伏特加市場規模、佔有率和成長分析（按類型、類別、分佈和地區）- 行業預測 2025-2032

2023 年全球伏特加市場規模價值 132 億美元，預計將從 2024 年的 147.8 億美元成長到 2032 年的 366 億美元，預測期內（2025-2032 年）的複合年成長率為 12.0%。

受已開發市場和新興市場雞尾酒消費量激增的推動，全球伏特加市場正經歷顯著成長。都市化和可支配收入的增加推動了這一趨勢，導致人們對以水果為基礎、注重健康的伏特加的偏好日益成長。蓬勃發展的雞尾酒文化，加上對優質伏特加的需求，進一步推動了市場擴張。業界主要企業正在投資藍莓伏特加和紅寶石紅葡萄柚雞尾酒等優質產品，以吸引消費者的偏好。此外，石油溶劑有機注入的轉變正在推動創新，高階品牌專注於推出能引起現代消費者共鳴的美味、清爽的伏特加品種。這種動態環境將為伏特加市場在未來幾年的持續成長奠定基礎。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

伏特加市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 味道
• 無味

伏特加市場規模（按類別）－複合年成長率（2025-2032）

• 市場概況
• 大規模生產
• 優質的

伏特加市場規模（按分銷類型和複合年成長率） (2025-2032)

• 市場概況
• On-Trade
• Off-Trade

伏特加市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Diageo（UK）
• Pernod Ricard（France）
• Beam Suntory（US/Japan）
• Brown-Forman（US）
• Absolut Vodka（Sweden）
• Smirnoff（Russia/UK）
• Russian Standard Vodka（Russia）
• Beluga Group（Russia）
• Nemiroff（Ukraine）
• Zubrowka（Poland）
• Belvedere Vodka（Poland）
• Grey Goose（France）
• Tito's Handmade Vodka（US）
• New Amsterdam Vodka（US）
• Skyy Vodka（US）
• Ciroc（France）
• Stolichnaya（Latvia/Luxembourg）
• Three Olives Vodka（US）

結論和建議

Global Vodka Market size was valued at USD 13.2 billion in 2023 and is poised to grow from USD 14.78 billion in 2024 to USD 36.6 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

The global vodka market is experiencing significant growth, driven by a surge in cocktail consumption across both developed and developing regions. Urbanization and rising disposable incomes are supporting this trend, with an increasing preference for fruit-based and health-oriented vodka options. The burgeoning cocktail culture, coupled with a demand for premium vodka, is further propelling market expansion. Key industry players are investing in high-quality products, including blueberry vodka and ruby red grapefruit cocktails, to capitalize on consumer preferences. Moreover, the shift towards organic infusions of white spirits is fostering innovation, as premium brands focus on launching flavorful and refreshing vodka variations that resonate with modern consumers. This dynamic environment positions the vodka market for sustained growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vodka market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vodka Market Segments Analysis

Global Vodka Market is segmented by Type, Category, Distribution and region. Based on Type, the market is segmented into Flavored and Unflavored. Based on Category, the market is segmented into Mass and Premium. Based on Distribution, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vodka Market

The global vodka market is experiencing significant growth driven by an increasing demand for alcoholic beverages, particularly among millennials and professionals in urban areas. This demographic is gravitating towards cocktails and mixed drinks, which are often viewed as a social status symbol, enhancing their appeal in both formal and professional settings. As the popularity of vodka continues to rise, partly due to its versatility in cocktails and the overall trend of alcohol consumption, the vodka segment of the alcohol industry is poised for substantial expansion. These factors collectively demonstrate the vibrant dynamics fueling the global vodka market's growth.

Restraints in the Global Vodka Market

The global vodka market faces several restraints that may hinder its growth. One significant factor is the rising popularity of craft beer, which has attracted consumers seeking diverse beverage options. Additionally, the presence of numerous alternatives in the spirits market may divert attention away from vodka. Government regulations and substantial taxation also pose challenges, making it difficult for vodka brands to compete effectively. These factors collectively contribute to a restrained growth environment for the global vodka market, as consumers increasingly explore other beverages and as industry players navigate regulatory hurdles and fiscal pressures.

Market Trends of the Global Vodka Market

The global vodka market is experiencing a notable trend towards the launch of white spirits crafted from natural ingredients, reflecting consumers' growing preference for authenticity and quality. Leading industry players are prioritizing the creation of less bitter, flavor-rich vodka varieties to cater to evolving taste profiles, with brands like Absolut Vodka actively refreshing their flavor portfolios. The push for innovation is also evident in the strategic expansion of premium flavored vodka products, despite challenges in offline sales methods enhanced by technology. This trend underscores the market's dynamic nature, as businesses aim to capture a diverse consumer base seeking unique and authentic experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vodka Market Size by Type & CAGR (2025-2032)

• Market Overview
• Flavored
• Unflavored

Global Vodka Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Vodka Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Vodka Market Size & CAGR (2025-2032)

• North America (Type, Category, Distribution)
  • US
  • Canada
• Europe (Type, Category, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (US/Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Absolut Vodka (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smirnoff (Russia/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Russian Standard Vodka (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beluga Group (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nemiroff (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zubrowka (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belvedere Vodka (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grey Goose (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tito's Handmade Vodka (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Amsterdam Vodka (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyy Vodka (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ciroc (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stolichnaya (Latvia/Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Three Olives Vodka (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations