efforts. Digital-first strategies and influencer marketing further enhance brand visibility and consumer engagement.

Opportunities and Challenges

Opportunities lie in leveraging e-commerce growth, with global B2C e-commerce revenue projected to reach $5.5 trillion by 2027 (International Trade Administration), and expanding sustainable product lines to attract eco-conscious consumers. Challenges include maintaining brand differentiation in a saturated market and addressing supply chain vulnerabilities. Industry experts should prioritize innovation in sustainable fabrics and robust online strategies to capitalize on the athleisure market's dynamic growth trajectory.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Athleisure Market is analyzed into the following segments:

By Product Type

  • Top Wear
  • T-Shirts
  • Hoodies
  • Others
  • Bottom Wear
  • Joggers
  • Leggings
  • Shorts
  • Footwear

By Material

  • Polyester
  • Nylon
  • Cotton
  • Others

By Distribution Channel

  • Online
  • Offline

By End-User

  • Men
  • Women
  • Children

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL ATHLEISURE MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Top Wear
    • 5.2.1. T-Shirts
    • 5.2.2. Hoodies
    • 5.2.3. Others
  • 5.3. Bottom Wear
    • 5.3.1. Joggers
    • 5.3.2. Leggings
    • 5.3.3. Shorts
  • 5.4. Footwear

6. GLOBAL ATHLEISURE MARKET BY MATERIAL

  • 6.1. Introduction
  • 6.2. Polyester
  • 6.3. Nylon
  • 6.4. Cotton
  • 6.5. Others

7. GLOBAL ATHLEISURE MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. GLOBAL ATHLEISURE MARKET BY END-USER

  • 8.1. Introduction
  • 8.2. Men
  • 8.3. Women
  • 8.4. Children

9. GLOBAL ATHLEISURE MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. By Product Type
    • 9.2.2. By Material
    • 9.2.3. By Distribution Channel
    • 9.2.4. By End-User
    • 9.2.5. By Country
      • 9.2.5.1. USA
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. By Product Type
    • 9.3.2. By Material
    • 9.3.3. By Distribution Channel
    • 9.3.4. By End-User
    • 9.3.5. By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Others
  • 9.4. Europe
    • 9.4.1. By Product Type
    • 9.4.2. By Material
    • 9.4.3. By Distribution Channel
    • 9.4.4. By End-User
    • 9.4.5. By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. France
      • 9.4.5.3. United Kingdom
      • 9.4.5.4. Italy
      • 9.4.5.5. Spain
      • 9.4.5.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. By Product Type
    • 9.5.2. By Material
    • 9.5.3. By Distribution Channel
    • 9.5.4. By End-User
    • 9.5.5. By Country
      • 9.5.5.1. Saudi Arabia
      • 9.5.5.2. UAE
      • 9.5.5.3. Israel
      • 9.5.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. By Product Type
    • 9.6.2. By Material
    • 9.6.3. By Distribution Channel
    • 9.6.4. By End-User
    • 9.6.5. By Country
      • 9.6.5.1. China
      • 9.6.5.2. India
      • 9.6.5.3. Japan
      • 9.6.5.4. South Korea
      • 9.6.5.5. Indonesia
      • 9.6.5.6. Thailand
      • 9.6.5.7. Taiwan
      • 9.6.5.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Under Armour, Inc.
  • 11.2. New Balance Athletics, Inc
  • 11.3. ASICS
  • 11.4. Columbia Sportswear Company
  • 11.5. VF Corporation
  • 11.6. Lululemon Athletica
  • 11.7. Hennes & Mauritz AB
  • 11.8. Nike, Inc.
  • 11.9. Adidas AG
  • 11.10. Puma SE

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations