網路分析市場規模、佔有率、成長分析、按產品、按配置、按公司類型、按應用、按行業、按地區 - 產業預測，2024-2031年

2022年，全球網路分析市場規模為 43億美元，預計從2023年的50.7億美元成長到2031年的187.8億美元，在預測期內（2024-2031年）年複合成長率為17.80%。

全球網路分析市場預計在未來幾年將顯著成長，將其定位為企業分析和增強線上形象的重要工具。網路分析軟體可以深入了解網站上的使用者互動，使發布商能夠評估關鍵指標，例如訪客數量、流量來源、搜尋引擎查詢、頁面停留時間和點擊率。該細分市場包括場外和現場分析。場外分析評估更廣泛的網際網路指標，而現場分析則透過提供對特定網站內用戶行為的詳細洞察來幫助企業改進其數位策略。網路分析的多功能性擴展到各種應用，包括商業和市場研究、線上廣告、行為定位、全球流量管理、數位版權管理、線上詐騙檢測和個人化。推動網路分析市場擴張的主要因素是企業迫切需要加強行銷並在飽和狀態的數位環境中保持競爭力。隨著對資料主導策略的最佳化線上表現的依賴不斷增加，對高級網路分析解決方案的需求不斷成長，使企業能夠監控網站有效性並有效改進行銷策略。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二級資料和一級資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 技術進步
• 監管環境
• 價值鏈分析
• 案例研究分析
• PESTEL分析
• 市場吸引力指數
• 供應鏈分析

依產品分類的網路分析市場規模

• 市場概況
• 解決方案
  • 熱圖分析
  • 搜尋引擎追蹤和排名
  • 行銷自動化
  • 行為模式的定位
  • 其他
• 服務

依配置的Web 分析市場規模

• 市場概況
• 本地
• 雲端

依公司類型分類的網路分析市場規模

• 市場概況
• 小型企業
• 主要企業

網路分析市場規模：依應用分類

• 市場概況
• 移動分析
• 數位行銷
• 電子郵件行銷
• 社群媒體分析
• 目標和行為分析
• 展示廣告最佳化
• 其他

網路分析市場規模：依產業分類

• 市場概況
• BFSI
• 零售/電子商務
• 衛生保健
• 政府
• 資訊科技和通訊
• 製造業
• 其他

網路分析市場規模：依地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲

競爭資訊

• 前5名企業比較
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Google LLC
• IBM Corporation
• Facebook Inc.
• Amplitude Inc.
• Adobe Systems Incorporated.
• Yahoo Inc.（Verizon）
• Microsoft Inc.
• comScore Inc.
• Glassbox Ltd.
• MicroStrategy Incorporated
• Tableau Software（Salesforce.com Inc.）
• SAS Institute
• Matomo.org
• Contentsquare
• Teradata Corporation
• Mouseflow, Inc
• Hootsuite Inc.
• SimilarWeb Ltd
• Crazy Egg, Inc.
• Sandstorm Analytics Inc.（kissmetrics）

結論和建議

Global Web Analytics Market size was valued at USD 4.30 billion in 2022 and is poised to grow from USD 5.07 billion in 2023 to USD 18.78 billion by 2031, growing at a CAGR of 17.80% during the forecast period (2024-2031).

The global web analytics market is poised for substantial growth in the coming years, positioning itself as a crucial tool for businesses to analyze and enhance their online presence. Web analytics software provides insights into user interactions on websites, enabling publishers to assess critical metrics such as visitor counts, traffic sources, search engine queries, time spent on pages, and click-through rates. This market segment encompasses both off-site and on-site analytics; off-site analysis evaluates broader internet metrics, while on-site analytics provides in-depth insights into user behavior within a specific website, thus helping businesses refine their digital strategies. The versatility of web analytics extends across various applications, including business and market research, online advertising, behavioral targeting, global traffic management, digital rights management, online fraud detection, and personalization. A key driver fueling the expansion of the web analytics market is the pressing need for companies to enhance their marketing efforts and maintain competitiveness in a saturated digital landscape. As organizations increasingly rely on data-driven strategies to optimize their online performance, the demand for advanced web analytics solutions will continue to rise, enabling businesses to monitor site effectiveness and improve marketing tactics effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Web Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Web Analytics Market Segmental Analysis

Global Web Analytics Market is segmented into Offering, Deployment, Enterprise Type, Application, Industry, and region. By Offering, the market is classified into Solution, and Services. Depending on the Deployment, it is categorized into On-premises, and Cloud. According to Enterprise Type, the market is divided into Small & Medium Enterprises, and Large Enterprises. Based on Application, the market is segmented into Mobile Analytics, Online Marketing, Email Marketing, Social Media Analytics, Target & Behavioral Analysis, Display Advertising Optimization, and Others. Based on Industry, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, IT & Telecommunication, Manufacturing, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Web Analytics Market

A significant driving force behind the global web analytics market is the growing emphasis on making data-driven decisions. As businesses increasingly recognize the advantages of utilizing web analytics tools to gain insights into customer behavior, website performance, and marketing effectiveness, investments in advanced analytics solutions have surged. The rapid expansion of online content and e-commerce further amplifies this demand, compelling companies to enhance user engagement, improve conversion rates, and maximize return on investment (ROI). By harnessing the power of data collection, analysis, and interpretation, organizations can strategically navigate their digital landscapes, thereby propelling the need for effective web analytics tools in the marketplace.

Restraints in the Global Web Analytics Market

The Global Web Analytics market encounters significant restraints, particularly stemming from data privacy regulations and compliance issues. As stringent legal frameworks like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) come into play, organizations are compelled to adhere to intricate rules surrounding data collection and usage. These regulations often necessitate obtaining explicit consent from users prior to collecting their information, which can limit both the volume and precision of data available for analysis. As a result, businesses might struggle to implement effective web analytics strategies, consequently hindering market growth as compliance takes precedence over comprehensive data collection.

Market Trends of the Global Web Analytics Market

The Global Web Analytics market is witnessing a significant trend driven by the rising adoption of artificial intelligence (AI) and machine learning (ML) technologies. Businesses are leveraging these advanced analytics solutions to enhance their data analysis capabilities, enabling them to uncover hidden patterns and insights within vast datasets. The integration of AI and ML algorithms not only improves the accuracy of analytics but also augments predictive analytics, allowing organizations to make data-driven decisions with greater confidence. This trend is poised to redefine customer engagement strategies, optimize marketing campaigns, and drive overall business growth, thereby shaping the future of the web analytics landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Supply Chain Analysis

Global Web Analytics Market Size by Offering & CAGR (2024-2031)

• Market Overview
• Solution
  • Heatmap Analytics
  • Search Engine Tracking and Ranking
  • Marketing Automation
  • Behavior-based targeting
  • Others
• Services

Global Web Analytics Market Size by Deployment & CAGR (2024-2031)

• Market Overview
• On-premises
• Cloud

Global Web Analytics Market Size by Enterprise Type & CAGR (2024-2031)

• Market Overview
• Small & Medium Enterprises
• Large Enterprises

Global Web Analytics Market Size by Application & CAGR (2024-2031)

• Market Overview
• Mobile Analytics
• Digital Marketing
• Email Marketing
• Social Media Analytics
• Target & Behavioral Analysis
• Display Advertising Optimization
• Others

Global Web Analytics Market Size by Industry & CAGR (2024-2031)

• Market Overview
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• IT & Telecommunication
• Manufacturing
• Others

Global Web Analytics Market Size & CAGR (2024-2031)

• North America, (Offering, Deployment, Enterprise Type, Application, Industry)
  • US
  • Canada
• Europe, (Offering, Deployment, Enterprise Type, Application, Industry)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Deployment, Enterprise Type, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Deployment, Enterprise Type, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Deployment, Enterprise Type, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Systems Incorporated.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yahoo Inc. (Verizon)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• comScore Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glassbox Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (Salesforce.com Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matomo.org
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mouseflow, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SimilarWeb Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crazy Egg, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sandstorm Analytics Inc. (kissmetrics)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation