市場調查報告書
商品編碼
1115320
瑜伽墊全球市場規模/份額/行業趨勢分析報告,按材料、分銷渠道(專賣店、百貨商店/大賣場、在線渠道)、最終用戶、地區、展望/預測,2022-2028 年版Global Yoga Mat Market Size, Share & Industry Trends Analysis Report By Material, By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, and Online Channel), By End User, By Regional Outlook and Forecast, 2022 - 2028 |
預計到 2028 年,全球瑜伽墊市場規模將達到 134 億美元,在預測期內以 5.8% 的複合年增長率增長。
瑜伽墊有多種厚度、材料、表面紋理、“粘性”或抓地力、重量和價格。它通常長 6 英尺(180 厘米),寬 2 英尺(61 厘米)。瑜伽墊薄至 116 英寸(2 毫米),適用於輕便的“旅行”款式,厚至 18 英寸(3 毫米)適用於普通墊子,或 14 英寸(6 毫米)適用於高性能跑步墊和用於瑜伽療法的軟床墊。可以任何一個。我們還提供各種墊子顏色和款式。對齊墊是正確對齊的印刷指南,旨在幫助受訓者準確地間隔和對齊他們的腳。有些還印有圖形。還有一個可以緊湊折疊的旅行墊。
最初,商業上使用的“粘性”瑜伽墊是光滑的,通常價格便宜,並且由 PVC 製成。最近,還出現了使用橡膠、有機棉和天然黃麻的“綠色”墊子。 PVC 墊在踩踏時最柔韌且“柔韌”,而棉墊和黃麻墊最堅硬。最粗糙的墊子由黃麻製成,“粘性”PVC 墊子提供強大的牽引力,但由各種材料製成的現代紋理墊子也提供高牽引力。
COVID-19 影響分析
幾乎每個地區的每個國家、每個行業的經濟效率和分配系統都直接或間接受到 COVID-19 的影響。但是,大流行正在對健康產業和相關業務產生積極影響。健身器材和醫療用品市場還包括瑜伽墊業務。全球瑜伽墊市場並未受到大流行的不利影響。如今,人們變得越來越有創意,並將瑜伽融入到他們的日常鍛煉中。許多消費者心理學家認為,消費者基於三種需求進行購買:保護、娛樂和聯繫。
市場增長因素
瑜伽越來越受歡迎
瑜伽的許多健康益處在過去幾年中越來越受歡迎。瑜伽被認為是世界上最受歡迎的運動之一。瑜伽練習越來越受歡迎,6 月 21 日被公認為“國際瑜伽日”。在英國,“yoga”是最常用的 15 個詞之一。隨著其越來越受歡迎,對瑜伽墊等相關產品的需求也在增加。瑜伽墊充當您的身體和地面之間的屏障。它通過防止熱量、電荷和能量從身體到地面的損失來創造熱絕緣。
使用可持續和可生物降解的材料
世界各國政府都在敦促生產商在製作瑜伽墊時使用環保材料。為了遵守嚴格的政府規定,瑜伽墊製造商正在從使用 PVC 材料轉向使用棉花和黃麻等各種環保材料。 Manduka、Yoloha、Prana、Jade Yoga 和 Tomuno 等公司專注於在生產過程中使用低碳足蹟的材料。儘管這些公司的特點和使用的材料不同,但它們都有一個共同點,即它們都是傳統 PVC 瑜伽墊的環保替代品。
市場障礙
原材料價格波動
瑜伽墊由多種材料製成,包括天然橡膠、聚氯乙烯 (PVC)、熱塑性彈性體 (TPE) 和聚氨酯 (PU)。原油基聚合物包括聚氯乙烯 (PVC)、熱塑性彈性體 (TPE) 和聚氨酯 (PU)。因此,原油價格直接影響瑜伽墊市場。油價波動正在衝擊整個瑜伽墊供應鏈。瑜伽墊原始設備製造商和供應商專注於提高價格以獲取利潤,但他們也在虧損和失去客戶。因此,原材料價格波動阻礙了瑜伽墊行業的擴張。
材料展望
瑜伽墊市場按材料細分為 PVC、TPE、橡膠、熱塑性彈性體、聚氨酯和棉/黃麻。橡膠板塊在 2021 年的瑜伽墊市場上取得了可觀的收入份額。市場上最環保的瑜伽墊可能是由橡膠製成的。它們由天然橡膠製成,天然橡膠可從橡膠樹中可持續再生。此外,橡膠瑜伽墊沒有額外的成分,如 EVA 或其他形式的合成橡膠。
分銷渠道前景
瑜伽墊市場按分銷渠道細分為專賣店、百貨商店/大賣場和在線渠道。在線渠道部分在 2021 年的瑜伽墊市場上取得了可觀的收入份額。智能手機和互聯網的普及正在迅速擴大。網上購物越來越受歡迎有幾個原因,包括 24 小時供應、廣泛的選擇以及比較價格的機會。大多數零售商,例如 lululemon 和 manduka,都有網站,客戶可以根據需要訂購產品。
最終用戶展望
瑜伽墊市場按最終用戶細分為瑜伽和健身俱樂部、家庭使用等。 2021 年,家庭部門在瑜伽墊市場上的收入份額很大。這是在家裡做仰臥起坐、臀橋、俯臥撐和其他練習。如果自由體操是您的日常活動,那麼墊子是您家庭健身房的絕佳補充。墊子對動態仰臥起坐很有效,例如俄羅斯式轉體和抬腿,這會給下背部帶來壓力,並且經常與地板接觸。
區域展望
按地區分析了北美、歐洲、亞太地區和拉美地區的瑜伽墊市場。到 2021 年,北美地區將在瑜伽墊市場佔據相當大的收入份額。由於美國和加拿大等國家消費者在瑜伽和健身相關產品上的支出增加,預計北美地區將佔據相當大的市場份額。此外,該地區越來越多的瑜伽和健身設施有助於增加瑜伽墊的使用。
The Global Yoga Mat Market size is expected to reach $13.4 billion by 2028, rising at a market growth of 5.8% CAGR during the forecast period.
Modern yoga as exercise uses specially crafted mats called "yoga mats" to prevent hands and feet from slipping during asana practice. A sticky mat was an early version composed of rubber carpet underlay that was invented by yoga instructor Angela Farmer in 1982. Hatha and meditation yoga were traditionally practiced on bare ground, occasionally with a rug made of deer or tiger leather. Modern yoga mats are constructed of plastic, rubber, and occasionally other materials like hessian and cork, balancing price, grip, comfort, and weight. The phrase "one of the most pervasive emblems of yoga's commercialization" has been used to describe the yoga mat.
Although there are wider varieties, most yoga mats are 24 inches (60 centimeters) wide and 72 inches (182 centimeters) long. They range in thickness from 2 millimeters to 7 millimeters, with 4 to 5 millimeters being the most typical. These days, yoga mats come in a huge variety. They are available in a wide variety of hues, designs, and patterns. Some are made with the environment in mind, while others are made to be portable and usable anywhere.
Yoga mats come in a range of thicknesses, materials, surface textures, "stickiness" or grip, weight, and prices. They typically measure 6 feet (180 cm) long and 2 feet wide (61 cm). Yoga mats can be as thin as 116 inches (2 mm) for lightweight "travel" styles, as thick as 18 inches (3 mm) for normal mats, or as thick as 14 inches (6 mm) for either high-performing- performing mats or soft mattresses for yoga therapy. There are numerous colors and styles of mats available. The purpose of "alignment mats," which are printed with guidelines for proper alignment, is to assist practitioners in accurately spacing out and aligning their feet. Others have graphics printed on them. Some travel mats can be compactly squared up.
The original "sticky" yoga mats used in commercial production had a smooth surface and were typically less expensive; they were composed of PVC. More recently, some allegedly "green" mats have been created using rubber, organic cotton, and natural jute. PVC mats are the most pliable and have the most "give" when stepped on; cotton and jute fiber mats are the firmest. The roughest mats are made of jute; "sticky" PVC mats provide strong traction, but some contemporary textured mats made of various materials also offer high traction.
COVID-19 Impact Analysis
Nearly every country across all areas, their economic efficiency, and the distribution systems of every industry have all been impacted by COVID-19 in direct and indirect ways. The pandemic has, however, had a favorable effect on the health industry and its related business. The marketplaces for exercise equipment and medical supplies include the yoga mat business. The world market for yoga mats has not been adversely affected by the pandemic. People are getting more inventive these days and incorporating yoga into their workout routines. Numerous consumer psychologists assert that consumers have been making purchases based on three needs: protection, entertainment, and connection.
Market Growth Factors
Increase In Yoga's Popularity
The numerous health advantages of yoga have increased its popularity over the past few years. One of the most well-liked forms of exercise in the world has been considered to be yoga. The practice of yoga is gaining popularity, and June 21 is recognized as International Yoga Day. In the UK, "yoga" ranks among the top 15 most used words. The demand for yoga mats and other related items has increased as a result of its rising popularity. The yoga mat serves as a barrier between the body and the ground. This creates a thermo-insulation by preventing any loss of heat, charge, or energy from the body to the ground.
Utilization Of Sustainable And Biodegradable Materials
Government agencies from all over the world are urging producers to use eco-friendly materials while creating yoga mats. Yoga mat makers are switching from using PVC materials to a variety of eco-friendly materials such as cotton, jute, and many others to comply with strict government rules. Businesses like Manduka, Yoloha, Prana, Jade Yoga, and Tomuno, among others, are concentrating on employing materials that emit little carbon dioxide during production. Even though they may differ in terms of their features and the materials used to make them, they all share the ability to serve as an environmentally friendly replacement for conventional PVC yoga mats.
Market Restraining Factors
Price Volatility For Raw Materials
Yoga mats are made from a variety of basic materials, including natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). The polymers made from crude oil include polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). As a result, the price of crude oil directly affects the yoga mat market. Crude oil prices are always fluctuating, which hurts the entire supply chain for yoga mats. While OEMs and suppliers of yoga mats are focusing on boosting prices to increase profits, they are also suffering losses and losing customers. Therefore, the price volatility of raw materials hinders the expansion of the yoga mat industry.
Material Outlook
Based on the Material, the Yoga Mat Market is divided into PVC, TPE, Rubber, Thermoplastic Elastomer, Polyurethane, and Cotton/Jute. The rubber segment witnessed a significant revenue share in the yoga mat market in 2021. The most environmentally friendly yoga mats available on the market are probably made of rubber. They are made with renewable natural rubber from rubber trees in a sustainable manner. Additionally, rubber yoga mats don't have additional components like EVA or other forms of synthetic rubber.
Distribution Channel Outlook
On the basis of the Distribution Channel, the Yoga Mat Market is segmented into Specialty Store, Departmental Store & Hypermarket, and Online Channel. The online channel segment registered a substantial revenue share in the yoga mat market in 2021. Due to the widespread use of smartphones and the internet, it is expanding quickly. Online shopping has been increasingly popular for several reasons, including its availability 24 hours a day, a wide range of choices, and the opportunity to compare prices. Most retailers, like Lululemon and Manduka, also have websites where customers may order products based on their needs.
End-User Outlook
By end-user, the Yoga Mat Market is bifurcated into Yoga & fitness clubs, Household, and others. The household segment witnessed a significant revenue share in the yoga mat market in 2021. It is due to the sit-ups, glute bridges, push-ups, and other exercises done at home. A mat will be a terrific addition to the home gym if include floor-based activities in routines. They work well for dynamic ab exercises like Russian twists and leg lifts, which exert strain on the lower back and involve contact with the floor.
Regional Outlook
Region-wise, the Yoga Mat Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired a substantial revenue share in the yoga mat market in 2021. Due to the significant consumer expenditure on yoga and fitness-related products in nations like the United States and Canada, the North American region is anticipated to account for a significant portion of the market. Additionally, the region's growing availability of yoga and fitness facilities contributes to an increase in yoga mat usage.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Lululemon Athletica, Inc., Hugger Mugger Company, Inc., Manduka, LLC, Prana (Columbia Sportswear Company), Aurorae, LLC, Ecoyoga Ltd., EuProMed s.r.o., Jade Yoga, and Yaazhtex.
Market Segments covered in the Report:
By Material
By Distribution Channel
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures