市場調查報告書
商品編碼
1215641
瑜伽墊市場 2022-2028Yoga Mat Market 2022-2028 |
在預測期內,全球瑜伽墊市場預計將以 5.4% 的複合年增長率顯著增長。 消費者健康意識的增強和生活方式相關疾病發病率的增加是推動瑜伽墊市場增長的主要因素。 肥胖的人傾向於做瑜伽來減肥、緩解壓力和改善血液循環,這支持了瑜伽墊市場的增長。 這主要是由於人們越來越意識到與瑜伽相關的健康益處。 瑜伽墊的種類繁多,材料也各不相同,但市場上的製造商都在努力提供更多的舒適性、便利性和多樣性,讓您在瑜伽練習中更加舒適。我們致力於提供瑜伽墊選材精良。 例如,2022 年 Ashtaluxe 將在 ashtaluxe.com 上正式推出其產品。 高級墊子為所有年齡和技能水平的瑜伽練習者提供卓越的抓地力、舒適度和支撐。 Ashta Luxe 標誌性的 Luxe Grip Mat 由混合合成橡膠製成,有多種顏色的標準尺寸和優質尺寸可供選擇,並且易於清潔。
瑜伽墊的全球市場根據材料、最終用戶和分銷渠道進行細分。 基於材料,市場分為 PVC、TPE、橡膠、棉/黃麻等。 基於最終用戶,市場分為瑜伽和健身俱樂部、家庭使用等。 此外,根據銷售渠道,市場分為線上和線下。 按材料劃分,由於最終用戶的廣泛採用,預計 PVC 在預測期內將顯著增長。 PVC 瑜伽墊以其高效率和成本效益而被最終用戶廣泛採用。 與不同類型的聚合物相比,PVC 不僅更便宜,而且具有柔韌性、韌性,並且比其他材料更容易清潔。 然而,由於 PVC,它被用於構建瑜伽墊和運動墊,因為它比其他聚合物便宜,具有柔韌性、堅固性,並且比其他材料更容易清潔。 然而,由於消費者傾向於使用天然材料製成的瑜伽墊以及政府對塑料使用的嚴格規定,棉/黃麻瑜伽墊市場預計在預測期內將出現顯著增長。。
市場細分按地區劃分如下: 北美、歐洲、亞太地區和世界其他地區。 由於健身和瑜伽中心的數量不斷增加,以及人們對瑜伽健康益處的認識不斷提高,預計北美地區將在全球瑜伽墊市場中佔據重要份額。 根據國際健康、網球和運動俱樂部協會 (IHRSA) 的數據,截至 2021 年 7 月 1 日,美國共有 32,270 家健身俱樂部,2019 年有 7,360 萬美國人是健身俱樂部的消費者。
Title:Global Yoga Mat Market Size, Share &Trends Analysis Report By Material (PVC, TPE, Rubber, Cotton/Jute, and Others), By End User (Yoga & Fitness Clubs, Household, and Others), and By Distribution Channel (Online, and Offline) Forecast Period (2022-2028).
The global yoga mat market is anticipated to grow at a considerable CAGR of 5.4% during the forecast period. Increase in health consciousness among consumers and increasing cases of lifestyle diseases are the key factors that drive the growth of the yoga mat market. To lose weight, lower the stress, and improve blood circulation, obese people tend to take part in yoga, thereby supporting the yoga mat market growth. This is majorly due to rise in the awareness among people about health benefits linked with yoga. Yoga mats comes in different types and are made of different materials, manufacturers in the market are focusing on providing yoga mats with enhanced comfort, more convenience, and with different material selection to provide better comfort while practicing yoga. For instance, in 2022, AshtaLuxe officially launched its product offerings on ashtaluxe.com., the premium mats offer exceptional grip, comfort and support for yoga practitioners of all ages and skill levels. Made from synthetic rubber blend, AshtaLuxe's signature LuxeGrip mats are available in a variety of colors in standard and premium sizes, and are easy to clean.
The global yoga mat market is segmented based on the material, end user, and distribution channel. Based on the material, the market is segmented into PVC, TPE, rubber, cotton/jute, and others. Based on the end user, the market is sub-segmented yoga & fitness clubs, household, and others. Further, on the basis of distribution channel, the market is sub-segmented into online, and offline. On the basis of material, the PVC segment is anticipated to cater prominent growth over the forecast period owing to its wide adoption among end users. Yoga mat made from PVC have been widely adopted among end users due to its high efficiency and cost-effectiveness. When compared to different types of polymers, PVC not only is less expensive but also offers adaptability, sturdiness, and is easier to wash than different materials. However, due to PVC is utilized to assemble yoga and exercise mats as it is less expensive than different polymers, gives adaptability, sturdiness, and is also simpler to wash than different materials. However, due to inclination of consumers toward yoga mats made from natural material and stringent government regulations on use of plastic, the market for cotton/jute yoga mat is expected to witness significant growth during the forecast period.
Geographically market is segmented into: North America, Europe, Asia Pacific, and the Rest of the World. North-American region is anticipated to hold a considerable share in the global yoga mat market owing to rising awareness about the health benefits linked with yoga coupled up with increasing number of fitness & yoga centers in the region. According to the International Health, Racquet & Sportsclub Association (IHRSA), as of July 1, 2021, there are 32,270 health clubs in the U.S. and 73.6 million Americans were health club consumers in 2019.
The major companies serving the global Yoga Mat market include ALO, LLC, Hugger Mugger Company, Inc., lululemon athletic Inc., Manduka LLC and Manduka B.V., prAna Living, LLC, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2022, Vimla Rugs is all set to launch 100 per cent natural-dyed Yoga Mats on this Yoga Day. The Yoga Mats will be eco-friendly and will be produced with about 20 wellness promoting herbal dyes and cushy organic cotton. Apart from being 100 per cent natural-dyed, Yoga Mats will also be anti-bacterial and anti-fungal in nature.
Research Methodology
The market study of the global Yoga Mat market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: