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市場調查報告書
商品編碼
1868299

廣告市場：2025-2032年全球預測（依媒體類型、裝置類型、定價模式、垂直產業和代理商模式分類）

Advertising Market by Media Type, Device Type, Pricing Model, Industry Vertical, Agency Model - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 185 Pages | 商品交期: 最快1-2個工作天內

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預計到 2032 年，廣告市場規模將成長至 11806.2 億美元，複合年成長率為 7.11%。

關鍵市場統計數據
基準年 2024 6813.3億美元
預計年份：2025年 7294.5億美元
預測年份 2032 11806.2億美元
複合年成長率 (%) 7.11%

為在複雜的媒體環境中應對挑戰的經營團隊提供權威指南，幫助他們了解正在重塑廣告策略和營運重點的各種融合力量。

廣告生態系統正處於十字路口，快速的技術創新、不斷變化的消費行為以及日益嚴格的監管共同塑造著這一格局。如今，廣告主和代理商所處的環境中，既要追求精準定位和可衡量的效果，又要滿足日益成長的隱私、透明度和創新相關性需求。本報告首先指出，這些因素並非孤立的壓力，而是相互關聯的驅動力，它們正在重塑跨通路價值的創造和傳遞方式。

本文清晰地總結了正在重新定義廣告影響力產生和衡量方式的底層技術、監管和受眾行為變化。

廣告業正經歷一場變革，這場變革正在重塑觸達受眾的方式以及每個觸點的價值評估。隱私權法規和平台政策的調整日益重視第一方資料和身分解決方案，推動產業從依賴大量第三方資料轉向建立更豐富、基於使用者授權的客戶關係。同時，人工智慧和機器學習正在革新創新創作、預測性定向和即時最佳化，從而實現更高度的宣傳活動個人化，同時也需要新的法規結構來確保透明度並減少偏見。

對2025年關稅變化對媒體設備供應鏈、生產經濟效益以及整個宣傳活動週期籌資策略的影響進行全面分析

2025年關稅政策的演變引入了複雜的成本、時間安排和營運方面的考量，這些考量對硬體供應鏈、媒體設備供應以及內容製作的經濟效益都產生了連鎖反應。重要的是，其累積影響不僅限於硬體的直接價格；它還會影響連接設備、機上盒組件和演播室設備的經銷經濟效益，進而可能影響頻道擴展和體驗式宣傳活動的推出時間表。

結論性的細分分析揭示了不同管道、設備、定價、垂直行業和代理商之間的差異，這些差異為廣告商創造了最大的機會和營運風險。

細分市場洞察需要對媒體類型、設備、定價模式、垂直產業和代理模式進行詳細分析，以揭示價值集中和風險集中的領域。媒體類型檢驗將市場分類為數位管道和傳統管道，數位管道又細分為展示廣告、搜尋、社群媒體廣告和影片。展示廣告本身又分為直接購買和程序化購買，而搜尋活動則分佈在多個搜尋引擎提供商，每個提供者都有不同的意圖訊號。社交平臺為不同的受眾群體提供平台專屬的創新格式，影片涵蓋線性串流媒體和OTT串流媒體，需要客製化的創新和衡量方法。傳統管道繼續透過戶外廣告、印刷媒體、廣播和電視來滿足涵蓋範圍和影響力需求，其中電視廣告進一步細分為連網電視和線性電視。

戰略區域分析強調了美洲、歐洲、中東和非洲以及亞太地區不同的市場動態如何需要量身定做的媒體、合規和籌資策略。

區域特徵決定了機會和執行限制，因此在跨區域擴展宣傳活動時，細緻的觀點至關重要。在美洲，不斷發展的市場正在推動可尋址廣告形式和先進衡量技術的快速普及，而圍繞數據使用的監管爭論也持續影響著媒體策略。相較之下，歐洲、中東和非洲的法規結構和基礎設施成熟度各不相同，因此需要製定更具針對性的合規和本地化策略，以尊重隱私規範和不同的消費習慣。亞太地區在行動創新和新型社交電商整合方面領先，但駕馭多元化的生態系統需要在地化的創新和平台夥伴關係。

深入探討平台演進、廣告科技專業化和內容擁有者策略如何重新定義廣告領域的夥伴關係和競爭定位。

競爭格局和夥伴關係趨勢日益呈現出平台整合、專業廣告技術創新以及越來越多的內容擁有者掌控串流媒體和體驗式內容領域的優質廣告資源等特徵。需求方和供應方技術持續發展，更重視互通性、透明收費系統和更精細的衡量指標。同時，創新代理商和專業工作室憑藉其專有數據資產、第一方受眾建模和創新自動化能力脫穎而出，從而加快個人化宣傳活動的上市速度。

經營團隊需要優先考慮哪些實際事項來重新構想數據、人才、資源配置、績效衡量和創新營運，以確保競爭優勢

為了將策略洞察轉化為永續優勢，產業領導者必須採取果斷行動，調整其營運模式、投資重點和人才策略。首先，他們必須將隱私優先的資料架構和身分策略融入宣傳活動規劃，確保在啟動、效果衡量和創新工作流程中，都能取得並利用基於使用者許可的訊號。其次，企業應採用混合型人才模式，將內部分析/創新團隊與外部專業合作夥伴結合，以在保持成本效益的同時，加速能力建構。

對多方面的調查方法進行清晰的闡述，該方法結合了原始研究、文獻分析、細分映射和交叉檢驗，以確保提供切實可行的見解。

該研究結合了一手和二手研究方法，以深入了解廣告業的趨勢。一手研究包括對資深品牌行銷人員、代理商負責人、廣告科技主管和媒體所有者進行結構化訪談，以了解實際營運挑戰和策略重點。此外，研究還結合桌上研究研究，分析行業報告、平台文件、監管指南和上市公司披露資訊，以檢驗趨勢並識別宏觀促進因素。

簡潔的策略綜合分析，將技術創新、監管壓力和業務需求連結起來，指導業務決策，而無需依賴猜測。

摘要，廣告業正受到技術、監管和經濟力量融合的重塑，需要進行策略調整而非漸進式改進。優先考慮以隱私為中心的資料營運、投資模組化創新和衡量架構並尋求以結果為導向的夥伴關係關係的領導者，將更有能力將顛覆轉化為優勢。同時，採購風險、關稅影響以及對特定區域趨勢的敏感度將決定執行的韌性。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 調整廣告策略，以在後 Cookie 時代資料隱私環境中取得成功
  • 利用生成式人工智慧大規模實現高度個人化的創新開發
  • 將可購物影片體驗整合到社群媒體中，以促進直接銷售。
  • 透過先進的數據分析框架衡量影響者合作的真實投資報酬率
  • 利用聯網電視數據最佳化全通路廣告導向與成效衡量
  • 打造一個能引起具有環保意識的消費者共鳴的永續品牌故事
  • 引入擴增實境廣告形式，以增強身臨其境型客戶參與和留存率。
  • 利用在地化多語言受眾定向最佳化跨境電商廣告
  • 將社交電商與直播購物結合，以加速購買轉換。
  • GDPR生效後，利用資料淨室實現廣告商和發布商之間的安全協作。

第6章：美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章 依媒體類型分類的廣告市場

  • 數位的
    • 展示廣告
      • 直接的
      • 程式化
    • 搜尋
      • Bing
      • Google
      • Yahoo
    • 社會的
      • Facebook
      • Instagram
      • LinkedIn
      • Twitter
    • 影片
      • 線性
      • OTT
  • 傳統的
    • 戶外廣告
    • 印刷媒體
    • 收音機
    • 電視機
      • 聯網電視
      • 線性電視

第9章 按設備類型分類的廣告市場

  • 聯網電視
  • 桌面
  • 移動的
  • 藥片

第10章 廣告市場定價模式

  • CPA
  • CPC
  • CPL
  • CPM

第11章 按產業分類的廣告市場

  • 車
  • 金融服務業（BFSI）
  • 衛生保健
  • 零售
    • 店鋪
    • 電子商務
  • 電訊

第12章 按代理模式分類的廣告市場

  • 全方位服務
  • 內部
  • 特殊類型

第13章 按地區分類的廣告市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第14章 按群體分類的廣告市場

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第15章 各國廣告市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第16章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Alphabet Inc.
    • Meta Platforms, Inc.
    • Amazon.com, Inc.
    • ByteDance Ltd.
    • Tencent Holdings Limited
    • Alibaba Group Holding Limited
    • Microsoft Corporation
    • Snap Inc.
    • Pinterest, Inc.
    • The Trade Desk, Inc.
Product Code: MRR-FE70EC1839C1

The Advertising Market is projected to grow by USD 1,180.62 billion at a CAGR of 7.11% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 681.33 billion
Estimated Year [2025] USD 729.45 billion
Forecast Year [2032] USD 1,180.62 billion
CAGR (%) 7.11%

An authoritative orientation to the converging forces reshaping advertising strategy and operational priorities for executives navigating a complex media environment

The advertising ecosystem stands at a pivotal juncture, shaped by rapid technological innovation, evolving consumer behavior, and intensified regulatory oversight. Advertisers and agencies now operate in an environment where precision targeting and measurable outcomes coexist with mounting demands for privacy, transparency, and creative relevance. This report opens with an orientation that frames these forces not as isolated pressures but as interconnected drivers reshaping how value is created and delivered across channels.

Contemporary campaigns require a coherent approach that unites digital and traditional touchpoints, balances programmatic efficiency with brand stewardship, and integrates data governance within creative workflows. As organizations reassess vendor relationships, pricing models, and channel mix, leadership must translate strategic intent into operational change. To that end, the introduction situates readers within the broader context of platform evolution, consumer expectations, and supply chain dynamics that together define decision levers for the year ahead.

Throughout this section, emphasis is placed on practical implications for marketing leaders and media planners. It primes readers to consider not only where to invest attention and budget, but how to reorganize teams, measurement practices, and partner ecosystems to sustain competitive advantage amid accelerating change.

A vivid synthesis of the foundational technological, regulatory, and audience behavior shifts that are redefining how advertising effectiveness is created and measured

The landscape is undergoing transformational shifts that reconfigure how audiences are reached and how value is attributed to every touchpoint. Privacy regulation and platform policy changes have driven greater emphasis on first-party data and identity solutions, prompting an industry pivot from broad third-party data reliance to richer, consented customer relationships. Simultaneously, artificial intelligence and machine learning are transforming creative production, predictive targeting, and real-time optimization, enabling campaigns to scale personalization while demanding new guardrails for transparency and bias mitigation.

Another significant shift is the rapid ascent of connected television and streaming formats, which blur the lines between linear reach and digital addressability. Programmatic marketplaces have matured, yet they face renewed scrutiny around auction dynamics, fee structures, and creative control. At the same time, advertisers are rethinking measurement frameworks, moving toward outcome-focused metrics that align with business KPIs rather than platform-specific engagement proxies.

Taken together, these shifts necessitate new operating models that combine cross-functional collaboration, agile governance, and iterative testing. Leaders must orchestrate investments across talent, technology, and partner ecosystems to harness these shifts as sources of differentiation rather than as compliance burdens or operational friction.

A comprehensive analysis of how 2025 tariff shifts are affecting media device supply chains, production economics, and procurement strategies across campaign lifecycles

Tariff policy developments in 2025 have introduced a complex set of cost, timing, and operational considerations that reverberate through hardware supply chains, media device availability, and content production economics. Importantly, the cumulative effect is not limited to direct hardware pricing; it also affects distribution economics for connected devices, set-top components, and studio equipment, which in turn can influence deployment schedules for channel expansions and experiential campaigns.

For agencies and brands, the practical consequences include longer procurement lead times for hardware dependent activations, recalibrated vendor negotiations to offset import cost pressures, and elevated attention to inventory planning for devices that support new formats. These dynamics encourage firms to revisit total cost of ownership calculations and to explore creative alternatives such as device leasing, localized sourcing, or strategic partnerships with distributors to preserve program timelines.

Moreover, tariffs encourage closer scrutiny of cross-border media buys and production workflows. Production houses and post-production services may shift geographies or adopt hybrid models to manage expense volatility. In addition, media planners increasingly weigh the tradeoffs between long-cycle infrastructure investments and more nimble content formats that can be produced and distributed with lower hardware dependency. Overall, the guidance here stresses adaptive procurement strategies and scenario planning as the most effective ways to mitigate operational exposure while preserving campaign ambitions.

Definitive segmentation intelligence revealing where channel, device, pricing, vertical, and agency distinctions create the greatest opportunity and operational risk for advertisers

Segmentation insight requires a granular reading across media type, device, pricing model, industry vertical, and agency model to reveal where value and risk concentrate. Examining media type, the market splits between digital and traditional channels, with digital subdivided into display, search, social, and video. Display itself bifurcates into direct buys and programmatic executions, while search activity is distributed across multiple search engine providers, each with distinct intent signals. Social platforms present platform-specific creative formats across a range of audience skews, and video includes both linear placements and over-the-top streaming inventory, demanding bespoke creative and measurement approaches. Traditional channels continue to serve reach and resonance needs through outdoor, print, radio, and television, where television further differentiates between connected and linear formats.

Device type drives user experience and campaign design, encompassing connected television, desktop, mobile, and tablet environments, each with unique attention spans and interaction patterns. Pricing model choices-whether cost per action, cost per click, cost per lead, or cost per mille-fundamentally alter measurement expectations and financial accountability, necessitating alignment between media buyers and finance teams. Industry vertical dynamics vary considerably: automotive, banking and financial services, healthcare, retail, and telecom each impose regulatory and creative constraints, with retail further splitting into brick-and-mortar and e-commerce models that demand different omnichannel strategies. Finally, agency models range from full-service setups and in-house teams to specialized boutiques, influencing how capabilities are assembled and how integration across channels is governed.

By integrating these segmentation lenses, organizations can prioritize where to concentrate experimentation and investment, match measurement approaches to business outcomes, and reconfigure partner ecosystems to address capability gaps while preserving flexibility.

Strategic regional analysis that clarifies how Americas, Europe, Middle East & Africa, and Asia-Pacific differing dynamics require tailored media, compliance, and procurement strategies

Regional dynamics shape opportunity sets and executional constraints, and a nuanced regional lens is indispensable when scaling campaigns across geographies. In the Americas, market evolution favors rapid adoption of addressable formats and advanced measurement approaches, while regulatory debates around data use continue to influence media strategies. In contrast, Europe, Middle East & Africa exhibits a mosaic of regulatory frameworks and infrastructure maturity, requiring more customized compliance and localization strategies that respect privacy norms and diverse consumption habits. Asia-Pacific often leads in mobile innovation and rapid adoption of new social and commerce integrations, yet it also demands localized creative and platform partnerships to navigate heterogeneous ecosystems.

Because each region presents different channel mixes and platform strengths, global campaigns must be designed with modular assets and flexible activation plans that accommodate local testing and measurement. Additionally, supply chain and tariff considerations can vary by region, making procurement strategies and local partnerships important levers to maintain campaign velocity. Cross-regional learning becomes a competitive advantage when it is intentionally systematized through playbooks and centralized data governance, enabling faster rollout of high-performing formats while ensuring local compliance and cultural resonance.

Actionable insights into how platform evolution, ad tech specialization, and content owner strategies are redefining partnerships and competitive positioning in advertising

Competitive and partner landscapes are increasingly characterized by platform consolidation, specialized ad tech innovation, and a proliferation of content owners that command premium inventory in streaming and experiential formats. Demand side and supply side technologies continue to evolve, with an emphasis on interoperability, transparent fee structures, and more granular measurement endpoints. At the same time, creative agencies and specialized boutiques are differentiating through proprietary data assets, first-party audience modeling, and creative automation capabilities that shorten time to market for personalized campaigns.

Content owners and publishers that successfully blend premium editorial or entertainment IP with programmatic access are emerging as high-value partners for advertisers seeking scale without sacrificing contextual relevance. Meanwhile, enterprise clients are increasingly cultivating in-house capabilities for data activation and campaign orchestration, selectively sourcing specialist partners for complex programmatic, attribution, and creative tasks. For vendors and agencies alike, success hinges on demonstrable outcomes, clear pricing models, and the ability to integrate across existing technology stacks while maintaining rigorous data controls.

Leaders should therefore prioritize partnerships that deliver measurable business outcomes, transparent performance reporting, and scalable creative frameworks, while preserving optionality to pivot as platform policies and consumer behaviors evolve.

Practical and prioritized recommendations for executives to realign data, talent, procurement, measurement, and creative operations to secure competitive advantage

Industry leaders must act decisively to convert strategic insight into durable advantages by aligning operating models, investment priorities, and talent strategies. First, they should embed privacy-first data architectures and identity strategies into campaign planning, ensuring consented signals are captured and leveraged across activation, measurement, and creative workflows. Second, organizations should adopt hybrid talent models that combine in-house analytics and creative teams with specialist external partners to accelerate capability building while maintaining cost efficiency.

Third, procurement and vendor management should shift from transactional negotiations to outcome-oriented partnerships that include performance SLAs, transparent fee structures, and joint roadmaps for innovation. Fourth, leaders must invest in measurement frameworks that tie campaign performance to business outcomes, leveraging mixed-method approaches that balance experimental designs with deterministic signals. Fifth, creative operations require automation and modular asset strategies to scale personalization without degrading brand consistency.

Finally, scenario planning and flexible procurement approaches will mitigate macroeconomic and policy uncertainties, including supply chain disruptions and tariff impacts. By combining these moves with disciplined governance and cross-functional orchestration, organizations can reduce executional friction, accelerate learning cycles, and deliver campaigns that meaningfully support enterprise objectives.

A clear explanation of the multi-method research approach combining primary interviews, documentary analysis, segmentation mapping, and cross-validation to ensure actionable findings

This research synthesizes primary and secondary methods to ensure a robust, defensible perspective on the advertising landscape. Primary inputs included structured interviews with senior brand marketers, agency leaders, ad tech executives, and media owners to capture real-world operational challenges and strategic priorities. Qualitative insights were triangulated with desk research that examined industry reports, platform documentation, regulatory guidance, and public company disclosures to validate trends and identify macro drivers.

Analytical approaches incorporated segmentation mapping across media types, device footprints, pricing models, industry verticals, and agency structures. Cross-validation techniques ensured consistency between interview observations and documentary evidence, while scenario analysis explored the operational implications of supply chain shifts and tariff policy changes. Data quality and integrity were maintained through iterative review cycles, expert panel validation, and careful provenance tracking for all sourced materials.

Finally, methodological transparency was prioritized so readers can assess the applicability of findings to their context. Limitations and assumptions are clearly documented, and the study emphasizes actionable synthesis over speculative projection, enabling leaders to translate evidence into practical decisions.

A concise strategic synthesis that ties together technological change, regulatory pressures, and operational imperatives to guide executive decision making without speculative forecasts

In summary, the advertising landscape is being reshaped by converging technological, regulatory, and economic forces that require strategic recalibration rather than incremental tweaks. Leaders who prioritize privacy-forward data practices, invest in modular creative and measurement architectures, and pursue outcome-oriented partnerships will be best positioned to convert disruption into advantage. At the same time, sensitivity to procurement risks, tariff effects, and regionally specific dynamics will determine executional resilience.

The imperative for leadership is clear: move beyond siloed optimization and toward integrated operating models that bind strategy, operations, and measurement. By doing so, organizations can accelerate learning, reduce wasted spend, and create more meaningful customer experiences across channels. The conclusions drawn here point to a future where agility, transparency, and customer trust are the core assets that underpin sustained campaign performance.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Adapting advertising strategies to thrive in a post-cookie data privacy landscape
  • 5.2. Leveraging generative AI for hyper-personalized creative development at scale
  • 5.3. Integrating shoppable video experiences across social media to drive direct sales
  • 5.4. Measuring the true ROI of influencer partnerships with advanced data analytics frameworks
  • 5.5. Harnessing connected TV data to optimize omnichannel ad targeting and measurement
  • 5.6. Building sustainable brand narratives that resonate with environmentally conscious consumers
  • 5.7. Deploying augmented reality ad formats to enhance immersive customer engagement and recall
  • 5.8. Optimizing cross-border e-commerce advertising through localized multilingual audience targeting
  • 5.9. Combining social commerce integrations with live-stream shopping to accelerate purchase conversions
  • 5.10. Leveraging data clean rooms for secure collaboration between advertisers and publishers post-GDPR

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Advertising Market, by Media Type

  • 8.1. Digital
    • 8.1.1. Display
      • 8.1.1.1. Direct
      • 8.1.1.2. Programmatic
    • 8.1.2. Search
      • 8.1.2.1. Bing
      • 8.1.2.2. Google
      • 8.1.2.3. Yahoo
    • 8.1.3. Social
      • 8.1.3.1. Facebook
      • 8.1.3.2. Instagram
      • 8.1.3.3. LinkedIn
      • 8.1.3.4. Twitter
    • 8.1.4. Video
      • 8.1.4.1. Linear
      • 8.1.4.2. Ott
  • 8.2. Traditional
    • 8.2.1. Outdoor
    • 8.2.2. Print
    • 8.2.3. Radio
    • 8.2.4. Tv
      • 8.2.4.1. Connected Tv
      • 8.2.4.2. Linear Tv

9. Advertising Market, by Device Type

  • 9.1. Connected Tv
  • 9.2. Desktop
  • 9.3. Mobile
  • 9.4. Tablet

10. Advertising Market, by Pricing Model

  • 10.1. Cpa
  • 10.2. Cpc
  • 10.3. Cpl
  • 10.4. Cpm

11. Advertising Market, by Industry Vertical

  • 11.1. Automotive
  • 11.2. Bfsi
  • 11.3. Healthcare
  • 11.4. Retail
    • 11.4.1. Brick And Mortar
    • 11.4.2. E Commerce
  • 11.5. Telecom

12. Advertising Market, by Agency Model

  • 12.1. Full Service
  • 12.2. In House
  • 12.3. Specialized

13. Advertising Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Advertising Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Advertising Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Alphabet Inc.
    • 16.3.2. Meta Platforms, Inc.
    • 16.3.3. Amazon.com, Inc.
    • 16.3.4. ByteDance Ltd.
    • 16.3.5. Tencent Holdings Limited
    • 16.3.6. Alibaba Group Holding Limited
    • 16.3.7. Microsoft Corporation
    • 16.3.8. Snap Inc.
    • 16.3.9. Pinterest, Inc.
    • 16.3.10. The Trade Desk, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL ADVERTISING MARKET SIZE, BY PRICING MODEL, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL ADVERTISING MARKET SIZE, BY PRICING MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL ADVERTISING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL ADVERTISING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL ADVERTISING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL ADVERTISING MARKET SIZE, BY TV, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL ADVERTISING MARKET SIZE, BY TV, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL ADVERTISING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL ADVERTISING MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 279. AMERICAS ADVERTISING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 280. AMERICAS ADVERTISING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 281. AMERICAS ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 282. AMERICAS ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 283. AMERICAS ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 284. AMERICAS ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 285. AMERICAS ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 286. AMERICAS ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 287. AMERICAS ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 288. AMERICAS ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 289. AMERICAS ADVERTISING MARKET SIZE, BY SOCIAL, 2018-2024 (USD MILLION)
  • TABLE 290. AMERICAS ADVERTISING MARKET SIZE, BY SOCIAL, 2025-2032 (USD MILLION)
  • TABLE 291. AMERICAS ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 292. AMERICAS ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 293. AMERICAS ADVERTISING MARKET SIZE, BY TRADITIONAL, 2018-2024 (USD MILLION)
  • TABLE 294. AMERICAS ADVERTISING MARKET SIZE, BY TRADITIONAL, 2025-2032 (USD MILLION)
  • TABLE 295. AMERICAS ADVERTISING MARKET SIZE, BY TV, 2018-2024 (USD MILLION)
  • TABLE 296. AMERICAS ADVERTISING MARKET SIZE, BY TV, 2025-2032 (USD MILLION)
  • TABLE 297. AMERICAS ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 298. AMERICAS ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 299. AMERICAS ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 300. AMERICAS ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 301. AMERICAS ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 302. AMERICAS ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 303. AMERICAS ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 304. AMERICAS ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 305. AMERICAS ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2018-2024 (USD MILLION)
  • TABLE 306. AMERICAS ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2025-2032 (USD MILLION)
  • TABLE 307. NORTH AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 308. NORTH AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 309. NORTH AMERICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 310. NORTH AMERICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 311. NORTH AMERICA ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 312. NORTH AMERICA ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 313. NORTH AMERICA ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 314. NORTH AMERICA ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 315. NORTH AMERICA ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 316. NORTH AMERICA ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 317. NORTH AMERICA ADVERTISING MARKET SIZE, BY SOCIAL, 2018-2024 (USD MILLION)
  • TABLE 318. NORTH AMERICA ADVERTISING MARKET SIZE, BY SOCIAL, 2025-2032 (USD MILLION)
  • TABLE 319. NORTH AMERICA ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 320. NORTH AMERICA ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 321. NORTH AMERICA ADVERTISING MARKET SIZE, BY TRADITIONAL, 2018-2024 (USD MILLION)
  • TABLE 322. NORTH AMERICA ADVERTISING MARKET SIZE, BY TRADITIONAL, 2025-2032 (USD MILLION)
  • TABLE 323. NORTH AMERICA ADVERTISING MARKET SIZE, BY TV, 2018-2024 (USD MILLION)
  • TABLE 324. NORTH AMERICA ADVERTISING MARKET SIZE, BY TV, 2025-2032 (USD MILLION)
  • TABLE 325. NORTH AMERICA ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 326. NORTH AMERICA ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 327. NORTH AMERICA ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 328. NORTH AMERICA ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 329. NORTH AMERICA ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 330. NORTH AMERICA ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 331. NORTH AMERICA ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 332. NORTH AMERICA ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 333. NORTH AMERICA ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2018-2024 (USD MILLION)
  • TABLE 334. NORTH AMERICA ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2025-2032 (USD MILLION)
  • TABLE 335. LATIN AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 336. LATIN AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 337. LATIN AMERICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 338. LATIN AMERICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 339. LATIN AMERICA ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 340. LATIN AMERICA ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 341. LATIN AMERICA ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 342. LATIN AMERICA ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 343. LATIN AMERICA ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 344. LATIN AMERICA ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 345. LATIN AMERICA ADVERTISING MARKET SIZE, BY SOCIAL, 2018-2024 (USD MILLION)
  • TABLE 346. LATIN AMERICA ADVERTISING MARKET SIZE, BY SOCIAL, 2025-2032 (USD MILLION)
  • TABLE 347. LATIN AMERICA ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 348. LATIN AMERICA ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 349. LATIN AMERICA ADVERTISING MARKET SIZE, BY TRADITIONAL, 2018-2024 (USD MILLION)
  • TABLE 350. LATIN AMERICA ADVERTISING MARKET SIZE, BY TRADITIONAL, 2025-2032 (USD MILLION)
  • TABLE 351. LATIN AMERICA ADVERTISING MARKET SIZE, BY TV, 2018-2024 (USD MILLION)
  • TABLE 352. LATIN AMERICA ADVERTISING MARKET SIZE, BY TV, 2025-2032 (USD MILLION)
  • TABLE 353. LATIN AMERICA ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 354. LATIN AMERICA ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 355. LATIN AMERICA ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 356. LATIN AMERICA ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 357. LATIN AMERICA ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 358. LATIN AMERICA ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 359. LATIN AMERICA ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 360. LATIN AMERICA ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 361. LATIN AMERICA ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2018-2024 (USD MILLION)
  • TABLE 362. LATIN AMERICA ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2025-2032 (USD MILLION)
  • TABLE 363. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 364. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 365. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 366. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 367. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 368. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 369. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 370. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 371. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 372. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET S