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市場調查報告書
商品編碼
1295355
全球酸奶市場 - 預測 2023-2028Global Yogurt Market - Forecasts from 2023 to 2028 |
由於全球對低熱量、高蛋白、健康糖果的需求不斷增長,酸奶市場正在不斷增長。此外,越來越多的乳糖不耐症人群增加了全球無乳糖酸奶的銷量。這對市場產生了積極影響,同時普通消費者對食用酸奶益處的認識不斷增強。此外,酸奶通過線下和線上分銷渠道廣泛銷售,為商業投資者提供了利潤豐厚的增長機會。此外,由於酸奶具有改善免疫功能、降低患 2 型糖尿病和肺癌的風險、預防骨質疏鬆症和促進減肥的潛力,因此酸奶消費量正在增加。
全球不同消費群體胃腸道疾病的發生頻率不斷增加,推動了對益生菌食品的需求。由於其益處,消費者將益生菌食品視為藥物治療的簡單替代品。最受歡迎的益生菌食品是酸奶,它有多種口味,可以用勺子服用。消費者對促進消化健康的產品的偏好穩步增加,推動了益生菌產品行業的發展。因此,酸奶現在佔據了益生菌市場銷售的很大一部分。年輕一代對益生菌的接受度不斷提高、對其健康益處的了解不斷增加以及老年人數量的增加推動了市場的發展。例如,根據國際益生菌協會(IPA)的數據,隨著益生菌酸奶越來越受歡迎,如DANONE品牌Silk於2021年8月推出的以椰奶為基礎的希臘椰子酸奶,領先品牌如Chobani、 Vega Protein、Silk和Active已向市場推出不含乳製品的益生菌酸奶。這也增加了DANONE的銷售收入,例如根據2021年公司報告,銷售額從2020年的128.23億歐元增長到2021年的130.9億歐元。
根據美國聯邦國家醫學圖書館的數據,截至 2022 年 4 月,乳糖不耐受在成年人中非常普遍。大約有 3000 萬美國成年人在 20 歲時患有乳糖不耐症。由於無乳糖產品的消費量增加,預計在預測期內非乳製品的需求將繼續增長。為此,美國食品和藥物管理局(US FDA)制定了一項計劃,鼓勵各種乳製品替代品的生產創新,包括純素酸奶和其他植物性產品。歐盟委員會還尋求向生產商提供適當的建議,以提高牛奶替代品加工的生產率。
市場細分按分銷渠道分為線上和線下。近年來,由於電子商務平台的普及和便利,酸奶的在線分銷渠道顯著增長。酸奶線下分銷渠道包括超市、大賣場、便利店和專賣店。該渠道仍然是酸奶產品的主要分銷渠道,超市和大賣場佔據了很大的市場份額。線下分銷渠道的優勢在於,消費者可以在購買前親眼看到產品,從而獲得即時的滿足感。線下分銷渠道還為製造商提供了一個展示產品並通過店內促銷和活動吸引新消費者的平台。
按地區劃分,酸奶市場分為北美、南美、歐洲、亞太地區、中東和非洲。近年來,隨著消費者健康意識的增強以及酸奶作為方便、營養、多功能食品的日益普及,市場穩步增長。北美酸奶市場提供多種酸奶口味、類型和品牌。隨著消費者尋求新的創新口味和產品,這種豐富的選擇正在推動市場增長。
The yogurt market is growing due to the increasing demand for low-calorie, high-protein, and healthy sweets worldwide. Additionally, due to the growing number of people who are lactose intolerant, there is a rise in the sale of lactose-free yogurt varieties worldwide. This is having a favorable impact on the market, along with the general public's increased awareness of the advantages of ingesting yogurt. Additionally, yogurt is widely accessible through offline and online distribution channels, providing lucrative growth opportunities for business investors. In addition, yogurt consumption is rising due to its potential to improve immunological function, lower the risk of developing type 2 diabetes and lung cancer, prevent osteoporosis, promote weight loss, and more.
The demand for probiotic foods is driven by the increased frequency of digestive diseases among different consumer groups worldwide. Due to its advantages, consumers believe probiotic food is a simple substitute for pharmaceutical treatments due to its benefits. The most popular probiotic food is yogurt, which comes in a variety of flavors and is both spoonable and drinkable. The probiotic product industry is driven by customers' steadily increasing preference for items that promote digestive health. As a result, yogurt now accounts for a sizeable portion of the market's sales of probiotics. The market is being driven by the expanding acceptance of probiotics among the younger generation, greater knowledge of their health benefits, and growth in the number of older people. For instance, according to the International Probiotics Association (IPA), major brands like Chobani, Vega-protein, Silk, Active, and many others are dumping dairy-free probiotic yogurt on the market as probiotic yogurts gain popularity like the Greek Style Coconut Yoghurt with Coconut Milk Base was introduced by Silk, a brand of Danone, in August 2021. This has also increased the sales revenue of Danone; for instance, as per the 2021 company report, the sales increased from €12,823 million in 2020 to €13,090 million in 2021.
According to the National Library of Medicine, run by the US federal government, as of April 2022, lactose intolerance is a highly prevalent condition among adults. By the age of 20, about 30 million American adults have lactose intolerance. During the forecast period, demand for non-dairy products will continue to expand due to the high consumption of lactose-free products. Owing to this, the American Food and Drug Administration (US FDA) made plans to encourage innovation in the production of various dairy substitutes, including vegan yogurt and other plant-based goods. The European Commission also sought to provide producers with appropriate recommendations to boost productivity in processing milk substitutes.
The global yogurt market is segmented into online and offline based on distribution channels. The online distribution channel for yogurt has witnessed tremendous growth in recent years due to the increasing adoption of e-commerce platforms and their convenience. Offline distribution channel for yogurt includes supermarkets, hypermarkets, convenience stores, and specialty stores. This channel remains an extremely dominant distribution channel for yogurt products, with supermarkets and hypermarkets accounting for a significant market share. The offline distribution channel offers consumers the advantage of physically examining the product before purchasing and offers immediate gratification. The offline distribution channel also provides a platform for manufacturers to display their products and attract new consumers through in-store promotions and offers.
Based on geography, the global yogurt market has been analyzed into North America, South America, Europe, Asia Pacific, and the Middle East and Africa. In recent years, the market has experienced steady growth due to increasing health consciousness among consumers and the rising popularity of yogurt as a convenient, nutritious, and versatile food. The North American yogurt market offers various yogurt flavors, types, and brands. This availability of options is driving the market's growth as consumers seek out new and innovative flavors and products.