永續休閒市場報告：2031 年趨勢、預測與競爭分析

全球永續休閒市場的未來很可能在線下和線上市場都充滿機會。預計 2025 年至 2031 年間，全球永續休閒市場將以 4.8% 的複合年成長率成長。該市場的主要促進因素是人們對舒適而時尚的服裝的偏好日益成長、對開發高性能材料的重視以及千禧世代對整裝儀容的日益關注。

• Lucintel 預測，在預測期內，大眾產品將在產品類型方面經歷最高的成長。
• 在分銷通路方面，線下通路仍佔較大比重。
• 根據地區，預計北美在預測期內仍將是最大的地區。

永續休閒市場的策略性成長機會

永續休閒市場在關鍵應用領域提供了多種策略成長機會。利用這些機會將幫助您擴大市場範圍並滿足消費者對環保產品日益成長的需求。

• 擴展到新興市場：東南亞和拉丁美洲等新興市場具有巨大的成長潛力，這些市場對永續產品的興趣日益濃厚。透過擴展到這些地區，我們可以接觸到新的消費群體並加速市場擴張。
• 開發新的永續材料：投資創新永續材料（如生物基和環保材料）的研發，可以幫助品牌實現差異化並回應不斷變化的消費者偏好。我們專注於材料創新，有助於創造高性能、環保的休閒產品。
• 整合技術以增強永續性：採用區塊鏈等技術來提高供應鏈透明度和人工智慧來最佳化生產流程將提供成長機會。這些技術可以提高可追溯性，減少廢棄物，並提高休閒生產的整體永續性。
• 擴大直接面對消費者的管道：透過電子商務平台擴大直接面對消費者（DTC）管道，使品牌能夠直接與消費者聯繫。這種方法可以提高客戶參與，提供個人化的體驗，並推動永續休閒產品的銷售。
• 與永續的影響者和大使合作：與倡導永續發展的影響者和大使合作可以幫助提高品牌知名度和可信度。這些合作有助於將永續的休閒產品帶給更廣泛的受眾，並使品牌與其環境價值觀保持一致。

這些策略性成長機會正在透過滿足新興消費者需求和推動創新來塑造永續休閒市場的未來前景。擴張新興市場、開發永續材料、技術整合以及利用直接面對消費者的管道可以增加市場佔有率並支持環保休閒產品的成長。

永續休閒市場的促進因素與挑戰

永續休閒市場受到影響其成長和發展的各種促進因素​​和挑戰的影響。了解這些因素對於駕馭市場和抓住機會至關重要。

永續休閒市場的促進因素包括：

1. 消費者對永續性的需求不斷增加：對環境議題的認知和關注日益增強，推動了消費者對永續產品的需求。休閒品牌正在透過提供符合消費者價值和負責任消費偏好的環保選擇來回應。

2. 材料技術進步：永續材料和製造流程的創新正在提高產品性能並減少對環境的影響。再生材料和低影響染料等發展正在推動高品質、環保運動休閒產品的發展。

3. 支持性法規環境：政府和監管機構正在實施促進時尚產業永續性的政策和獎勵。支持性法規將鼓勵品牌採用環保做法，促進整體永續休閒市場的成長。

4. 更重視品牌透明度：消費者越來越希望他們所支持的品牌具有透明度。提供有關其供應鏈、採購和生產實踐的詳細資訊的休閒品牌正在贏得消費者的信任並推動市場成長。

5. 循環經濟的成長：循環經濟的興起強調材料的回收和再利用，正在推動永續休閒的創新。該品牌實施循環時尚實踐，例如回收計劃和服裝回收，以減少廢棄物並延長其產品的生命週期。

永續休閒市場面臨的挑戰包括：

1. 生產成本更高：永續材料和環保製造流程通常伴隨著更高的生產成本。這些增加的成本可能會影響定價和盈利，使得品牌難以平衡永續性和可負擔性。

2. 供應鏈複雜性：確保整個供應鏈的永續性非常複雜，而且需要大量資源。品牌必須克服採購、生產和物流方面的挑戰，以維持永續的做法並滿足消費者的期望。

3. 消費者意識有限：儘管人們對永續性的興趣日益濃厚，但一些消費者對永續休閒的好處仍然認知不足。教育消費者和宣傳環保產品的價值對於推動市場成長和採用至關重要。

影響永續休閒市場的促進因素和挑戰反映出一個動態發展的產業。雖然消費者需求的不斷成長、技術進步和支持性法規正在推動成長，但生產成本的上升、複雜的供應鏈和有限的消費者意識帶來了挑戰。有效解決這些因素對於在永續休閒市場取得成功至關重要。

目錄

第1章執行摘要

第 2 章 全球永續休閒市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業促進因素與挑戰

第 3 章 2019 年至 2031 年的市場趨勢與預測分析

• 宏觀經濟趨勢（2019-2024）與預測（2025-2031）
• 全球永續休閒市場趨勢（2019-2024 年）及預測（2025-2031 年）
• 全球永續休閒市場（按類型）
  • 大規模生產
  • 優質的
• 全球永續休閒市場（依產品分類）
  • 襯衫
  • 瑜珈褲
  • 貼身褲
  • 短褲
  • 其他
• 全球永續休閒市場，性別
  • 男性
  • 女士
• 全球永續休閒市場，依通路分類
  • 離線
  • 線上

第 4 章 2019 年至 2031 年市場趨勢與預測分析 - 按地區

• 全球永續休閒市場（按地區）
• 北美永續休閒市場
• 歐洲永續休閒市場
• 亞太永續休閒市場
• 其他地區的永續休閒市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球永續休閒市場成長機會（按類型）
  • 全球永續休閒市場成長機會（依產品分類）
  • 全球永續休閒市場成長機會、性別
  • 全球永續休閒市場成長機會（依分銷管道分類）
  • 全球永續休閒市場成長機會（按地區分類）
• 全球永續休閒市場的新興趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球永續休閒市場的容量
  • 全球永續休閒市場的合併、收購與合資企業
  • 認證和許可

第7章主要企業公司簡介

• Vuori
• PANGAIA
• Outerknown
• ABLE
• Hanesbrands Inc.
• EILEEN FISHER
• Patagonia

The future of the global sustainable athleisure market looks promising with opportunities in the offline and online markets. The global sustainable athleisure market is expected to grow with a CAGR of 4.8% from 2025 to 2031. The major drivers for this market are the increasing trend toward comfortable yet stylish clothing options, the rising focus on creating high-performance fabrics, and the growing concern about personal grooming among millennials.

• Lucintel forecasts that, within the type category, mass products are expected to witness the highest growth over the forecast period.
• Within the distribution channel category, offline channels will remain a larger segment.
• In terms of regions, North America will remain the largest region over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Sustainable Athleisure Market

The sustainable athleisure market is evolving with several key trends shaping its future. These trends reflect broader consumer preferences for environmental responsibility and innovation in the fashion industry.

• Use of Recycled Materials: Increasingly, athleisure brands are using recycled materials, such as recycled polyester and nylon, to reduce waste and lower the environmental impact of production. This trend helps to address concerns about resource depletion and promotes a circular economy in the fashion industry.
• Eco-Friendly Manufacturing Practices: Manufacturers are adopting more sustainable production methods, including energy-efficient technologies and water-saving processes. These practices minimize the environmental footprint of athleisure production and appeal to eco-conscious consumers.
• Transparent Supply Chains: Transparency in supply chains is becoming a significant trend, with brands providing detailed information about their sourcing, production, and labor practices. This transparency helps build consumer trust and supports ethical and sustainable business practices.
• Innovations in Sustainable Fabrics: The development of new, sustainable fabrics, such as those made from bamboo, hemp, and organic cotton, is gaining traction. These materials offer eco-friendly alternatives to traditional fabrics and contribute to the overall sustainability of athleisure products.
• Circular Fashion Initiatives: Circular fashion initiatives, such as take-back schemes and garment recycling programs, are being increasingly implemented. These programs aim to extend the lifecycle of athleisure products and reduce textile waste, aligning with the principles of a circular economy.

These emerging trends are transforming the sustainable athleisure market by driving innovation and addressing environmental concerns. The focus on recycled materials, eco-friendly manufacturing, and transparent supply chains is meeting consumer demands for sustainability, while circular fashion initiatives are promoting responsible consumption and production.

Recent Developments in the Sustainable Athleisure Market

The sustainable athleisure market has seen several significant developments recently. These advancements reflect the industry's growing focus on environmental responsibility and innovation, driving changes in product offerings and market dynamics.

• Adoption of Recycled Fabrics: Many athleisure brands are now incorporating recycled fabrics into their product lines. This shift helps reduce the reliance on virgin materials and lowers the overall environmental impact of production. Brands are utilizing recycled polyester, nylon, and other materials to create high-performance and eco-friendly products.
• Implementation of Eco-Friendly Manufacturing Processes: Advances in manufacturing processes are making production more sustainable. Techniques such as waterless dyeing and energy-efficient machinery are being adopted to minimize environmental impact. These practices reduce resource consumption and emissions, aligning with the growing emphasis on sustainability.
• Expansion of Circular Fashion Programs: Companies are increasingly launching circular fashion programs that focus on recycling and reusing materials. Initiatives include take-back schemes where customers return old garments for recycling or refurbishing, promoting a closed-loop system, and reducing waste in the fashion industry.
• Growth in Sustainable Material Innovations: Innovations in sustainable materials are advancing, with new options such as biodegradable fabrics and plant-based fibers becoming more prevalent. These materials offer alternatives to conventional textiles and contribute to reducing the environmental footprint of athleisure products.
• Enhanced Transparency and Certifications: Brands are enhancing transparency in their supply chains and obtaining certifications for their sustainable practices. Certifications such as Global Organic Textile Standard (GOTS) and OEKO-TEX are being used to verify the environmental and ethical claims of athleisure products, building consumer trust.

These developments are driving growth and innovation in the sustainable athleisure market. The shift towards recycled materials, eco-friendly manufacturing, and circular fashion programs reflects the industry's commitment to sustainability. Enhanced transparency and material innovations further support the market's evolution towards more responsible and environmentally friendly practices.

Strategic Growth Opportunities for Sustainable Athleisure Market

The sustainable athleisure market presents several strategic growth opportunities across key applications. Leveraging these opportunities can enhance market reach and meet the increasing consumer demand for eco-friendly products.

• Expansion into Emerging Markets: Growing interest in sustainable products in emerging markets, such as Southeast Asia and Latin America, offers significant growth potential. Expanding into these regions can capture new consumer segments and drive market expansion.
• Development of New Sustainable Materials: Investing in research and development of innovative sustainable materials, such as bio-fabricated and low-impact fabrics, can differentiate brands and meet evolving consumer preferences. This focus on material innovation supports the creation of high-performance, eco-friendly athleisure products.
• Integration of Technology for Enhanced Sustainability: Incorporating technology, such as blockchain for supply chain transparency and AI for optimizing production processes, presents growth opportunities. These technologies can improve traceability, reduce waste, and enhance overall sustainability in athleisure production.
• Expansion of Direct-to-Consumer Channels: Growing direct-to-consumer (DTC) channels through e-commerce platforms allows brands to connect directly with consumers. This approach can enhance customer engagement, offer personalized experiences, and drive sales of sustainable athleisure products.
• Collaboration with Sustainable Influencers and Ambassadors: Partnering with influencers and ambassadors who advocate for sustainability can enhance brand visibility and credibility. These collaborations can help promote sustainable athleisure products to a broader audience and align the brand with environmental values.

These strategic growth opportunities are shaping the future of the sustainable athleisure market by addressing emerging consumer needs and driving innovation. Expanding into new markets, developing sustainable materials, integrating technology, and leveraging direct-to-consumer channels can enhance market presence and support the growth of eco-friendly athleisure products.

Sustainable Athleisure Market Driver and Challenges

The sustainable athleisure market is influenced by various drivers and challenges that affect its growth and development. Understanding these factors is crucial for navigating the market and capitalizing on opportunities.

The factors responsible for driving the sustainable athleisure market include:

1. Rising Consumer Demand for Sustainability: Growing awareness and concern about environmental issues are driving consumer demand for sustainable products. Athleisure brands are responding by offering eco-friendly options that align with consumers' values and preferences for responsible consumption.

2. Technological Advancements in Materials: Innovations in sustainable materials and manufacturing processes are enhancing product performance and reducing environmental impact. Advances such as recycled fabrics and low-impact dyes are driving the development of high-quality, eco-friendly athleisure products.

3. Supportive Regulatory Environment: Governments and regulatory bodies are implementing policies and incentives that promote sustainability in the fashion industry. Supportive regulations encourage brands to adopt environmentally friendly practices and contribute to the overall growth of the sustainable athleisure market.

4. Increased Focus on Brand Transparency: Consumers are increasingly seeking transparency in the brands they support. Athleisure brands that provide detailed information about their supply chains, sourcing, and production practices are gaining consumer trust and driving growth in the market.

5. Growth of the Circular Economy: The rise of the circular economy, which emphasizes recycling and reusing materials, is driving innovations in sustainable athleisure. Brands are implementing circular fashion practices, such as take-back schemes and garment recycling, to reduce waste and extend product lifecycles.

Challenges in the sustainable athleisure market are:

1. Higher Production Costs: Sustainable materials and eco-friendly manufacturing processes often come with higher production costs. These increased costs can impact pricing and profitability, making it challenging for brands to balance sustainability with affordability.

2. Supply Chain Complexity: Ensuring sustainability throughout the supply chain can be complex and resource-intensive. Brands must navigate challenges related to sourcing, production, and logistics to maintain sustainable practices and meet consumer expectations.

3. Limited Consumer Awareness: Despite growing interest in sustainability, some consumers may still lack awareness of the benefits of sustainable athleisure. Educating consumers and promoting the value of eco-friendly products is essential for driving market growth and adoption.

The drivers and challenges impacting the sustainable athleisure market reflect a dynamic and evolving industry. Rising consumer demand, technological advancements, and supportive regulations are driving growth, while higher production costs, supply chain complexity, and limited consumer awareness present challenges. Addressing these factors effectively is crucial for success in the sustainable athleisure market.

List of Sustainable Athleisure Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies sustainable athleisure companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the sustainable athleisure companies profiled in this report include-

• Vuori
• PANGAIA
• Outerknown
• ABLE
• Hanesbrands Inc.
• EILEEN FISHER
• Patagonia

Sustainable Athleisure by Segment

The study includes a forecast for the global sustainable athleisure market by type, product, gender, distribution channel, and region.

Sustainable Athleisure Market by Type [Analysis by Value from 2019 to 2031]:

• Mass
• Premium

Sustainable Athleisure Market by Product [Analysis by Value from 2019 to 2031]:

• Shirt
• Yoga Pant
• Leggings
• Shorts
• Others

Sustainable Athleisure Market by Gender [Analysis by Value from 2019 to 2031]:

• Men
• Women

Sustainable Athleisure Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Offline
• Online

Sustainable Athleisure Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Sustainable Athleisure Market

The sustainable athleisure market is witnessing significant advancements as consumers increasingly prioritize eco-friendly products. This shift is driving innovation across the United States, China, Germany, India, and Japan. Key developments include improvements in material sourcing, manufacturing practices, and market accessibility, reflecting a growing commitment to sustainability in the athleisure sector.

• United States: In the U.S., there has been a notable increase in the adoption of recycled and organic materials in athleisure wear. Major brands are investing in eco-friendly technologies and transparent supply chains. Companies are also focusing on reducing their carbon footprint and promoting circular fashion through take-back programs and upcycling initiatives.
• China: China's sustainable athleisure market is expanding with a surge in local brands prioritizing eco-friendly practices. Innovations include the use of biodegradable fabrics and lower-impact dyes. Government regulations are also encouraging sustainable practices, with incentives for companies that implement green technologies and processes in their manufacturing.
• Germany: Germany is leading the way in sustainable athleisure with a strong emphasis on high-quality, durable products. The market is seeing increased use of organic cotton and recycled polyester. German brands are also adopting rigorous environmental certifications and focusing on reducing waste through innovative design and production techniques.
• India: In India, the sustainable athleisure market is emerging as consumers become more environmentally conscious. Brands are introducing products made from natural fibers and sustainable materials. The market is also experiencing growth in eco-friendly manufacturing practices, such as water and energy-efficient processes, driven by both consumer demand and regulatory pressures.
• Japan: Japan's sustainable athleisure sector is characterized by a blend of traditional craftsmanship and modern eco-friendly materials. Innovations include the use of recycled ocean plastics and advanced fabric technologies. Japanese brands are also incorporating sustainable practices into their supply chains and promoting minimal waste through design and production.

Features of the Global Sustainable Athleisure Market

Market Size Estimates: Sustainable athleisure market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Sustainable athleisure market size by various segments, such as by type, product, gender, distribution channel, and region in terms of value ($B).

Regional Analysis: Sustainable athleisure market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, products, genders, distribution channels, and regions for the sustainable athleisure market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the sustainable athleisure market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the sustainable athleisure market by type (mass and premium), product (shirt, yoga pant, leggings, shorts, and others), gender (men and women), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Sustainable Athleisure Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Sustainable Athleisure Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Sustainable Athleisure Market by Type
  • 3.3.1: Mass
  • 3.3.2: Premium
• 3.4: Global Sustainable Athleisure Market by Product
  • 3.4.1: Shirt
  • 3.4.2: Yoga Pant
  • 3.4.3: Leggings
  • 3.4.4: Shorts
  • 3.4.5: Others
• 3.5: Global Sustainable Athleisure Market by Gender
  • 3.5.1: Men
  • 3.5.2: Women
• 3.6: Global Sustainable Athleisure Market by Distribution Channel
  • 3.6.1: Offline
  • 3.6.2: Online

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Sustainable Athleisure Market by Region
• 4.2: North American Sustainable Athleisure Market
  • 4.2.1: North American Market by Type: Mass and Premium
  • 4.2.2: North American Market by Distribution Channel: Offline and Online
• 4.3: European Sustainable Athleisure Market
  • 4.3.1: European Market by Type: Mass and Premium
  • 4.3.2: European Market by Distribution Channel: Offline and Online
• 4.4: APAC Sustainable Athleisure Market
  • 4.4.1: APAC Market by Type: Mass and Premium
  • 4.4.2: APAC Market by Distribution Channel: Offline and Online
• 4.5: ROW Sustainable Athleisure Market
  • 4.5.1: ROW Market by Type: Mass and Premium
  • 4.5.2: ROW Market by Distribution Channel: Offline and Online

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Sustainable Athleisure Market by Type
  • 6.1.2: Growth Opportunities for the Global Sustainable Athleisure Market by Product
  • 6.1.3: Growth Opportunities for the Global Sustainable Athleisure Market by Gender
  • 6.1.4: Growth Opportunities for the Global Sustainable Athleisure Market by Distribution Channel
  • 6.1.5: Growth Opportunities for the Global Sustainable Athleisure Market by Region
• 6.2: Emerging Trends in the Global Sustainable Athleisure Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Sustainable Athleisure Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Sustainable Athleisure Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Vuori
• 7.2: PANGAIA
• 7.3: Outerknown
• 7.4: ABLE
• 7.5: Hanesbrands Inc.
• 7.6: EILEEN FISHER
• 7.7: Patagonia