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市場調查報告書
商品編碼
1292848
伏特加全球市場規模、份額、行業趨勢分析報告按類型(原味、調味)、分銷渠道(場內、場外)、區域展望和預測,2023-2029Global Vodka Market Size, Share & Industry Trends Analysis Report By Type (Non-Flavored and Flavored), By Distribution Channel (On-Trade and Off-Trade), By Regional Outlook and Forecast, 2023 - 2029 |
預計到 2029 年,伏特加的市場規模將達到 354 億美元,預測期內復合年增長率為 5.3%。
根據 KBV Cardinal 矩陣中的分析,Belvedere Vodka (LVMH SE) 是該市場的領導者。 帝亞吉歐公司 (Diageo plc)、保樂力加公司 (Pernod Ricard S.A.) 和布朗福曼公司 (Brown-Forman Corporation) 等公司都是市場上的領先創新者。 2023 年 3 月,保樂力加與美國食品和飲料製造商卡夫亨氏合作。 此次合作將推出一款以絕對伏特加為基礎的意大利麵醬。 據說意大利麵醬中的伏特加可以改善質地和風味。
市場增長因素
社交媒體平台和在線銷售渠道上的市場進入者不斷增加
消費者對電子商務的偏好進一步推動了伏特加在線銷售渠道的崛起。 通過增加直接面向消費者 (DTC) 和電子商務渠道,伏特加可以從小規模迅速擴張。 直接面向消費者營銷策略的參與者使用了各種商業模式來合法地直接向消費者銷售產品。 首先,該釀酒廠現在提供線下和線上直接面向消費者的銷售。 由於“雞尾酒文化”熱潮,雞尾酒俱樂部也變得越來越受歡迎。 因此,採用這樣的營銷模式或許有助於擴大市場。
優質伏特加越來越受歡迎
今天的消費者比五年前更加挑剔。 他們不斷尋找新的、昂貴的酒精飲料,這些飲料通常將優質原料與獨特的植物浸劑相結合,創造出美味的口味。 此外,優質伏特加經過多個階段的蒸餾,以增強其整體吸引力和功能,使其脫穎而出。 隨著消費者對可持續和健康生活方式的興趣不斷增長,優質伏特加具有更大的潛力。
市場抑制因素
高攝入量和嚴格的政府法規的健康風險
過量飲用酒精和酒精飲料可能會導致各種不良健康影響,包括但不限於抑鬱、認知障礙、中風和肺損傷。 世界衛生組織估計,全世界每年有 300 萬人(佔所有死亡人數的 5.3%)是由於不安全飲酒造成的。 超過 200 種疾病和傷害是由酗酒造成的。 以傷殘調整生命年 (DALY) 計算,飲酒佔全球疾病和傷害負擔的 5.1%。 過早死亡和殘疾是過量飲酒的結果。 因此,所有這些因素都是可能阻礙整個預測期內市場增長的重要因素。
按類型劃分的前景
按類型分為風味型和非風味型。 2022 年,非調味品細分市場佔據了最高的市場收入份額。 它通常與獨特的植物浸液和優質成分組合混合,製成美味的飲料。 此外,健康意識的增強正在推動天然、低熱量、無糖酒精的消費。
銷售渠道前景
按照分銷渠道,市場分為場外市場和場內市場。 2022 年,場外交易領域在市場中佔據了很大的收入份額。 非貿易部門包括所有零售場所,例如葡萄酒和烈酒商店、大賣場、超級市場、小型市場和特色酒類商店。 消費者喜歡這些商店,因為它們提供各種優惠券和折扣。 這些商店可以輕鬆購買多種酒類產品,並提供折扣和促銷資訊。 許多企業正在與Target、Tesco、Walmart等知名超市合作,將自己的產品介紹給更多消費者,接觸到更多顧客。
區域展望
按地區劃分,我們分析了四個地區:北美、歐洲、亞太地區和拉美地區。 到 2022 年,北美市場將佔據市場最大的收入份額。 大流行帶來的消費者行為變化繼續影響北美的伏特加消費和需求。 從長遠來看,這些趨勢將繼續影響酒精飲料行業,尤其是精釀烈酒行業,即使在 COVID-19 封鎖和限制解除後也是如此。 由於客戶對風味獨特的高端原創飲料的需求不斷增長,伏特加的增長。
The Global Vodka Market size is expected to reach $35.4 billion by 2029, rising at a market growth of 5.3% CAGR during the forecast period.
The non- flavored Vodka is leading the market as Vodkas that don't have flavor are put through a number of distillation stages to improve their appearance and functionality overall and set them apart from other types of alcohol. Thus, rising standard of living and disposable income are the factors driving the market. Hence, non-flavored Vodka is expected to generate approximately 2/3rd share of the market by 2029.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2023, Brown-Forman acquired Diplomatico Rum Brand to meet the linking of global spirits consumers. Additionally, In March 2023, Pernod Ricard joined hands with Kraft Heinz for launching Absolut vodka-based pasta sauce. The vodka in the pasta sauce is claimed to enhance the texture and flavor. In October 2022, Proximo Spirits partnered with Blue Ridge Spirits & Wine Marketing. The partnership involves Blue Ridge acting as a marketing, and distribution management partner for select Proximo's brands, thereby advancing the growth of Proximo's brands across the whole United States.
Based on the Analysis presented in the KBV Cardinal matrix; Belvedere Vodka (LVMH SE) is the forerunner in the Market. Companies such as Diageo plc, Pernod Ricard S.A., and Brown-Forman Corporation are some of the key innovators in Market. In March, 2023, Pernod Ricard joined hands with Kraft Heinz, a US-based food and beverage manufacturer. The collaboration involves launching Absolut vodka-based pasta sauce. The vodka in the pasta sauce is claimed to enhance the texture and flavor.
Market Growth Factors
Increasing presence of market participants on social media platforms and online sales channels
The rise of vodka over online distribution channels is further aided by consumers' preference for e-commerce. Vodka may expand rapidly from a tiny basis through direct-to-consumer (DTC) along with additional e-commerce channels. To lawfully sell to consumers directly, participants in direct-to-consumer strategies have used various business models. For starters, distilleries now provide direct-to-consumer sales both offline and online. In addition, due to the "cocktail culture" craze, third-party cocktail clubs are becoming increasingly popular. Therefore, the adoption of such marketing models will probably help in the expansion of the market.
The growing popularity of premium vodka
Today's consumers are more discriminating in their tastes than five years ago. They constantly seek out new and expensive alcoholic beverages to sample, and these beverages frequently combine high-quality components with distinctive botanical infusions to create a delectable flavor. Additionally, premium vodkas undergo several phases of distillation to enhance their overall appeal and functioning, setting them distinct from more common types. As a result of consumers' rising interest in leading sustainable and healthy lifestyles, the premium vodka range has better possibilities.
Market Restraining Factors
High intake poses health risks and strict government regulations
Consumption of alcohol and alcoholic beverages in excess can result in a range of adverse health effects, including but not limited to depression, cognitive impairments, strokes, and failure of the lungs. The WHO estimates that 3 million deaths worldwide each year, or 5.3% of all deaths, are due to hazardous alcohol use. Over 200 illnesses and injuries are influenced by alcohol misuse. When the worldwide burden of disease and injury is calculated in terms of disability-adjusted life years (DALYs), alcohol use is responsible for 5.1% of that total. Early death and disability are results of overconsumption of alcohol. Therefore, all these elements present significant factors that may obstruct the growth of the market throughout the forecast period.
Type Outlook
Based on type, the market is characterized into flavored and non-flavored. The non-flavored segment garnered the highest revenue share in the market in 2022. To create a flavorful beverage, they can frequently be blended with a combination of unique botanical infusions and premium components. Aside from that, the rise in health consciousness promotes the consumption of alcohol that uses natural ingredients, is lower in calories, and doesn't include sugar.
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into off-trade and on-trade. The off-trade segment recorded a significant revenue share in the market in 2022. All retail establishments, such as wine and spirit shops, hypermarkets, supermarkets, small markets, and liquor specialty stores, are included in the off-trade section. Because they provide a wide range of coupons and discounts, consumers favor these stores. These stores provide simple access to several alcohol variations in addition to providing discounts and promotional deals. Most businesses partner with renowned supermarkets like Target, Tesco, Walmart, etc., to introduce their products and widen customer outreach in an effort to reach the greatest number of consumers.
Regional Outlook
Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed the maximum revenue share in the market in 2022. Changes in consumer behavior brought on by the pandemic continue to have an impact on the consumption of and demand for vodka in North America. These tendencies will continue to have an impact on the alcoholic beverage industry in the long run, especially the craft spirits industry, even after the COVID-19 lockdowns and limitations are lifted. Due to growing customer demand for high-end, original drinks with distinctive flavors, vodka is growing.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brown-Forman Corporation, Diageo plc, Pernod Ricard S.A., Bacardi Limited, Constellation Brands, Inc., Distell Group Limited, Proximo Spirits, Inc. (BECLE, S.A.B. DE C.V.), Belvedere Vodka (LVMH SE), Stoli Group (SPI Group) and Iceberg Vodka Corporation.
Recent Strategies Deployed in Vodka Market
Partnerships, Collaborations and Agreements:
Mar-2023: Pernod Ricard joined hands with Kraft Heinz, a US-based food and beverage manufacturer. The collaboration involves launching Absolut vodka-based pasta sauce. The vodka in the pasta sauce is claimed to enhance the texture and flavor.
Oct-2022: Pernod Ricard extended its partnership with Sovereign Brands, a US-based producer of wine and spirits products. This partnership involves Pernod increasing its minority stake in Sovereign Brands. The partnership aligns with Pernod's strategic plan and further reinforces Pernod's market presence in the US.
Oct-2022: Proximo Spirits partnered with Blue Ridge Spirits & Wine Marketing, a US-based marketer of premium wine and spirits. The partnership involves Blue Ridge acting as a marketing, and distribution management partner for select Proximo's brands, thereby advancing the growth of Proximo's brands across the whole United States.
Jul-2022: Diageo came into collaboration with The Vita Coco Company, a platform of non-alcoholic beverage brands. The collaboration involves introducing a range of premium canned cocktails.
Jun-2022: Constellation Brands signed an agreement with The Coca-Cola Company, a US-based operating in the drink industry. The agreement involves marketing, manufacturing, and introducing Fresca Mixed. Fresca Mixed is a spirit based RTD cocktail. Further, the agreement expands the alcoholic beverage manufacturer's product offerings.
Mar-2022: Pernod Ricard came into partnership with ecoSPIRITS, a Singapore-based developer of technology intended to remove packaging waste. The partnership aims at reducing waste and carbon emissions arising due to the transportation and production of glass bottles. Further, this partnership reinforces Pernod's sustainability commitments.
Oct-2021: Stoli Group came into partnership with Global Drinks Ltd (GDL). The distribution partnership focuses on expanding the customer reach of Stoli's brands in the Asia Pacific region.
Jun-2021: Pernod Ricard USA came into partnership with Drinkworks, a US-based producer of drink-making appliances. The partnership involves jointly developing cocktails for use in the Drinkworks' home bar system. Further, this partnership aligns with Pernod's vision to become a consumer-focused organization.
Acquisitions and Mergers:
Jan-2023: Brown-Forman acquired Diplomatico Rum Brand, a global Super-Premium Rum brand. With this acquisition, Brown-Forman's super-premium suite continues growing to meet the linking of global spirits consumers.
Jan-2023: Diageo announced the acquisition of Don Papa Rum, a super-premium, dark rum company based in the Philippines. Following this acquisition, Diageo would strengthen its place in the exciting rum segment that is in the initial stages of premiumization.
Jan-2022: Diageo acquired Casa UM. The acquisition would expand the acquiring company's agave spirits offerings.
Sep-2021: Pernod Ricard signed an agreement to acquire The Whisky Exchange, a UK-based retailer of whiskies and fine spirits. The addition of The Whisky Exchange supports the acquiring company's vision to become a customer-focused organization.
Product Launches and Expansions:
Apr-2022: Stoli Group launched a limited edition of Stoli Vodka. The limited-edition Vodka's sales proceeds would be donated to World Central Kitchen, a nonprofit organization that focuses on providing meals to refugees and those affected by the war. The nonprofit organization would support Ukrainian people with the donation received from Stoli.
Jul-2021: Constellation Brands introduced Svedka Vodka Sodas. The ready-to-drink vodka soda is made with juice, vodka, and sparkling water, and has 8%-abv alcohol content. The recently launched is available in three variants, Black Cherry Lime, Strawberry Lemonade, and Mango Pineapple.
Geographical Expansions:
Mar-2022: Diageo North America opened a new facility in Illinois, USA. The new canning facility reinforces the company's manufacturing footprint in the region. Further, this expansion would enable the company to realize synergies with its bottling processes and warehouses located in Illinois.
Feb-2021: Brown-Forman expanded its distillery located in Louisville, USA. The expansion increases the company's production capacity and enhances efficiency.
Market Segments covered in the Report:
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures