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市場調查報告書
商品編碼
1641927
網路分析：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）Web Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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價格
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簡介目錄
預計 2025 年網路分析市場價值將達到 79.8 億美元，預計到 2030 年將達到 186.3 億美元，預測期內（2025-2030 年）的複合年成長率為 18.47%。
主要亮點
- 網路分析市場是指提供工具和服務來收集、分析和解釋有關網站效能、使用者行為和線上行銷工作的資料的行業。它可以幫助企業了解其網站的效能，深入了解客戶行為，並做出資料主導的決策，以改善其線上形象並最佳化其行銷策略。
- 近年來，網路分析市場經歷了顯著成長，預計未來還將繼續擴大。業務數位化程度的提高、電子商務的興起以及基於資料的決策重要性的日益增加，促進了市場的成長。
- 網路購物的需求不斷成長，使得企業需要有效地追蹤和分析網站資料。網路分析對於幫助企業了解客戶行為、改善使用者體驗和做出資料主導的決策至關重要，從而提高銷售額和業務成長。
- 行動分析解決方案日益成長的重要性是網路分析市場發展的主要動力。由於智慧型手機和平板電腦等行動裝置已成為許多用戶存取網路的主要方式，公司意識到追蹤和分析行動平台上用戶行為的必要性。這導致更廣泛的網路分析市場對行動分析解決方案的需求不斷成長。
- 嚴格的政府和資料隱私法規可能會為網路分析市場帶來挑戰並產生合規性要求。這些規定旨在保護使用者隱私並確保負責任地處理個人資料，但也可能施加限制並影響網路分析業務的某些方面。
網路分析市場趨勢
網路購物趨勢需求不斷成長預計將推動市場成長
- 不斷成長的網路購物需求是網路分析市場發展的主要驅動力。網路分析涉及收集、分析和解釋有關網站訪客行為的資料。網路分析可幫助企業深入了解網站效能、使用者參與度和轉換率。
- 隨著網路購物變得越來越普遍，企業優先最佳化其網站以提供無縫、個人化的客戶體驗。網路分析幫助我們追蹤使用者行為，了解客戶偏好，找出需要改進的領域，並提供更好的使用者體驗。
- 線上零售商不斷尋找方法來提高轉換率並增加網站訪客的購買率。網路分析工具可讓您分析從第一次造訪網站到最終購買的整個轉換管道，幫助您識別瓶頸，最佳化銷售流程並提高轉換率。
- 隨著網路購物資料量的不斷成長，企業開始轉向網路分析來做出資料主導的決策。根據 SimilarWeb 的數據，亞馬遜是 2022 年 7 月全球最受歡迎的線上市場，訪客人數約 53 億。企業透過分析網站流量、使用者參與度和轉換率來發現趨勢、了解客戶偏好，並就其行銷策略、網站設計和產品供應做出明智的決策。
- 網路零售商擴大使用網路分析來個人化他們的行銷工作。透過分析客戶行為和偏好，企業可以提供有針對性的廣告、個人化的產品推薦和量身定做的優惠，從而提高轉換率和客戶忠誠度。
預計北美將佔據較大的市場佔有率
- 北美網路分析市場是更廣泛的分析產業中一個重要且蓬勃發展的領域。北美包括美國和加拿大等國家，擁有高度發展的電子商務生態系統和成熟的數位行銷格局，這有助於該地區網路分析市場的成長。
- 北美數位行銷產業發達，企業大力投資網路廣告、搜尋引擎最佳化（SEO）、社群媒體行銷和其他數位管道。網路分析工具在衡量這些行銷宣傳活動的有效性、追蹤關鍵績效指標 (KPI) 以及提供最佳化行銷工作的見解方面發揮著至關重要的作用。
- 北美是一個電子商務蓬勃發展的地區，擁有主要的線上零售商和交易市場。網路購物的成長導致人們更加關注轉換率最佳化、客戶經驗和個人化。網路分析對於監控網站流量、使用者行為和銷售管道至關重要，它允許企業做出資料主導的決策，以改善網路購物體驗並提高轉換率。
- 北美是創新和進步的中心。該地區的網路分析供應商正在不斷開發複雜的工具和平台，利用人工智慧 (AI)、機器學習 (ML) 和巨量資料分析來提供更深入的洞察和預測能力。這些先進的解決方案使企業能夠從大型資料集中獲得可操作的見解，以增強決策流程。
- 北美網路分析市場受到該地區先進的數位行銷格局、電子商務的主導地位、技術進步以及資料驅動決策的需求等因素的驅動。由於線上業務的持續成長和數位管道日益重要，北美對網路分析解決方案的需求預計將保持強勁。
網路分析產業概覽
網路分析市場高度分散，主要參與者包括 Google LLC、IBM Corporation、Facebook Inc.、Webtrends Inc. 和 Adobe Systems Incorporated。市場參與者正在採取聯盟和收購等策略來增強其產品供應並獲得永續的競爭優勢。
2022 年 10 月，Google Cloud 宣布與 Snap Inc.（Snap）建立合作夥伴關係，以使 Snap 能夠使用 Google 的資料、分析和人工智慧/機器學習 (AI/ML) 技術來支援 Snapchat 的發展。基於十多年的合作關係，Snap 將擴大對 Google Cloud 的使用，以改善用戶體驗並創建個人化解決方案。
其他福利：
- Excel 格式的市場預測 (ME) 表
- 3 個月的分析師支持
目錄
第 1 章 簡介
- 研究假設和市場定義
- 研究範圍
第2章調查方法
第3章執行摘要
第4章 市場洞察
- 市場概況
- 產業吸引力－波特五力分析
- 買家的議價能力
- 供應商的議價能力
- 新進入者的威脅
- 替代品的威脅
- 競爭對手之間的競爭強度
- COVID-19 市場影響評估
第5章 市場動態
- 市場促進因素
- 網路購物趨勢需求不斷成長
- 行動分析解決方案的重要性日益增加
- 市場限制
- 滿足嚴格的政府和資料隱私法規
第6章 市場細分
- 按應用
- 網路行銷和行銷自動化
- 移動分析
- 內容行銷
- 社群媒體管理
- 電子郵件行銷
- 其他用途（定位與行為分析、展示廣告最佳化、多通路宣傳活動分析）
- 按服務
- 解決方案
- 服務
- 按行業
- 零售
- 製造業
- 資訊科技
- 銀行、金融服務和保險
- 衛生保健
- 運輸和物流
- 其他最終用戶產業
- 按地區
- 北美洲
- 歐洲
- 亞洲
- 澳洲和紐西蘭
- 拉丁美洲
- 中東和非洲
第7章 競爭格局
- 公司簡介
- Google LLC
- IBM Corporation
- Facebook Inc.
- Webtrends Inc.
- Adobe Systems Incorporated.
- Yahoo!Inc.（Verizon）
- Microsoft Inc.
- comScore Inc.
- Splunk Inc.
- MicroStrategy Incorporated
- Tableau Software（Salesforce.com Inc.）
- SAS Institute
- Teradata Corporation
- Applied Technologies Internet SA
- Hootsuite Inc.
- SimilarWeb Ltd
第8章投資分析
第9章 市場機會與未來趨勢
簡介目錄
Product Code: 62349
The Web Analytics Market size is estimated at USD 7.98 billion in 2025, and is expected to reach USD 18.63 billion by 2030, at a CAGR of 18.47% during the forecast period (2025-2030).
Key Highlights
- The web analytics market refers to the industry that provides tools and services for collecting, analyzing, and interpreting data related to website performance, user behavior, and online marketing efforts. It helps businesses understand how their websites perform, gain insights into customer behavior, and make data-driven decisions to improve their online presence and optimize marketing strategies.
- The web analytics market has experienced significant growth in recent years and is expected to continue expanding. The increasing digitization of businesses, the rise of e-commerce, and the growing importance of data-driven decision-making have contributed to the market's growth.
- The growing demand for online shopping has created businesses needing to track and analyze website data effectively. Web analytics is crucial in helping businesses understand customer behavior, improve user experiences, and make data-driven decisions, leading to increased sales and business growth.
- Mobile analytics solutions' growing importance has been a significant driver for the web analytics market. As mobile devices, such as smartphones and tablets, have become the primary means of accessing the internet for many users, businesses recognize the need to track and analyze user behavior on mobile platforms. This has increased demand for mobile analytics solutions within the broader web analytics market.
- Rigid government regulations and data privacy regulations can pose challenges and create compliance requirements for the web analytics market. These regulations aim to protect user privacy and ensure responsible handling of personal data, but they can also impose limitations and impact certain aspects of web analytics practices.
Web Analytics Market Trends
Growing Demand for Online Shopping Trends is Expected to Drives the Market Growth
- The growing demand for online shopping has significantly driven the web analytics market. Web analytics collects, analyzes, and interprets data about website visitor behavior. It helps businesses gain insights into website performance, user engagement, and conversion rates.
- With online shopping becoming more prevalent, businesses prioritize optimizing their websites to provide a seamless and personalized customer experience. Web analytics helps them track user behavior, understand customer preferences, and identify areas for improvement, leading to better user experiences.
- Online retailers constantly look for ways to improve their conversion rates and the percentage of website visitors who purchase. Web analytics tools enable businesses to analyze the entire conversion funnel, from the initial website visit to the final purchase, helping them identify bottlenecks, optimize the sales process, and increase conversions.
- As the volume of online shopping data continues to grow, businesses are leveraging web analytics to make data-driven decisions. According to SimilarWeb, Amazon was the most popular online marketplace globally in July 2022, with around 5.3 billion visitors. Businesses can identify trends, understand customer preferences, and make informed decisions about marketing strategies, website design, and product offerings by analyzing website traffic, user engagement, and conversion rates.
- Online retailers are increasingly using web analytics to personalize their marketing efforts. By analyzing customer behavior and preferences, businesses can deliver targeted advertisements, personalized product recommendations, and tailored offers, increasing the likelihood of conversions and customer loyalty.
North America is Expected to Hold Significant Market Share
- The North America web analytics market is a significant and thriving sector within the broader analytics industry. North America, comprising countries like the United States and Canada, has a highly developed e-commerce ecosystem and a mature digital marketing landscape, which has contributed to the growth of the web analytics market in the region.
- North America has a well-developed digital marketing industry, with businesses heavily investing in online advertising, search engine optimization (SEO), social media marketing, and other digital channels. Web analytics tools play a crucial role in measuring the effectiveness of these marketing campaigns, tracking key performance indicators (KPIs), and providing insights to optimize marketing efforts.
- The North American region has a strong e-commerce presence, with major online retailers and marketplaces. The growth of online shopping has led to an increased focus on conversion rate optimization, customer experience, and personalization. Web analytics is vital for monitoring website traffic, user behavior, and sales funnels, enabling businesses to make data-driven decisions to enhance the online shopping experience and drive conversions.
- North America is a hub for technological innovations and advancements. Web analytics providers in the region continually develop sophisticated tools and platforms that leverage artificial intelligence (AI), machine learning (ML), and big data analytics to provide deeper insights and predictive capabilities. These advanced solutions enable businesses to extract actionable insights from large datasets and enhance their decision-making processes.
- The North American web analytics market is driven by factors such as the region's advanced digital marketing landscape, the dominance of e-commerce, technological advancements, and the need for data-driven decision-making. With the continuous growth of online businesses and the increasing importance of digital channels, the demand for web analytics solutions is expected to remain strong in North America.
Web Analytics Industry Overview
The web analytics market is highly fragmented, with the precence of major players like Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc., and Adobe Systems Incorporated. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap) in which the firm will use Google's data, analytics, and artificial intelligence/machine learning (AI/ML) technologies to enable Snapchat's development. Snap will increase its usage of Google Cloud to enhance the user experience and create personalized solutions, building on a more than ten-year engagement.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Buyers
- 4.2.2 Bargaining Power of Suppliers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
- 4.3 Assesment of Impact of COVID-19 on the Market
5 MARKET DYNAMICS
- 5.1 Market Drivers
- 5.1.1 Growing Demand for Online Shopping Trends
- 5.1.2 Growing Importance of Mobile Analytics Solutions
- 5.2 Market Restraints
- 5.2.1 Rigid Government Regulations and Data Privacy Regulations Compliance
6 MARKET SEGMENTATION
- 6.1 By Application
- 6.1.1 Online Marketing & Marketing Automation
- 6.1.2 Mobile Analytics
- 6.1.3 Content Marketing
- 6.1.4 Social Media Management
- 6.1.5 E-mail Marketing
- 6.1.6 Other Applications (Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis)
- 6.2 By Offering
- 6.2.1 Solution
- 6.2.2 Services
- 6.3 By End-User Vertical
- 6.3.1 Retail
- 6.3.2 Manufacturing
- 6.3.3 Information Technology
- 6.3.4 Banking, Financial Services, and Insurance
- 6.3.5 Healthcare
- 6.3.6 Transportation and Logistics
- 6.3.7 Other End-User Verticals
- 6.4 By Geography
- 6.4.1 North America
- 6.4.2 Europe
- 6.4.3 Asia
- 6.4.4 Australia and New Zealand
- 6.4.5 Latin America
- 6.4.6 Middle East and Africa
7 COMPETITIVE LANDSCAPE
- 7.1 Company Profiles
- 7.1.1 Google LLC
- 7.1.2 IBM Corporation
- 7.1.3 Facebook Inc.
- 7.1.4 Webtrends Inc.
- 7.1.5 Adobe Systems Incorporated.
- 7.1.6 Yahoo! Inc. (Verizon)
- 7.1.7 Microsoft Inc.
- 7.1.8 comScore Inc.
- 7.1.9 Splunk Inc.
- 7.1.10 MicroStrategy Incorporated
- 7.1.11 Tableau Software (Salesforce.com Inc.)
- 7.1.12 SAS Institute
- 7.1.13 Teradata Corporation
- 7.1.14 Applied Technologies Internet SA
- 7.1.15 Hootsuite Inc.
- 7.1.16 SimilarWeb Ltd
