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商品編碼
1714414

禮品卡和獎勵卡市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、用途、應用、地區和競爭情況，2020-2030 年）

Gift Card & Incentive Card Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Purpose, By Application, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球禮品卡和獎勵卡市場價值為 2,683.4 億美元，預計到 2030 年將達到 4,020.1 億美元，預測期內複合年成長率為 8.03%。受數位支付和電子商務日益普及的推動，市場正在迅速擴張。禮品卡因其便利性和靈活性已成為消費者首選的無現金替代品。企業擴大利用獎勵卡來獎勵員工並透過忠誠度計劃提高客戶參與度。季節性送禮趨勢和個人化獎勵的需求持續推動市場成長。此外，行動錢包和數位卡格式的進步正在加速用戶的採用。零售商和金融機構正在利用促銷策略和合作夥伴關係來推動成長。新興市場對預付費解決方案的使用正在增加，隨著數位基礎設施和消費者意識的不斷提高，其提供了強勁的成長潛力。

市場概覽
預測期 2026-2030
2024年市場規模 2683.4億美元
2030年市場規模 4020.1億美元
2025-2030 年複合年成長率 8.03%
成長最快的領域 獎勵卡
最大的市場 北美洲

關鍵市場促進因素

數位支付日益普及

主要市場挑戰

監理與合規問題

主要市場趨勢

先買後贖回模式的興起

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球禮品卡與獎勵卡市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（禮品卡、獎勵卡）
    • 按用途（個人使用、商業使用、其他）
    • 按應用（零售、旅遊、食品和飲料、醫療保健、教育、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美禮品卡與獎勵卡市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲禮品卡與獎勵卡市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太禮品卡與獎勵卡市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：中東和非洲禮品卡和獎勵卡市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲禮品卡與獎勵卡市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Spendgo, Inc.
    • Emburse, Inc.
    • Fiserv, Inc.
    • Visa
    • Blackhawk Network Holdings, Inc.,
    • Interactive Communications International, Inc.
    • Tango Card, Inc.,
    • DCRS Solutions
    • Pine Labs
    • GoGift

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28191

The Global Gift Card & Incentive Card Market was valued at USD 268.34 billion in 2024 and is projected to reach USD 402.01 billion by 2030, growing at a CAGR of 8.03% during the forecast period. The market is expanding rapidly, fueled by the rise of digital payments and growing e-commerce adoption. Gift cards have become a preferred, cashless alternative for consumers due to their convenience and flexibility. Businesses are increasingly utilizing incentive cards to reward employees and enhance customer engagement through loyalty programs. Seasonal gifting trends and the demand for personalized rewards continue to propel market growth. Additionally, advancements in mobile wallets and digital card formats are accelerating user adoption. Retailers and financial institutions are leveraging promotional strategies and partnerships to drive uptake. Emerging markets are seeing increased use of prepaid solutions, offering strong growth potential as digital infrastructure and consumer awareness continue to rise.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 268.34 Billion
Market Size 2030USD 402.01 Billion
CAGR 2025-20308.03%
Fastest Growing SegmentIncentive Card
Largest MarketNorth America

Key Market Drivers

Rising Popularity of Digital Payments

The surge in digital payments is a major catalyst for the growth of the gift card and incentive card market. With India recording approximately 164 billion digital transactions in 2024, the shift to cashless economies is evident. As consumers and organizations move toward seamless, secure, and contactless payment solutions, digital gift cards have become increasingly favored for their ease of use and broad utility. Mobile wallets, contactless technology, and integrated e-commerce solutions have made digital gift cards more accessible than ever. In the corporate world, prepaid incentive cards are widely used for rewards and recognition, reinforcing employee engagement. Technological innovations such as blockchain and AI-driven fraud prevention tools further build consumer trust in these products. The COVID-19 pandemic also played a significant role in fast-tracking digital adoption. In developing regions, digital transformation initiatives continue to promote cashless transactions, creating fertile ground for growth in the prepaid card ecosystem.

Key Market Challenges

Regulatory & Compliance Issues

Regulatory complexities present a major challenge to the global gift card and incentive card market. Regulatory frameworks vary across countries, covering areas like taxation, expiry policies, KYC norms, and anti-money laundering measures. For companies operating internationally, staying compliant with these diverse standards is resource-intensive. Compliance with regulations such as GDPR, AML laws, and PCI DSS raises operational costs and requires regular system updates and monitoring. For example, certain jurisdictions enforce strict KYC protocols for high-value cards, affecting user anonymity and ease of distribution. Cross-border limitations and currency restrictions also hinder global incentive programs. Frequent policy changes further complicate compliance, placing administrative strain on businesses. To manage these requirements without compromising user experience, companies must invest in legal support, risk management technology, and compliance infrastructure-factors that increase market entry barriers and operational complexity.

Key Market Trends

Rising Trend of Buy Now & Redeem Later Model

The "Buy Now, Redeem Later" trend is gaining momentum across the gift card and incentive card market. This approach offers flexibility by allowing consumers to pre-purchase cards and use them at a later time, a feature particularly attractive during sales events or times of economic uncertainty. Sectors such as travel, hospitality, and entertainment are leveraging this model to retain customers and secure early revenue. Airlines and hotels, for example, offer prepaid vouchers that lock in prices and encourage future bookings. Similarly, restaurants and event venues promote preloaded gift cards for future use, helping them manage demand and improve customer retention. Digital gift cards have made this model more accessible, enabling consumers to store and redeem rewards effortlessly. Businesses also integrate this model into loyalty programs and employee incentives to boost brand interaction and repeat usage. As consumers prioritize flexibility and financial planning, the popularity of Buy Now, Redeem Later options is expected to continue rising.

Key Market Players

  • Spendgo, Inc.
  • Emburse, Inc.
  • Fiserv, Inc.
  • Visa
  • Blackhawk Network Holdings, Inc.
  • Interactive Communications International, Inc.
  • Tango Card, Inc.
  • DCRS Solutions
  • Pine Labs
  • GoGift

Report Scope:

In this report, the Global Gift Card & Incentive Card Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Gift Card & Incentive Card Market, By Type:

  • Gift Card
  • Incentive Card

Gift Card & Incentive Card Market, By Purpose:

  • Personal Use
  • Business Use
  • Others

Gift Card & Incentive Card Market, By Application:

  • Retail
  • Travel
  • Food & Beverages
  • Healthcare
  • Education
  • Others

Gift Card & Incentive Card Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Gift Card & Incentive Card Market.

Available Customizations:

Global Gift Card & Incentive Card Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Gift Card & Incentive Card Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Gift Card, Incentive Card)
    • 5.2.2. By Purpose (Personal Use, Business Use, Others)
    • 5.2.3. By Application (Retail, Travel, Food & Beverages, Healthcare, Education, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Gift Card & Incentive Card Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Purpose
    • 6.2.3. By Application
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Gift Card & Incentive Card Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Purpose
        • 6.3.1.2.3. By Application
    • 6.3.2. Canada Gift Card & Incentive Card Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Purpose
        • 6.3.2.2.3. By Application
    • 6.3.3. Mexico Gift Card & Incentive Card Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Purpose
        • 6.3.3.2.3. By Application

7. Europe Gift Card & Incentive Card Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Purpose
    • 7.2.3. By Application
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Gift Card & Incentive Card Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Purpose
        • 7.3.1.2.3. By Application
    • 7.3.2. Germany Gift Card & Incentive Card Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Purpose
        • 7.3.2.2.3. By Application
    • 7.3.3. Spain Gift Card & Incentive Card Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Purpose
        • 7.3.3.2.3. By Application
    • 7.3.4. Italy Gift Card & Incentive Card Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Purpose
        • 7.3.4.2.3. By Application
    • 7.3.5. United Kingdom Gift Card & Incentive Card Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Purpose
        • 7.3.5.2.3. By Application

8. Asia-Pacific Gift Card & Incentive Card Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Purpose
    • 8.2.3. By Application
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Gift Card & Incentive Card Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Purpose
        • 8.3.1.2.3. By Application
    • 8.3.2. Japan Gift Card & Incentive Card Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Purpose
        • 8.3.2.2.3. By Application
    • 8.3.3. India Gift Card & Incentive Card Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Purpose
        • 8.3.3.2.3. By Application
    • 8.3.4. Australia Gift Card & Incentive Card Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Purpose
        • 8.3.4.2.3. By Application
    • 8.3.5. South Korea Gift Card & Incentive Card Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Purpose
        • 8.3.5.2.3. By Application

9. Middle East & Africa Gift Card & Incentive Card Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Purpose
    • 9.2.3. By Application
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Gift Card & Incentive Card Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Purpose
        • 9.3.1.2.3. By Application
    • 9.3.2. Saudi Arabia Gift Card & Incentive Card Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Purpose
        • 9.3.2.2.3. By Application
    • 9.3.3. UAE Gift Card & Incentive Card Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Purpose
        • 9.3.3.2.3. By Application
    • 9.3.4. Turkey Gift Card & Incentive Card Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Purpose
        • 9.3.4.2.3. By Application

10. South America Gift Card & Incentive Card Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Purpose
    • 10.2.3. By Application
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Gift Card & Incentive Card Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Purpose
        • 10.3.1.2.3. By Application
    • 10.3.2. Argentina Gift Card & Incentive Card Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Purpose
        • 10.3.2.2.3. By Application
    • 10.3.3. Colombia Gift Card & Incentive Card Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Purpose
        • 10.3.3.2.3. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Spendgo, Inc.
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Emburse, Inc.
    • 14.1.3. Fiserv, Inc.
    • 14.1.4. Visa
    • 14.1.5. Blackhawk Network Holdings, Inc.,
    • 14.1.6. Interactive Communications International, Inc.
    • 14.1.7. Tango Card, Inc.,
    • 14.1.8. DCRS Solutions
    • 14.1.9. Pine Labs
    • 14.1.10. GoGift

15. Strategic Recommendations

16. About Us & Disclaimer