禮品卡市場按類型、商家和地區分類

Gift Card Market, By Type, By Merchant, By Geography

出版日期: 2025年03月03日 | 出版商:

Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年全球禮品卡市場規模將達到 11,631.7 億美元，到 2032 年將達到 37,052.4 億美元，2025 年至 2032 年的複合年成長率為 18.0%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	11,631.70億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025-2032年複合年成長率：	18.00%	2032年價值預測	37052.4億美元

數字。禮品卡市場佔有率（按地區分類）（2025 年）

由於人們對數位和塑膠卡禮品的偏好日益高於傳統禮品，全球禮品卡市場在過去幾年中一直保持持續成長。禮品卡允許收件人根據卡上的金額從他們選擇的零售商處選擇他們喜歡的任何產品。它為贈送者和接受者提供了便利，也有助於增加零售商的銷售。隨著網路普及率的提高和電子商務的成長，可以透過電子郵件發送的數位禮品卡越來越受歡迎。創新付款解決方案的日益普及和消費者可支配收入的增加是預計未來幾年推動禮品卡需求的一些關鍵因素。然而，圍繞數位禮品卡的安全問題可能會在一定程度上限制市場。

市場動態：

全球禮品卡市場的發展受到創新付款解決方案的日益普及、收禮者對傳統禮品的偏好日益增加以及消費者可支配收入不斷增加的推動。禮品卡為贈送者和接受者提供了靈活性、便利性和即時，這大大增加了需求。禮品卡為零售商提供了促進銷售的貢獻和機會，因為收禮者可以在店內消費。然而，數位禮品卡（尤其是透過電子郵件發送的數位禮品卡）的安全性問題仍然是一個挑戰。身分盜竊和信用卡詐欺對消費者信心產生負面影響，抑制了市場成長。希望未來詐欺檢測技術的進步能緩解這些擔憂。此外，開發允許用戶透過行動電話輕鬆將積分兌換成現金並查詢餘額的應用程式也是市場發展的良好機會。

本研究的主要特點

本報告對該市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
該報告根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數概述了市場的主要企業參與者。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
本市場報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
透過用於分析該市場的各種策略矩陣，相關人員將更容易做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 1,163.17 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	18.00%	2032 Value Projection:	USD 3,705.24 Bn

The global gift card market has been witnessing sustainable growth over the past few years due to the increasing preference for digital and plastic card-based gifts over conventional gift items. Gift cards allow the recipient to choose an item of their choice from a selected retailer based on the value loaded in the card. They provide convenience to both givers and receivers and help increase sales for retailers. With rising internet penetration and growth of e-commerce, digital gift cards that can be sent via email are gaining popularity. Growing adoption of innovative payment solutions and rising disposable income of consumers are some of the key factors expected to drive the demand for gift cards in the coming years. However, security concerns around digital gift cards may restrain the market to a certain extent.

Market Dynamics:

The global gift card market is driven by growing adoption of innovative payment solutions, increasing preference of recipients over traditional gifts and rising disposable incomes of consumers. Gift cards provide flexibility, convenience and instant gratification to both givers and receivers which has boosted their demand substantially. They help retailers raise sales by allowing recipients to spend money at their stores thus acting as an opportunity. However, security concerns around digital gift cards, especially those sent via email, continue to pose a challenge. Identify theft and fraudulent use of cards affect consumer confidence negatively, restraining market growth. Advancements in fraud detection technologies are expected to ease some of the concerns going forward. Development of apps for easy redemption and check of balances on mobile phones also presents an opportunity for players in the market.

Key features of the study:

This report provides in-depth analysis of this market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in this market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Apple Inc., Amazon.com Inc., Best Buy Co., Inc., Starbucks Corporation, Target Corporation, and Wal-Mart Stores, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
This market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing this market.

Detailed Segmentation:

Global Gift Card Market, By Type
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- E-Gifting
Global Gift Card Market, By Merchant
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
Global Gift Card Market, By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles
- Apple Inc.
- Amazon.com Inc.
- Best Buy Co., Inc.
- Starbucks Corporation
- Target Corporation
- Wal-Mart Stores, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Merchant
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Growing Trends of Gift Giving during Festivals and Special Occasions
Birthday Celebrations & Special Occasions
- Restraints
Limited Expiry Dates
- Opportunities
Growth of E-Commerce Industry
Multi-Purpose Cards
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Gift Card Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Gift Card Market, By Type, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Universal accepted open loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
Restaurant closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Retail closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Miscellaneous closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
E-Gifting
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)

6. Global Gift Card Market, By Merchant, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Restaurant
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Department store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Grocery stores/food supermarket
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Discount store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Coffee shop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)

7. Global Gift Card Market, By Region, 2020- 2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, By Region, 2020 - 2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020- 2032 (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East

8. Competitive Landscape

Company Profiles
- Apple Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Amazon.com Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Best Buy Co., Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Starbucks Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Target Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Wal-Mart Stores, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies