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市場調查報告書
商品編碼
1828889

全球智慧廣告市場分析與預測（至 2034 年）：類型、產品、服務、技術、組件、應用程式、形式、設備、部署和最終用戶

Smart Advertising Market Analysis and Forecast to 2034: Type, Product, Services, Technology, Component, Application, Form, Device, Deployment, End User
出版日期: | 出版商: Global Insight Services | 英文 348 Pages | 商品交期: 3-5個工作天內

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簡介目錄

全球智慧廣告市場預計將從2024年的44億美元成長到2034年的275億美元，複合年成長率約為20.1%。智慧廣告市場涵蓋利用數據分析、人工智慧和機器學習來最佳化廣告定位和投放的數位廣告解決方案。該市場以個人化和互動內容為特色，並利用用戶數據來提高參與度和轉換率。隨著數位轉型的加速，程式廣告、即時競價和跨平台整合的創新正在推動品牌採用智慧廣告來實現更高的投資報酬率，從而重新定義消費者與品牌之間的互動。

受個人化、數據主導行銷策略需求日益成長的推動，智慧廣告市場正在快速發展。數位廣告領域業績領先，程序化廣告和社群媒體廣告對於有效觸達目標受眾至關重要。即時競價和私人市場空間是程式化廣告的關鍵推動力，能夠精準控制廣告投放。行動廣告部門市場緊隨其後，反映了消費行為向行動優先的轉變以及智慧型手機的廣泛普及。影片廣告發展勢頭強勁，串流內和外播廣告因其引人注目的特性而備受關注。原生廣告也正在興起，它與內容無縫融合，提升了使用者體驗。人工智慧和機器學習正在發揮變革性作用，實現高階受眾定位和預測分析。擴增實境和虛擬實境廣告領域的創新正在成為利潤豐厚的機遇，它們提供的身臨其境型體驗能夠吸引消費者並培養品牌忠誠度。

市場區隔
類型 數位廣告看板、展示廣告、行動廣告、影片廣告、社群媒體廣告、搜尋引擎廣告、程式化廣告、原生廣告
產品 廣告伺服器、需求端平台、供應端平台、資料管理平台、廣告交易平臺平台、廣告網路
服務 創新服務、媒體規劃與採購、宣傳活動管理、分析與彙報、諮詢
科技 人工智慧、機器學習、區塊鏈、巨量資料、物聯網、擴增實境、虛擬實境
成分 軟體、硬體和服務
目的 零售、汽車、醫療保健、娛樂、金融服務、旅遊與旅館、教育、通訊
形式 靜態、動態、互動式
裝置 智慧型手機、平板電腦、筆記型電腦、桌上型電腦、智慧型電視、數位電子看板
部署 雲端基礎、本地、混合
最終用戶 公司、中小型企業、政府和非營利組織

市場概述

智慧廣告市場正在經歷動態演變，市場佔有率、定價策略和產品創新都在發生重大變化。在現有企業鞏固其地位的同時，新參與企業正在引入創造性技術，從而強化了顛覆性格局。定價模式變得更加靈活，可以適應尋求個人化廣告解決方案的企業的多樣化需求。最近發布的產品突顯了向人工智慧驅動的程式化廣告解決方案的趨勢，標誌著向更有針對性和更有效率的廣告投放機制的轉變。競爭基準基準化分析顯示，市場高度分散，既有全球領導者，也有敏捷的新興企業。監管影響，特別是資料隱私和消費者保護，正在塑造營運策略。歐盟的 GDPR 和加州的 CCPA 在製定合規措施方面至關重要。市場分析顯示，在技術進步和數位廣告支出成長的推動下，複合年成長率強勁。在數位轉型和網路普及率上升的推動下，亞太地區正在成為一個利潤豐厚的市場，為成長和投資提供了巨大的機會。

主要趨勢和促進因素：

在技​​術進步和消費行為變化的推動下，智慧廣告市場正在經歷動態演變。人工智慧 (AI) 的廣泛應用使得更個人化和有效的廣告策略成為可能，從而提高了消費者參與度。機器學習演算法被用來分析消費者數據，實現有針對性的廣告投放並提高轉換率。另一個關鍵趨勢是程序化廣告的興起，它使廣告空間的買賣自動化，從而帶來更有效率、更具成本效益的宣傳活動。擴增實境(AR) 與廣告的結合創造了身臨其境的體驗，吸引了消費者的興趣並鼓勵與品牌的互動。此外，消費者對智慧型手機的日益依賴促使了行動廣告的普及，大大改變了資訊和娛樂格局。隱私法規正在影響市場動態，促使公司採用透明的資料實踐並建立消費者信任。隨著消費者要求對其資料擁有更多控制權，廣告商正在尋求在尊重隱私的同時提供價值的新方法。總的來說，這些趨勢和促進因素表明智慧廣告市場前景光明，為創新和成長提供了無數機會。

阻礙與課題：

智慧廣告市場面臨許多重大阻礙與課題。由於消費者要求更好地控制個人數據，隱私問題變得至關重要。因此，諸如「一般資料保護規範」（GDPR）等嚴格的法規使資料收集和分析變得複雜。廣告商必須在維護消費者信任和合規性的同時，應對這些複雜的法律問題。此外，快速的技術發展也要求企業不斷適應變化。為了保持競爭力，企業必須投資尖端工具和平台，但這需要投入成本和資源。隨著消費者越來越希望避免侵入性廣告，廣告攔截技術的普及化進一步阻礙了成長。媒體管道的分散化也帶來了課題。廣告主必須制定策略來觸達不同平台上的受眾，這需要對每種媒體都有細緻的理解。此外，由於跨多個接觸點追蹤消費者行為的複雜性，衡量投資報酬率仍然困難重重。這些課題需要創新的解決方案來充分利用智慧廣告的潛力。

主要企業

Criteo、The Trade Desk、MediaMath、Adform、Sizmek、Taboola、Outbrain、InMobi、Zeta Global、AppNexus、Rocket Fuel、Quantcast、Choozle、Flashtalking、Marin Software

目錄

第1章 智慧廣告市場概述

  • 調查目的
  • 智慧廣告市場定義及研究範圍
  • 報告限制
  • 調查年份和貨幣
  • 調查方法

第2章摘要整理

第3章：重要考察

第4章：智慧廣告市場展望

  • 智慧廣告市場部門
  • 市場動態
  • 波特五力分析
  • PESTLE分析
  • 價值鏈分析
  • 4P模型
  • 安索夫矩陣

第5章：智慧廣告市場策略

  • 母市場分析
  • 供需分析
  • 消費者購買意向
  • 案例研究分析
  • 定價分析
  • 監管狀況
  • 供應鏈分析
  • 競爭產品分析
  • 近期動態

第6章：智慧廣告市場規模

  • 智慧廣告市場規模（按價值）
  • 智慧廣告市場規模

第7章：智慧廣告市場類型

  • 市場概況
  • 數位看板
  • 展示廣告
  • 行動廣告
  • 影片廣告
  • 社群媒體廣告
  • 搜尋引擎廣告
  • 程式化廣告
  • 原生廣告
  • 其他

第 8 章：智慧廣告市場（按產品）

  • 市場概況
  • 廣告伺服器
  • 需求端平台
  • 供應端平台
  • 資料管理平台
  • 廣告交易平臺
  • 廣告網路
  • 其他

第9章 智慧廣告市場（按服務）

  • 市場概況
  • 創新服務
  • 媒體企劃與採購
  • 宣傳活動管理
  • 分析和彙報
  • 諮詢
  • 其他

第 10 章：按科技分類的智慧廣告市場

  • 市場概況
  • 人工智慧
  • 機器學習
  • 區塊鏈
  • 巨量資料
  • 物聯網
  • 擴增實境
  • 虛擬實境
  • 其他

第 11 章 智慧廣告市場（按組件）

  • 市場概況
  • 軟體
  • 硬體
  • 服務
  • 其他

第12章 智慧廣告市場（按應用）

  • 市場概況
  • 零售
  • 車
  • 衛生保健
  • 娛樂
  • 金融服務
  • 旅遊與飯店
  • 教育
  • 通訊
  • 其他

第 13 章：按類型分類的智慧廣告市場

  • 市場概況
  • 靜止的
  • 動態的
  • 互動的
  • 其他

第 14 章 智慧廣告市場（按設備）

  • 市場概況
  • 智慧型手機
  • 藥片
  • 筆記型電腦
  • 桌面
  • 智慧電視
  • 數位電子看板
  • 其他

第 15 章：智慧廣告市場（按部署）

  • 市場概況
  • 雲端基礎
  • 本地部署
  • 混合
  • 其他

第 16 章：按最終使用者分類的智慧廣告市場

  • 市場概況
  • 公司
  • 中小型企業
  • 政府
  • 非營利組織
  • 其他

第 17 章：按地區分類的智慧廣告市場

  • 概述
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
    • 瑞典
    • 瑞士
    • 丹麥
    • 芬蘭
    • 俄羅斯
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 新加坡
    • 印尼
    • 台灣
    • 馬來西亞
    • 其他亞太地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 其他拉丁美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • 其他中東和非洲地區

第18章競爭格局

  • 概述
  • 市佔率分析
  • 主要企業定位
  • 衝突領導地圖
  • 供應商基準化分析
  • 發展策略基準化分析

第19章：公司簡介

  • Criteo
  • The Trade Desk
  • MediaMath
  • Adform
  • Sizmek
  • Taboola
  • Outbrain
  • InMobi
  • Zeta Global
  • AppNexus
  • Rocket Fuel
  • Quantcast
  • Choozle
  • Flashtalking
  • Marin Software
簡介目錄
Product Code: GIS34257

Smart Advertising Market is anticipated to expand from $4.4 billion in 2024 to $27.5 billion by 2034, growing at a CAGR of approximately 20.1%. The Smart Advertising Market encompasses digital advertising solutions powered by data analytics, artificial intelligence, and machine learning to optimize ad targeting and delivery. This market is characterized by personalized and interactive content, leveraging user data to enhance engagement and conversion rates. As digital transformation accelerates, brands are increasingly adopting smart advertising to achieve higher ROI, driven by innovations in programmatic advertising, real-time bidding, and cross-platform integration, thereby redefining consumer-brand interactions.

The Smart Advertising Market is evolving rapidly, propelled by the increasing need for personalized and data-driven marketing strategies. The digital advertising segment leads in performance, with programmatic advertising and social media ads being pivotal in reaching targeted audiences efficiently. Within programmatic advertising, real-time bidding and private marketplaces are key drivers, offering precision and control in ad placements. The mobile advertising sub-segment follows closely, reflecting the shift towards mobile-first consumer behavior and the proliferation of smartphones. Video advertising is gaining momentum, with in-stream and out-stream formats capturing significant attention due to their engaging nature. Native advertising is also on the rise, blending seamlessly with content and enhancing user experience. Artificial intelligence and machine learning are playing a transformative role, enabling advanced audience targeting and predictive analytics. Innovations in augmented reality and virtual reality ads are emerging as lucrative opportunities, offering immersive experiences that captivate consumers and foster brand loyalty.

Market Segmentation
TypeDigital Billboards, Display Advertising, Mobile Advertising, Video Advertising, Social Media Advertising, Search Engine Advertising, Programmatic Advertising, Native Advertising
ProductAd Servers, Demand-Side Platforms, Supply-Side Platforms, Data Management Platforms, Ad Exchanges, Ad Networks
ServicesCreative Services, Media Planning and Buying, Campaign Management, Analytics and Reporting, Consulting
TechnologyArtificial Intelligence, Machine Learning, Blockchain, Big Data, Internet of Things, Augmented Reality, Virtual Reality
ComponentSoftware, Hardware, Services
ApplicationRetail, Automotive, Healthcare, Entertainment, Financial Services, Travel and Hospitality, Education, Telecommunications
FormStatic, Dynamic, Interactive
DeviceSmartphones, Tablets, Laptops, Desktops, Smart TVs, Digital Signages
DeploymentCloud-Based, On-Premises, Hybrid
End UserEnterprises, Small and Medium Businesses, Government, Non-Profit Organizations

Market Snapshot:

The Smart Advertising Market is witnessing a dynamic evolution with significant shifts in market share, pricing strategies, and product innovations. Established players are consolidating their positions, while new entrants introduce disruptive technologies, enhancing competitive landscapes. Pricing models are increasingly flexible, adapting to the diverse needs of businesses seeking personalized advertising solutions. Recent product launches highlight a trend towards AI-driven and programmatic advertising solutions, indicating a shift towards more targeted and efficient ad delivery mechanisms. Competitive benchmarking reveals a highly fragmented market with a mix of global giants and agile startups. Regulatory influences, particularly in data privacy and consumer protection, are shaping operational strategies. The European Union's GDPR and California's CCPA are pivotal in dictating compliance measures. Market analysis indicates a robust CAGR, driven by technological advancements and increased digital ad spending. The Asia-Pacific region is emerging as a lucrative market, fueled by digital transformation and rising internet penetration, presenting significant opportunities for growth and investment.

Geographical Overview:

The smart advertising market is experiencing robust growth across various regions, each with unique dynamics. North America leads, driven by technological advancements and high internet penetration. The region's focus on personalized advertising and data analytics propels market expansion. Europe follows, with a strong emphasis on data protection and privacy, fostering innovation in smart advertising solutions. Asia Pacific is witnessing rapid growth, fueled by increasing smartphone usage and digitalization. Countries like China and India are emerging as significant contributors, with substantial investments in digital advertising platforms. Latin America and the Middle East & Africa are also gaining traction. In Latin America, the rise in internet users and mobile advertising boosts market potential. Meanwhile, the Middle East & Africa are recognizing the benefits of smart advertising in enhancing consumer engagement and driving economic growth. These regions present lucrative opportunities for market players seeking to expand their global footprint.

Key Trends and Drivers:

The Smart Advertising Market is experiencing a dynamic evolution driven by technological advancements and shifting consumer behaviors. The proliferation of artificial intelligence is enabling more personalized and effective advertising strategies, enhancing consumer engagement. Machine learning algorithms are being utilized to analyze consumer data, allowing for targeted ad placements and increased conversion rates. Another key trend is the rise of programmatic advertising, which automates the buying and selling of ad space, leading to more efficient and cost-effective campaigns. The integration of augmented reality in advertising is creating immersive experiences, capturing consumer interest and driving brand interaction. Furthermore, the growing adoption of mobile advertising is reshaping the landscape, as consumers increasingly rely on smartphones for information and entertainment. Privacy regulations are influencing market dynamics, prompting companies to adopt transparent data practices and build consumer trust. As consumers demand more control over their data, advertisers are exploring new ways to deliver value while respecting privacy concerns. These trends and drivers collectively indicate a promising trajectory for the Smart Advertising Market, offering numerous opportunities for innovation and growth.

Restraints and Challenges:

The Smart Advertising Market is confronted with several significant restraints and challenges. Privacy concerns are paramount, as consumers demand greater control over their personal data. This has led to stringent regulations, such as GDPR, complicating data collection and analysis. Advertisers must navigate these legal complexities while maintaining consumer trust and compliance. Moreover, the rapid evolution of technology creates a constant need for adaptation. Companies must invest in cutting-edge tools and platforms to remain competitive, which can be costly and resource-intensive. The proliferation of ad-blocking technologies further impedes growth, as consumers increasingly seek to avoid intrusive advertising. Fragmentation of media channels presents another challenge. Advertisers must devise strategies to reach audiences across diverse platforms, requiring a nuanced understanding of each medium. Additionally, measuring ROI remains difficult, as tracking consumer behavior across multiple touchpoints is complex. These challenges necessitate innovative solutions to harness the full potential of smart advertising.

Key Players:

Criteo, The Trade Desk, MediaMath, Adform, Sizmek, Taboola, Outbrain, InMobi, Zeta Global, AppNexus, Rocket Fuel, Quantcast, Choozle, Flashtalking, Marin Software

Research Scope:

  • Estimates and forecasts the overall market size across type, application, and region.
  • Provides detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling.
  • Identifies factors influencing market growth and challenges, opportunities, drivers, and restraints.
  • Identifies factors that could limit company participation in international markets to help calibrate market share expectations and growth rates.
  • Evaluates key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities.
  • Analyzes smaller market segments strategically, focusing on their potential, growth patterns, and impact on the overall market.
  • Outlines the competitive landscape, assessing business and corporate strategies to monitor and dissect competitive advancements.

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1: Smart Advertising Market Overview

  • 1.1 Objectives of the Study
  • 1.2 Smart Advertising Market Definition and Scope of the Report
  • 1.3 Report Limitations
  • 1.4 Years & Currency Considered in the Study
  • 1.5 Research Methodologies
    • 1.5.1 Secondary Research
    • 1.5.2 Primary Research
    • 1.5.3 Market Size Estimation: Top-Down Approach
    • 1.5.4 Market Size Estimation: Bottom-Up Approach
    • 1.5.5 Data Triangulation and Validation

2: Executive Summary

  • 2.1 Summary
  • 2.2 Key Opinion Leaders
  • 2.3 Key Highlights of the Market, by Type
  • 2.4 Key Highlights of the Market, by Product
  • 2.5 Key Highlights of the Market, by Services
  • 2.6 Key Highlights of the Market, by Technology
  • 2.7 Key Highlights of the Market, by Component
  • 2.8 Key Highlights of the Market, by Application
  • 2.9 Key Highlights of the Market, by Form
  • 2.10 Key Highlights of the Market, by Device
  • 2.11 Key Highlights of the Market, by Deployment
  • 2.12 Key Highlights of the Market, by End User
  • 2.13 Key Highlights of the Market, by North America
  • 2.14 Key Highlights of the Market, by Europe
  • 2.15 Key Highlights of the Market, by Asia-Pacific
  • 2.16 Key Highlights of the Market, by Latin America
  • 2.17 Key Highlights of the Market, by Middle East
  • 2.18 Key Highlights of the Market, by Africa

3: Premium Insights on the Market

  • 3.1 Market Attractiveness Analysis, by Region
  • 3.2 Market Attractiveness Analysis, by Type
  • 3.3 Market Attractiveness Analysis, by Product
  • 3.4 Market Attractiveness Analysis, by Services
  • 3.5 Market Attractiveness Analysis, by Technology
  • 3.6 Market Attractiveness Analysis, by Component
  • 3.7 Market Attractiveness Analysis, by Application
  • 3.8 Market Attractiveness Analysis, by Form
  • 3.9 Market Attractiveness Analysis, by Device
  • 3.10 Market Attractiveness Analysis, by Deployment
  • 3.11 Market Attractiveness Analysis, by End User
  • 3.12 Market Attractiveness Analysis, by North America
  • 3.13 Market Attractiveness Analysis, by Europe
  • 3.14 Market Attractiveness Analysis, by Asia-Pacific
  • 3.15 Market Attractiveness Analysis, by Latin America
  • 3.16 Market Attractiveness Analysis, by Middle East
  • 3.17 Market Attractiveness Analysis, by Africa

4: Smart Advertising Market Outlook

  • 4.1 Smart Advertising Market Segmentation
  • 4.2 Market Dynamics
    • 4.2.1 Market Drivers
    • 4.2.2 Market Trends
    • 4.2.3 Market Restraints
    • 4.2.4 Market Opportunities
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Threat of Substitutes
    • 4.3.3 Bargaining Power of Buyers
    • 4.3.4 Bargaining Power of Supplier
    • 4.3.5 Competitive Rivalry
  • 4.4 PESTLE Analysis
  • 4.5 Value Chain Analysis
  • 4.6 4Ps Model
  • 4.7 ANSOFF Matrix

5: Smart Advertising Market Strategy

  • 5.1 Parent Market Analysis
  • 5.2 Supply-Demand Analysis
  • 5.3 Consumer Buying Interest
  • 5.4 Case Study Analysis
  • 5.5 Pricing Analysis
  • 5.6 Regulatory Landscape
  • 5.7 Supply Chain Analysis
  • 5.8 Competition Product Analysis
  • 5.9 Recent Developments

6: Smart Advertising Market Size

  • 6.1 Smart Advertising Market Size, by Value
  • 6.2 Smart Advertising Market Size, by Volume

7: Smart Advertising Market, by Type

  • 7.1 Market Overview
  • 7.2 Digital Billboards
    • 7.2.1 Key Market Trends & Opportunity Analysis
    • 7.2.2 Market Size and Forecast, by Region
  • 7.3 Display Advertising
    • 7.3.1 Key Market Trends & Opportunity Analysis
    • 7.3.2 Market Size and Forecast, by Region
  • 7.4 Mobile Advertising
    • 7.4.1 Key Market Trends & Opportunity Analysis
    • 7.4.2 Market Size and Forecast, by Region
  • 7.5 Video Advertising
    • 7.5.1 Key Market Trends & Opportunity Analysis
    • 7.5.2 Market Size and Forecast, by Region
  • 7.6 Social Media Advertising
    • 7.6.1 Key Market Trends & Opportunity Analysis
    • 7.6.2 Market Size and Forecast, by Region
  • 7.7 Search Engine Advertising
    • 7.7.1 Key Market Trends & Opportunity Analysis
    • 7.7.2 Market Size and Forecast, by Region
  • 7.8 Programmatic Advertising
    • 7.8.1 Key Market Trends & Opportunity Analysis
    • 7.8.2 Market Size and Forecast, by Region
  • 7.9 Native Advertising
    • 7.9.1 Key Market Trends & Opportunity Analysis
    • 7.9.2 Market Size and Forecast, by Region
  • 7.10 Others
    • 7.10.1 Key Market Trends & Opportunity Analysis
    • 7.10.2 Market Size and Forecast, by Region

8: Smart Advertising Market, by Product

  • 8.1 Market Overview
  • 8.2 Ad Servers
    • 8.2.1 Key Market Trends & Opportunity Analysis
    • 8.2.2 Market Size and Forecast, by Region
  • 8.3 Demand-Side Platforms
    • 8.3.1 Key Market Trends & Opportunity Analysis
    • 8.3.2 Market Size and Forecast, by Region
  • 8.4 Supply-Side Platforms
    • 8.4.1 Key Market Trends & Opportunity Analysis
    • 8.4.2 Market Size and Forecast, by Region
  • 8.5 Data Management Platforms
    • 8.5.1 Key Market Trends & Opportunity Analysis
    • 8.5.2 Market Size and Forecast, by Region
  • 8.6 Ad Exchanges
    • 8.6.1 Key Market Trends & Opportunity Analysis
    • 8.6.2 Market Size and Forecast, by Region
  • 8.7 Ad Networks
    • 8.7.1 Key Market Trends & Opportunity Analysis
    • 8.7.2 Market Size and Forecast, by Region
  • 8.8 Others
    • 8.8.1 Key Market Trends & Opportunity Analysis
    • 8.8.2 Market Size and Forecast, by Region

9: Smart Advertising Market, by Services

  • 9.1 Market Overview
  • 9.2 Creative Services
    • 9.2.1 Key Market Trends & Opportunity Analysis
    • 9.2.2 Market Size and Forecast, by Region
  • 9.3 Media Planning and Buying
    • 9.3.1 Key Market Trends & Opportunity Analysis
    • 9.3.2 Market Size and Forecast, by Region
  • 9.4 Campaign Management
    • 9.4.1 Key Market Trends & Opportunity Analysis
    • 9.4.2 Market Size and Forecast, by Region
  • 9.5 Analytics and Reporting
    • 9.5.1 Key Market Trends & Opportunity Analysis
    • 9.5.2 Market Size and Forecast, by Region
  • 9.6 Consulting
    • 9.6.1 Key Market Trends & Opportunity Analysis
    • 9.6.2 Market Size and Forecast, by Region
  • 9.7 Others
    • 9.7.1 Key Market Trends & Opportunity Analysis
    • 9.7.2 Market Size and Forecast, by Region

10: Smart Advertising Market, by Technology

  • 10.1 Market Overview
  • 10.2 Artificial Intelligence
    • 10.2.1 Key Market Trends & Opportunity Analysis
    • 10.2.2 Market Size and Forecast, by Region
  • 10.3 Machine Learning
    • 10.3.1 Key Market Trends & Opportunity Analysis
    • 10.3.2 Market Size and Forecast, by Region
  • 10.4 Blockchain
    • 10.4.1 Key Market Trends & Opportunity Analysis
    • 10.4.2 Market Size and Forecast, by Region
  • 10.5 Big Data
    • 10.5.1 Key Market Trends & Opportunity Analysis
    • 10.5.2 Market Size and Forecast, by Region
  • 10.6 Internet of Things
    • 10.6.1 Key Market Trends & Opportunity Analysis
    • 10.6.2 Market Size and Forecast, by Region
  • 10.7 Augmented Reality
    • 10.7.1 Key Market Trends & Opportunity Analysis
    • 10.7.2 Market Size and Forecast, by Region
  • 10.8 Virtual Reality
    • 10.8.1 Key Market Trends & Opportunity Analysis
    • 10.8.2 Market Size and Forecast, by Region
  • 10.9 Others
    • 10.9.1 Key Market Trends & Opportunity Analysis
    • 10.9.2 Market Size and Forecast, by Region

11: Smart Advertising Market, by Component

  • 11.1 Market Overview
  • 11.2 Software
    • 11.2.1 Key Market Trends & Opportunity Analysis
    • 11.2.2 Market Size and Forecast, by Region
  • 11.3 Hardware
    • 11.3.1 Key Market Trends & Opportunity Analysis
    • 11.3.2 Market Size and Forecast, by Region
  • 11.4 Services
    • 11.4.1 Key Market Trends & Opportunity Analysis
    • 11.4.2 Market Size and Forecast, by Region
  • 11.5 Others
    • 11.5.1 Key Market Trends & Opportunity Analysis
    • 11.5.2 Market Size and Forecast, by Region

12: Smart Advertising Market, by Application

  • 12.1 Market Overview
  • 12.2 Retail
    • 12.2.1 Key Market Trends & Opportunity Analysis
    • 12.2.2 Market Size and Forecast, by Region
  • 12.3 Automotive
    • 12.3.1 Key Market Trends & Opportunity Analysis
    • 12.3.2 Market Size and Forecast, by Region
  • 12.4 Healthcare
    • 12.4.1 Key Market Trends & Opportunity Analysis
    • 12.4.2 Market Size and Forecast, by Region
  • 12.5 Entertainment
    • 12.5.1 Key Market Trends & Opportunity Analysis
    • 12.5.2 Market Size and Forecast, by Region
  • 12.6 Financial Services
    • 12.6.1 Key Market Trends & Opportunity Analysis
    • 12.6.2 Market Size and Forecast, by Region
  • 12.7 Travel and Hospitality
    • 12.7.1 Key Market Trends & Opportunity Analysis
    • 12.7.2 Market Size and Forecast, by Region
  • 12.8 Education
    • 12.8.1 Key Market Trends & Opportunity Analysis
    • 12.8.2 Market Size and Forecast, by Region
  • 12.9 Telecommunications
    • 12.9.1 Key Market Trends & Opportunity Analysis
    • 12.9.2 Market Size and Forecast, by Region
  • 12.10 Others
    • 12.10.1 Key Market Trends & Opportunity Analysis
    • 12.10.2 Market Size and Forecast, by Region

13: Smart Advertising Market, by Form

  • 13.1 Market Overview
  • 13.2 Static
    • 13.2.1 Key Market Trends & Opportunity Analysis
    • 13.2.2 Market Size and Forecast, by Region
  • 13.3 Dynamic
    • 13.3.1 Key Market Trends & Opportunity Analysis
    • 13.3.2 Market Size and Forecast, by Region
  • 13.4 Interactive
    • 13.4.1 Key Market Trends & Opportunity Analysis
    • 13.4.2 Market Size and Forecast, by Region
  • 13.5 Others
    • 13.5.1 Key Market Trends & Opportunity Analysis
    • 13.5.2 Market Size and Forecast, by Region

14: Smart Advertising Market, by Device

  • 14.1 Market Overview
  • 14.2 Smartphones
    • 14.2.1 Key Market Trends & Opportunity Analysis
    • 14.2.2 Market Size and Forecast, by Region
  • 14.3 Tablets
    • 14.3.1 Key Market Trends & Opportunity Analysis
    • 14.3.2 Market Size and Forecast, by Region
  • 14.4 Laptops
    • 14.4.1 Key Market Trends & Opportunity Analysis
    • 14.4.2 Market Size and Forecast, by Region
  • 14.5 Desktops
    • 14.5.1 Key Market Trends & Opportunity Analysis
    • 14.5.2 Market Size and Forecast, by Region
  • 14.6 Smart TVs
    • 14.6.1 Key Market Trends & Opportunity Analysis
    • 14.6.2 Market Size and Forecast, by Region
  • 14.7 Digital Signages
    • 14.7.1 Key Market Trends & Opportunity Analysis
    • 14.7.2 Market Size and Forecast, by Region
  • 14.8 Others
    • 14.8.1 Key Market Trends & Opportunity Analysis
    • 14.8.2 Market Size and Forecast, by Region

15: Smart Advertising Market, by Deployment

  • 15.1 Market Overview
  • 15.2 Cloud-Based
    • 15.2.1 Key Market Trends & Opportunity Analysis
    • 15.2.2 Market Size and Forecast, by Region
  • 15.3 On-Premises
    • 15.3.1 Key Market Trends & Opportunity Analysis
    • 15.3.2 Market Size and Forecast, by Region
  • 15.4 Hybrid
    • 15.4.1 Key Market Trends & Opportunity Analysis
    • 15.4.2 Market Size and Forecast, by Region
  • 15.5 Others
    • 15.5.1 Key Market Trends & Opportunity Analysis
    • 15.5.2 Market Size and Forecast, by Region

16: Smart Advertising Market, by End User

  • 16.1 Market Overview
  • 16.2 Enterprises
    • 16.2.1 Key Market Trends & Opportunity Analysis
    • 16.2.2 Market Size and Forecast, by Region
  • 16.3 Small and Medium Businesses
    • 16.3.1 Key Market Trends & Opportunity Analysis
    • 16.3.2 Market Size and Forecast, by Region
  • 16.4 Government
    • 16.4.1 Key Market Trends & Opportunity Analysis
    • 16.4.2 Market Size and Forecast, by Region
  • 16.5 Non-Profit Organizations
    • 16.5.1 Key Market Trends & Opportunity Analysis
    • 16.5.2 Market Size and Forecast, by Region
  • 16.6 Others
    • 16.6.1 Key Market Trends & Opportunity Analysis
    • 16.6.2 Market Size and Forecast, by Region

17: Smart Advertising Market, by Region

  • 17.1 Overview
  • 17.2 North America
    • 17.2.1 Key Market Trends and Opportunities
    • 17.2.2 North America Market Size and Forecast, by Type
    • 17.2.3 North America Market Size and Forecast, by Product
    • 17.2.4 North America Market Size and Forecast, by Services
    • 17.2.5 North America Market Size and Forecast, by Technology
    • 17.2.6 North America Market Size and Forecast, by Component
    • 17.2.7 North America Market Size and Forecast, by Application
    • 17.2.8 North America Market Size and Forecast, by Form
    • 17.2.9 North America Market Size and Forecast, by Device
    • 17.2.10 North America Market Size and Forecast, by Deployment
    • 17.2.11 North America Market Size and Forecast, by End User
    • 17.2.12 North America Market Size and Forecast, by Country
    • 17.2.13 United States
      • 17.2.9.1 United States Market Size and Forecast, by Type
      • 17.2.9.2 United States Market Size and Forecast, by Product
      • 17.2.9.3 United States Market Size and Forecast, by Services
      • 17.2.9.4 United States Market Size and Forecast, by Technology
      • 17.2.9.5 United States Market Size and Forecast, by Component
      • 17.2.9.6 United States Market Size and Forecast, by Application
      • 17.2.9.7 United States Market Size and Forecast, by Form
      • 17.2.9.8 United States Market Size and Forecast, by Device
      • 17.2.9.9 United States Market Size and Forecast, by Deployment
      • 17.2.9.10 United States Market Size and Forecast, by End User
      • 17.2.9.11 Local Competition Analysis
      • 17.2.9.12 Local Market Analysis
    • 17.2.1 Canada
      • 17.2.10.1 Canada Market Size and Forecast, by Type
      • 17.2.10.2 Canada Market Size and Forecast, by Product
      • 17.2.10.3 Canada Market Size and Forecast, by Services
      • 17.2.10.4 Canada Market Size and Forecast, by Technology
      • 17.2.10.5 Canada Market Size and Forecast, by Component
      • 17.2.10.6 Canada Market Size and Forecast, by Application
      • 17.2.10.7 Canada Market Size and Forecast, by Form
      • 17.2.10.8 Canada Market Size and Forecast, by Device
      • 17.2.10.9 Canada Market Size and Forecast, by Deployment
      • 17.2.10.10 Canada Market Size and Forecast, by End User
      • 17.2.10.11 Local Competition Analysis
      • 17.2.10.12 Local Market Analysis
  • 17.1 Europe
    • 17.3.1 Key Market Trends and Opportunities
    • 17.3.2 Europe Market Size and Forecast, by Type
    • 17.3.3 Europe Market Size and Forecast, by Product
    • 17.3.4 Europe Market Size and Forecast, by Services
    • 17.3.5 Europe Market Size and Forecast, by Technology
    • 17.3.6 Europe Market Size and Forecast, by Component
    • 17.3.7 Europe Market Size and Forecast, by Application
    • 17.3.8 Europe Market Size and Forecast, by Form
    • 17.3.9 Europe Market Size and Forecast, by Device
    • 17.3.10 Europe Market Size and Forecast, by Deployment
    • 17.3.11 Europe Market Size and Forecast, by End User
    • 17.3.12 Europe Market Size and Forecast, by Country
    • 17.3.13 United Kingdom
      • 17.3.9.1 United Kingdom Market Size and Forecast, by Type
      • 17.3.9.2 United Kingdom Market Size and Forecast, by Product
      • 17.3.9.3 United Kingdom Market Size and Forecast, by Services
      • 17.3.9.4 United Kingdom Market Size and Forecast, by Technology
      • 17.3.9.5 United Kingdom Market Size and Forecast, by Component
      • 17.3.9.6 United Kingdom Market Size and Forecast, by Application
      • 17.3.9.7 United Kingdom Market Size and Forecast, by Form
      • 17.3.9.8 United Kingdom Market Size and Forecast, by Device
      • 17.3.9.9 United Kingdom Market Size and Forecast, by Deployment
      • 17.3.9.10 United Kingdom Market Size and Forecast, by End User
      • 17.3.9.11 Local Competition Analysis
      • 17.3.9.12 Local Market Analysis
    • 17.3.1 Germany
      • 17.3.10.1 Germany Market Size and Forecast, by Type
      • 17.3.10.2 Germany Market Size and Forecast, by Product
      • 17.3.10.3 Germany Market Size and Forecast, by Services
      • 17.3.10.4 Germany Market Size and Forecast, by Technology
      • 17.3.10.5 Germany Market Size and Forecast, by Component
      • 17.3.10.6 Germany Market Size and Forecast, by Application
      • 17.3.10.7 Germany Market Size and Forecast, by Form
      • 17.3.10.8 Germany Market Size and Forecast, by Device
      • 17.3.10.9 Germany Market Size and Forecast, by Deployment
      • 17.3.10.10 Germany Market Size and Forecast, by End User
      • 17.3.10.11 Local Competition Analysis
      • 17.3.10.12 Local Market Analysis
    • 17.3.1 France
      • 17.3.11.1 France Market Size and Forecast, by Type
      • 17.3.11.2 France Market Size and Forecast, by Product
      • 17.3.11.3 France Market Size and Forecast, by Services
      • 17.3.11.4 France Market Size and Forecast, by Technology
      • 17.3.11.5 France Market Size and Forecast, by Component
      • 17.3.11.6 France Market Size and Forecast, by Application
      • 17.3.11.7 France Market Size and Forecast, by Form
      • 17.3.11.8 France Market Size and Forecast, by Device
      • 17.3.11.9 France Market Size and Forecast, by Deployment
      • 17.3.11.10 France Market Size and Forecast, by End User
      • 17.3.11.11 Local Competition Analysis
      • 17.3.11.12 Local Market Analysis
    • 17.3.1 Spain
      • 17.3.12.1 Spain Market Size and Forecast, by Type
      • 17.3.12.2 Spain Market Size and Forecast, by Product
      • 17.3.12.3 Spain Market Size and Forecast, by Services
      • 17.3.12.4 Spain Market Size and Forecast, by Technology
      • 17.3.12.5 Spain Market Size and Forecast, by Component
      • 17.3.12.6 Spain Market Size and Forecast, by Application
      • 17.3.12.7 Spain Market Size and Forecast, by Form
      • 17.3.12.8 Spain Market Size and Forecast, by Device
      • 17.3.12.9 Spain Market Size and Forecast, by Deployment
      • 17.3.12.10 Spain Market Size and Forecast, by End User
      • 17.3.12.11 Local Competition Analysis
      • 17.3.12.12 Local Market Analysis
    • 17.3.1 Italy
      • 17.3.13.1 Italy Market Size and Forecast, by Type
      • 17.3.13.2 Italy Market Size and Forecast, by Product
      • 17.3.13.3 Italy Market Size and Forecast, by Services
      • 17.3.13.4 Italy Market Size and Forecast, by Technology
      • 17.3.13.5 Italy Market Size and Forecast, by Component
      • 17.3.13.6 Italy Market Size and Forecast, by Application
      • 17.3.13.7 Italy Market Size and Forecast, by Form
      • 17.3.13.8 Italy Market Size and Forecast, by Device
      • 17.3.13.9 Italy Market Size and Forecast, by Deployment
      • 17.3.13.10 Italy Market Size and Forecast, by End User
      • 17.3.13.11 Local Competition Analysis
      • 17.3.13.12 Local Market Analysis
    • 17.3.1 Netherlands
      • 17.3.14.1 Netherlands Market Size and Forecast, by Type
      • 17.3.14.2 Netherlands Market Size and Forecast, by Product
      • 17.3.14.3 Netherlands Market Size and Forecast, by Services
      • 17.3.14.4 Netherlands Market Size and Forecast, by Technology
      • 17.3.14.5 Netherlands Market Size and Forecast, by Component
      • 17.3.14.6 Netherlands Market Size and Forecast, by Application
      • 17.3.14.7 Netherlands Market Size and Forecast, by Form
      • 17.3.14.8 Netherlands Market Size and Forecast, by Device
      • 17.3.14.9 Netherlands Market Size and Forecast, by Deployment
      • 17.3.14.10 Netherlands Market Size and Forecast, by End User
      • 17.3.14.11 Local Competition Analysis
      • 17.3.14.12 Local Market Analysis
    • 17.3.1 Sweden
      • 17.3.15.1 Sweden Market Size and Forecast, by Type
      • 17.3.15.2 Sweden Market Size and Forecast, by Product
      • 17.3.15.3 Sweden Market Size and Forecast, by Services
      • 17.3.15.4 Sweden Market Size and Forecast, by Technology
      • 17.3.15.5 Sweden Market Size and Forecast, by Component
      • 17.3.15.6 Sweden Market Size and Forecast, by Application
      • 17.3.15.7 Sweden Market Size and Forecast, by Form
      • 17.3.15.8 Sweden Market Size and Forecast, by Device
      • 17.3.15.9 Sweden Market Size and Forecast, by Deployment
      • 17.3.15.10 Sweden Market Size and Forecast, by End User
      • 17.3.15.11 Local Competition Analysis
      • 17.3.15.12 Local Market Analysis
    • 17.3.1 Switzerland
      • 17.3.16.1 Switzerland Market Size and Forecast, by Type
      • 17.3.16.2 Switzerland Market Size and Forecast, by Product
      • 17.3.16.3 Switzerland Market Size and Forecast, by Services
      • 17.3.16.4 Switzerland Market Size and Forecast, by Technology
      • 17.3.16.5 Switzerland Market Size and Forecast, by Component
      • 17.3.16.6 Switzerland Market Size and Forecast, by Application
      • 17.3.16.7 Switzerland Market Size and Forecast, by Form
      • 17.3.16.8 Switzerland Market Size and Forecast, by Device
      • 17.3.16.9 Switzerland Market Size and Forecast, by Deployment
      • 17.3.16.10 Switzerland Market Size and Forecast, by End User
      • 17.3.16.11 Local Competition Analysis
      • 17.3.16.12 Local Market Analysis
    • 17.3.1 Denmark
      • 17.3.17.1 Denmark Market Size and Forecast, by Type
      • 17.3.17.2 Denmark Market Size and Forecast, by Product
      • 17.3.17.3 Denmark Market Size and Forecast, by Services
      • 17.3.17.4 Denmark Market Size and Forecast, by Technology
      • 17.3.17.5 Denmark Market Size and Forecast, by Component
      • 17.3.17.6 Denmark Market Size and Forecast, by Application
      • 17.3.17.7 Denmark Market Size and Forecast, by Form
      • 17.3.17.8 Denmark Market Size and Forecast, by Device
      • 17.3.17.9 Denmark Market Size and Forecast, by Deployment
      • 17.3.17.10 Denmark Market Size and Forecast, by End User
      • 17.3.17.11 Local Competition Analysis
      • 17.3.17.12 Local Market Analysis
    • 17.3.1 Finland
      • 17.3.18.1 Finland Market Size and Forecast, by Type
      • 17.3.18.2 Finland Market Size and Forecast, by Product
      • 17.3.18.3 Finland Market Size and Forecast, by Services
      • 17.3.18.4 Finland Market Size and Forecast, by Technology
      • 17.3.18.5 Finland Market Size and Forecast, by Component
      • 17.3.18.6 Finland Market Size and Forecast, by Application
      • 17.3.18.7 Finland Market Size and Forecast, by Form
      • 17.3.18.8 Finland Market Size and Forecast, by Device
      • 17.3.18.9 Finland Market Size and Forecast, by Deployment
      • 17.3.18.10 Finland Market Size and Forecast, by End User
      • 17.3.18.11 Local Competition Analysis
      • 17.3.18.12 Local Market Analysis
    • 17.3.1 Russia
      • 17.3.19.1 Russia Market Size and Forecast, by Type
      • 17.3.19.2 Russia Market Size and Forecast, by Product
      • 17.3.19.3 Russia Market Size and Forecast, by Services
      • 17.3.19.4 Russia Market Size and Forecast, by Technology
      • 17.3.19.5 Russia Market Size and Forecast, by Component
      • 17.3.19.6 Russia Market Size and Forecast, by Application
      • 17.3.19.7 Russia Market Size and Forecast, by Form
      • 17.3.19.8 Russia Market Size and Forecast, by Device
      • 17.3.19.9 Russia Market Size and Forecast, by Deployment
      • 17.3.19.10 Russia Market Size and Forecast, by End User
      • 17.3.19.11 Local Competition Analysis
      • 17.3.19.12 Local Market Analysis
    • 17.3.1 Rest of Europe
      • 17.3.20.1 Rest of Europe Market Size and Forecast, by Type
      • 17.3.20.2 Rest of Europe Market Size and Forecast, by Product
      • 17.3.20.3 Rest of Europe Market Size and Forecast, by Services
      • 17.3.20.4 Rest of Europe Market Size and Forecast, by Technology
      • 17.3.20.5 Rest of Europe Market Size and Forecast, by Component
      • 17.3.20.6 Rest of Europe Market Size and Forecast, by Application
      • 17.3.20.7 Rest of Europe Market Size and Forecast, by Form
      • 17.3.20.8 Rest of Europe Market Size and Forecast, by Device
      • 17.3.20.9 Rest of Europe Market Size and Forecast, by Deployment
      • 17.3.20.10 Rest of Europe Market Size and Forecast, by End User
      • 17.3.20.11 Local Competition Analysis
      • 17.3.20.12 Local Market Analysis
  • 17.1 Asia-Pacific
    • 17.4.1 Key Market Trends and Opportunities
    • 17.4.2 Asia-Pacific Market Size and Forecast, by Type
    • 17.4.3 Asia-Pacific Market Size and Forecast, by Product
    • 17.4.4 Asia-Pacific Market Size and Forecast, by Services
    • 17.4.5 Asia-Pacific Market Size and Forecast, by Technology
    • 17.4.6 Asia-Pacific Market Size and Forecast, by Component
    • 17.4.7 Asia-Pacific Market Size and Forecast, by Application
    • 17.4.8 Asia-Pacific Market Size and Forecast, by Form
    • 17.4.9 Asia-Pacific Market Size and Forecast, by Device
    • 17.4.10 Asia-Pacific Market Size and Forecast, by Deployment
    • 17.4.11 Asia-Pacific Market Size and Forecast, by End User
    • 17.4.12 Asia-Pacific Market Size and Forecast, by Country
    • 17.4.13 China
      • 17.4.9.1 China Market Size and Forecast, by Type
      • 17.4.9.2 China Market Size and Forecast, by Product
      • 17.4.9.3 China Market Size and Forecast, by Services
      • 17.4.9.4 China Market Size and Forecast, by Technology
      • 17.4.9.5 China Market Size and Forecast, by Component
      • 17.4.9.6 China Market Size and Forecast, by Application
      • 17.4.9.7 China Market Size and Forecast, by Form
      • 17.4.9.8 China Market Size and Forecast, by Device
      • 17.4.9.9 China Market Size and Forecast, by Deployment
      • 17.4.9.10 China Market Size and Forecast, by End User
      • 17.4.9.11 Local Competition Analysis
      • 17.4.9.12 Local Market Analysis
    • 17.4.1 India
      • 17.4.10.1 India Market Size and Forecast, by Type
      • 17.4.10.2 India Market Size and Forecast, by Product
      • 17.4.10.3 India Market Size and Forecast, by Services
      • 17.4.10.4 India Market Size and Forecast, by Technology
      • 17.4.10.5 India Market Size and Forecast, by Component
      • 17.4.10.6 India Market Size and Forecast, by Application
      • 17.4.10.7 India Market Size and Forecast, by Form
      • 17.4.10.8 India Market Size and Forecast, by Device
      • 17.4.10.9 India Market Size and Forecast, by Deployment
      • 17.4.10.10 India Market Size and Forecast, by End User
      • 17.4.10.11 Local Competition Analysis
      • 17.4.10.12 Local Market Analysis
    • 17.4.1 Japan
      • 17.4.11.1 Japan Market Size and Forecast, by Type
      • 17.4.11.2 Japan Market Size and Forecast, by Product
      • 17.4.11.3 Japan Market Size and Forecast, by Services
      • 17.4.11.4 Japan Market Size and Forecast, by Technology
      • 17.4.11.5 Japan Market Size and Forecast, by Component
      • 17.4.11.6 Japan Market Size and Forecast, by Application
      • 17.4.11.7 Japan Market Size and Forecast, by Form
      • 17.4.11.8 Japan Market Size and Forecast, by Device
      • 17.4.11.9 Japan Market Size and Forecast, by Deployment
      • 17.4.11.10 Japan Market Size and Forecast, by End User
      • 17.4.11.11 Local Competition Analysis
      • 17.4.11.12 Local Market Analysis
    • 17.4.1 South Korea
      • 17.4.12.1 South Korea Market Size and Forecast, by Type
      • 17.4.12.2 South Korea Market Size and Forecast, by Product
      • 17.4.12.3 South Korea Market Size and Forecast, by Services
      • 17.4.12.4 South Korea Market Size and Forecast, by Technology
      • 17.4.12.5 South Korea Market Size and Forecast, by Component
      • 17.4.12.6 South Korea Market Size and Forecast, by Application
      • 17.4.12.7 South Korea Market Size and Forecast, by Form
      • 17.4.12.8 South Korea Market Size and Forecast, by Device
      • 17.4.12.9 South Korea Market Size and Forecast, by Deployment
      • 17.4.12.10 South Korea Market Size and Forecast, by End User
      • 17.4.12.11 Local Competition Analysis
      • 17.4.12.12 Local Market Analysis
    • 17.4.1 Australia
      • 17.4.13.1 Australia Market Size and Forecast, by Type
      • 17.4.13.2 Australia Market Size and Forecast, by Product
      • 17.4.13.3 Australia Market Size and Forecast, by Services
      • 17.4.13.4 Australia Market Size and Forecast, by Technology
      • 17.4.13.5 Australia Market Size and Forecast, by Component
      • 17.4.13.6 Australia Market Size and Forecast, by Application
      • 17.4.13.7 Australia Market Size and Forecast, by Form
      • 17.4.13.8 Australia Market Size and Forecast, by Device
      • 17.4.13.9 Australia Market Size and Forecast, by Deployment
      • 17.4.13.10 Australia Market Size and Forecast, by End User
      • 17.4.13.11 Local Competition Analysis
      • 17.4.13.12 Local Market Analysis
    • 17.4.1 Singapore
      • 17.4.14.1 Singapore Market Size and Forecast, by Type
      • 17.4.14.2 Singapore Market Size and Forecast, by Product
      • 17.4.14.3 Singapore Market Size and Forecast, by Services
      • 17.4.14.4 Singapore Market Size and Forecast, by Technology
      • 17.4.14.5 Singapore Market Size and Forecast, by Component
      • 17.4.14.6 Singapore Market Size and Forecast, by Application
      • 17.4.14.7 Singapore Market Size and Forecast, by Form
      • 17.4.14.8 Singapore Market Size and Forecast, by Device
      • 17.4.14.9 Singapore Market Size and Forecast, by Deployment
      • 17.4.14.10 Singapore Market Size and Forecast, by End User
      • 17.4.14.11 Local Competition Analysis
      • 17.4.14.12 Local Market Analysis
    • 17.4.1 Indonesia
      • 17.4.15.1 Indonesia Market Size and Forecast, by Type
      • 17.4.15.2 Indonesia Market Size and Forecast, by Product
      • 17.4.15.3 Indonesia Market Size and Forecast, by Services
      • 17.4.15.4 Indonesia Market Size and Forecast, by Technology
      • 17.4.15.5 Indonesia Market Size and Forecast, by Component
      • 17.4.15.6 Indonesia Market Size and Forecast, by Application
      • 17.4.15.7 Indonesia Market Size and Forecast, by Form
      • 17.4.15.8 Indonesia Market Size and Forecast, by Device
      • 17.4.15.9 Indonesia Market Size and Forecast, by Deployment
      • 17.4.15.10 Indonesia Market Size and Forecast, by End User
      • 17.4.15.11 Local Competition Analysis
      • 17.4.15.12 Local Market Analysis
    • 17.4.1 Taiwan
      • 17.4.16.1 Taiwan Market Size and Forecast, by Type
      • 17.4.16.2 Taiwan Market Size and Forecast, by Product
      • 17.4.16.3 Taiwan Market Size and Forecast, by Services
      • 17.4.16.4 Taiwan Market Size and Forecast, by Technology
      • 17.4.16.5 Taiwan Market Size and Forecast, by Component
      • 17.4.16.6 Taiwan Market Size and Forecast, by Application
      • 17.4.16.7 Taiwan Market Size and Forecast, by Form
      • 17.4.16.8 Taiwan Market Size and Forecast, by Device
      • 17.4.16.9 Taiwan Market Size and Forecast, by Deployment
      • 17.4.16.10 Taiwan Market Size and Forecast, by End User
      • 17.4.16.11 Local Competition Analysis
      • 17.4.16.12 Local Market Analysis
    • 17.4.1 Malaysia
      • 17.4.17.1 Malaysia Market Size and Forecast, by Type
      • 17.4.17.2 Malaysia Market Size and Forecast, by Product
      • 17.4.17.3 Malaysia Market Size and Forecast, by Services
      • 17.4.17.4 Malaysia Market Size and Forecast, by Technology
      • 17.4.17.5 Malaysia Market Size and Forecast, by Component
      • 17.4.17.6 Malaysia Market Size and Forecast, by Application
      • 17.4.17.7 Malaysia Market Size and Forecast, by Form
      • 17.4.17.8 Malaysia Market Size and Forecast, by Device
      • 17.4.17.9 Malaysia Market Size and Forecast, by Deployment
      • 17.4.17.10 Malaysia Market Size and Forecast, by End User
      • 17.4.17.11 Local Competition Analysis
      • 17.4.17.12 Local Market Analysis
    • 17.4.1 Rest of Asia-Pacific
      • 17.4.18.1 Rest of Asia-Pacific Market Size and Forecast, by Type
      • 17.4.18.2 Rest of Asia-Pacific Market Size and Forecast, by Product
      • 17.4.18.3 Rest of Asia-Pacific Market Size and Forecast, by Services
      • 17.4.18.4 Rest of Asia-Pacific Market Size and Forecast, by Technology
      • 17.4.18.5 Rest of Asia-Pacific Market Size and Forecast, by Component
      • 17.4.18.6 Rest of Asia-Pacific Market Size and Forecast, by Application
      • 17.4.18.7 Rest of Asia-Pacific Market Size and Forecast, by Form
      • 17.4.18.8 Rest of Asia-Pacific Market Size and Forecast, by Device
      • 17.4.18.9 Rest of Asia-Pacific Market Size and Forecast, by Deployment
      • 17.4.18.10 Rest of Asia-Pacific Market Size and Forecast, by End User
      • 17.4.18.11 Local Competition Analysis
      • 17.4.18.12 Local Market Analysis
  • 17.1 Latin America
    • 17.5.1 Key Market Trends and Opportunities
    • 17.5.2 Latin America Market Size and Forecast, by Type
    • 17.5.3 Latin America Market Size and Forecast, by Product
    • 17.5.4 Latin America Market Size and Forecast, by Services
    • 17.5.5 Latin America Market Size and Forecast, by Technology
    • 17.5.6 Latin America Market Size and Forecast, by Component
    • 17.5.7 Latin America Market Size and Forecast, by Application
    • 17.5.8 Latin America Market Size and Forecast, by Form
    • 17.5.9 Latin America Market Size and Forecast, by Device
    • 17.5.10 Latin America Market Size and Forecast, by Deployment
    • 17.5.11 Latin America Market Size and Forecast, by End User
    • 17.5.12 Latin America Market Size and Forecast, by Country
    • 17.5.13 Brazil
      • 17.5.9.1 Brazil Market Size and Forecast, by Type
      • 17.5.9.2 Brazil Market Size and Forecast, by Product
      • 17.5.9.3 Brazil Market Size and Forecast, by Services
      • 17.5.9.4 Brazil Market Size and Forecast, by Technology
      • 17.5.9.5 Brazil Market Size and Forecast, by Component
      • 17.5.9.6 Brazil Market Size and Forecast, by Application
      • 17.5.9.7 Brazil Market Size and Forecast, by Form
      • 17.5.9.8 Brazil Market Size and Forecast, by Device
      • 17.5.9.9 Brazil Market Size and Forecast, by Deployment
      • 17.5.9.10 Brazil Market Size and Forecast, by End User
      • 17.5.9.11 Local Competition Analysis
      • 17.5.9.12 Local Market Analysis
    • 17.5.1 Mexico
      • 17.5.10.1 Mexico Market Size and Forecast, by Type
      • 17.5.10.2 Mexico Market Size and Forecast, by Product
      • 17.5.10.3 Mexico Market Size and Forecast, by Services
      • 17.5.10.4 Mexico Market Size and Forecast, by Technology
      • 17.5.10.5 Mexico Market Size and Forecast, by Component
      • 17.5.10.6 Mexico Market Size and Forecast, by Application
      • 17.5.10.7 Mexico Market Size and Forecast, by Form
      • 17.5.10.8 Mexico Market Size and Forecast, by Device
      • 17.5.10.9 Mexico Market Size and Forecast, by Deployment
      • 17.5.10.10 Mexico Market Size and Forecast, by End User
      • 17.5.10.11 Local Competition Analysis
      • 17.5.10.12 Local Market Analysis
    • 17.5.1 Argentina
      • 17.5.11.1 Argentina Market Size and Forecast, by Type
      • 17.5.11.2 Argentina Market Size and Forecast, by Product
      • 17.5.11.3 Argentina Market Size and Forecast, by Services
      • 17.5.11.4 Argentina Market Size and Forecast, by Technology
      • 17.5.11.5 Argentina Market Size and Forecast, by Component
      • 17.5.11.6 Argentina Market Size and Forecast, by Application
      • 17.5.11.7 Argentina Market Size and Forecast, by Form
      • 17.5.11.8 Argentina Market Size and Forecast, by Device
      • 17.5.11.9 Argentina Market Size and Forecast, by Deployment
      • 17.5.11.10 Argentina Market Size and Forecast, by End User
      • 17.5.11.11 Local Competition Analysis
      • 17.5.11.12 Local Market Analysis
    • 17.5.1 Rest of Latin America
      • 17.5.12.1 Rest of Latin America Market Size and Forecast, by Type
      • 17.5.12.2 Rest of Latin America Market Size and Forecast, by Product
      • 17.5.12.3 Rest of Latin America Market Size and Forecast, by Services
      • 17.5.12.4 Rest of Latin America Market Size and Forecast, by Technology
      • 17.5.12.5 Rest of Latin America Market Size and Forecast, by Component
      • 17.5.12.6 Rest of Latin America Market Size and Forecast, by Application
      • 17.5.12.7 Rest of Latin America Market Size and Forecast, by Form
      • 17.5.12.8 Rest of Latin America Market Size and Forecast, by Device
      • 17.5.12.9 Rest of Latin America Market Size and Forecast, by Deployment
      • 17.5.12.10 Rest of Latin America Market Size and Forecast, by End User
      • 17.5.12.11 Local Competition Analysis
      • 17.5.12.12 Local Market Analysis
  • 17.1 Middle East and Africa
    • 17.6.1 Key Market Trends and Opportunities
    • 17.6.2 Middle East and Africa Market Size and Forecast, by Type
    • 17.6.3 Middle East and Africa Market Size and Forecast, by Product
    • 17.6.4 Middle East and Africa Market Size and Forecast, by Services
    • 17.6.5 Middle East and Africa Market Size and Forecast, by Technology
    • 17.6.6 Middle East and Africa Market Size and Forecast, by Component
    • 17.6.7 Middle East and Africa Market Size and Forecast, by Application
    • 17.6.8 Middle East and Africa Market Size and Forecast, by Form
    • 17.6.9 Middle East and Africa Market Size and Forecast, by Device
    • 17.6.10 Middle East and Africa Market Size and Forecast, by Deployment
    • 17.6.11 Middle East and Africa Market Size and Forecast, by End User
    • 17.6.12 Middle East and Africa Market Size and Forecast, by Country
    • 17.6.13 Saudi Arabia
      • 17.6.9.1 Saudi Arabia Market Size and Forecast, by Type
      • 17.6.9.2 Saudi Arabia Market Size and Forecast, by Product
      • 17.6.9.3 Saudi Arabia Market Size and Forecast, by Services
      • 17.6.9.4 Saudi Arabia Market Size and Forecast, by Technology
      • 17.6.9.5 Saudi Arabia Market Size and Forecast, by Component
      • 17.6.9.6 Saudi Arabia Market Size and Forecast, by Application
      • 17.6.9.7 Saudi Arabia Market Size and Forecast, by Form
      • 17.6.9.8 Saudi Arabia Market Size and Forecast, by Device
      • 17.6.9.9 Saudi Arabia Market Size and Forecast, by Deployment
      • 17.6.9.10 Saudi Arabia Market Size and Forecast, by End User
      • 17.6.9.11 Local Competition Analysis
      • 17.6.9.12 Local Market Analysis
    • 17.6.1 UAE
      • 17.6.10.1 UAE Market Size and Forecast, by Type
      • 17.6.10.2 UAE Market Size and Forecast, by Product
      • 17.6.10.3 UAE Market Size and Forecast, by Services
      • 17.6.10.4 UAE Market Size and Forecast, by Technology
      • 17.6.10.5 UAE Market Size and Forecast, by Component
      • 17.6.10.6 UAE Market Size and Forecast, by Application
      • 17.6.10.7 UAE Market Size and Forecast, by Form
      • 17.6.10.8 UAE Market Size and Forecast, by Device
      • 17.6.10.9 UAE Market Size and Forecast, by Deployment
      • 17.6.10.10 UAE Market Size and Forecast, by End User
      • 17.6.10.11 Local Competition Analysis
      • 17.6.10.12 Local Market Analysis
    • 17.6.1 South Africa
      • 17.6.11.1 South Africa Market Size and Forecast, by Type
      • 17.6.11.2 South Africa Market Size and Forecast, by Product
      • 17.6.11.3 South Africa Market Size and Forecast, by Services
      • 17.6.11.4 South Africa Market Size and Forecast, by Technology
      • 17.6.11.5 South Africa Market Size and Forecast, by Component
      • 17.6.11.6 South Africa Market Size and Forecast, by Application
      • 17.6.11.7 South Africa Market Size and Forecast, by Form
      • 17.6.11.8 South Africa Market Size and Forecast, by Device
      • 17.6.11.9 South Africa Market Size and Forecast, by Deployment
      • 17.6.11.10 South Africa Market Size and Forecast, by End User
      • 17.6.11.11 Local Competition Analysis
      • 17.6.11.12 Local Market Analysis
    • 17.6.1 Rest of MEA
      • 17.6.12.1 Rest of MEA Market Size and Forecast, by Type
      • 17.6.12.2 Rest of MEA Market Size and Forecast, by Product
      • 17.6.12.3 Rest of MEA Market Size and Forecast, by Services
      • 17.6.12.4 Rest of MEA Market Size and Forecast, by Technology
      • 17.6.12.5 Rest of MEA Market Size and Forecast, by Component
      • 17.6.12.6 Rest of MEA Market Size and Forecast, by Application
      • 17.6.12.7 Rest of MEA Market Size and Forecast, by Form
      • 17.6.12.8 Rest of MEA Market Size and Forecast, by Device
      • 17.6.12.9 Rest of MEA Market Size and Forecast, by Deployment
      • 17.6.12.10 Rest of MEA Market Size and Forecast, by End User
      • 17.6.12.11 Local Competition Analysis
      • 17.6.12.12 Local Market Analysis

18: Competitive Landscape

  • 18.1 Overview
  • 18.2 Market Share Analysis
  • 18.3 Key Player Positioning
  • 18.4 Competitive Leadership Mapping
    • 18.4.1 Star Players
    • 18.4.2 Innovators
    • 18.4.3 Emerging Players
  • 18.5 Vendor Benchmarking
  • 18.6 Developmental Strategy Benchmarking
    • 18.6.1 New Product Developments
    • 18.6.2 Product Launches
    • 18.6.3 Business Expansions
    • 18.6.4 Partnerships, Joint Ventures, and Collaborations
    • 18.6.5 Mergers and Acquisitions

19: Company Profiles

  • 19.1 Criteo
    • 19.1.1 Company Overview
    • 19.1.2 Company Snapshot
    • 19.1.3 Business Segments
    • 19.1.4 Business Performance
    • 19.1.5 Product Offerings
    • 19.1.6 Key Developmental Strategies
    • 19.1.7 SWOT Analysis
  • 19.2 The Trade Desk
    • 19.2.1 Company Overview
    • 19.2.2 Company Snapshot
    • 19.2.3 Business Segments
    • 19.2.4 Business Performance
    • 19.2.5 Product Offerings
    • 19.2.6 Key Developmental Strategies
    • 19.2.7 SWOT Analysis
  • 19.3 MediaMath
    • 19.3.1 Company Overview
    • 19.3.2 Company Snapshot
    • 19.3.3 Business Segments
    • 19.3.4 Business Performance
    • 19.3.5 Product Offerings
    • 19.3.6 Key Developmental Strategies
    • 19.3.7 SWOT Analysis
  • 19.4 Adform
    • 19.4.1 Company Overview
    • 19.4.2 Company Snapshot
    • 19.4.3 Business Segments
    • 19.4.4 Business Performance
    • 19.4.5 Product Offerings
    • 19.4.6 Key Developmental Strategies
    • 19.4.7 SWOT Analysis
  • 19.5 Sizmek
    • 19.5.1 Company Overview
    • 19.5.2 Company Snapshot
    • 19.5.3 Business Segments
    • 19.5.4 Business Performance
    • 19.5.5 Product Offerings
    • 19.5.6 Key Developmental Strategies
    • 19.5.7 SWOT Analysis
  • 19.6 Taboola
    • 19.6.1 Company Overview
    • 19.6.2 Company Snapshot
    • 19.6.3 Business Segments
    • 19.6.4 Business Performance
    • 19.6.5 Product Offerings
    • 19.6.6 Key Developmental Strategies
    • 19.6.7 SWOT Analysis
  • 19.7 Outbrain
    • 19.7.1 Company Overview
    • 19.7.2 Company Snapshot
    • 19.7.3 Business Segments
    • 19.7.4 Business Performance
    • 19.7.5 Product Offerings
    • 19.7.6 Key Developmental Strategies
    • 19.7.7 SWOT Analysis
  • 19.8 InMobi
    • 19.8.1 Company Overview
    • 19.8.2 Company Snapshot
    • 19.8.3 Business Segments
    • 19.8.4 Business Performance
    • 19.8.5 Product Offerings
    • 19.8.6 Key Developmental Strategies
    • 19.8.7 SWOT Analysis
  • 19.9 Zeta Global
    • 19.9.1 Company Overview
    • 19.9.2 Company Snapshot
    • 19.9.3 Business Segments
    • 19.9.4 Business Performance
    • 19.9.5 Product Offerings
    • 19.9.6 Key Developmental Strategies
    • 19.9.7 SWOT Analysis
  • 19.10 AppNexus
    • 19.10.1 Company Overview
    • 19.10.2 Company Snapshot
    • 19.10.3 Business Segments
    • 19.10.4 Business Performance
    • 19.10.5 Product Offerings
    • 19.10.6 Key Developmental Strategies
    • 19.10.7 SWOT Analysis
  • 19.11 Rocket Fuel
    • 19.11.1 Company Overview
    • 19.11.2 Company Snapshot
    • 19.11.3 Business Segments
    • 19.11.4 Business Performance
    • 19.11.5 Product Offerings
    • 19.11.6 Key Developmental Strategies
    • 19.11.7 SWOT Analysis
  • 19.12 Quantcast
    • 19.12.1 Company Overview
    • 19.12.2 Company Snapshot
    • 19.12.3 Business Segments
    • 19.12.4 Business Performance
    • 19.12.5 Product Offerings
    • 19.12.6 Key Developmental Strategies
    • 19.12.7 SWOT Analysis
  • 19.13 Choozle
    • 19.13.1 Company Overview
    • 19.13.2 Company Snapshot
    • 19.13.3 Business Segments
    • 19.13.4 Business Performance
    • 19.13.5 Product Offerings
    • 19.13.6 Key Developmental Strategies
    • 19.13.7 SWOT Analysis
  • 19.14 Flashtalking
    • 19.14.1 Company Overview
    • 19.14.2 Company Snapshot
    • 19.14.3 Business Segments
    • 19.14.4 Business Performance
    • 19.14.5 Product Offerings
    • 19.14.6 Key Developmental Strategies
    • 19.14.7 SWOT Analysis
  • 19.15 Marin Software
    • 19.15.1 Company Overview
    • 19.15.2 Company Snapshot
    • 19.15.3 Business Segments
    • 19.15.4 Business Performance
    • 19.15.5 Product Offerings
    • 19.15.6 Key Developmental Strategies
    • 19.15.7 SWOT Analysis