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市場調查報告書
商品編碼
1891515

廣告科技市場規模、佔有率、成長及全球產業分析：依類型、應用和地區劃分的洞察與預測（2024-2032 年）

AdTech Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast, 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 170 Pages | 商品交期: 請詢問到貨日

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廣告科技市場成長驅動因素

全球廣告科技市場已成為數位經濟的關鍵支柱，幫助廣告主、發布商和代理商管理、投放和優化跨數位管道的廣告活動。預計到 2024 年，全球廣告科技市場規模將達到 8,762.1 億美元，反映出企業越來越依賴數據驅動的廣告技術來改善受眾定位、提升互動率和提高廣告支出回報率 (ROAS)。智慧型手機、社群媒體平台、連網裝置和高速網路的日益普及從根本上改變了全球廣告策略。

預計到 2025 年，在程式化廣告、行動廣告和人工智慧驅動的行銷平台投資增加的推動下，廣告科技市場規模將成長至 9,868.7 億美元。各行各業的公司都在優先考慮數位化優先的廣告策略，並將預算從傳統媒體轉向自動化和分析驅動的解決方案。向全通路廣告策略的轉變進一步推動了先進廣告技術平台的普及。

展望未來，預計到2032年，該市場規模將達到驚人的25471.7億美元，顯示其長期成長勢頭強勁。人工智慧、機器學習、擴增實境（AR）、虛擬實境（VR）和生成式人工智慧技術的進步推動了這一成長，這些技術正在改變廣告商大規模創建、個人化和投放內容的方式。

推動廣告科技市場成長的關鍵因素

推動廣告科技市場成長的關鍵因素之一是來自網站、行動應用程式、電子商務平台和社群媒體等數位觸點的大量消費者資料的可用性。廣告科技解決方案分析瀏覽行為、人口統計資訊、購買歷史和互動模式，從而實現精準的受眾細分和個人化的廣告體驗。這種以數據為中心的策略有助於提升廣告活動效果、轉換率和品牌知名度。

行動廣告的興起也在市場擴張中發揮關鍵作用。隨著消費者在行動應用程式上花費的時間越來越多，廣告主也越來越重視行動優先的廣告活動。基於位置的定向、應用程式內廣告和行動視訊格式的重要性日益凸顯，推動了對行動廣告技術解決方案的需求。

此外，程序化廣告（透過演算法和即時競價實現廣告買賣的自動化）繼續主導著市場。這種方法提高了廣告商和發布商的效率、透明度和可擴展性，使其成為各行業首選的解決方案。

生成式人工智慧對廣告科技市場的影響

生成式人工智慧正在透過實現可擴展、高度個人化的廣告製作，改變廣告技術生態系統。廣告科技公司正在整合大規模語言模型和生成式人工智慧工具，以自動產生根據用戶個人偏好量身定制的廣告文案、視覺效果和創意變體。根據產業調查，大量高階主管計畫增加對生成式人工智慧的投資，以提高廣告活動效果和營運效率。

此外，生成式人工智慧的應用正在改善預測分析、受眾意圖偵測和即時廣告活動優化，使廣告更具回應性和相關性。預計這些功能將在推動市場成長至 2032 年的過程中發揮關鍵作用。

依地區劃分的市場趨勢

2024 年，北美以 34.65% 的市場佔有率引領全球廣告技術市場，這得益於其先進的數位基礎設施、高額的廣告支出以及對人工智慧驅動行銷技術的早期應用。該地區的主要廣告商正在積極利用數據管理平台、需求方平台和分析工具來優化其數位廣告策略。

預計到 2032 年，亞太地區將經歷最快的成長，這主要得益於快速的數位化進程、不斷增長的網路使用者群體以及行動和視訊廣告的日益普及。中國、印度和東南亞等國家電子商務和社群媒體平台的蓬勃發展，催生了對廣告科技的強勁需求。

目錄

第一章：引言

第二章：摘要整理

第三章：市場動態

  • 宏觀與微觀經濟指標
  • 驅動因素、限制因素、機會與趨勢
  • 生成式人工智慧的影響

第四章：競爭格局

  • 主要參與者所採用的商業策略
  • 主要參與者的全面SWOT分析
  • 全球廣告科技參與者的市佔率和排名（前3-5名）（2023 年）

第五章 全球廣告科技市場規模估算與預測（依細分市場劃分，2019-2032 年）

  • 主要研究發現
  • 依解決方案劃分
    • 需求方平台 (DSP)
    • 供應方平台 (SSP)
    • 廣告網絡
    • 資料管理平台 (DMP)
    • 廣告交易平台
    • 代理/交易平台
    • 其他（例如，廣告分析平台）
  • 依廣告類型劃分
    • 搜尋廣告
    • 程式化廣告
    • 行動廣告
    • 展示廣告
    • 電子郵件廣告
    • 其他（例如，原生廣告）
  • 依部署方式
    • 本地部署
    • 雲端部署
  • 依公司規模劃分
    • 中小企業 (SME)
    • 大型企業
  • 依裝置劃分
    • 行動裝置
    • 網頁
  • 依廣告媒介劃分
    • 廣播廣告
    • 電視廣告
    • 印刷廣告
    • 戶外廣告
    • 數位廣告
  • 依行業劃分
    • 媒體與娛樂
    • IT與電信
    • 零售與電子商務
    • 金融服務與保險
    • 教育
    • 醫療保健
    • 旅遊與飯店
    • 食品與飲料
    • 其他（製造業、政府等）
  • 依區域
    • 北美洲
    • 南美洲
    • 歐洲
    • 中東和非洲
    • 亞太地區

第六章 北美廣告科技市場規模估算與預測（依細分市場劃分，2019-2032 年）

  • 依國家劃分
    • 美國
    • 加拿大
    • 墨西哥

第七章 南美洲廣告科技市場規模估算與預測（依細分市場劃分，2019-2032 年）

  • 依國家劃分
    • 巴西
    • 阿根廷
    • 其他南美洲國家

第八章 歐洲廣告科技市場規模估算與預測預測（依細分市場，2019-2032 年）

  • 依國家/地區
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 比荷盧經濟聯盟
    • 北歐國家
    • 歐洲其他地區

第九章：中東和非洲廣告科技市場規模估算與預測（依細分市場，2019-2032 年）

  • 依國家/地區
    • 土耳其
    • 以色列
    • 海灣合作委員會
    • 北非
    • 南非
    • 中東和非洲其他地區

第十章：亞太地區廣告科技市場規模估算與預測預測（依細分市場，2019-2032 年）

  • 依國家/地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 東協
    • 大洋洲
    • 其他亞太地區

第十一章：十大公司簡介

  • Google有限責任公司
  • Meta Platform Inc.
  • 亞馬遜公司
  • Criteo S.A.
  • 阿里巴巴集團控股有限公司
  • 微軟公司
  • Adobe Inc.
  • Quantcast
  • Zeta Global Corp.
  • Adform

第十二章：要點總結

Product Code: FBI110325

Growth Factors of AdTech Market

The global AdTech market has emerged as a critical pillar of the digital economy, supporting advertisers, publishers, and agencies in managing, delivering, and optimizing advertising campaigns across digital channels. In 2024, the global AdTech market size was valued at USD 876.21 billion, reflecting the growing reliance of enterprises on data-driven advertising technologies to improve audience targeting, engagement, and return on advertising spend. The increasing penetration of smartphones, social media platforms, connected devices, and high-speed internet has fundamentally reshaped advertising strategies worldwide.

In 2025, the AdTech market is projected to grow to USD 986.87 billion, supported by rising investments in programmatic advertising, mobile advertising, and AI-powered marketing platforms. Businesses across industries are prioritizing digital-first advertising approaches, shifting budgets from traditional media toward automated and analytics-driven solutions. The transition toward omnichannel advertising strategies is further reinforcing the adoption of advanced advertising technology platforms.

Looking ahead, the market is expected to reach a substantial value of USD 2,547.17 billion by 2032, indicating strong long-term expansion. This growth is underpinned by advancements in artificial intelligence, machine learning, augmented reality (AR), virtual reality (VR), and generative AI technologies that are transforming how advertisers create, personalize, and distribute content at scale.

Key Growth Factors Driving the AdTech Market

One of the primary growth drivers of the AdTech market is the availability of vast volumes of consumer data generated from digital touchpoints such as websites, mobile apps, e-commerce platforms, and social media. AdTech solutions analyze browsing behavior, demographics, purchase history, and engagement patterns to enable precise audience segmentation and personalized advertising experiences. This data-centric approach improves campaign performance, conversion rates, and brand visibility.

The rise of mobile advertising has also played a crucial role in market expansion. With consumers spending a significant portion of their time on mobile applications, advertisers are increasingly focusing on mobile-first campaigns. Location-based targeting, in-app advertising, and mobile video formats are gaining prominence, driving higher demand for mobile AdTech solutions.

Additionally, programmatic advertising continues to dominate the market landscape due to its ability to automate ad buying and selling using algorithms and real-time bidding. This method enhances efficiency, transparency, and scalability for both advertisers and publishers, making it a preferred choice across industries.

Impact of Generative AI on the AdTech Market

Generative AI is reshaping the AdTech ecosystem by enabling scalable and hyper-personalized ad creation. AdTech companies are integrating large language models and generative AI tools to automatically generate ad copy, visuals, and creative variations tailored to individual user preferences. Industry surveys indicate that a significant portion of senior executives plan to increase investments in generative AI to enhance campaign effectiveness and operational efficiency.

The adoption of generative AI is also improving predictive analytics, audience intent detection, and real-time campaign optimization, making advertising more responsive and relevant. These capabilities are expected to play a vital role in driving market growth through 2032.

Regional Market Insights

In 2024, North America dominated the global AdTech market with a 34.65% share, supported by advanced digital infrastructure, high advertising spend, and early adoption of AI-driven marketing technologies. Major advertisers in the region actively leverage data management platforms, demand-side platforms, and analytics tools to optimize digital advertising strategies.

The Asia Pacific region is expected to witness the fastest growth through 2032, driven by rapid digitalization, expanding internet user bases, and increasing adoption of mobile and video advertising. Countries such as China, India, and Southeast Asian nations are experiencing strong demand for advertising technology due to the growth of e-commerce and social media platforms.

Competitive Landscape

The AdTech market remains highly competitive and fragmented, with global technology leaders and specialized AdTech firms focusing on strategic partnerships, AI integration, and product innovation. Continuous advancements in cloud-based platforms, privacy-compliant data solutions, and immersive advertising formats are shaping the competitive dynamics of the industry.

Conclusion

Overall, the AdTech market demonstrates strong momentum, growing from USD 876.21 billion in 2024 to USD 986.87 billion in 2025, and projected to reach USD 2,547.17 billion by 2032. The sustained shift toward digital advertising, combined with AI-driven innovation and immersive ad experiences, positions the market for robust expansion over the forecast period.

Segmentation By Solution

  • Demand-Side Platform (DSP)
  • Supply-Side Platform (SSP0029)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Ad Exchange Platforms
  • Agency Trading Desks
  • Others (Ad Analytics Platform)

By Advertising Type

  • Search Advertising
  • Programmatic Advertising
  • Mobile Advertising
  • Display Advertising
  • Email Advertising
  • Others (Native Advertising)

By Deployment

  • On-premise
  • Cloud

By Enterprise Type

  • Small and Mid-sized Enterprises (SMEs)
  • Large Enterprises

By Device

  • Mobile
  • Web

By Advertising Channel

  • Radio Advertising
  • Television Advertising
  • Print Advertising
  • Outdoor Advertising
  • Digital Advertising

By Industry

  • Media & Entertainment
  • IT & Telecom
  • Retail & E-commerce
  • BFSI
  • Education
  • Healthcare
  • Travel & Hospitality
  • Food & Beverages
  • Others (Manufacturing, Government)

By Region

  • North America (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • U.S.
    • Canada
    • Mexico
  • South America (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • Brazil
    • Argentina
    • Rest of South America
  • Europe (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Benelux
    • Nordics
    • Rest of Europe
  • Middle East & Africa (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • Turkey
    • Israel
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • Asia Pacific (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Oceania
    • Rest of Asia Pacific

Table of Content

1. Introduction

  • 1.1. Definition, By Segment
  • 1.2. Research Methodology/Approach
  • 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

  • 3.1. Macro and Micro Economic Indicators
  • 3.2. Drivers, Restraints, Opportunities and Trends
  • 3.3. Impact of Generative AI

4. Competition Landscape

  • 4.1. Business Strategies Adopted by Key Players
  • 4.2. Consolidated SWOT Analysis of Key Players
  • 4.3. Global AdTech Key Players (Top 3 - 5) Market Share/Ranking, 2023

5. Global AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 5.1. Key Findings
  • 5.2. By Solution (USD)
    • 5.2.1. Demand-Side Platform (DSP)
    • 5.2.2. Supply-Side Platform (SSP)
    • 5.2.3. Ad Networks
    • 5.2.4. Data Management Platforms (DMPs)
    • 5.2.5. Ad Exchange Platforms
    • 5.2.6. Agency Trading Desks
    • 5.2.7. Others (Ad Analytics Platform, etc.)
  • 5.3. By Advertising Type (USD)
    • 5.3.1. Search Advertising
    • 5.3.2. Programmatic Advertising
    • 5.3.3. Mobile Advertising
    • 5.3.4. Display Advertising
    • 5.3.5. Email Advertising
    • 5.3.6. Others (Native Advertising, etc.)
  • 5.4. By Deployment (USD)
    • 5.4.1. On-premise
    • 5.4.2. Cloud
  • 5.5. By Enterprise Type (USD)
    • 5.5.1. Small and Mid-sized Enterprises (SMEs)
    • 5.5.2. Large Enterprises
  • 5.6. By Device (USD)
    • 5.6.1. Mobile
    • 5.6.2. Web
  • 5.7. By Advertising Channel (USD)
    • 5.7.1. Radio Advertising
    • 5.7.2. Television Advertising
    • 5.7.3. Print Advertising
    • 5.7.4. Outdoor Advertising
    • 5.7.5. Digital Advertising
  • 5.8. By Industry (USD)
    • 5.8.1. Media & Entertainment
    • 5.8.2. IT & Telecom
    • 5.8.3. Retail & Ecommerce
    • 5.8.4. BFSI
    • 5.8.5. Education
    • 5.8.6. Healthcare
    • 5.8.7. Travel & Hospitality
    • 5.8.8. Food & Beverages
    • 5.8.9. Others (Manufacturing, Government, etc.)
  • 5.9. By Region (USD)
    • 5.9.1. North America
    • 5.9.2. South America
    • 5.9.3. Europe
    • 5.9.4. Middle East & Africa
    • 5.9.5. Asia Pacific

6. North America AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 6.1. Key Findings
  • 6.2. By Solution (USD)
    • 6.2.1. Demand-Side Platform (DSP)
    • 6.2.2. Supply-Side Platform (SSP)
    • 6.2.3. Ad Networks
    • 6.2.4. Data Management Platforms (DMPs)
    • 6.2.5. Ad Exchange Platforms
    • 6.2.6. Agency Trading Desks
    • 6.2.7. Others
  • 6.3. By Advertising Type (USD)
    • 6.3.1. Search Advertising
    • 6.3.2. Programmatic Advertising
    • 6.3.3. Mobile Advertising
    • 6.3.4. Display Advertising
    • 6.3.5. Email Advertising
    • 6.3.6. Others
  • 6.4. By Deployment (USD)
    • 6.4.1. On-premise
    • 6.4.2. Cloud
  • 6.5. By Enterprise Type (USD)
    • 6.5.1. Small and Mid-sized Enterprises (SMEs)
    • 6.5.2. Large Enterprises
  • 6.6. By Device (USD)
    • 6.6.1. Mobile
    • 6.6.2. Web
  • 6.7. By Advertising Channel (USD)
    • 6.7.1. Radio Advertising
    • 6.7.2. Television Advertising
    • 6.7.3. Print Advertising
    • 6.7.4. Outdoor Advertising
    • 6.7.5. Digital Advertising
  • 6.8. By Industry (USD)
    • 6.8.1. Media & Entertainment
    • 6.8.2. IT & Telecom
    • 6.8.3. Retail & Ecommerce
    • 6.8.4. BFSI
    • 6.8.5. Education
    • 6.8.6. Healthcare
    • 6.8.7. Travel & Hospitality
    • 6.8.8. Food & Beverages
    • 6.8.9. Others
  • 6.9. By Country (USD)
    • 6.9.1. United States
    • 6.9.2. Canada
    • 6.9.3. Mexico

7. South America AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 7.1. Key Findings
  • 7.2. By Solution (USD)
    • 7.2.1. Demand-Side Platform (DSP)
    • 7.2.2. Supply-Side Platform (SSP)
    • 7.2.3. Ad Networks
    • 7.2.4. Data Management Platforms (DMPs)
    • 7.2.5. Ad Exchange Platforms
    • 7.2.6. Agency Trading Desks
    • 7.2.7. Others
  • 7.3. By Advertising Type (USD)
    • 7.3.1. Search Advertising
    • 7.3.2. Programmatic Advertising
    • 7.3.3. Mobile Advertising
    • 7.3.4. Display Advertising
    • 7.3.5. Email Advertising
    • 7.3.6. Others
  • 7.4. By Deployment (USD)
    • 7.4.1. On-premise
    • 7.4.2. Cloud
  • 7.5. By Enterprise Type (USD)
    • 7.5.1. Small and Mid-sized Enterprises (SMEs)
    • 7.5.2. Large Enterprises
  • 7.6. By Device (USD)
    • 7.6.1. Mobile
    • 7.6.2. Web
  • 7.7. By Advertising Channel (USD)
    • 7.7.1. Radio Advertising
    • 7.7.2. Television Advertising
    • 7.7.3. Print Advertising
    • 7.7.4. Outdoor Advertising
    • 7.7.5. Digital Advertising
  • 7.8. By Industry (USD)
    • 7.8.1. Media & Entertainment
    • 7.8.2. IT & Telecom
    • 7.8.3. Retail & Ecommerce
    • 7.8.4. BFSI
    • 7.8.5. Education
    • 7.8.6. Healthcare
    • 7.8.7. Travel & Hospitality
    • 7.8.8. Food & Beverages
    • 7.8.9. Others
  • 7.9. By Country (USD)
    • 7.9.1. Brazil
    • 7.9.2. Argentina
    • 7.9.3. Rest of South America

8. Europe AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 8.1. Key Findings
  • 8.2. By Solution (USD)
    • 8.2.1. Demand-Side Platform (DSP)
    • 8.2.2. Supply-Side Platform (SSP)
    • 8.2.3. Ad Networks
    • 8.2.4. Data Management Platforms (DMPs)
    • 8.2.5. Ad Exchange Platforms
    • 8.2.6. Agency Trading Desks
    • 8.2.7. Others
  • 8.3. By Advertising Type (USD)
    • 8.3.1. Search Advertising
    • 8.3.2. Programmatic Advertising
    • 8.3.3. Mobile Advertising
    • 8.3.4. Display Advertising
    • 8.3.5. Email Advertising
    • 8.3.6. Others
  • 8.4. By Deployment (USD)
    • 8.4.1. On-premise
    • 8.4.2. Cloud
  • 8.5. By Enterprise Type (USD)
    • 8.5.1. Small and Mid-sized Enterprises (SMEs)
    • 8.5.2. Large Enterprises
  • 8.6. By Device (USD)
    • 8.6.1. Mobile
    • 8.6.2. Web
  • 8.7. By Advertising Channel (USD)
    • 8.7.1. Radio Advertising
    • 8.7.2. Television Advertising
    • 8.7.3. Print Advertising
    • 8.7.4. Outdoor Advertising
    • 8.7.5. Digital Advertising
  • 8.8. By Industry (USD)
    • 8.8.1. Media & Entertainment
    • 8.8.2. IT & Telecom
    • 8.8.3. Retail & Ecommerce
    • 8.8.4. BFSI
    • 8.8.5. Education
    • 8.8.6. Healthcare
    • 8.8.7. Travel & Hospitality
    • 8.8.8. Food & Beverages
    • 8.8.9. Others
  • 8.9. By Country (USD)
    • 8.9.1. United Kingdom
    • 8.9.2. Germany
    • 8.9.3. France
    • 8.9.4. Italy
    • 8.9.5. Spain
    • 8.9.6. Russia
    • 8.9.7. Benelux
    • 8.9.8. Nordics
    • 8.9.9. Rest of Europe

9. Middle East & Africa AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 9.1. Key Findings
  • 9.2. By Solution (USD)
    • 9.2.1. Demand-Side Platform (DSP)
    • 9.2.2. Supply-Side Platform (SSP)
    • 9.2.3. Ad Networks
    • 9.2.4. Data Management Platforms (DMPs)
    • 9.2.5. Ad Exchange Platforms
    • 9.2.6. Agency Trading Desks
    • 9.2.7. Others
  • 9.3. By Advertising Type (USD)
    • 9.3.1. Search Advertising
    • 9.3.2. Programmatic Advertising
    • 9.3.3. Mobile Advertising
    • 9.3.4. Display Advertising
    • 9.3.5. Email Advertising
    • 9.3.6. Others
  • 9.4. By Deployment (USD)
    • 9.4.1. On-premise
    • 9.4.2. Cloud
  • 9.5. By Enterprise Type (USD)
    • 9.5.1. Small and Mid-sized Enterprises (SMEs)
    • 9.5.2. Large Enterprises
  • 9.6. By Device (USD)
    • 9.6.1. Mobile
    • 9.6.2. Web
  • 9.7. By Advertising Channel (USD)
    • 9.7.1. Radio Advertising
    • 9.7.2. Television Advertising
    • 9.7.3. Print Advertising
    • 9.7.4. Outdoor Advertising
    • 9.7.5. Digital Advertising
  • 9.8. By Industry (USD)
    • 9.8.1. Media & Entertainment
    • 9.8.2. IT & Telecom
    • 9.8.3. Retail & Ecommerce
    • 9.8.4. BFSI
    • 9.8.5. Education
    • 9.8.6. Healthcare
    • 9.8.7. Travel & Hospitality
    • 9.8.8. Food & Beverages
    • 9.8.9. Others
  • 9.9. By Country (USD)
    • 9.9.1. Turkey
    • 9.9.2. Israel
    • 9.9.3. GCC
    • 9.9.4. North Africa
    • 9.9.5. South Africa
    • 9.9.6. Rest of MEA

10. Asia Pacific AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 10.1. Key Findings
  • 10.2. By Solution (USD)
    • 10.2.1. Demand-Side Platform (DSP)
    • 10.2.2. Supply-Side Platform (SSP)
    • 10.2.3. Ad Networks
    • 10.2.4. Data Management Platforms (DMPs)
    • 10.2.5. Ad Exchange Platforms
    • 10.2.6. Agency Trading Desks
    • 10.2.7. Others
  • 10.3. By Advertising Type (USD)
    • 10.3.1. Search Advertising
    • 10.3.2. Programmatic Advertising
    • 10.3.3. Mobile Advertising
    • 10.3.4. Display Advertising
    • 10.3.5. Email Advertising
    • 10.3.6. Others
  • 10.4. By Deployment (USD)
    • 10.4.1. On-premise
    • 10.4.2. Cloud
  • 10.5. By Enterprise Type (USD)
    • 10.5.1. Small and Mid-sized Enterprises (SMEs)
    • 10.5.2. Large Enterprises
  • 10.6. By Device (USD)
    • 10.6.1. Mobile
    • 10.6.2. Web
  • 10.7. By Advertising Channel (USD)
    • 10.7.1. Radio Advertising
    • 10.7.2. Television Advertising
    • 10.7.3. Print Advertising
    • 10.7.4. Outdoor Advertising
    • 10.7.5. Digital Advertising
  • 10.8. By Industry (USD)
    • 10.8.1. Media & Entertainment
    • 10.8.2. IT & Telecom
    • 10.8.3. Retail & Ecommerce
    • 10.8.4. BFSI
    • 10.8.5. Education
    • 10.8.6. Healthcare
    • 10.8.7. Travel & Hospitality
    • 10.8.8. Food & Beverages
    • 10.8.9. Others
  • 10.9. By Country (USD)
    • 10.9.1. China
    • 10.9.2. India
    • 10.9.3. Japan
    • 10.9.4. South Korea
    • 10.9.5. ASEAN
    • 10.9.6. Oceania
    • 10.9.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

  • 11.1. Google LLC
    • 11.1.1. Overview
      • 11.1.1.1. Key Management
      • 11.1.1.2. Headquarters
      • 11.1.1.3. Offerings/Business Segments
    • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.1.2.1. Employee Size
      • 11.1.2.2. Past and Current Revenue
      • 11.1.2.3. Geographical Share
      • 11.1.2.4. Business Segment Share
      • 11.1.2.5. Recent Developments
  • 11.2. Meta Platform Inc.
    • 11.2.1. Overview
      • 11.2.1.1. Key Management
      • 11.2.1.2. Headquarters
      • 11.2.1.3. Offerings/Business Segments
    • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.2.2.1. Employee Size
      • 11.2.2.2. Past and Current Revenue
      • 11.2.2.3. Geographical Share
      • 11.2.2.4. Business Segment Share
      • 11.2.2.5. Recent Developments
  • 11.3. Amazon.com, Inc.
    • 11.3.1. Overview
      • 11.3.1.1. Key Management
      • 11.3.1.2. Headquarters
      • 11.3.1.3. Offerings/Business Segments
    • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.3.2.1. Employee Size
      • 11.3.2.2. Past and Current Revenue
      • 11.3.2.3. Geographical Share
      • 11.3.2.4. Business Segment Share
      • 11.3.2.5. Recent Developments
      • 11.3.2.6. Developments
  • 11.4. Criteo S.A.
    • 11.4.1. Overview
      • 11.4.1.1. Key Management
      • 11.4.1.2. Headquarters
      • 11.4.1.3. Offerings/Business Segments
    • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.4.2.1. Employee Size
      • 11.4.2.2. Past and Current Revenue
      • 11.4.2.3. Geographical Share
      • 11.4.2.4. Business Segment Share
      • 11.4.2.5. Recent Developments
  • 11.5. Alibaba Group Holding Limited
    • 11.5.1. Overview
      • 11.5.1.1. Key Management
      • 11.5.1.2. Headquarters
      • 11.5.1.3. Offerings/Business Segments
    • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.5.2.1. Employee Size
      • 11.5.2.2. Past and Current Revenue
      • 11.5.2.3. Geographical Share
      • 11.5.2.4. Business Segment Share
      • 11.5.2.5. Recent Developments
  • 11.6. Microsoft Corporation
    • 11.6.1. Overview
      • 11.6.1.1. Key Management
      • 11.6.1.2. Headquarters
      • 11.6.1.3. Offerings/Business Segments
    • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.6.2.1. Employee Size
      • 11.6.2.2. Past and Current Revenue
      • 11.6.2.3. Geographical Share
      • 11.6.2.4. Business Segment Share
      • 11.6.2.5. Recent Developments
  • 11.7. Adobe Inc.
    • 11.7.1. Overview
      • 11.7.1.1. Key Management
      • 11.7.1.2. Headquarters
      • 11.7.1.3. Offerings/Business Segments
    • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.7.2.1. Employee Size
      • 11.7.2.2. Past and Current Revenue
      • 11.7.2.3. Geographical Share
      • 11.7.2.4. Business Segment Share
      • 11.7.2.5. Recent Developments
  • 11.8. Quantcast
    • 11.8.1. Overview
      • 11.8.1.1. Key Management
      • 11.8.1.2. Headquarters
      • 11.8.1.3. Offerings/Business Segments
    • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.8.2.1. Employee Size
      • 11.8.2.2. Past and Current Revenue
      • 11.8.2.3. Geographical Share
      • 11.8.2.4. Business Segment Share
      • 11.8.2.5. Recent Developments
  • 11.9. Zeta Global Corp.
    • 11.9.1. Overview
      • 11.9.1.1. Key Management
      • 11.9.1.2. Headquarters
      • 11.9.1.3. Offerings/Business Segments
    • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.9.2.1. Employee Size
      • 11.9.2.2. Past and Current Revenue
      • 11.9.2.3. Geographical Share
      • 11.9.2.4. Business Segment Share
      • 11.9.2.5. Recent Developments
  • 11.10. Adform
    • 11.10.1. Overview
      • 11.10.1.1. Key Management
      • 11.10.1.2. Headquarters
      • 11.10.1.3. Offerings/Business Segments
    • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.10.2.1. Employee Size
      • 11.10.2.2. Past and Current Revenue
      • 11.10.2.3. Geographical Share
      • 11.10.2.4. Business Segment Share
      • 11.10.2.5. Recent Developments

12. Key Takeaways

List of Tables

  • Table 1: Global AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 2: Global AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 3: Global AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 4: Global AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 5: Global AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 6: Global AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 7: Global AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 8: Global AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 9: Global AdTech Market Size Estimates and Forecasts, By Region, 2019 - 2032
  • Table 10: North America AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 11: North America AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 12: North America AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 13: North America AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 14: North America AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 15: North America AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 16: North America AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 17: North America AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 18: North America AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 19: South America AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 20: South America AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 21: South America AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 22: South America AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 23: South America AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 24: South America AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 25: South America AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 26: South America AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 27: South America AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 28: Europe AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 29: Europe AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 30: Europe AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 31: Europe AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 32: Europe AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 33: Europe AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 34: Europe AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 35: Europe AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 36: Europe AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 37: Middle East and Africa AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 38: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 39: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 40: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 41: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 42: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 43: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 44: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 45: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 46: Asia Pacific AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 47: Asia Pacific AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 48: Asia Pacific AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 49: Asia Pacific AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 50: Asia Pacific AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 51: Asia Pacific AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 52: Asia Pacific AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 53: Asia Pacific AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 54: Asia Pacific AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032a

List of Figures

  • Figure 1: Global AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 2: Global AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 3: Global AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 4: Global AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 5: Global AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 6: Global AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 7: Global AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 8: Global AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 9: Global AdTech Market Revenue Share (%), By Region, 2025 and 2032
  • Figure 10: North America AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 11: North America AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 12: North America AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 13: North America AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 14: North America AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 15: North America AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 16: North America AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 17: North America AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 18: North America AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 19: South America AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 20: South America AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 21: South America AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 22: South America AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 23: South America AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 24: South America AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 25: South America AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 26: South America AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 27: South America AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 28: Europe AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 29: Europe AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 30: Europe AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 31: Europe AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 32: Europe AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 33: Europe AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 34: Europe AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 35: Europe AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 36: Europe AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 37: Middle East and Africa AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 38: Middle East and Africa AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 39: Middle East and Africa AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 40: Middle East and Africa AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 41: Middle East and Africa AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 42: Middle East and Africa AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 43: Middle East and Africa AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 44: Middle East and Africa AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 45: Middle East and Africa AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 46: Asia Pacific AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 47: Asia Pacific AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 48: Asia Pacific AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 49: Asia Pacific AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 50: Asia Pacific AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 51: Asia Pacific AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 52: Asia Pacific AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 53: Asia Pacific AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 54: Asia Pacific AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 55: Global AdTech Key Players' Market Share/Ranking (%), 2023