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市場調查報告書

商品編碼

1716557

禮品卡市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Gift Card Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年03月10日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球禮品卡市場價值達到 7,441 億美元，預計 2025 年至 2034 年期間將以 12.5% 的複合年成長率穩步成長。對靈活便捷的禮品選擇日益成長的需求是這項擴張背後的關鍵驅動力。隨著越來越多的消費者尋求個人化而實用的送禮解決方案，禮品卡的受歡迎程度持續上升。這些卡片不再只是一種簡單的給錢的方式；現在它們被視為有意義的禮物，可以透過獨特的訊息、設計和個人風格進行客製化。

市場也見證了使用禮品卡作為客戶參與策略和促銷活動一部分的企業的需求激增。本公司利用禮品卡吸引新客戶並加強現有客戶的忠誠度，提供鼓勵消費的獎勵和誘因。禮品卡的多功能性使其適用於各種場合，從而增加了其日益成長的吸引力。除了消費者使用之外，企業也將禮品卡視為一種有效的行銷工具，可促進銷售和品牌參與。隨著這一趨勢的不斷發展，禮品卡市場將在未來幾年實現強勁且持續的成長。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	7441億美元
預測值	2.39兆美元
複合年成長率	12.5%

市場分為閉迴路卡和開迴路卡，每種卡都可滿足不同的消費者和企業需求。閉迴路卡只能在特定零售商或品牌兌換，2024 年的營收為 3,266 億美元。這些卡在作為員工表彰計劃和促銷活動的一部分分發給企業的公司中尤其受歡迎。透過提供禮品卡作為獎勵，企業可以鼓勵增加消費並提高客戶忠誠度。開放式卡可在各種商家和平台上使用，由於其靈活性而越來越受歡迎。這兩種卡都對市場擴張做出了巨大貢獻，企業和消費者都認知到它們在日常購物和特殊場合的價值。

禮品卡也分為實體卡和虛擬卡，其中虛擬卡越來越受歡迎。 2024 年，虛擬禮品卡佔了總市場佔有率的 48.7%。對數位解決方案的偏好日益成長，反映了消費者對即時、無憂和環保選擇日益成長的需求。隨著行動支付和非接觸式交易變得越來越普及，虛擬禮品卡吸引了那些注重送禮速度和便利性的消費者。

光是美國禮品卡市場在 2024 年的價值就達到 2,230 億美元，而且還在持續快速成長。主要禮品卡提供者的存在以及企業和發卡機構之間日益加強的合作正在推動市場成長。隨著公司採用禮品卡進行促銷和客戶獎勵，美國國內的需求依然強勁，並持續支撐整體市場動能。

產業生態系統分析
產業衝擊力
- 成長動力
  - 數位支付的技術進步
  - 電子商務和網上購物趨勢的興起
  - 個性化和可客製化的禮品選擇
  - 全球擴張與跨國贈送
  - 企業採用和員工激勵
- 產業陷阱與挑戰
  - 數位禮品卡交易中的詐欺和安全問題
  - 監管合規和市場分散
成長潛力分析
監管格局
技術格局
未來市場趨勢
差距分析
波特的分析
PESTEL分析

第4章：競爭格局

介紹
公司市佔率分析
主要市場參與者的競爭分析
競爭定位矩陣
策略儀表板

第5章：市場估計與預測：按類型，2021 年至 2034 年

主要趨勢
閉迴路禮品卡
開放式禮品卡

第6章：市場估計與預測：依形式，2021 年至 2034 年

主要趨勢
虛擬的
身體的

第7章：市場估計與預測：按配銷通路，2021 年至 2034 年

主要趨勢
線上
- 電子商務
- 公司網站
離線
- 超市場
- 專賣店

第8章：市場估計與預測：依最終用途，2021 年至 2034 年

主要趨勢
個人
商業的
- 企業機構
- 時尚與生活風格
- 遊戲和娛樂
- 網路串流媒體
- 飯店與旅遊
  - 餐飲和餐廳
  - 觀光及飯店
  - 水療與健康
- 教育
- 非營利與慈善事業
- 其他

第9章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非

第10章：公司簡介

Amazon.com Inc.
American Express Company
Apple Inc.
Best Buy Co., Inc.
Blackhawk Network
CVS Health Corporation
Deluxe Card Services
Fiserv, Inc.
Givex Corporation
Harmony Gifts
Home Depot, Inc.
Lowe's Companies, Inc.
Mastercard Incorporated
Pine Labs Pvt.
Premier Gourmet
Spectrum Rewards
Starbucks Corporation
Visa Inc.
Walmart Inc.

簡介目錄

Product Code: 10030

The Global Gift Card Market reached a value of USD 744.1 billion in 2024 and is forecast to grow at a steady CAGR of 12.5% from 2025 to 2034. The growing demand for flexible and convenient gifting options is a key driver behind this expansion. As more consumers look for personalized yet practical solutions for gifting, the popularity of gift cards continues to rise. These cards are no longer just a simple way to give money; they are now seen as meaningful presents that can be customized with unique messages, designs, and personal touches.

The market is also witnessing a surge in demand from businesses that use gift cards as part of customer engagement strategies and promotional campaigns. Companies leverage gift cards to attract new customers and strengthen loyalty with existing ones, offering rewards and incentives that encourage spending. The versatility of gift cards makes them suitable for a wide range of occasions, adding to their growing appeal. Alongside consumer use, businesses view gift cards as an effective marketing tool, boosting sales and brand engagement. As this trend continues to evolve, the gift card market is poised for strong and consistent growth in the coming years.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$744.1 Billion
Forecast Value	$2.39 Trillion
CAGR	12.5%

The market is segmented into closed-loop and open-loop cards, each catering to different consumer and business needs. Closed-loop cards, which can be redeemed only at specific retailers or brands, accounted for USD 326.6 billion in revenue in 2024. These cards are especially popular among corporations that distribute them as part of employee recognition programs and sales promotions. By offering gift cards as rewards, businesses encourage increased spending and customer loyalty. Open-loop cards, which are accepted across various merchants and platforms, are gaining popularity due to their flexibility. Both types of cards contribute significantly to market expansion, with businesses and consumers recognizing their value for everyday purchases and special occasions alike.

Gift cards are also categorized as physical and virtual, with virtual cards gaining significant traction. In 2024, virtual gift cards represented 48.7% of total market share. The rising preference for digital solutions reflects consumers' growing demand for instant, hassle-free, and environmentally friendly options. As mobile payments and contactless transactions become more widespread, virtual gift cards appeal to consumers who prioritize speed and convenience in gifting.

The U.S. gift card market alone was valued at USD 223 billion in 2024 and continues to grow rapidly. The presence of major gift card providers and increasing collaborations between businesses and card issuers are fueling market growth. As companies adopt gift cards for promotions and customer rewards, the demand within the U.S. remains strong and continues to support overall market momentum.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Technological advancements in digital payments
  - 3.2.1.2 Rising e-commerce and online shopping trends
  - 3.2.1.3 Personalized and customizable gifting options
  - 3.2.1.4 Global expansion and cross-border gifting
  - 3.2.1.5 Corporate adoption and employee incentives
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Fraud and security concerns in digital gift card transactions
  - 3.2.2.2 Regulatory compliance and market fragmentation
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Future market trends
3.7 Gap analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 ($ Mn)

5.1 Key trends
5.2 Closed-loop gift cards
5.3 Open-loop gift cards

Chapter 6 Market Estimates and Forecast, By Form, 2021 – 2034 ($ Mn)

6.1 Key trends
6.2 Virtual
6.3 Physical

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

7.1 Key trends
7.2 Online
- 7.2.1 E-Commerce
- 7.2.2 Company website
7.3 Offline
- 7.3.1 Supermarket
- 7.3.2 Specialty stores

Chapter 8 Market Estimates and Forecast, By End Use, 2021 – 2034 ($ Mn)

8.1 Key trends
8.2 Individual
8.3 Commercial
- 8.3.1 Corporate Institution
- 8.3.2 Fashion & lifestyle
- 8.3.3 Gaming & entertainment
- 8.3.4 Online streaming
- 8.3.5 Hospitality & travel
  - 8.3.5.1 Dining & restaurant
  - 8.3.5.2 Travel & hotel
  - 8.3.5.3 Spa & wellness
- 8.3.6 Education
- 8.3.7 Non-Profit & charity
- 8.3.8 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Netherlands
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 Middle East and Africa
- 9.6.1 Saudi Arabia
- 9.6.2 U.A.E.
- 9.6.3 South Africa