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市場調查報告書

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1456990

全球印刷膠帶市場：2024年至2029年預測

Global Printed Tape Market - Forecasts from 2024 to 2029

出版日期: 2024年03月01日 | 出版商:

Knowledge Sourcing Intelligence | 英文 124 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計印刷膠帶市場在預測期內將以 5.82% 的複合年成長率成長，從 2022 年的 272.45 億美元增至 2029 年的 404.89 億美元。

食品和飲料應用中對該產品在品牌、促銷和包裝方面的需求不斷成長，預計將推動未來幾年的成長。由於該產品易於分類並且能夠在運輸過程中保護材料，因此預計在整個預測期內需求量很大。此外，高強度聚合物膠帶的使用以及針對特定印刷要求的各種技術的擴大應用預計將支持成長。

此外，預計在預測期內，印刷膠帶在食品和飲料應用中的普及將很高。預計導致食品和飲料應用中產品高普及的關鍵因素是包裝膠帶的使用以及同一應用行業企業發展公司名稱和徽標的印刷。此外，市場上的頂級印刷公司專注於以軟體為中心的技術，而不是需要大型機器的印刷技術。這樣可以在更高品質的膠帶上進行多色列印。此外，市場也受惠於數位技術的使用增加，從而實現高速、高精度列印。例如，Pasky Ltd. 除了最初提供的印刷膠帶類型之外，現在還提供材料和印刷選項。該公司提供多種服務，包括傳統膠帶印刷、三明治印刷、紙帶印刷、LDPE鋁箔印刷、水活性紙帶印刷、紙板印刷、使用彈性凸版印刷技術製造紙張和塑膠標籤。

電子商務的擴張和對專業包裝解決方案的需求正在推動印刷膠帶市場的發展。

受重大因素影響，印刷膠帶市場正在迅速擴大。首先，多個行業對專業包裝解決方案的需求不斷增加。公司越來越意識到使用包裝來建立獨特品牌和身分驗證的價值。對於希望在包裝上展示其標誌、訊息或設計的企業來說，印刷膠帶提供了一種經濟實惠且引人注目的解決方案。結果是為您的客戶提供獨特的拆箱體驗，這不僅成為強大的行銷工具，而且還提高了品牌知名度和忠誠度。

隨著網路購物的普及，產品的出貨量急劇增加。因此，公司正在尋找策略，以使其包裝在擁擠的市場中脫穎而出。印刷膠帶提供了一個獨特的機會，可以將普通瓦楞紙箱提升為品牌宣言，從本質上將瓦楞紙箱轉變為行銷平台。隨著包裝解決方案客製化趨勢和電子商務的快速崛起，該行業將很快實現持續成長。例如，到2026年，全球B2B電子商務市場預計將以14.5%的複合年成長率擴張。此外，由於數位印刷技術的採用，印刷膠帶市場預計將大幅成長。這種創意策略使製造商能夠為其客戶提供高度可自訂的按需解決方案。數位印刷使公司能夠在膠帶上創建複雜、獨特的設計，具有極高的精度和顏色一致性。對於希望從競爭對手中脫穎而出並透過包裝來加強品牌和身分驗證的公司來說，這項功能尤其有吸引力。數位印刷提供了客製化小批量生產的平台，滿足公司獨特的品牌需求，並擴大了印刷膠帶市場的創造性可能性。

亞太地區印刷膠帶市場預計將穩定成長。

印度印刷膠帶市場的顯著成長主要得益於其在包裝和消費品等關鍵領域的廣泛使用，尤其是蓬勃發展的電子商務產業。印度強勁的經濟支出和人口成長推動了這些產業的擴張。據印度包裝工業協會稱，該國包裝行業預計將以每年 22-25% 的速度大幅成長，使印度成為未來幾年包裝行業的首選中心。因此，印刷膠帶在電子商務領域的採用預計將成為市場成長的關鍵驅動力。此外，印刷膠帶在品牌推廣和促銷活動中的應用預計將在預測期內進一步推動市場動態。

國際貿易管理局（ITA）報告稱，2020 年印度電子商務領域的估值為 462 億美元，預計 2026 年將飆升至 1,364.7 億美元。隨著電子商務行業對包裝商品的需求不斷增加，用於包裝目的和品牌識別的印刷膠帶的需求預計將在未來幾年推動市場。

The rising demand for the product in food and beverage applications for branding, promotion, and packaging is expected to fuel growth in the coming years. Throughout the forecast period, the product's ease of classification and ability to protect materials during transit are anticipated to fuel demand. Additionally, the use of high-strength polymer tapes in conjunction with the growing application of various technologies for particular printing requirements is anticipated to support growth.

Moreover, printed tape is expected to have a high penetration in food and beverage applications over the forecast period. It is anticipated that the primary factor contributing to the high product penetration in the food and beverage application will be the use of tapes for packaging and printing names and logos of businesses operating in the application industry. Additionally, the top printers in the market are concentrating more on software-centric technologies than on printing technologies that require large machinery. This has made it possible to print in multiple colours on higher-quality tapes. Furthermore, the market has profited from high-precision rapid printing made possible by the increasing use of digital technology. For instance, Pasky Ltd. offers materials and print options in addition to the printed adhesive tape type that was initially offered. The company offers a variety of services such as traditional adhesive tape printing using flexo print technology, sandwich printing, paper tape printing, LDPE foil printing, water-activated paper tape printing, cardboard printing, and the production of paper and plastic labels.

Growing e-commerce and a need for specialized packaging solutions propel the printed tape market.

The global printed tape market is expanding rapidly, owing to major factors. First of all, demand for specialized packaging solutions is rising in several industries. The significance of using packaging to establish a unique brand identity is something that businesses are realizing more and more. For businesses looking to showcase their logos, messages, and designs on their packages, printed tape provides an affordable and eye-catching solution. Customers have a unique unboxing experience as a result, which increases brand recognition and loyalty in addition to being a potent marketing tool.

The amount of goods shipped has increased exponentially as a result of the growth of online shopping. Because of this, companies are looking for strategies to differentiate their packages in a crowded market. Printed tape offers a special chance to elevate an ordinary cardboard box into a branded statement, essentially turning it into a platform for marketing. The industry is positioned for sustained growth shortly due to the trend of packaging solutions placing a higher priority on customization and the quick rise of e-commerce. For instance, through 2026, the global market for B2B e-commerce is expected to expand at a compound annual growth rate of 14.5%. Moreover, the market for printed tape is expected to grow significantly as a result of the introduction of digital printing technology. With this creative strategy, manufacturers can provide their customers with highly customizable, on-demand solutions. Businesses can use digital printing to produce complex and distinctive designs on tape with extreme accuracy and colour consistency. Businesses aiming to stand out from the competition and strengthen their brand identity through packaging will find this feature particularly appealing. Digital printing offers a platform for customized, small-batch production that not only fulfils the unique branding requirements of companies but also expands the creative possibilities in the printed tape market.

It is projected that the global printed tape market in the Asia Pacific will grow steadily.

The substantial growth observed in the Indian printed tapes market can be primarily attributed to its widespread usage in key sectors such as packaging, along with consumer goods, notably in the thriving e-commerce industry. The expansion of these industries is propelled by India's strong economic spending on goods and a growing population. According to the Packaging Industry Association of India, the packaging sector in the country is anticipated to experience a remarkable annual growth rate of 22-25%, positioning India as a preferred hub for the packaging industry in the coming years. Consequently, the adoption of printed tapes within the e-commerce sector is expected to be a significant driver of market growth. Additionally, the application of printed tapes in branding and promotional activities is anticipated to further boost market dynamics in the projected period.

The International Trade Administration (ITA) reported a valuation of US$46.2 billion for the Indian e-commerce segment in 2020, with an anticipated surge to US$136.47 billion by 2026. With the rising demand for packaged goods from the e-commerce industry the demand for printed tapes for packaging purposes and brand identification is expected to boost the market in the coming years.

Market Key Developments

August 2023: Avery Products Corporation introduced a new range of printed tapes that are intended to be used with inkjet and laser printers. These new tapes print with ease and yield excellent results.
April 2022: 3M collaborated with Innovative Automation Inc. to manufacture industrial tapes. The companies aim to manufacture precise, repeatable, and higher-quality tapes. The RoboTape(TM) System, designed for use with 3M(TM) Tape, empowers industrial manufacturers to leverage the advantages of 3M Tape in their assembly procedures. This innovative system aims to optimize production throughput, enhance product quality, minimize reliance on manual labour, and mitigate the need for re-work.
2022: Brady Corporation introduced a new range of printed tapes that are intended for usage in challenging conditions. These new tapes are impervious to abrasion, moisture, and chemicals.

Segmentation:

By Type

Polypropylene
Paper
PVC
Others

By End-User Industry

FMCG
Consumer Electronics
Healthcare
Retail
Others

By Geography

North America

By Type

By End-User Industry

By Country

United States
Canada
Mexico
South America

By Type

By End-User Industry

By Country

Brazil
Argentina
Others
Europe

By Type

By End-User Industry

By Country

Germany
UK
France
Spain
Others
Middle East and Africa

By Type

By End-User Industry

By Country

Saudi Arabia
UAE
Others
Asia Pacific

By Type

By End-User Industry

By Country

China
Japan
South Korea
India
Australia
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Data
2.3. Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. GLOBAL PRINTED TAPE MARKET BY TYPE

5.1. Introduction
5.2. Polypropylene
5.3. Paper
5.4. PVC
5.5. Others

6. GLOBAL PRINTED TAPE MARKET BY END-USER INDUSTRY

6.1. Introduction
6.2. FMCG
6.3. Consumer Electronics
6.4. Healthcare
6.5. Retail
6.6. Others

7. GLOBAL PRINTED TAPE MARKET BY GEOGRAPHY

7.1. Introduction
7.2. North America
- 7.2.1. By Type
- 7.2.2. By End-User Industry
- 7.2.3. By Country
  - 7.2.3.1. United States
  - 7.2.3.2. Canada
  - 7.2.3.3. Mexico
7.3. South America
- 7.3.1. By Type
- 7.3.2. By End-User Industry
- 7.3.3. By Country
  - 7.3.3.1. Brazil
  - 7.3.3.2. Argentina
  - 7.3.3.3. Others
7.4. Europe
- 7.4.1. By Type
- 7.4.2. By End-User Industry
- 7.4.3. By Country
  - 7.4.3.1. Germany
  - 7.4.3.2. UK
  - 7.4.3.3. France
  - 7.4.3.4. Spain
  - 7.4.3.5. Others
7.5. Middle East and Africa
- 7.5.1. By Type
- 7.5.2. By End-User Industry
- 7.5.3. By Country
  - 7.5.3.1. Saudi Arabia
  - 7.5.3.2. UAE
  - 7.5.3.3. Others
7.6. Asia Pacific
- 7.6.1. By Type
- 7.6.2. By End-User Industry
- 7.6.3. By Country
  - 7.6.3.1. China
  - 7.6.3.2. Japan
  - 7.6.3.3. South Korea
  - 7.6.3.4. India
  - 7.6.3.5. Australia
  - 7.6.3.6. Others