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封面
市場調查報告書
商品編碼
1752811

數位娛樂的大科技企業

Tech Giants in Digital Entertainment: Scale Effect Drives to Leadership
出版日期: | 出版商: IDATE | 英文 41 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

本報告從主要科技巨頭的視角，對數位娛樂市場（包括視頻、音樂和遊戲）進行了深入分析。

引言概述了數位娛樂產業的收入動態及其核心商業模式。

下一部分將分析影片、音樂和遊戲三個關鍵領域的數位娛樂收入和用戶參與。對於每個領域，報告詳細介紹了主要科技巨頭的全球市場佔有率和相對定位。

接下來，報告將詳細分析主要科技公司及其在數位娛樂生態系統中的策略定位。報告還回顧了特定領域的收入（視頻、音樂和視頻遊戲）。公司概況包括美國公司（亞馬遜、蘋果、Google/YouTube、Meta/Facebook）、中國公司（阿里巴巴、騰訊）以及跨區域公司（TikTok/位元組跳動）。

最後一部分將從多個角度探討市場的未來前景。首先，我們評估主要科技公司對整個娛樂產業的影響。其次，我們分析影響數位娛樂持續成長的關鍵推動因素和障礙。

最後，我們提供市場預測，預測2029年主要科技公司在全球娛樂領域的市佔率。我們也概述了每個領域前三家公司的市佔率趨勢。

目錄

第1章 摘要整理

第2章 市場動態

  • 數位娛樂市場- 規模和趨勢
  • 數位廣告收入
  • App內收益
  • 訂閱模式

第3章 市場區隔

  • 影音服務- 收益和使用概況
  • 影音服務- 大科技企業的地位
  • 音樂服務- 收益和使用概況
  • 音樂服務- 大科技企業的定位
  • 電玩遊戲- 收益和使用概況
  • 電玩遊戲- 大科技企業的地位

第4章 參與企業簡介

  • Apple
  • Amazon
  • Meta/Facebook
  • Google/YouTube
  • Alibaba
  • Tencent
  • ByteDance/TikTok

第5章 市場預測

  • 科技龍頭市場開拓要素
  • 市場預測
簡介目錄
Product Code: M00174

This report provides an in-depth analysis of the digital entertainment market, including video, music, and gaming, from the perspective of the major Tech Giants.

The introductory section outlines the revenue dynamics of the digital entertainment industry and the core business models that underpin it.

The following section examines digital entertainment revenue and user engagement across the three key segments: video, music, and video games. For each segment, the report details the global market share and relative positioning of the leading Tech Giants.

Subsequently, the report offers a detailed analysis of the principal Tech players and their strategic positioning within the digital entertainment ecosystem. It also reviews their segment-specific revenues (video, music, and video games). The companies profiled include players from the United States (Amazon, Apple, Google/YouTube, Meta/Facebook), China (Alibaba, Tencent), and cross-regional actors (TikTok/ByteDance).

The final section explores the future outlook for the market from multiple perspectives. It begins by assessing the influence of Tech Giants on the broader entertainment industry, followed by an examination of the key drivers and barriers affecting their continued growth in digital entertainment.

Lastly, the report presents market forecasts, highlighting the projected evolution of Tech Giants' market share within the global entertainment sector through 2029. It also provides an overview of market share trends for the top three players in each segment.

Table of Contents

1. Executive Summary

2. Market dynamics

  • 2.1. The digital entertainment market - Sizing and trends
  • 2.2. Digital advertising revenues
  • 2.3. In App revenues
  • 2.4. Subscription- based models

3. Market segments

  • 3.1. Video services - Revenues and usages
  • 3.2. Video services - Positioning of Tech Giants
  • 3.3. Music services - Revenues and usages
  • 3.4. Music services - Positioning of Tech Giants
  • 3.5. Video games - Revenues and usages
  • 3.6. Video games - Positioning of Tech Giants

4. Players' profiles

  • 4.1 Apple
  • 4.2 Amazon
  • 4.3 Meta/Facebook
  • 4.4 Google/YouTube
  • 4.5 Alibaba
  • 4.6 Tencent
  • 4.7 ByteDance/TikTok

5. Market prospect

  • 5.1. Market development factors for Tech Giants
  • 5.2. Market prospect