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精釀伏特加市場 - 2023 年至 2028 年預測
市場調查報告書
商品編碼
1302945

精釀伏特加市場 - 2023 年至 2028 年預測

Craft Vodka Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2021 年全球精釀伏特加市場規模為 12.41 億美元。

精釀伏特加是一種新開發的伏特加類別，由精釀釀酒廠小批量生產，通常使用稀有或新穎的成分和製造技術。 世界各地的工藝釀酒廠正在嘗試使用創新成分來釀造工藝伏特加。 塔斯馬尼亞的一家釀酒廠使用乳清(奶酪的另一種產品)作為可發酵的有機基質，以及各種澳大利亞本土植物，如海藻和金合歡籽，為烈酒增添微妙的風味。最後，英國釀酒廠使用牛奶創造獨特的伏特加酒。

伏特加是一種用途廣泛的烈酒，可用於各種雞尾酒。 在分析期間，優質和高端精釀伏特加經歷了顯著的增長和發展。 近年來，高端品牌不斷湧現，尤其是豪華伏特加品牌的推出。 消費者對精釀伏特加口味的積極反饋、對伏特加的需求增加、主要市場參與者不斷推出創新產品(例如無麩質精釀伏特加)、雞尾酒消費增加、伏特加釀酒廠增加等。其他因素預計也會推動預測期內全球精釀伏特加市場的增長。

然而，政府執行嚴格的規章制度、價格波動、原材料供應壓力大、知識缺乏等是市場增長的主要挑戰。

伏特加消費量的增加和新產品的推出正在推動市場增長。

消費者對精釀伏特加的需求正在上升。 根據美國蒸餾酒協會的數據，伏特加是該行業的支柱，佔總銷量的 31%。 風味伏特加的持續受歡迎是主要的增長動力，約佔伏特加總銷量的 21%。 2019年在美國， 9 升伏特加銷量達 7410 萬瓶，為烈酒製造商創造了 66 億美元的收入。 如今，精釀伏特加可以用天然香料和宜人的柑橘味、覆盆子、香草等調味。 根據在線酒類電商零售平台 Drizzly 的數據，伏特加是繼威士忌之後銷量第二高的蒸餾酒。

精釀伏特加和伏特加飲料在世界各地的酒吧中越來越受歡迎。 米高梅國際酒店集團名人調酒師、飲料執行董事兼企業調酒師朱利安考克斯 (Julian Cox) 表示，伏特加和龍舌蘭酒是該公司酒吧中最暢銷的烈酒。

名人擁有的公司的激增也促進了精釀伏特加的增長。 隨著傑森莫瑪 (Jason Momoa) 和傑森德魯洛 (Jason Derulo) 等超級名人的參與，烈酒正在獲得認可。 2023 年 1 月，全球巨星 Jason Mamoa 宣布推出可持續精釀伏特加品牌 Meiri。

精釀伏特加日益增長的兩極分化導致市場主要參與者不斷推出產品。 例如，2020年10月，印度烈酒公司Alcobrew Distilleries推出了精釀伏特加品牌One More Pure Craft Vodka。 這款伏特加有兩種新口味：原味和青蘋果。 這款精釀伏特加採用最新的“生態精細”技術釀造，產生了令人難以置信的純淨組合。

預計在預測期內，北美將在全球精釀伏特加市場中佔據重要份額。

預計北美將在精釀伏特加方面佔據很大的市場份額。 由於對伏特加的需求旺盛，預計該地區在預測期內將出現高速增長。 得益於馬提尼，伏特加在美國和加拿大越來越受歡迎，但客戶也越來越多地發現超優質精釀伏特加的其他用途。 伏特加在美國等國家被大量消費。 例如，伏特加佔總銷量的31%，支撐著行業的支柱。 2019年，美國銷售了7410萬箱9升伏特加，為釀酒商創造了66億美元的收入。 精釀伏特加的持續受歡迎是主要的增長動力，約佔伏特加總銷量的 22%。 這種多功能飲料也可以在伏特加馬提尼和廣受歡迎的螺桿加速器等經典雞尾酒中找到。 加拿大、美國、墨西哥是北美地區的主要市場。

市場趨勢：

  • 2023 年 2 月，賓三得利印度營銷總監 Ruchika Gupta 表示，賓三得利將推出其日本母公司 House of Suntory 產品組合中的四款新產品。我們計劃在未來一年半內擴大產品種類。 我們將推出單一麥芽威士忌山崎、波本威士忌Jim Beam、日本精釀伏特加HAKU和超優質龍舌蘭酒品牌。
  • 2021 年 2 月，Blisswater Industries Private Limited 推出了Rahasya，這是一款受印度神秘主義、傳統和文化啟發的精釀伏特加。 目前，該產品僅在生產地果阿有售，但很快就會在印度其他地區銷售。

目錄

第1章簡介

  • 市場概覽
  • 市場定義
  • 調查範圍
  • 市場細分
  • 貨幣
  • 先決條件
  • 基準年和預測年的時間表

第二章研究方法

  • 調查數據
  • 調查過程

第 3 章執行摘要

  • 研究亮點

第 4 章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 波特五力分析
  • 行業價值鏈分析

第 5 章全球精釀伏特加市場：按類型

  • 簡介
  • 風味精釀伏特加
  • 無味精釀伏特加

第 6 章全球精釀伏特加市場：按分銷渠道劃分

  • 簡介
  • 交易渠道
  • 場外渠道

第 7 章全球精釀伏特加市場：按地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙特阿拉伯
    • 阿拉伯聯合酋長國
    • 以色列
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 韓國
    • 印度尼西亞
    • 泰國
    • 其他

第8章競爭環境與分析

  • 主要公司及戰略分析
  • 新興公司和市場盈利能力
  • 合併、收購、協議和合作
  • 供應商競爭力矩陣

第9章公司簡介

  • Sazerac Company
  • Beam Suntory Inc.
  • William Grant & Sons Limited
  • Fifth Generation, Inc.-Tito's Handmade Vodka
  • Diageo plc-The Smirnoff Co.
  • Heaven Hill Brands
  • St. George Spirits
簡介目錄
Product Code: KSI061615259

The global craft vodka market was valued at US$1.241 billion in 2021.

Craft vodka is a newly developed category of vodka produced in small quantities by a craft distillery, generally using rare or novel ingredients or manufacturing techniques. Craft distilleries are experimenting worldwide with innovative ingredients to manufacture craft vodka. Some of the top mentions include one Tasmanian distiller who uses whey, a byproduct of cheese, as the fermentable organic base and another who uses a range of native Australian botanicals, such as seaweed and wattle seed, to help add subtle hints of flavor to the spirit, and finally, one in the UK who uses cow's milk to craft their unique vodka.

Vodka is an extremely versatile spirit used in a long list of cocktails. The premium and high-end craft vodka has experienced significant growth and development during the analysis period. Several recent premium launches, particularly celebrity vodka brand launches, have been witnessed over the years. Other factors, including favorable consumer feedback regarding the taste of craft vodka, growing demand for vodka, continuous innovative product launches by key market players such as gluten-free craft vodka, increased cocktail consumption, and the growing number of vodka distilleries are also expected to drive the growth of the global craft vodka market during the projection period.

However, the implementation of strict rules and regulations by the government, unstable prices, and high pressure on the supply of raw materials, along with a lack of knowledge, arare some of the key challenges to market growth.

The growing vodka consumption and new product launches are boosting the market growth.

The demand for craft vodka by consumers has been on the rise. According to the Distilled Spirits Council of the United States, Vodka has been the industry's backbone, accounting for 31% of total volume. The continuous popularity of flavored vodkas has been a significant growth driver, accounting for around 21% of all vodkas sold. In the United States in 2019, 74.1 million 9-liter cases of vodka were sold, earning US$6.6 billion in revenue for distillers. Nowadays, craft vodkas can be infused with natural spices, pleasant citrus tastes, raspberry, vanilla, and other flavors. According to Drizzly, an online alcohol e-commerce retail platform, vodka is the second-highest spirit sold after whisky.

Craft vodka and vodka-based drinks are becoming increasingly popular in bars worldwide. According to MGM Resorts International's famous barman and executive director of beverage and corporate mixologist Julian Cox, vodka and tequila are the most sold spirits in their bars.

The proliferation of celebrity-owned companies has also contributed to the growth of craft vodka. The spirit's recognition increased as mega-celebrities like Jason Momoa and Jason Derulo became involved. In January 2023, international superstar Jason Mamoa announced the launch of his sustainable craft vodka brand, Meili.

The growing polarity of craft vodka has led to a continuous product launched by key market players. For instance, in October 2020, the Indian spirit company Alcobrew Distilleries launched its craft vodka brand, One More Pure Craft Vodka. The vodka comes in two new different flavors - Plain and Green Apple. The craft vodka was created utilizing the most recent 'Eco-fine' technology, resulting in an incredibly pure combination.

North America is anticipated to hold a significant share of the global craft vodka market during the forecast period.

North America is anticipated to hold a significant market share in craft vodka. This region will witness high growth during the forecast period due to the high vodka demand. Vodka's popularity in the United States and Canada has grown thanks to martinis, but customers are increasingly spreading out to discover other usage situations, such as super-premium craft vodka. Vodka has been consumed in large quantities in countries like the United States. For instance, Vodka has been the industry's backbone, accounting for 31% of the total volume. In the United States in 2019, 74.1 million 9-liter cases of vodka were sold, earning US$6.6 billion in revenue for distillers. The continuous popularity of craft vodkas has been a significant growth driver, accounting for around 22% of all vodkas sold. This versatile beverage may be used in classic cocktails like vodka Martinis and the ever-popular Screwdriver. Canada, the United States, and Mexico are prime markets in the North American region.

Market Developments:

  • In February 2023, Beam Suntory plans to extend its product variety in the next 18 months by introducing four new items from its Japanese parent business House of Suntory's portfolio, according to Ruchika Gupta, Marketing Director, Beam Suntory India. The business will launch its single malt whisky Yamazaki, Jim Beam bourbon, Japanese craft vodka Haku and a super-premium tequila brand.
  • In February 2021, Blisswater Industries Private Limited launched Rahasya, a craft vodka inspired by India's mysticism, legacy, and culture. It is now only accessible in Goa, where it is manufactured, but it will soon be available in other regions of India.

Market Segmentation:

By Type

  • Flavored craft vodka
  • Unflavored craft vodka

By Distribution Channel

  • On-trade channel
  • Off-trade channel

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL CRAFT VODKA MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Flavored craft vodka
  • 5.3. Unflavored craft vodka

6. GLOBAL CRAFT VODKA MARKET, BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. On-trade channel
  • 6.3. Off-trade channel

7. GLOBAL CRAFT VODKA MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. United Kingdom
    • 7.4.2. Germany
    • 7.4.3. France
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Indonesia
    • 7.6.6. Thailand
    • 7.6.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

  • 9.1. Sazerac Company
  • 9.2. Beam Suntory Inc.
  • 9.3. William Grant & Sons Limited
  • 9.4. Fifth Generation, Inc.- Tito's Handmade Vodka
  • 9.5. Diageo plc-The Smirnoff Co.
  • 9.6. Heaven Hill Brands
  • 9.7. St. George Spirits