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市場調查報告書
商品編碼
1615926

伏特加蘇打水市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Vodka Seltzer Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 200 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年，全球伏特加蘇打水市場估值達到179 億美元，預計2024 年至2032 年複合年成長率為10.4%。所推動的。伏特加蘇打水作為傳統飲料的清爽、清淡替代品而廣受歡迎，特別是在千禧一代和Z 世代中。一致，使得伏特加蘇打水對注重健康的消費者和尋求節制飲酒的消費者特別有吸引力。最近的趨勢顯示市場上的風味產品範圍不斷擴大。

雖然原味和果味仍然佔據主導地位，但品牌正在擴展到草本、香料和更多實驗品種，以吸引喜歡冒險的飲酒者。季節性和限量版產品也越來越受歡迎，使公司能夠利用節日期間和特殊場合。此外，高階化正在成為一個關鍵趨勢，消費者擴大尋求採用天然成分和獨特口味製成的高品質、工藝伏特加蘇打水。到 2023 年，果味香料市場的價值將達到 84 億美元，預計在預測期內複合年成長率為 10.7%。

柑橘、漿果和熱帶風味等水果口味因其廣泛的吸引力和清爽的性質而仍然受到消費者的喜愛。同時，混合了薄荷、生薑或香料等成分的草本和香料風味在那些尋求更複雜味覺體驗的人中越來越受歡迎。新穎的水果組合和實驗性口味也幫助品牌在這一競爭格局中開拓利基市場。標準酒精體積 (ABV) 為 4%-6% 的產品預計到 2023 年價值將達到 125 億美元，複合年成長率為 10.6%。對注重健康的消費者很有吸引力。然而，對於休閒飲酒場合和練習正念飲酒的人來說，對低酒精度品種的需求不斷成長，而高酒精度選擇則迎合了尋求更強勁體驗的飲酒者。到 2023 年，北美市場價值將達到 84 億美元，引領全球伏特加蘇打水市場。該地區的成長是由健康和保健趨勢的上升以及美國和加拿大對即飲酒精飲料的強勁需求所推動的。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 179 億美元
預測值 436 億美元
複合年成長率 10.4%

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 主要製造商
    • 經銷商
    • 全行業利潤率
  • 產業影響力
    • 成長動力
    • 市場挑戰
    • 市場機會
      • 新機遇
      • 成長潛力分析
  • 原料景觀
    • 製造趨勢
    • 技術演進
      • 永續製造
        • 綠色實踐
        • 脫碳
    • 原料的永續性
    • 價格趨勢（美元/噸），2021 - 2032
  • 法規和市場影響
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場規模與預測：依口味，2021-2032 年

  • 主要趨勢
  • 原味
  • 果味
  • 草本/香料口味
  • 其他

第 6 章：市場規模與預測：按酒精含量分類，2021-2032 年

  • 主要趨勢
  • 低 ABV（酒精體積比）（高達 4%）
  • 標準酒精度（4%-6%）
  • 高酒精度（6%以上）

第 7 章：市場規模與預測：依封裝類型，2021-2032 年

  • 主要趨勢
  • 罐頭
  • 瓶子

第 8 章：市場規模與預測：按地區分類，2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地區
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • MEA 的其餘部分

第 9 章：公司簡介

  • High Noon
  • Anheuser-Busch Companies, LLC
  • Corona
  • Deep Eddy Vodka
  • Diageo
  • Hard Seltzer Beverage Company, LLC
  • Molson Coors Beverage Company
  • The Coca-Cola Company
  • The Mark Anthony Group of Companies
  • White Claw Seltzer Works
簡介目錄
Product Code: 11602

The Global Vodka Seltzer Market reached a valuation of USD 17.9 billion in 2023 and is projected to grow at a CAGR of 10.4% between 2024 and 2032. This growth is driven by changing consumer preferences toward healthier, low-calorie, and convenient alcoholic beverages. Vodka seltzers have gained significant popularity as refreshing, lighter alternatives to traditional drinks, especially among millennials and Gen Z. The increasing demand for low-sugar and low-carb options, aligned with the "better-for-you" trend, has made vodka seltzers particularly appealing to health-conscious consumers and those seeking to moderate their alcohol consumption. Recent trends show a broadening range of flavor offerings in the market.

While plain and fruity flavors still lead, brands are expanding into herbal, spiced, and more experimental varieties to attract adventurous drinkers. Seasonal and limited-edition releases are also gaining traction, allowing companies to capitalize on festive periods and special occasions. Additionally, premiumization is becoming a key trend, with consumers increasingly seeking high-quality, craft vodka seltzers made with natural ingredients and distinctive taste profiles. The fruity flavor segment, valued at USD 8.4 billion in 2023, is anticipated to grow at a CAGR of 10.7% during the forecast period.

Fruity options such as citrus, berry, and tropical flavors remain consumer favorites due to their broad appeal and refreshing nature. At the same time, herbal and spiced flavors, incorporating ingredients like mint, ginger, or spices, are gaining ground among those looking for more complex taste experiences. Novel fruit combinations and experimental flavors are also helping brands carve out niche markets in this competitive landscape. Products with a standard alcohol by volume (ABV) of 4%-6%, valued at USD 12.5 billion in 2023, are projected to grow at a CAGR of 10.6%.Standard ABV vodka seltzers offer a balanced alcohol presence while maintaining a lighter image that appeals to health-conscious consumers. However, there is growing demand for low ABV variants for more casual drinking occasions and for those practicing mindful drinking, while high ABV options cater to drinkers seeking a more robust experience. North America, valued at USD 8.4 billion in 2023, leads the global vodka seltzer market. The region's growth is driven by rising health and wellness trends and strong demand for ready-to-drink alcoholic beverages across the U.S. and Canada.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$17.9 Billion
Forecast Value$43.6 Billion
CAGR10.4%

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculation
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Key manufacturers
    • 3.1.2 Distributors
    • 3.1.3 Profit margins across the industry
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Market challenges
    • 3.2.3 Market opportunity
      • 3.2.3.1 New opportunities
      • 3.2.3.2 Growth potential analysis
  • 3.3 Raw material landscape
    • 3.3.1 Manufacturing trends
    • 3.3.2 Technology evolution
      • 3.3.2.1 Sustainable manufacturing
        • 3.3.2.1.1 Green practices
        • 3.3.2.1.2 Decarbonization
    • 3.3.3 Sustainability in raw materials
    • 3.3.4 Pricing trends (USD/Ton), 2021 - 2032
      • 3.3.4.1 North America
      • 3.3.4.2 Europe
      • 3.3.4.3 Asia Pacific
      • 3.3.4.4 Latin America
      • 3.3.4.5 Middle East & Africa
  • 3.4 Regulations & market impact
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Company market share analysis
  • 4.2 Competitive positioning matrix
  • 4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Flavor, 2021-2032 (USD Million, Tons)

  • 5.1 Key trends
  • 5.2 Plain flavored
  • 5.3 Fruity flavors
  • 5.4 Herbal/spiced flavors
  • 5.5 Others

Chapter 6 Market Size and Forecast, By Alcohol Content, 2021-2032 (USD Million, Tons)

  • 6.1 Key trends
  • 6.2 Low ABV (alcohol by volume) (Up to 4%)
  • 6.3 Standard ABV (4%-6%)
  • 6.4 High ABV (Above 6%)

Chapter 7 Market Size and Forecast, By Packaging Type, 2021-2032 (USD Million, Tons)

  • 7.1 Key trends
  • 7.2 Cans
  • 7.3 Bottles

Chapter 8 Market Size and Forecast, By Region, 2021-2032 (USD Million, Tons)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Italy
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 South Korea
    • 8.4.5 Australia
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 MEA
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 South Africa
    • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

  • 9.1 High Noon
  • 9.2 Anheuser-Busch Companies, LLC
  • 9.3 Corona
  • 9.4 Deep Eddy Vodka
  • 9.5 Diageo
  • 9.6 Hard Seltzer Beverage Company, LLC
  • 9.7 Molson Coors Beverage Company
  • 9.8 The Coca-Cola Company
  • 9.9 The Mark Anthony Group of Companies
  • 9.10 White Claw Seltzer Works