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市場調查報告書
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1599531

Web 分析市場：按部署、最終用戶、應用程式分類 - 2025-2030 年全球預測

Web Analytics Market by Deployment (Cloud, On-Premise), End-User (BFSI, Government, Healthcare), Application - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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2023 年網路分析市場規模為 51.5 億美元，預計 2024 年將達到 61.9 億美元，複合年成長率為 20.59%，到 2030 年將達到 191 億美元。

網路分析包括網路資料的收集、測量和分析，以了解和最佳化網路使用情況，提供有關使用者行為、網站效能和線上行銷成效的重要見解。對於希望改善數位形象、追蹤線上行銷宣傳活動、最佳化內容策略和改善用戶體驗的企業來說至關重要。網路分析用於多種行業，包括電子商務、醫​​療保健、金融和媒體，幫助公司根據消費者的需求和行為調整策略。最終用途範圍從監控基本流量指標的小型企業到採用高級分析來全面了解客戶旅程和轉換最佳化的大型企業。

主要市場統計
基準年[2023] 51.5億美元
預測年份 [2024] 61.9億美元
預測年份 [2030] 191億美元
複合年成長率（%） 20.59%

關鍵的成長要素包括線上平台的激增、數位行銷的重要性日益增加以及對資料主導決策的日益重視。先進的人工智慧和機器學習的整合正在推動創新，並實現對競爭差異化至關重要的即時分析和預測洞察。然而，資料隱私問題、與現有系統整合的複雜性以及對專業知識的需求等挑戰可能會阻礙市場成長。最近的一個機會在於行動和社群媒體分析的興起，為在日益數位化的環境中了解客戶參與提供了新的方面。為了利用這些優勢，公司應該投資於可擴展且安全的分析解決方案，專注於遵守全球隱私標準，並專注於容納非技術用戶的方便用戶使用平台。

由於標籤和追蹤設定不當以及跨裝置和跨平台測量的複雜性，資料準確性問題成為限制。克服這些問題需要資料整合技術和強大的分析基礎設施的不斷進步。創新最有可能來自增強即時分析能力、開發預測分析模型以及將分析與物聯網設備整合以擴大洞察範圍。總之，積極關注以使用者為中心的解決方案、隱私合規性和自適應分析策略對於在不斷發展的數位環境中最大限度地發揮景觀潛力至關重要。

市場動態：揭示快速發展的網路分析市場中的關鍵市場洞察

網路分析市場正因供需的動態交互作用而轉變。透過了解這些不斷變化的市場動態，公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時也能幫助消費行為及其對製造業的影響。

  • 市場促進因素
    • 市場自動化和網路購物的興起
    • 提高各行業有效利用無組織資料的意識
    • 政府支持數位化的舉措
  • 市場限制因素
    • 高擁有成本和升級網路分析
  • 市場機會
    • 網路分析技術整合
    • 最終用戶擴大採用雲端運算
  • 市場挑戰
    • 安全和資料隱私問題

波特五力：駕馭網路分析市場的策略工具

波特的五力框架是理解市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點並避免潛在的挑戰，從而確保更強大的市場地位。

PESTLE分析：了解網路分析市場的外部影響

外部宏觀環境因素在塑造網路分析市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析 網路分析 了解市場競爭狀況

對網路分析市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示自己的競爭定位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV 定位矩陣網路分析市場供應商的績效評估

FPNV 定位矩陣是評估網路分析市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析與建議 繪製您在網路分析市場的成功之路

對於旨在加強其在全球市場的影響力的公司來說，對網路分析市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機，並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，以幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 市場自動化和網路購物的興起
      • 各行業對有效利用無組織資料的意識正在增強
      • 政府支持數位化的舉措
    • 抑制因素
      • 網路分析具有較高的擁有成本和升級成本
    • 機會
      • 網路分析中的技術整合
      • 最終用戶對雲端運算的採用率不斷提高
    • 任務
      • 安全和資料隱私問題
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第 6 章 Web 分析市場：依發展分類

  • 雲
  • 本地

第 7 章 Web 分析市場：依最終使用者分類

  • BFSI
  • 政府
  • 衛生保健
  • 資訊科技和通訊
  • 媒體與娛樂
  • 零售/消費品
  • 旅遊/酒店業

第 8 章 Web 分析市場：依應用分類

  • 展示廣告最佳化
  • 多通路宣傳活動分析
  • 網路行銷
  • 社群媒體管理
  • 目標定位和行為分析

第 9 章美洲網路分析市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太地區網路分析市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章歐洲、中東和非洲的網路分析市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
  • 戰略分析和建議

公司名單

  • Adobe Inc.
  • Applied Technologies Internet SA
  • Facebook Inc.
  • Google LLC
  • Hootsuite Inc.
  • IBM Corporation
  • Microsoft Inc.
  • MicroStrategy Incorporated
  • SimilarWeb Ltd
  • Splunk Inc.
  • Teradata Corporation
  • Webtrends Inc.
Product Code: MRR-742BD5185441

The Web Analytics Market was valued at USD 5.15 billion in 2023, expected to reach USD 6.19 billion in 2024, and is projected to grow at a CAGR of 20.59%, to USD 19.10 billion by 2030.

Web analytics encompasses the collection, measurement, and analysis of web data to understand and optimize web usage, offering critical insights into user behavior, website performance, and online marketing efficacy. It is essential for businesses seeking to enhance their digital presence, track online marketing campaigns, optimize content strategy, and improve user experience. Web analytics finds application across various sectors including e-commerce, healthcare, finance, and media, aiding companies in aligning their strategies with consumer needs and behaviors. The end-use scope ranges from small businesses monitoring basic traffic metrics to large enterprises employing sophisticated analytics for comprehensive insight into customer journeys and conversion optimization.

KEY MARKET STATISTICS
Base Year [2023] USD 5.15 billion
Estimated Year [2024] USD 6.19 billion
Forecast Year [2030] USD 19.10 billion
CAGR (%) 20.59%

Key growth factors include the proliferation of online platforms, growing importance of digital marketing, and increasing emphasis on data-driven decision-making. Advanced AI and machine learning integrations are driving innovation, enabling real-time analytics and predictive insights that are crucial for competitive differentiation. However, challenges such as data privacy concerns, integration complexities with existing systems, and the need for specialized expertise can hinder market growth. Recent opportunities lie in the rise of mobile and social media analytics, providing new dimensions for understanding customer engagement in increasingly digital environments. To capitalize on these, companies should invest in scalable and secure analytics solutions, emphasize compliance with global privacy standards, and focus on user-friendly platforms that accommodate non-technical users.

Limitations come in the form of data accuracy issues due to improper tagging or tracking setup and the increasing complexity of cross-device and cross-platform measurement. Navigating these requires ongoing advancements in data integration techniques and robust analytics infrastructures. Innovation can most promisingly be directed towards enhancing real-time analytics capabilities, developing predictive analytics models, and integrating analytics with IoT devices to broaden insight scope. In summary, a forward-looking emphasis on user-centric solutions, privacy compliance, and adaptive analytics strategies will be pivotal in harnessing the full potential of web analytics in an evolving digital landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Web Analytics Market

The Web Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rise in market automation and online shopping
    • Increasing awareness about effective utilization of unorganized data in various industries
    • Government initiatives supporting digitalization
  • Market Restraints
    • High cost of ownership and upgrading web analytics
  • Market Opportunities
    • Technological integrations in web analytics
    • Growing adoption of cloud computing among end-users
  • Market Challenges
    • Concerns related to security and data privacy

Porter's Five Forces: A Strategic Tool for Navigating the Web Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Web Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Web Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Web Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Web Analytics Market

A detailed market share analysis in the Web Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Web Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Web Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Web Analytics Market

A strategic analysis of the Web Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Web Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Applied Technologies Internet SA, Facebook Inc., Google LLC, Hootsuite Inc., IBM Corporation, Microsoft Inc., MicroStrategy Incorporated, SimilarWeb Ltd, Splunk Inc., Teradata Corporation, and Webtrends Inc..

Market Segmentation & Coverage

This research report categorizes the Web Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Deployment, market is studied across Cloud and On-Premise.
  • Based on End-User, market is studied across BFSI, Government, Healthcare, IT & Telecommunications, Media & Entertainment, Retail & Consumer Goods, and Travel & Hospitality.
  • Based on Application, market is studied across Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, Social Media Management, and Targeting & Behavioral Analysis.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rise in market automation and online shopping
      • 5.1.1.2. Increasing awareness about effective utilization of unorganized data in various industries
      • 5.1.1.3. Government initiatives supporting digitalization
    • 5.1.2. Restraints
      • 5.1.2.1. High cost of ownership and upgrading web analytics
    • 5.1.3. Opportunities
      • 5.1.3.1. Technological integrations in web analytics
      • 5.1.3.2. Growing adoption of cloud computing among end-users
    • 5.1.4. Challenges
      • 5.1.4.1. Concerns related to security and data privacy
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Web Analytics Market, by Deployment

  • 6.1. Introduction
  • 6.2. Cloud
  • 6.3. On-Premise

7. Web Analytics Market, by End-User

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Government
  • 7.4. Healthcare
  • 7.5. IT & Telecommunications
  • 7.6. Media & Entertainment
  • 7.7. Retail & Consumer Goods
  • 7.8. Travel & Hospitality

8. Web Analytics Market, by Application

  • 8.1. Introduction
  • 8.2. Display Advertising Optimization
  • 8.3. Multichannel Campaign Analysis
  • 8.4. Online Marketing
  • 8.5. Social Media Management
  • 8.6. Targeting & Behavioral Analysis

9. Americas Web Analytics Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Web Analytics Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Web Analytics Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adobe Inc.
  • 2. Applied Technologies Internet SA
  • 3. Facebook Inc.
  • 4. Google LLC
  • 5. Hootsuite Inc.
  • 6. IBM Corporation
  • 7. Microsoft Inc.
  • 8. MicroStrategy Incorporated
  • 9. SimilarWeb Ltd
  • 10. Splunk Inc.
  • 11. Teradata Corporation
  • 12. Webtrends Inc.

LIST OF FIGURES

  • FIGURE 1. WEB ANALYTICS MARKET RESEARCH PROCESS
  • FIGURE 2. WEB ANALYTICS MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL WEB ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL WEB ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL WEB ANALYTICS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL WEB ANALYTICS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES WEB ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES WEB ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. WEB ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. WEB ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. WEB ANALYTICS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL WEB ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL WEB ANALYTICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. WEB ANALYTICS MARKET DYNAMICS
  • TABLE 7. GLOBAL WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL WEB ANALYTICS MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL WEB ANALYTICS MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL WEB ANALYTICS MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL WEB ANALYTICS MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL WEB ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL WEB ANALYTICS MARKET SIZE, BY IT & TELECOMMUNICATIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL WEB ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL WEB ANALYTICS MARKET SIZE, BY RETAIL & CONSUMER GOODS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL WEB ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL WEB ANALYTICS MARKET SIZE, BY DISPLAY ADVERTISING OPTIMIZATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL WEB ANALYTICS MARKET SIZE, BY MULTICHANNEL CAMPAIGN ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL WEB ANALYTICS MARKET SIZE, BY ONLINE MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL WEB ANALYTICS MARKET SIZE, BY SOCIAL MEDIA MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL WEB ANALYTICS MARKET SIZE, BY TARGETING & BEHAVIORAL ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 27. AMERICAS WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 30. ARGENTINA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 32. BRAZIL WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 33. BRAZIL WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 36. CANADA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 39. MEXICO WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 43. UNITED STATES WEB ANALYTICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 47. ASIA-PACIFIC WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 48. AUSTRALIA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 49. AUSTRALIA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 50. AUSTRALIA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 51. CHINA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 52. CHINA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 53. CHINA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 54. INDIA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 55. INDIA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 56. INDIA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 57. INDONESIA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 58. INDONESIA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 59. INDONESIA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 60. JAPAN WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 61. JAPAN WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 62. JAPAN WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 63. MALAYSIA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 64. MALAYSIA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 65. MALAYSIA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 66. PHILIPPINES WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 67. PHILIPPINES WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 68. PHILIPPINES WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 69. SINGAPORE WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 70. SINGAPORE WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 71. SINGAPORE WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 72. SOUTH KOREA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 73. SOUTH KOREA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 74. SOUTH KOREA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 75. TAIWAN WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 76. TAIWAN WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 77. TAIWAN WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 78. THAILAND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 79. THAILAND WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 80. THAILAND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 81. VIETNAM WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 82. VIETNAM WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 83. VIETNAM WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 85. EUROPE, MIDDLE EAST & AFRICA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 86. EUROPE, MIDDLE EAST & AFRICA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. EUROPE, MIDDLE EAST & AFRICA WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 88. DENMARK WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 89. DENMARK WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 90. DENMARK WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 91. EGYPT WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 92. EGYPT WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 93. EGYPT WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 94. FINLAND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 95. FINLAND WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 96. FINLAND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 97. FRANCE WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 98. FRANCE WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 99. FRANCE WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 100. GERMANY WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 101. GERMANY WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 102. GERMANY WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 103. ISRAEL WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 104. ISRAEL WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 105. ISRAEL WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 106. ITALY WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 107. ITALY WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 108. ITALY WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 109. NETHERLANDS WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 110. NETHERLANDS WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 111. NETHERLANDS WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 112. NIGERIA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 113. NIGERIA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 114. NIGERIA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 115. NORWAY WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 116. NORWAY WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 117. NORWAY WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 118. POLAND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 119. POLAND WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 120. POLAND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 121. QATAR WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 122. QATAR WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 123. QATAR WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 124. RUSSIA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 125. RUSSIA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 126. RUSSIA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 127. SAUDI ARABIA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 128. SAUDI ARABIA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 129. SAUDI ARABIA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH AFRICA WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 131. SOUTH AFRICA WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 132. SOUTH AFRICA WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 133. SPAIN WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 134. SPAIN WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 135. SPAIN WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 136. SWEDEN WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 137. SWEDEN WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 138. SWEDEN WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 139. SWITZERLAND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 140. SWITZERLAND WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 141. SWITZERLAND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 142. TURKEY WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 143. TURKEY WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 144. TURKEY WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED ARAB EMIRATES WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED ARAB EMIRATES WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED ARAB EMIRATES WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED KINGDOM WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 149. UNITED KINGDOM WEB ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 150. UNITED KINGDOM WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 151. WEB ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 152. WEB ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023