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體育用品和健身

市場調查報告書

商品編碼

1379135

2023-2028 年按材料、最終用途、配銷通路和地區分類的瑜珈墊市場報告

Yoga Mat Market Report by Material, End Use, Distribution Channel, and Region 2023-2028

出版日期: 2023年11月02日 | 出版商:

IMARC | 英文 138 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

概要

2022年全球瑜珈墊市場規模達到144億美元。展望未來， IMARC Group預計到2028年市場規模將達到200億美元，2022-2028年複合年成長率（CAGR）為5.6%。各種生活方式的日益流行，人們擴大參與體育、戶外和體能訓練活動，以及優質瑜珈墊的推出是推動市場的主要因素。

瑜珈墊是一種專門的設備，旨在為練習瑜珈和其他健身活動提供舒適且穩定的表面。瑜珈墊通常由橡膠、PVC、TPE 或天然纖維等材質製成，有各種厚度、長度和紋理，以滿足不同的喜好和需求。瑜珈墊的主要用途是形成防滑表面，在瑜珈姿勢、伸展運動和冥想期間為身體提供緩衝。墊子的抓地力有助於防止意外滑倒和受傷，讓練習者可以自信地專注於練習。它在瑜伽練習中具有多種基本功能。它在從業者和地板之間提供了衛生屏障，確保表面清潔舒適。

肥胖、心血管疾病 (CVD) 和高血壓等各種生活方式疾病的日益普及正在推動全球市場的發展。此外，個人擴大參與體育、戶外和體能訓練活動是支持市場成長的另一個因素。此外，不斷擴大的工作人口、繁忙的日程和忙碌的生活方式導致群眾的壓力和焦慮程度上升。與此一致的是，瑜珈作為保持身心健康的最有效方法之一，越來越受歡迎，從而促進了市場的成長。除此之外，人們越來越意識到瑜珈帶來的眾多身心健康益處，例如幫助減肥、促進血液循環、提高注意力和減輕壓力水平，是另一個主要的生長誘導因素。此外，領先的製造商正在開發由黃麻和有機棉等環保材料製成的瑜珈墊，以擴大其產品組合和客戶群。同時，優質瑜珈墊和具有抗菌、抗菌和抗真菌特性的創新產品的推出推動了市場的成長。

瑜珈墊市場趨勢/促進因素：

健康意識不斷提高

隨著社會變得更加注重健康並優先考慮整體福祉，瑜伽已成為一種流行的整體練習，可以解決身體健康、心理健康和減輕壓力的問題。瑜伽以其增強靈活性和減輕壓力的益處而聞名，這使其成為尋求平衡和健康生活方式的個人的有吸引力的選擇。這種興趣的成長導致越來越多的人將瑜伽融入他們的日常生活中，既作為一種運動形式，又作為應對現代生活壓力的一種手段。因此，瑜珈墊作為瑜珈練習的必備配件，提供穩定舒適的表面的需求很高。隨著人們對健康的追求不斷增強，對瑜珈墊的需求預計也會隨之增加，使健康和保健意識成為瑜珈墊市場成長的重要推動力。

擴大健身和瑜珈產業

近年來，健身和瑜珈經歷了變革，瑜珈不再局限於小眾活動，而是成為各個年齡層和健身程度的人們健身活動中不可或缺的一部分。瑜珈館、健身房、健康中心和線上健身平台激增，提供多樣化的課程和健身項目。這些場所為瑜珈練習提供了專門的空間，而瑜珈墊是這些場所中必不可少的設備。此外，全球健身產業正在朝著更全面的健康方式發展，涵蓋身體、心理和情緒健康，這刺激了對瑜珈墊的需求，因為它們在促進這些整體益處方面發揮關鍵作用。健身和瑜珈的融合以及瑜珈墊在各種運動形式中使用的靈活性鞏固了市場的成長，健身和瑜珈服務的持續擴張直接轉化為瑜珈墊銷售的增加。

永續性和生態意識

目前，消費者越來越意識到他們的選擇對環境的影響，並尋求符合他們價值觀的產品。瑜珈墊通常由 PVC（聚氯乙烯）等材料製成，由於其對環境和人類健康的潛在危害而受到嚴格審查。這引發了對環保替代品的需求，例如由天然橡膠、軟木、TPE（熱塑性彈性體）和黃麻製成的墊子。這些材料被認為更具永續性，因為它們來自可再生資源、可生物分解且不含有害化學物質。隨著消費者的環保意識越來越強，瑜珈墊製造商正在透過引入環保選項和促進負責任的生產實踐來回應。永續性已成為市場的一個重要賣點，因為消費者尋求符合他們對更環保、更負責任的生活方式的承諾的瑜珈墊。因此，永續性和生態意識是塑造瑜珈墊市場格局和未來方向的驅動力。

瑜珈墊產業細分：

IMARC Group提供了全球瑜珈墊市場報告各細分市場主要趨勢的分析，以及 2023-2028 年全球、區域和國家層面的預測。我們的報告根據材料、最終用途和配銷通路對市場進行了分類。

按材質分類：

PVC

熱塑性彈性體

橡皮

棉花和黃麻

其他

PVC主導市場

該報告根據材料提供了詳細的市場細分和分析。這包括 PVC、TPE、橡膠、棉和黃麻等。根據該報告，PVC 代表了最大的細分市場。

PVC 瑜珈墊之所以受到青睞，主要是因為其價格實惠且耐用。 PVC 是一種合成塑膠材料，生產成本相對較低，這使其成為對製造商和消費者都有吸引力的選擇。這些墊子以其持久的性能而聞名，能夠承受長期的定期使用和磨損。這種耐用性對於瑜珈練習者來說特別有吸引力，因為他們希望墊子能夠承受各種瑜珈姿勢和練習的嚴酷考驗。此外，該材料提供了高水準的牽引力，確保使用者在瑜珈練習期間即使在更具挑戰性的姿勢中也能保持平衡和穩定性。這項功能對於防止滑倒和受傷尤其重要，使 PVC 墊成為初學者和經驗豐富的瑜伽練習者的首選。此外，PVC瑜珈墊以其易於維護而聞名。它們通常防水且易於清潔，讓使用者可以輕鬆擦去汗水和污垢。這種低維護品質增加了使用 PVC 墊的便利性和衛生性，使其成為生活方式忙碌的人的實用選擇。

按最終用途細分：

瑜珈和健身俱樂部

家庭

其他

瑜珈和健身俱樂部主導市場

該報告根據最終用途提供了詳細的市場細分和分析。這包括瑜伽和健身俱樂部、家庭等。根據該報告，瑜珈和健身俱樂部佔據了最大的細分市場。

瑜珈和健身俱樂部是個人聚集進行各種體能活動的專用空間，包括瑜珈、皮拉提斯和其他健身活動。由於這些機構提供指導課程和小組課程，因此需要高品質的瑜珈墊才能為參與者提供舒適衛生的表面。在這種環境中，瑜珈墊不僅可以作為俱樂部成員的個人裝備，還可以作為小組會議期間使用的共享資源。因此，瑜珈和健身俱樂部往往會投資大量的墊子來滿足其客戶的需求，這大大增加了市場對瑜珈墊的需求。此外，瑜珈和健身俱樂部優先考慮會員的安全和福祉。瑜珈墊在防止滑倒、緩衝關節和保持設施內衛生方面發揮著至關重要的作用。其防滑表面可幫助參與者在各種姿勢中保持平衡，從而降低受傷風險。此外，提供乾淨且維護良好的墊子是吸引和留住會員的關鍵因素，因為它可以增強俱樂部的整體體驗和專業。

按配銷通路分類：

超級市場和大賣場

專賣店

網路商店

其他

專賣店主導市場

該報告根據配銷通路對市場進行了詳細的細分和分析。這包括超市和大賣場、專賣店、網路商店等。報告顯示，專賣店產業是最大的細分市場。

專賣店是專門銷售健身、運動器材或瑜珈相關產品的零售商。這些商店提供各種瑜珈墊，滿足瑜珈愛好者的特定需求和喜好。專業化使他們能夠為客戶提供專家指導和建議，幫助他們根據材質、厚度、紋理和環保等因素選擇最合適的瑜珈墊。這種個人化的幫助受到消費者的高度重視，他們在做出購買決定時尋求品質和量身定做的建議。此外，專賣店通常備有各種優質和小眾瑜珈墊品牌和型號。這種多樣性使客戶能夠探索不同的選擇，無論他們是在尋找高階、環保的墊子、具有特定功能（例如額外緩衝或防滑表面）的墊子，還是為特定瑜伽風格設計的墊子。專賣店豐富的產品系列確保消費者能夠找到符合其獨特喜好和要求的理想瑜珈墊。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美表現出明顯的主導地位，佔據最大的瑜珈墊市場佔有率

市場研究報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美佔據最大的市場佔有率。

北美對身體健康的高度重視，加上人們對心理健康益處的認知不斷增強，導致瑜珈社群不斷擴大。因此，這種興趣的增加直接轉化為對瑜珈墊的需求增加，而瑜珈墊對於瑜珈練習至關重要。此外，該地區擁有發達的健身產業，包括瑜伽和健身工作室、健身房和健康中心，這些產業遍布城鎮。這些機構經常為其客戶提供瑜珈墊，大大滿足了該地區瑜珈墊的整體需求。此外，北美健身市場的多樣性和包容性導致了各種瑜伽風格和練習，每種風格和練習都需要特定類型的墊子，這進一步增加了銷售量。此外，該地區強大的零售基礎設施，擁有許多專賣店、體育用品店和電子商務平台，讓消費者可以輕鬆購買瑜珈墊。這種便利性，加上投資品質瑜珈的意願。

競爭格局：

許多公司都致力於開發由環保和永續材料製成的瑜珈墊。這包括使用天然橡膠、軟木、黃麻和 TPE（熱塑性彈性體）作為較不環保的聚氯乙烯 (PVC) 的替代品。透過提供不含有害化學物質且更可生物分解或可回收的墊子，公司正在滿足對永續產品不斷成長的需求。許多公司都提供瑜珈墊的客製化選項，讓客戶可以根據自己選擇的設計、顏色或圖案來個性化他們的墊子。這吸引了尋求獨特且美觀的瑜珈墊的消費者。此外，瑜珈墊製造商不斷提高其產品的耐用性，以承受長期的定期使用和磨損。他們使用先進的材料和製造技術來製造更耐撕裂、拉伸和變形的墊子，確保產品具有更長的使用壽命。

該報告對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

阿迪達斯公司

ALO LLC（彩色圖像服裝公司）

赤腳瑜珈公司

生態瑜珈有限公司

歐盟醫療公司

擁抱搶劫者

玉瑜珈

利福美有限公司

露露檸檬運動

曼杜卡

prAna（哥倫比亞運動服）

亞茲特克斯

本報告回答的關鍵問題

全球瑜珈墊市場有多大
2023-2028年全球瑜珈墊市場預計成長率是多少
推動全球瑜珈墊市場的關鍵因素是什麼
COVID-19 對全球瑜珈墊市場有何影響
全球瑜珈墊市場依材質分類是怎麼樣的
根據最終用途，全球瑜珈墊市場的細分如何
從配銷通路來看，全球瑜珈墊市場的細分如何
全球瑜珈墊市場的重點區域有哪些
誰是全球瑜珈墊市場的主要參與者/公司

本報告回答的關鍵問題

全球瑜珈墊市場有多大？
2023-2028年全球瑜珈墊市場的預期成長率是多少？
推動全球瑜珈墊市場的關鍵因素是什麼？
COVID-19 對全球瑜珈墊市場有何影響？
全球瑜珈墊市場依材質分類是怎麼樣的？
根據最終用途，全球瑜珈墊市場的細分如何？
全球瑜珈墊市場按配銷通路分類是怎樣的？
全球瑜珈墊市場的重點地區有哪些？
全球瑜珈墊市場的主要參與者/公司有哪些？

北美洲
- 美國
  - 市場走向
  - 市場預測
- 加拿大
  - 市場走向
  - 市場預測
亞太
- 中國
  - 市場走向
  - 市場預測
- 日本
  - 市場走向
  - 市場預測
- 印度
  - 市場走向
  - 市場預測
- 韓國
  - 市場走向
  - 市場預測
- 澳洲
  - 市場走向
  - 市場預測
- 印尼
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
歐洲
- 德國
  - 市場走向
  - 市場預測
- 法國
  - 市場走向
  - 市場預測
- 英國
  - 市場走向
  - 市場預測
- 義大利
  - 市場走向
  - 市場預測
- 西班牙
  - 市場走向
  - 市場預測
- 俄羅斯
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
拉丁美洲
- 巴西
  - 市場走向
  - 市場預測
- 墨西哥
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
中東和非洲
- 市場走向
- 按國家/地區分類的市場細分
- 市場預測

第 10 章：SWOT 分析

概述
優勢
弱點
機會
威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

概述
買家的議價能力
供應商的議價能力
競爭程度
新進入者的威脅
替代品的威脅

第 13 章：價格分析

第14章：競爭格局

市場結構
關鍵參與者
關鍵參與者簡介
- Adidas AG
- ALO LLC (Color Image Apparel Inc.)
- Barefoot Yoga Co
- Ecoyoga Ltd
- EuProMed sro
- Hugger Mugger
- JadeYoga
- Liforme Ltd.
- Lululemon Athletica
- Manduka
- prAna (Columbia Sportswear)
- Yaazhtex

簡介目錄圖表

Product Code: SR112023A4143

Abstract

The global yoga mat market size reached US$ 14.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 5.6% during 2022-2028. The growing prevalence of various lifestyle conditions, the increasing participation of individuals in sports, outdoor, and physical training activities, and the launch of premium yoga mats are some of the major factors propelling the market.

A yoga mat is a specialized piece of equipment designed to provide a comfortable and stable surface for practicing yoga and other fitness routines. Typically manufactured from materials, including rubber, PVC, TPE, or natural fibers, yoga mats come in various thicknesses, lengths, and textures to cater to different preferences and needs. The primary purpose of a yoga mat is to create a non-slip surface that offers cushioning for the body during yoga poses, stretches, and meditation. The mat's grip helps prevent accidental slips and injuries, allowing practitioners to focus on their practice with confidence. It serves several essential functions in a yoga practice. It provides a hygienic barrier between the practitioner and the floor, ensuring a clean and comfortable surface.

The growing prevalence of various lifestyle conditions, such as obesity, cardiovascular diseases (CVDs), and hypertension, is driving the global market. Moreover, the increasing participation of individuals in sports, outdoor, and physical training activities represents another factor supporting the market growth. Additionally, the expanding working population, hectic schedules, and busy lifestyles have led to a rise in stress and anxiety levels among the masses. In line with this, the increasing popularity of yoga as one of the most effective ways to keep the body and mind healthy has catalyzed market growth. Besides this, the growing awareness about numerous physical and mental health benefits associated with yoga, such as aiding weight loss, promoting blood circulation, improving focus and concentration, and reducing stress levels, is another major growth-inducing factor. Furthermore, the leading manufacturers are developing yoga mats made from eco-friendly materials, such as jute and organic cotton, to expand their product portfolios and customer base. Along with this, the launch of premium yoga mats and innovative product variants with antimicrobial, antibacterial, and antifungal properties have propelled the market growth.

Yoga Mat Market Trends/Drivers:

Rising Health and Wellness Awareness

As societies become more health-conscious and prioritize overall well-being, yoga has emerged as a popular and holistic practice that addresses physical fitness, mental health, and stress reduction. Yoga is renowned for its flexibility-enhancing and stress-reducing benefits, making it an appealing choice for individuals seeking a balanced and healthier lifestyle. This rise in interest has led to a growing number of people incorporating yoga into their daily routines, both as a form of exercise and a means to manage the pressures of modern life. Consequently, there is a high demand for yoga mats as an essential accessory for yoga practice, providing a stable and comfortable surface. As the pursuit of wellness continues to gain momentum, the demand for yoga mats is expected to follow suit, making health and wellness awareness a significant driving force behind the yoga mat market's growth.

Expanding Fitness and Yoga Industry

In recent years, fitness and yoga have undergone a transformation, with yoga no longer confined to a niche activity but rather an integral part of fitness routines for people of all ages and fitness levels. Yoga studios, gyms, wellness centers, and online fitness platforms have proliferated, offering a diverse range of classes and fitness programs. These establishments provide a dedicated space for yoga practice, and yoga mats are essential equipment within these facilities. Moreover, the global fitness industry's evolution toward a more holistic approach to health, encompassing physical, mental, and emotional well-being, has fueled the demand for yoga mats as they play a pivotal role in promoting these holistic benefits. The convergence of fitness and yoga as well as the flexibility of yoga mats for use in various exercise forms have cemented the market's growth, with continued expansion of fitness and yoga services directly translating into increased sales of yoga mats.

Sustainability and Eco-consciousness

Presently, consumers have become increasingly aware of the environmental impact of their choices and are seeking products that align with their values. Yoga mats, often manufactured from materials, such as PVC (Polyvinyl Chloride), have faced scrutiny due to their potential harm to the environment and human health. This has given rise to a demand for eco-friendly alternatives, such as mats made from natural rubber, cork, TPE (Thermoplastic Elastomers), and jute. These materials are considered more sustainable, as they are derived from renewable sources, biodegradable, and free from harmful chemicals. As consumers become more eco-conscious, yoga mat manufacturers are responding by introducing environmentally friendly options and promoting responsible production practices. Sustainability has become a significant selling point in the market, as consumers seek yoga mats that align with their commitment to a greener and more responsible lifestyle. Consequently, sustainability and eco-consciousness are driving forces shaping the yoga mat market's landscape and future direction.

Yoga Mat Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global yoga mat market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on material, end use and distribution channel.

Breakup by Material:

PVC

TPE

Rubber

Cotton and Jute

Others

PVC dominates the market

The report has provided a detailed breakup and analysis of the market based on the material. This includes PVC, TPE, rubber, cotton and jute, and others. According to the report, PVC represented the largest segment.

PVC yoga mats are favored primarily for their affordability and durability. PVC is a synthetic plastic material that is relatively inexpensive to produce, making it an attractive option for both manufacturers and consumers. These mats are known for their long-lasting performance, capable of withstanding regular use and wear over an extended period. This durability is particularly appealing to yoga practitioners who want a mat that can withstand the rigors of various yoga poses and exercises. Moreover, the material provides a high level of traction, ensuring that users can maintain their balance and stability during yoga practice, even in more challenging poses. This feature is especially crucial for preventing slips and injuries, making PVC mats a preferred choice for beginners and experienced yogis alike. Furthermore, PVC yoga mats are known for their ease of maintenance. They are typically waterproof and easy to clean, allowing users to wipe away sweat and dirt with minimal effort. This low-maintenance quality adds to the convenience and hygiene of using PVC mats, making them a practical choice for individuals with busy lifestyles.

Breakup by End Use:

Yoga and Fitness Clubs

Household

Others

Yoga and fitness clubs dominates the market

The report has provided a detailed breakup and analysis of the market based on the end use. This includes yoga and fitness clubs, household, and others. According to the report, yoga and fitness clubs represented the largest segment.

Yoga and fitness clubs are dedicated spaces where individuals gather to engage in various physical activities, including yoga, Pilates, and other fitness routines. As these establishments offer guided classes and group sessions, the need for high-quality yoga mats becomes essential to provide participants with a comfortable and hygienic surface. Yoga mats in such settings not only serve as personal equipment for club members but also as shared resources for use during group sessions. Consequently, yoga and fitness clubs tend to invest in a substantial number of mats to cater to their clientele, contributing significantly to the demand for yoga mats in the market. Moreover, yoga and fitness clubs prioritize the safety and well-being of their members. Yoga mats play a crucial role in preventing slips, cushioning joints, and maintaining hygiene within the facility. Their non-slip surfaces help participants maintain balance during various poses, reducing the risk of injuries. Additionally, the availability of clean and well-maintained mats is a key factor in attracting and retaining members, as it enhances the overall experience and professionalism of the club.

Breakup by Distribution Channel:

Supermarket and Hypermarket

Specialty Stores

Online Stores

Others

Specialty stores dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarket and hypermarket, specialty stores, online stores, and others. According to the report, specialty stores industry represented the largest segment.

Specialty stores are dedicated retailers that focus exclusively on fitness, sports equipment, or yoga-related products. These stores offer a wide range of yoga mats, catering to the specific needs and preferences of yoga enthusiasts. The specialization allows them to provide expert guidance and recommendations to customers, helping them choose the most suitable yoga mat based on factors such as material, thickness, texture, and eco-friendliness. This personalized assistance is highly valued by consumers who seek quality and tailored advice when making their purchasing decisions. Furthermore, specialty stores often stock a diverse selection of premium and niche yoga mat brands and models. This variety enables customers to explore different options, whether they are looking for high-end, eco-friendly mats, mats with specific features, such as extra cushioning or non-slip surfaces, or mats designed for particular yoga styles. The extensive product range in specialty stores ensures that consumers can find the ideal yoga mat that aligns with their unique preferences and requirements.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest yoga mat market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America's strong emphasis on physical well-being, coupled with a growing awareness of mental health benefits, has led to an ever-expanding yoga community. Consequently, this heightened interest has directly translated into an increased demand for yoga mats, which are essential for yoga practice. Furthermore, the region boasts a well-developed fitness industry, including yoga and fitness studios, gyms, and wellness centers, which have proliferated across cities and towns. These establishments often provide yoga mats for their clients, contributing significantly to the overall demand for yoga mats in the region. Additionally, the North American fitness market's diversity and inclusivity have led to various yoga styles and practices, each requiring specific types of mats, further augmenting sales. Moreover, the region's strong retail infrastructure, with numerous specialty stores, sporting goods outlets, and e-commerce platforms, makes yoga mats easily accessible to consumers. This accessibility, combined with a willingness to invest in quality yoga.

Competitive Landscape:

Numerous companies are focusing on developing yoga mats manufactured from eco-friendly and sustainable materials. This includes using natural rubber, cork, jute, and TPE (Thermoplastic Elastomers) as alternatives to Polyvinyl Chloride (PVC), which is less environmentally friendly. By offering mats that are free from harmful chemicals and more biodegradable or recyclable, companies are catering to the growing demand for sustainable products. Various companies are offering customization options for yoga mats, allowing customers to personalize their mats with designs, colors, or patterns of their choice. This appeals to consumers looking for unique and aesthetically pleasing yoga mats. Furthermore, yoga mat manufacturers are continually improving the durability of their products to withstand regular use and wear over an extended period. They are using advanced materials and manufacturing techniques to create mats that are more resistant to tearing, stretching, and deformation, ensuring a longer lifespan for the product.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG

ALO LLC (Color Image Apparel Inc.)

Barefoot Yoga Co

Ecoyoga Ltd

EuProMed s.r.o.

Hugger Mugger

JadeYoga

Liforme Ltd.

Lululemon Athletica

Manduka

prAna (Columbia Sportswear)

Yaazhtex

Recent Developments:

In September 2022, Yoga With Adriene Announces Partnership with Manduka and also aimed to release a limited-edition collection. The collection includes yoga mats, bolster, cushions, and blocks. Mishler's love for Manduka mats and her ability to connect with students were key factors in this collaboration.

In May 2022, Adidas AG India Expands Product Portfolio, Launches Yoga Collection. The new range of yoga gear is crafted to be versatile and cater to various aspects of yoga practice and different conditions. This collection draws inspiration from the natural elements, including Fire, Earth, Wind, and Water, incorporating recycled materials into its production. Our campaign highlights the significance of yoga in the lives of athletes, as well as individuals from diverse sporting, cultural, and artistic backgrounds, and how they create space for yoga.

In July 2021, Lululemon Athletica Launched the World's First Mushroom Leather Yoga Mats. It offers a sustainable alternative to traditional mats. Inspired by the brand's Take Form Mat, the woven Mylo mat contains 3D zoned alignment patterns.

Key Questions Answered in This Report

1. How big is the global yoga mat market?
2. What is the expected growth rate of the global yoga mat market during 2023-2028?
3. What are the key factors driving the global yoga mat market?
4. What has been the impact of COVID-19 on the global yoga mat market?
5. What is the breakup of the global yoga mat market based on the material?
6. What is the breakup of the global yoga mat market based on the end use?
7. What is the breakup of the global yoga mat market based on the distribution channel?
8. What are the key regions in the global yoga mat market?
9. Who are the key players/companies in the global yoga mat market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Yoga Mat Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Material

6.1 PVC
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 TPE
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Rubber
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Cotton and Jute
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast

7 Market Breakup by End Use

7.1 Yoga and Fitness Clubs
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Household
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 Supermarket and Hypermarket
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Specialty Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Online Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia-Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 Adidas AG
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
  - 14.3.1.3 Financials
  - 14.3.1.4 SWOT Analysis
- 14.3.2 ALO LLC (Color Image Apparel Inc.)
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
- 14.3.3 Barefoot Yoga Co
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
- 14.3.4 Ecoyoga Ltd
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
- 14.3.5 EuProMed s.r.o.
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
- 14.3.6 Hugger Mugger
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
- 14.3.7 JadeYoga
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
- 14.3.8 Liforme Ltd.
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
- 14.3.9 Lululemon Athletica
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
  - 14.3.9.3 Financials
  - 14.3.9.4 SWOT Analysis
- 14.3.10 Manduka
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
- 14.3.11 prAna (Columbia Sportswear)
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio
- 14.3.12 Yaazhtex
  - 14.3.12.1 Company Overview
  - 14.3.12.2 Product Portfolio

簡介目錄圖表

List of Figures

Figure 1: Global: Yoga Mat Market: Major Drivers and Challenges
Figure 2: Global: Yoga Mat Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Yoga Mat Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Yoga Mat Market: Breakup by Material (in %), 2022
Figure 5: Global: Yoga Mat Market: Breakup by End Use (in %), 2022
Figure 6: Global: Yoga Mat Market: Breakup by Distribution Channel (in %), 2022
Figure 7: Global: Yoga Mat Market: Breakup by Region (in %), 2022
Figure 8: Global: Yoga Mat (PVC) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Yoga Mat (PVC) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Yoga Mat (TPE) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Yoga Mat (TPE) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Yoga Mat (Rubber) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Yoga Mat (Rubber) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Yoga Mat (Cotton and Jute) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Yoga Mat (Cotton and Jute) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Yoga Mat (Other Materials) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Yoga Mat (Other Materials) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Yoga Mat (Yoga and Fitness Clubs) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Yoga Mat (Yoga and Fitness Clubs) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Yoga Mat (Household) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Yoga Mat (Household) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Yoga Mat (Other End Uses) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Yoga Mat (Other End Uses) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Yoga Mat (Supermarket and Hypermarket) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Yoga Mat (Supermarket and Hypermarket) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Yoga Mat (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Yoga Mat (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Yoga Mat (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Yoga Mat (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Yoga Mat (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Yoga Mat (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: North America: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: North America: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: United States: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: United States: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Canada: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Canada: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Asia-Pacific: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Asia-Pacific: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: China: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: China: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Japan: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Japan: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: India: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: India: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: South Korea: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: South Korea: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Australia: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Australia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Indonesia: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Indonesia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Others: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Europe: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Europe: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Germany: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Germany: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: France: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: France: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: United Kingdom: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: United Kingdom: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Italy: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Italy: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Spain: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Spain: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Russia: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Russia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Others: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Latin America: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Latin America: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Brazil: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Brazil: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Mexico: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Mexico: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Others: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Middle East and Africa: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Middle East and Africa: Yoga Mat Market: Breakup by Country (in %), 2022
Figure 80: Middle East and Africa: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Global: Yoga Mat Industry: SWOT Analysis
Figure 82: Global: Yoga Mat Industry: Value Chain Analysis
Figure 83: Global: Yoga Mat Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Yoga Mat Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Yoga Mat Market Forecast: Breakup by Material (in Million US$), 2023-2028
Table 3: Global: Yoga Mat Market Forecast: Breakup by End Use (in Million US$), 2023-2028
Table 4: Global: Yoga Mat Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Yoga Mat Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Yoga Mat Market: Competitive Structure
Table 7: Global: Yoga Mat Market: Key Players

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