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市場調查報告書
商品編碼
1830552

禮品卡市場：按卡片類型、發行商類型、最終用戶、分銷通路、應用程式和垂直產業分類－2025-2032 年全球預測

Gift Cards Market by Card Type, Issuer Type, End User, Distribution Channel, Application, Industry Vertical - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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預計到 2032 年，禮品卡市場規模將成長至 14,663.4 億美元，複合年成長率為 6.59%。

主要市場統計數據
基準年2024年 8794.3億美元
預計2025年 9353.4億美元
預測年份：2032年 14,663.40億美元
複合年成長率（%） 6.59%

現代禮品卡系統如何連結多個相關人員（包括支付、獎勵、企業激勵和全通路商務）的前瞻性框架。

禮品卡已從簡單的零售代金券發展成為涵蓋付款、會員積分、獎勵和數位商務等多種用途的載體。本報告從策略角度闡述了禮品卡如何作為消費者和商家之間的多功能資產，連接線下零售環節和無縫的線上觀點。本報告探討了營運、技術和商業促進因素，這些因素正在改變發卡機構、商家合作夥伴和最終用戶對基於卡片的解決方案的認知和部署方式。

引言部分闡述了該行業的結構性構成要素，闡明了關鍵術語，並強調了數位和實體形式、發行商模式、分銷管道、最終用戶行為以及應用框架之間的相互關係。此外，引言還概述了影響該行業的關鍵因素，包括技術整合、監管變化和不斷變化的客戶期望。儘早了解這些要素，有助於讀者更好地理解後續章節，這些章節將分析競爭動態、資費影響、細分市場細微差別、區域差異，並為尋求利用當前轉變的高管提供實用建議。

由於詐欺和監管壓力的增加，關鍵行業轉變推動了數位優先的採用、發行人模型之間的互通性以及計劃個性化的提高

禮品卡產業正在經歷一系列變革時期，加速了支付、忠誠度生態系統和數位商務的融合。首先，持續向數位優先體驗的轉變迫使發卡機構和零售商透過與行動錢包和原生應用程式的整合，重新思考卡片的啟動、兌換和管理。這種轉變推動了人們對即時價值轉移和即時餘額可見度的期望，並推動了對 API、代幣化和安全身分驗證層的投資。

同時，隨著金融機構、金融科技平台和零售品牌之間的夥伴關係不斷擴大其分銷範圍，開放回路和閉合迴路機構的動態也在不斷演變。這些合作實現了跨網路互通性，並開闢了消費者選擇的新途徑。在企業層面，透過利用數據將獎勵結構與行為結果連結起來，獎勵和員工獎勵計畫正變得更加個人化和可衡量。同時，忠誠度計畫正在轉向支持聯合、基於積分和分層方法的模組化架構，使品牌能夠在整個客戶旅程中提供情境價值。

此外，詐欺預防和監管合規正日益成為優先事項。強化身分驗證、交易監控和反洗錢措施正逐步融入信用卡生態系統，這通常由監管指導和商業性風險管理共同推動。因此，生態系參與者必須在速度、便利性和強而有力的管控之間取得平衡。綜上所述，這些轉變表明，該領域將日益由互通性、數據主導的個人化和增強的營運彈性所定義。

2025 年美國關稅政策的變化將如何改變採購、生產前置作業時間、定價以及卡片產品向數位化交付的轉變

2025年，美國關稅政策的調整將對生產和銷售實體禮品卡的公司的業務核算產生重大影響，同時也會影響其更廣泛的供應鏈和定價策略。特種卡片基材、印刷包裝組件和電子設備等原料的進口關稅上調，推高了實體庫存的單位成本。這些成本壓力正促使發卡機構和供應商重新評估籌資策略，與製造商協商簽訂長期契約，並探索近岸外包方案，以降低關稅波動帶來的風險。

製造商和經銷商正在轉嫁部分增加的成本，迫使零售合作夥伴決定如何在銷售點吸收或調整價格。一些零售商正在透過最佳化包裝、減少不必要的添加物以及精簡庫存分類來提高周轉率，以減輕影響。同時，物流供應商正在適應運費和海關處理時間的變化，這可能會延長季節性產品推出和促銷宣傳活動的前置作業時間。因此，實體卡生產的規劃週期現在需要更多的前置作業時間緩衝和緊急庫存，以避免在尖峰時段出現缺貨。

重要的是，關稅壓力正在盡可能地加快數位化步伐。數位禮品卡和行動電子錢包的分銷不受相同的進口動態影響，從而更快地部署並降低增量處理成本。這種脫節促使許多發卡機構打造更豐富的數位體驗，並投資於安全的交付管道和即時履約。監管合規和跨境支付考量對於實體和數位管道仍然至關重要，尤其對於企業禮品和國際員工獎勵計畫而言，這凸顯了全面協調供應鏈和稅務策略的重要性。

全面的細分洞察表明，卡片外形規格、發行商模式、最終用戶行為、通路和應用需求推動策略性產品選擇

我們細緻入微的細分框架揭示了卡片類型、發卡機構動態、最終用戶需求、通路、使用案例和垂直行業如何共同塑造產品設計和上市選擇。產品類型將數位卡和履約。數位卡強調即時交付和 API 整合，而實體卡則需要專注於材料、包裝和零售貨架擺放。發卡機構類型區分閉合迴路和開放回路型，影響跨網路受理、支付流程和夥伴關係策略，進而影響消費者便利性和商家經濟效益。

終端用戶細分將消費者需求流和企業需求流區分開來。消費者使用情況涵蓋P2P贈禮和個人禮品購買，分別受情感觸發和便利性驅動。企業使用涵蓋B2B贈禮和員工獎勵計劃，優先考慮合規性、報告和可衡量的投資報酬率。分銷通路分析區分線下和線上通路。線下通路包括便利商店、藥局、雜貨店、量販店和專業零售商，需要特別注意商品行銷和銷售點。線上通路包括直銷商、電子零售商和需要無縫結帳和數位錢包相容性的行動應用程式。

基於應用的差異化，例如禮品、獎勵和忠誠度獎勵，進一步細化了產品需求。獎勵可以圍繞推薦或銷售績效計劃構建，旨在激勵用戶行為；而忠誠度獎勵系統可以採用聯合計劃模型、積分機製或層級結構來深化用戶參與度。最後，娛樂、遊戲、餐飲、零售和旅遊等垂直行業各自擁有獨特的使用模式、尖峰時段高峰和夥伴關係機會，需要客製化產品目錄組合、合規性以及與垂直平台的整合。

區域動態和跨境考慮影響美洲、中東和非洲以及亞太地區的分銷選擇、合規需求和產品設計

區域動態對於理解分銷、監管框架和消費行為將如何影響關鍵地區的禮品卡策略至關重要。在美洲，成熟的零售網路和數位支付基礎設施與消費者不斷變化的即時滿足和綜合忠誠度偏好並存，為融合店內活動和行動優先體驗的全通路計畫創造了肥沃的土壤。歐洲、中東和非洲地區的零售商和發行商在拓展國際企業禮品業務時，必須同步促銷日程和物流，並考慮跨境課稅和合規問題。

歐洲、中東和非洲地區呈現出顯著的差異性，已開發市場優先考慮隱私和監管合規性，而新興市場則優先考慮可近性和行動傳輸。在歐洲、中東和非洲地區，跨司法管轄區的消費者保護和洗錢防制規則可能會影響產品設計和入職流程，要求供應商投資在地化的合規框架和多語言客戶支援。與區域支付計劃和零售聯盟合作通常對於擴大規模至關重要。

亞太地區的特點是數位化迅速、行動錢包普及率高以及遊戲和娛樂領域的創新用案例。此外，該地區還擁有多樣化的管理體制和貨幣考量，這些因素會影響兌換機制和跨境獎勵。整體而言，區域策略必須考慮當地消費行為、通路經濟和法規環境。量身定做的本地化方案還可以發現在類似市場複製成功方案的機會。

產業領導企業如何結合 API 驅動的技術、通路夥伴關係和產業特定服務來擴大覆蓋範圍、減少摩擦並增強企業產品

禮品卡生態系統中的主要企業透過技術投資、通路夥伴關係和垂直專業化相結合來脫穎而出。專注於技術的供應商優先考慮API優先架構、令牌化和分析技術，以實現與零售銷售點系統、數位錢包和企業人力資源平台的快速整合。這些公司也強調可擴展的安全框架，以應對詐欺和監管要求，從而減少企業客戶和大宗零售合作夥伴之間的摩擦。

零售商和品牌所有者正在利用禮品卡作為策略工具，深化客戶關係並鼓勵重複購買，將禮品卡獎勵納入忠誠度計畫和促銷宣傳活動，並探索聯合品牌和合作夥伴發起的產品/服務，以提升相關性。同時，金融科技公司和支付網路正在擴展開放回路解決方案，以推動更廣泛的接受度和多通路使用，為希望在無需大規模內部基礎設施的情況下擴大覆蓋範圍的品牌創造新的分銷機會。

專注於企業捐贈和員工獎勵的服務提供者正在增強報告功能、與人力資本管理系統的整合以及合規能力，以簡化企業客戶的管理。在整個生態系統中，成功的企業越來越以其將產品創新與嚴謹的營運相結合的能力而著稱，這些能力包括可靠的履約、透明的報告以及能夠應對通路經濟和監管限制的自適應定價機制。

明確營運和策略重點，以加強供應鏈彈性、加速數位交付、增強 API 整合並設計模組化、以客戶為中心的計畫。

為了有效競爭，產業領導者應採取務實的短期營運調整和長期策略投資相結合的策略。短期內，他們必須透過多元化供應商、協商靈活的前置作業時間以及提高交貨時間的透明度來增強實體卡供應鏈的韌性，以減輕關稅和運費造成的干擾。同時，增加對數位交付管道的投資可以減少與進口相關的成本壓力，同時提高履約速度和客戶便利性。

從策略上講，企業應優先考慮與零售銷售點系統、行動錢包以及企業人力資源和客戶關係管理平台進行 API 整合，以打造無縫的全通路體驗，並改善資料收集以實現個人化。建立靈活的忠誠度機制，支持連結式、積分式和分層式結構，使品牌能夠制定有針對性的參與策略並獲得可衡量的成果。企業也應投資先進的詐欺偵測和合規功能，利用機器學習和交易分析來降低風險，同時又不損害使用者體驗。

最後，企業必須採用以顧客為中心的產品設計方法，針對消費者送禮、P2P、B2B 送禮和員工獎勵計畫客製化產品。這包括提供可配置的履約選項、清晰的企業客戶彙報以及反映分銷管道經濟效益的模組化定價。透過將產品創新、強大的合作夥伴生態系統與營運韌性相結合，領導者能夠保持成長，並適應不斷變化的監管和商業環境。

結合初步訪談、二次分析和主題綜合的混合調查方法將在保持保密和方法嚴謹性的同時產生有效的見解。

本研究採用混合方法，結合質性訪談、相關人員的一手資料研究以及嚴格的二次分析，以確保研究結果的穩健性和可操作性。主要見解來自對行業相關人員（包括發行人、零售商、分銷​​合作夥伴、企業買家和技術供應商）的結構化訪談，提供有關營運挑戰、通路動態和產品創新的第一手觀點。二次資訊包括對產業報告、監管文件、產業期刊和專有資料來源的分析，以三角測量趨勢並檢驗主題情境。

分析師採用主題綜合法，從訪談和案頭研究中辨識出重複出現的模式，並輔以比較案例研究，重點在於突顯成功的部署模式和常見的風險緩解策略。資料品管包括將訪談洞察與觀察到的分銷行為和供應商能力進行交叉檢驗。雖然這種調查方法能夠捕捉結構和行為趨勢，但它不能取代客製化諮詢服務來模擬特定組織的財務結果。在相關人員訪談過程中，我們遵守道德標準和保密通訊協定，參與者提供的商業性敏感資訊在分析和報告中均被匿名化。

最終評估強調了營運彈性、數位投資和以客戶為中心的專案設計之間的策略平衡，以應對當前的混亂局面

總而言之，禮品卡生態系統正處於支付創新、不斷演變的忠誠度和日新月異的通路經濟的交匯點。技術進步、分銷管道多元化以及監管壓力的共同作用，為發卡機構、零售商和企業買家帶來了挑戰和機會。尤其值得一提的是，那些能夠在應對供應鏈和關稅壓力的即時營運韌性與對數位化能力和合作夥伴生態系統的長期投資之間取得平衡的公司，將最有可能捕捉價值並降低風險。

決策者應謹慎行事，整合 API主導的基礎設施，擴展安全的數位交付選項，並根據不同的終端用戶群體（從點對點消費者贈禮到 B2B獎勵計劃）客製化產品。此外，區域策略必須反映當地管理體制和消費行為，同時支援可擴充性的策略，以便高效在地化。最終，那些優先考慮互通性、數據主導的個人化和嚴格合規性的組織更有可能安然度過短期中斷，並提供更具適應性、以客戶為中心的服務，從而支持持續的業務績效。

目錄

第1章：前言

第2章調查方法

第3章執行摘要

第4章 市場概況

第5章 市場洞察

  • 人工智慧收件人偏好分析推動個人化數位禮品卡的成長
  • 擴展零售商品牌電子禮品卡，內嵌可掃描QR碼，可在店內兌換
  • 將區塊鏈技術融入禮品卡平台，增強安全性和可追溯性
  • 企業禮品卡計畫的普及提供了一個可客製化的員工獎勵平台
  • 推出訂閱制的禮品卡服務，每月提供精選體驗盒
  • 在社群媒體商店和應用程式上實施全通路禮品卡購買選項

第6章：2025年美國關稅的累積影響

第7章：人工智慧的累積影響，2025年

第8章 禮品卡市場（按卡類型）

  • 數位的
  • 身體的

9. 禮品卡市場（依發行商類型）

  • 閉合迴路
  • 開放回路

第 10 章 禮品卡市場（依最終用戶分類）

  • 消費者
    • P2P
    • 個人禮物
  • 公司
    • B2B禮品
    • 員工獎勵

第 11 章禮品卡市場（依通路）

  • 離線
    • 便利商店
    • 藥局
    • 雜貨
    • 量販店
    • 專業零售商
  • 線上
    • 經銷商
    • 電子零售商
    • 行動應用程式

第12章 禮品卡市場（按應用）

  • 禮物
  • 獎勵
    • 介紹
    • 銷售業績
  • 忠誠獎勵
    • 聯盟計劃
    • 積分制
    • 基於層次結構

第13章 禮品卡市場（依產業垂直分類）

  • 娛樂
  • 遊戲
  • 餐廳
  • 零售
  • 旅行

第14章 禮品卡市集（按地區）

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第15章 禮品卡市場（依類別）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第 16 章 禮品卡市場（依國家分類）

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第17章競爭格局

  • 2024年市佔率分析
  • 2024年FPNV定位矩陣
  • 競爭分析
    • Amazon.com, Inc.
    • Apple Inc.
    • Starbucks Corporation
    • Target Corporation
    • The Home Depot, Inc.
    • Best Buy Co., Inc.
    • InComm Payments, Inc.
    • Blackhawk Network, Inc.
    • Visa Inc.
    • Edenred Sp. z oo
Product Code: MRR-43339CF46FD9

The Gift Cards Market is projected to grow by USD 1,466.34 billion at a CAGR of 6.59% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 879.43 billion
Estimated Year [2025] USD 935.34 billion
Forecast Year [2032] USD 1,466.34 billion
CAGR (%) 6.59%

A forward-looking orientation that frames how modern gift card systems connect payments, loyalty, corporate incentives, and omnichannel commerce across diverse stakeholders

Gift cards have evolved from simple retail vouchers into versatile instruments that intersect payments, loyalty, incentives, and digital commerce. This report provides a strategic lens on how gift cards now operate as multifunctional assets across consumer and corporate contexts, bridging offline retail moments with seamless online experiences. It explores the operational, technological, and commercial drivers that are reshaping how issuers, distribution partners, and end users perceive and deploy card-based solutions.

The introduction sets the stage by clarifying key terminologies and describing the industry's structural components, emphasizing the interplay between digital and physical formats, issuer models, distribution channels, end-user behaviors, and application frameworks. It also outlines the principal forces influencing the sector, including technological integration, regulatory changes, and evolving customer expectations. By framing these elements early, readers will better understand the subsequent sections that analyze competitive dynamics, tariff impacts, segmentation nuances, regional distinctions, and practical recommendations for executives seeking to capitalize on current shifts.

Major industry transitions driving digital-first activation, interoperability between issuer models, and heightened program personalization alongside stronger fraud and regulatory controls

The gift card landscape is undergoing several transformative shifts that accelerate convergence between payments, loyalty ecosystems, and digital commerce. First, a sustained migration toward digital-first experiences is prompting issuers and retailers to reimagine card activation, redemption, and management through mobile wallets and native app integrations. This transition increases expectations for instantaneous value transfer and real-time balance visibility, which in turn drives investment in APIs, tokenization, and secure authentication layers.

Concurrently, open-loop and closed-loop issuer dynamics are evolving as partnerships between financial institutions, fintech platforms, and retail brands expand distribution footprints. These collaborations enable cross-network interoperability and create new avenues for consumer choice. At the corporate level, incentive and employee recognition programs are becoming more personalized and measurable, leveraging data to tie reward structures to behavioral outcomes. Meanwhile, loyalty programs are shifting toward modular architectures that support coalition, points-based, and tiered approaches, enabling brands to deliver contextualized value across customer journeys.

Additionally, fraud prevention and regulatory compliance are rising priorities. Enhanced identity verification, transaction monitoring, and anti-money-laundering controls are being layered into card ecosystems, often driven by both regulatory guidance and commercial risk management. As a result, ecosystem participants must balance speed and convenience with robust controls. Taken together, these shifts signal a sector increasingly defined by interoperability, data-driven personalization, and heightened operational resilience.

How 2025 changes to United States tariff policy are reshaping sourcing, production lead times, pricing decisions, and the shift toward digital delivery for card-based products

In 2025, adjustments to United States tariff policy have materially affected the operational calculus for companies that produce and distribute physical gift cards while also influencing broader supply chain and pricing strategies. Increased import duties on raw materials such as specialty card substrates, printed packaging components, and electronic elements raise unit costs for physical inventory. These cost pressures are prompting issuers and suppliers to reassess sourcing strategies, negotiate longer-term contracts with manufacturers, and explore nearshoring options to reduce exposure to customs volatility.

As manufacturers and distributors pass through a portion of these incremental costs, retail partners face decisions about how to absorb or price-adjust at the point of sale. Some retailers are mitigating impacts by optimizing packaging, reducing non-essential add-ons, and streamlining inventory assortments to improve turn rates. In parallel, logistics providers are adapting to shifts in freight pricing and customs processing times, which can elongate lead times for seasonal rollouts and promotional campaigns. Consequently, planning cycles for physical card production now require greater lead time buffers and contingency inventory to avoid stockouts during peak demand windows.

Importantly, tariff pressure is accelerating the pace of digital conversion where feasible. Digital gift cards and mobile wallet distributions are not subject to the same import dynamics, enabling faster deployment and lower incremental handling costs. This divergence is motivating many issuers to build richer digital experiences and to invest in secure delivery channels and instant fulfillment. Regulatory compliance and cross-border payments considerations remain essential for both physical and digital channels, particularly for corporate gifting and international employee incentive programs, underscoring the importance of holistic supply chain and tax strategy alignment.

Comprehensive segmentation-driven insights revealing how card form factor, issuer model, end-user behavior, distribution pathways, and application needs determine strategic product choices

A nuanced segmentation framework reveals how card type, issuer dynamics, end-user needs, distribution pathways, application use cases, and industry verticals collectively shape product design and go-to-market choices. Card type contrasts digital and physical formats, which differ in production timelines, fulfillment mechanics, and fraud profiles; digital cards emphasize instant delivery and API integration, whereas physical cards demand attention to materials, packaging, and retail shelf presence. Issuer type distinguishes closed-loop and open-loop models, influencing cross-network acceptance, settlement flows, and partnership strategies that affect both consumer convenience and merchant economics.

End-user segmentation separates consumer and corporate demand streams. Consumer usage spans peer-to-peer gifting and personal gift purchases, each driven by emotional triggers and convenience; corporate use breaks down into B2B gifts and employee incentive programs, which prioritize compliance, reporting, and measurable ROI. Distribution channel analysis differentiates offline and online channels: offline encompasses convenience stores, drug stores, grocery, mass merchandisers, and specialty retailers with particular merchandising and point-of-sale considerations, while online channels include direct sellers, e-retailers, and mobile apps that demand seamless checkout and digital wallet compatibility.

Application-based distinctions-gifting, incentives, and loyalty rewards-further refine product requirements. Incentives can be structured around referral and sales performance programs designed to motivate behavior, whereas loyalty rewards systems may adopt coalition program models, points-based mechanisms, or tier-based structures to deepen engagement. Finally, industry verticals such as entertainment, gaming, restaurants, retail, and travel each bring unique redemption patterns, peak seasonality, and partnership opportunities, which require tailored catalog assortments, regulatory awareness, and integration with vertical-specific platforms.

Regional dynamics and cross-border considerations that shape distribution choices, compliance needs, and product design across the Americas, Europe Middle East & Africa, and Asia-Pacific

Regional dynamics are critical to understanding how distribution, regulatory frameworks, and consumer behavior influence gift card strategies across major geographies. In the Americas, established retail networks and mature digital payment infrastructures coexist with evolving consumer preferences for instant gratification and loyalty integration; this creates fertile ground for omnichannel initiatives that blend in-store activation with mobile-first experiences. Retailers and issuers in the region must synchronize promotional calendars with logistics and consider cross-border taxation and compliance when extending corporate gifting internationally.

Europe, Middle East & Africa exhibits significant heterogeneity, with advanced markets emphasizing privacy and regulatory compliance while emerging markets prioritize accessibility and mobile distribution. In EMEA, cross-jurisdictional rules around consumer protection and anti-money-laundering can shape product design and onboarding processes, prompting providers to invest in localized compliance frameworks and multilingual customer support. Partnerships with regional payment schemes and retail consortia often prove essential to achieving scale.

Asia-Pacific is characterized by rapid digital adoption, high mobile wallet penetration, and innovative use cases within gaming and entertainment verticals. The region also presents diverse regulatory regimes and currency considerations that influence redemption mechanics and cross-border incentives. Overall, regional strategies should account for local consumer behaviors, channel economics, and the regulatory environment, while also identifying opportunities to replicate successful playbooks across similar markets with calibrated localization.

How industry leaders are combining API-driven technology, channel partnerships, and vertical-focused services to expand reach, reduce friction, and strengthen enterprise offerings

Leading companies within the gift card ecosystem are differentiating through a combination of technology investment, channel partnerships, and vertical specialization. Technology-focused providers prioritize API-first architectures, tokenization, and analytics capabilities that enable rapid integration with retailer point-of-sale systems, digital wallets, and corporate HR platforms. These firms also emphasize scalable security frameworks to address fraud and regulatory requirements, thereby reducing friction for enterprise clients and high-volume retail partners.

Retailers and brand owners are leveraging gift cards as strategic instruments to deepen customer relationships and stimulate repeat purchases. They are integrating gift card incentives into loyalty programs and promotional campaigns and are exploring co-branded and partner-originated offerings to broaden relevance. At the same time, fintechs and payment networks expand open-loop solutions that facilitate broader acceptance and multi-channel redemption, creating new distribution opportunities for brands that seek to extend reach without extensive in-house infrastructure.

Service providers that focus on corporate gifting and employee incentives are enhancing reporting, integration with human capital management systems, and compliance features to simplify administration for enterprise customers. Across the ecosystem, successful players are increasingly distinguished by their ability to combine product innovation with operational rigor-ensuring reliable fulfillment, transparent reporting, and adaptive pricing mechanisms that respond to channel economics and regulatory constraints.

Clear operational and strategic priorities to strengthen supply chain resilience, accelerate digital delivery, enhance API integrations, and design modular customer-focused programs

To compete effectively, industry leaders should adopt a pragmatic mix of short-term operational adjustments and longer-term strategic investments. In the near term, organizations must shore up supply chain resilience for physical cards by diversifying suppliers, negotiating flexible contracts, and increasing visibility into lead times to mitigate tariff- and freight-driven disruptions. At the same time, increasing investment in digital delivery channels can reduce exposure to import-related cost pressures while enhancing fulfillment velocity and customer convenience.

Strategically, firms should prioritize API-enabled integrations with retail point-of-sale systems, mobile wallets, and corporate HR and CRM platforms to create seamless omnichannel experiences and improve data capture for personalization. Building flexible loyalty mechanics that support coalition, points-based, and tiered structures will help brands craft targeted engagement strategies and measurable outcomes. Companies should also invest in advanced fraud detection and compliance capabilities, leveraging machine learning and transaction analytics to reduce risk without compromising user experience.

Finally, organizations should adopt a customer-centric approach to product design, tailoring offerings for consumer gifting, peer-to-peer moments, B2B gifts, and employee incentive programs. This includes providing configurable fulfillment options, clear reporting for corporate clients, and modular pricing that reflects distribution channel economics. By aligning operational resilience with product innovation and strong partner ecosystems, leaders can sustain growth and adapt to evolving regulatory and commercial environments.

A mixed-methods research design blending primary interviews, secondary analysis, and thematic synthesis to produce validated insights while maintaining confidentiality and methodological rigor

This research employs a mixed-methods approach combining qualitative interviews, primary stakeholder engagement, and rigorous secondary analysis to ensure findings are robust and actionable. Primary insights were derived from structured interviews with industry participants, including issuers, retailers, distribution partners, corporate buyers, and technology vendors, which provided first-hand perspectives on operational challenges, channel dynamics, and product innovation. Secondary analysis included industry reports, regulatory filings, trade publications, and proprietary data sources to triangulate trends and validate the thematic narrative.

Analysts applied a thematic synthesis method to identify recurring patterns across interviews and desk research, supplemented by comparative case studies that highlight successful deployment models and common risk mitigations. Data quality controls included cross-validation of interview insights against observed distribution behaviors and vendor capabilities. Limitations are acknowledged: while the methodology captures structural and behavioral trends, it does not substitute for bespoke consultancy engagements that model organization-specific financial outcomes. Ethical standards and confidentiality protocols were observed during stakeholder interviews, and any commercially sensitive information provided by participants was anonymized in analysis and reporting.

Concluding assessment emphasizing the strategic balance between operational resilience, digital investment, and customer-centric program design to navigate current disruptions

In conclusion, the gift card ecosystem stands at the intersection of payments innovation, loyalty evolution, and shifting channel economics. The cumulative effect of technological advances, distribution diversification, and regulatory pressure has created both challenges and opportunities for issuers, retailers, and corporate buyers. Companies that balance immediate operational resilience-particularly in response to supply chain and tariff pressures-with long-term investments in digital capabilities and partner ecosystems will be best positioned to capture value and reduce risk.

Decision-makers should move deliberately to integrate API-driven infrastructures, expand secure digital delivery options, and tailor products to distinct end-user segments, from peer-to-peer consumer gifting to B2B incentive programs. Moreover, regional strategies must reflect local regulatory regimes and consumer behaviors while enabling scalable playbooks that can be localized efficiently. Ultimately, the organizations that emphasize interoperability, data-driven personalization, and disciplined compliance will navigate near-term disruptions and emerge with more adaptable, customer-centric offerings that support sustained commercial performance.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Growth of personalized digital gift cards driven by AI powered recipient preference analysis
  • 5.2. Expansion of retailer branded e gift cards embedding scannable QR codes for in store redemption
  • 5.3. Integration of blockchain technology in gift card platforms to enhance security and traceability
  • 5.4. Surge in corporate gift card programs offering customizable employee incentive platforms
  • 5.5. Adoption of subscription based gift card services providing curated monthly experience boxes
  • 5.6. Implementation of omnichannel gift card purchasing options across social media shops and apps

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Gift Cards Market, by Card Type

  • 8.1. Digital
  • 8.2. Physical

9. Gift Cards Market, by Issuer Type

  • 9.1. Closed Loop
  • 9.2. Open Loop

10. Gift Cards Market, by End User

  • 10.1. Consumer
    • 10.1.1. Peer To Peer
    • 10.1.2. Personal Gift
  • 10.2. Corporate
    • 10.2.1. B2B Gift
    • 10.2.2. Employee Incentive

11. Gift Cards Market, by Distribution Channel

  • 11.1. Offline
    • 11.1.1. Convenience Stores
    • 11.1.2. Drug Stores
    • 11.1.3. Grocery
    • 11.1.4. Mass Merchandisers
    • 11.1.5. Specialty Retailers
  • 11.2. Online
    • 11.2.1. Direct Sellers
    • 11.2.2. E Retailers
    • 11.2.3. Mobile Apps

12. Gift Cards Market, by Application

  • 12.1. Gifting
  • 12.2. Incentives
    • 12.2.1. Referral
    • 12.2.2. Sales Performance
  • 12.3. Loyalty Rewards
    • 12.3.1. Coalition Program
    • 12.3.2. Points Based
    • 12.3.3. Tier Based

13. Gift Cards Market, by Industry Vertical

  • 13.1. Entertainment
  • 13.2. Gaming
  • 13.3. Restaurants
  • 13.4. Retail
  • 13.5. Travel

14. Gift Cards Market, by Region

  • 14.1. Americas
    • 14.1.1. North America
    • 14.1.2. Latin America
  • 14.2. Europe, Middle East & Africa
    • 14.2.1. Europe
    • 14.2.2. Middle East
    • 14.2.3. Africa
  • 14.3. Asia-Pacific

15. Gift Cards Market, by Group

  • 15.1. ASEAN
  • 15.2. GCC
  • 15.3. European Union
  • 15.4. BRICS
  • 15.5. G7
  • 15.6. NATO

16. Gift Cards Market, by Country

  • 16.1. United States
  • 16.2. Canada
  • 16.3. Mexico
  • 16.4. Brazil
  • 16.5. United Kingdom
  • 16.6. Germany
  • 16.7. France
  • 16.8. Russia
  • 16.9. Italy
  • 16.10. Spain
  • 16.11. China
  • 16.12. India
  • 16.13. Japan
  • 16.14. Australia
  • 16.15. South Korea

17. Competitive Landscape

  • 17.1. Market Share Analysis, 2024
  • 17.2. FPNV Positioning Matrix, 2024
  • 17.3. Competitive Analysis
    • 17.3.1. Amazon.com, Inc.
    • 17.3.2. Apple Inc.
    • 17.3.3. Starbucks Corporation
    • 17.3.4. Target Corporation
    • 17.3.5. The Home Depot, Inc.
    • 17.3.6. Best Buy Co., Inc.
    • 17.3.7. InComm Payments, Inc.
    • 17.3.8. Blackhawk Network, Inc.
    • 17.3.9. Visa Inc.
    • 17.3.10. Edenred Sp. z o.o.

LIST OF FIGURES

  • FIGURE 1. GLOBAL GIFT CARDS MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL GIFT CARDS MARKET SIZE, BY CARD TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL GIFT CARDS MARKET SIZE, BY CARD TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AMERICAS GIFT CARDS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. NORTH AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. LATIN AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. EUROPE GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. MIDDLE EAST GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GLOBAL GIFT CARDS MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASEAN GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GCC GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. EUROPEAN UNION GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. BRICS GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. G7 GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. NATO GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. GLOBAL GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. GIFT CARDS MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 32. GIFT CARDS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. GIFT CARDS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL GIFT CARDS MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL GIFT CARDS MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 229. AMERICAS GIFT CARDS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 230. AMERICAS GIFT CARDS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 231. AMERICAS GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 232. AMERICAS GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 233. AMERICAS GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 234. AMERICAS GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 235. AMERICAS GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 236. AMERICAS GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 237. AMERICAS GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 238. AMERICAS GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 239. AMERICAS GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 240. AMERICAS GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 241. AMERICAS GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 242. AMERICAS GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 243. AMERICAS GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 244. AMERICAS GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 245. AMERICAS GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 246. AMERICAS GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 247. AMERICAS GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 248. AMERICAS GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 249. AMERICAS GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 250. AMERICAS GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 251. AMERICAS GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 252. AMERICAS GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 253. AMERICAS GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 254. AMERICAS GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 255. NORTH AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. NORTH AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 258. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 259. NORTH AMERICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 260. NORTH AMERICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 261. NORTH AMERICA GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 262. NORTH AMERICA GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 263. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 264. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 265. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 266. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 267. NORTH AMERICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 268. NORTH AMERICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 269. NORTH AMERICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 270. NORTH AMERICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 271. NORTH AMERICA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 272. NORTH AMERICA GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 273. NORTH AMERICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 274. NORTH AMERICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 275. NORTH AMERICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 276. NORTH AMERICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 277. NORTH AMERICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 278. NORTH AMERICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 279. NORTH AMERICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 280. NORTH AMERICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 281. LATIN AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 282. LATIN AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 283. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 284. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 285. LATIN AMERICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 286. LATIN AMERICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 287. LATIN AMERICA GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 288. LATIN AMERICA GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 289. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 290. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 291. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 292. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 293. LATIN AMERICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 294. LATIN AMERICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 295. LATIN AMERICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 296. LATIN AMERICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 297. LATIN AMERICA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 298. LATIN AMERICA GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 299. LATIN AMERICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 300. LATIN AMERICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 301. LATIN AMERICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 302. LATIN AMERICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 303. LATIN AMERICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 304. LATIN AMERICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 305. LATIN AMERICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 306. LATIN AMERICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 307. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 308. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 309. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 310. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 311. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 312. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 313. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 314. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 315. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 316. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 317. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 318. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 319. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 320. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 321. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 322. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 323. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 324. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 325. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 326. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 327. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 328. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 329. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 330. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 331. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 332. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 333. EUROPE GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 334. EUROPE GIFT CARDS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 335. EUROPE GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 336. EUROPE GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 337. EUROPE GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 338. EUROPE GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 339. EUROPE GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 340. EUROPE GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 341. EUROPE GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 342. EUROPE GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 343. EUROPE GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 344. EUROPE GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 345. EUROPE GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 346. EUROPE GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 347. EUROPE GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 348. EUROPE GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 349. EUROPE GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 350. EUROPE GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 351. EUROPE GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 352. EUROPE GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 353. EUROPE GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 354. EUROPE GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 355. EUROPE GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 356. EUROPE GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 357. EUROPE GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 358. EUROPE GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 359. MIDDLE EAST GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 360. MIDDLE EAST GIFT CARDS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 361. MIDDLE EAST GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 362. MIDDLE EAST GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 363. MIDDLE EAST GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 364. MIDDLE EAST GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-