市場調查報告書
商品編碼
1466103
整合通訊市場:按元件、解決方案、部署型態、組織規模、應用程式和最終用戶分類的全球預測 - 2024-2030Unified Communications Market by Component (Hardware, Services, Software), Solution (Audio & Video Conferencing, Instant & Unified Messaging, IP Telephony), Deployment Mode, Organization Size, Application, End-user - Global Forecast 2024-2030 |
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預計2023年整合通訊市場規模為1,319.8億美元,預估2024年將達1,526.4億美元,2030年將達3,857.1億美元,複合年成長率為16.55%。
整合通訊(UC) 是一個整合了各種通訊工具和平台的系統,可實現跨多個管道的無縫協作,包括語音、視訊、通訊和其他協作應用程式。統一通訊市場受到多種促進因素的推動,其中包括遠距工作的成長趨勢,這強調了對高效通訊和協作工具的需求。此外,公司正在實施統一通訊來提高生產力、簡化溝通並降低營運成本。行動裝置的興起和即時通訊的重要性日益增加,進一步促進了市場的擴張。統一通訊市場面臨不同通訊平台之間的互通性以及資料安全和隱私問題等挑戰。確保不同溝通管道的平穩過渡和整合是一個重大阻礙因素。對雲端基礎的統一通訊解決方案不斷成長的需求為企業輕鬆擴展和適應提供了顯著成長的途徑。此外,將人工智慧 (AI) 和機器學習 (ML) 整合到 UC 系統中可以改善使用者體驗和自動化可能性,從而創造市場成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 1319.8億美元 |
預測年份 [2024] | 1526.4億美元 |
預測年份 [2030] | 3857.1億美元 |
複合年成長率(%) | 16.55% |
組件:現代業務運作中整合通訊軟體的進步需要敏捷和協作的工作環境
硬體構成了整合通訊系統的實體基礎,包括 IP 電話、耳機、視訊會議設備以及促進語音、視訊和資料通訊的網路設備等。重視面對面協作和現場通訊基礎設施的組織往往會投資高品質的硬體。製造、醫療保健和零售等行業通常需要耐用且可靠的通訊設備。統一通訊服務對於部署、管理和最佳化整合通訊解決方案至關重要。該部門包括託管服務、雲端基礎的通訊服務以及統一通訊諮詢和實施服務。沒有內部 IT 專業知識或資源的公司傾向於利用 UC 服務,使他們無需擁有廣泛的內部技能即可實施最新的 UC 解決方案。特別是,中小型企業 (SMB) 可能會發現依賴外部服務提供者來管理其 UC 基礎設施的價值。統一通訊軟體元件包括支援即時通訊和協作的應用程式和平台。這包括 VoIP、即時通訊、視訊會議、電子郵件、協作工具等等。想要將通訊工具整合到單一的、有凝聚力的平台中的企業是統一通訊軟體的主要消費者。
解決方案:人們越來越偏好促進面對面互動的音訊和視訊會議工具
對您的統一通訊產品組合至關重要的音訊和視訊會議工具可最佳化業務溝通和協作。此解決方案基於需求的偏好源於其能夠促進即時、面對面的交互,提高參與度並促進團隊成員之間更好的協作,而不受地理限制。即時通訊軟體和統一訊息描述了具有歷史追蹤、資料共用和協作工具優勢的即時通訊管道。這適合需要快速決策的高度敏捷、快節奏的職場環境。 IP電話利用網際網路通訊協定分封交換連接,取代了傳統的公共交換電話網路 (PSTN),從而確保更低的營運成本以及與其他數位工具整合和使用的更多功能。
部署型態:由於託管整合通訊。
託管整合通訊透過基於 Internet 的網路提供。這些系統託管在管理整個基礎架構的第三方供應商伺服器上。這使企業能夠消除管理和維護本地伺服器的成本和複雜性。託管是首選,因為它方便、易於安裝,並且免除了服務提供者的網路維護和保養責任。本地整合通訊系統包括在組織的專用網路上安裝和管理的公司擁有的硬體和軟體。需要更高安全性和對其解決方案進行控制的組織通常選擇本地統一通訊系統。對本地解決方案的偏好源於組織希望保持資料的控制並根據其特定的業務安全需求客製化解決方案。
組織規模:大型企業中整合通訊支持分散式勞動力的巨大潛力
由於地理分佈和員工多樣性,大公司的通訊要求更加複雜。由於部門跨越不同時區,因此迫切需要一個能夠整合語音、視訊、通訊和共用功能的無縫統一通訊平台。統一通訊解決方案透過允許員工即時連接和協作(無論其身在何處)來提供這種便利。大型企業喜歡統一通訊系統,因為他們需要簡化溝通、增強協作並降低營運成本。中小企業 (SME) 對經濟至關重要,並阻礙創新和創造就業機會。中小型企業對經濟高效、可擴展且易於部署的統一通訊解決方案的需求正在推動他們的偏好。中小型企業通常更喜歡確保簡單性、彈性並支援其動態業務需求的解決方案。
應用程式通訊系統的集中化增加了對統一通訊的需求
桌面視訊會議解決方案可以使用個人電腦和筆記型電腦在個人和團體之間進行即時視訊通訊。此應用程式適合不需要專用會議室並希望彈性方便地進行一對一會議或小組協作的使用者。內部音訊會議包括促進組織內音訊會議的音訊設備和軟體。該應用程式非常適合內部溝通或視覺輔助不重要的情況。
會議室視訊會議系統是專用團體會議的專用會議空間,配備高品質的視訊和音訊技術。定期舉行需要更專業和受控環境的大型團隊會議的公司通常更喜歡此應用程式。此外,統一通訊領域內的語音辨識應用程式用於語音命令、虛擬助理以及將口語單字轉錄為文字。這些非常適合需要免持操作、輔助功能和高效文件建立的使用者。統一通訊統一通訊將電子郵件、語音郵件、SMS 和傳真等各種通訊傳遞和通訊媒介統一到一個平台中。該應用程式適合尋求簡化通訊和改進訊息管理的企業。網路會議允許使用網路瀏覽器作為主介面透過網路舉行會議和演示。專為需要易於使用、可擴展、與設備無關的系統來進行培訓、網路研討會、協作會議等的企業而設計。
最終用戶:擴展零售和消費品中的整合通訊應用,以提高客戶參與
教育領域,特別是在當前的數位學習場景中,在教學、學習、管理、研究和其他各種活動中都從UC中受益匪淺。虛擬教室、快速通訊和視訊會議等功能可實現遠距學習。政府機構需要有效的內部和外部溝通能力。採用強大的統一通訊解決方案來簡化流程、增強資料共用、安全性和公民參與。在醫療保健領域,統一通訊工具正在用於遠端醫療、病患諮詢以及醫療保健專業人員之間的溝通。提供即時通訊和協作工作空間的解決方案已被廣泛採用。 IT 和通訊領域就其本質而言,需要良好的溝通管道來提供服務、客戶溝通和內部協調。製造中的統一通訊平台支援即時通訊、協作和流程自動化。主要用途包括平滑營運、管理供應鏈和增強客戶互動。運輸和物流部門使用整合通訊來有效追蹤和管理貨物,並確保駕駛人、負責人和物流管理人員之間的即時通訊。在零售和消費品行業,我們促進購物者參與、員工培訓以及各種商店、倉庫和電子商務平台之間的協調。媒體和娛樂產業依靠 UC 功能來進行內容協作、創新團隊之間的快速溝通以及分散式勞動力的管理。此外,旅遊和酒店業使用整合通訊來改善客戶服務、與旅遊合作夥伴協調並管理跨地區的業務。
區域洞察
在遠距工作的普及、對無縫協作工具的需求以及對數位通訊平台的日益依賴等因素的推動下,美洲的整合通訊市場正在強勁成長。北美尤其是此次擴張的關鍵地區,重點在於技術創新和先進統一通訊解決方案的整合。在亞太地區,由於數位技術的快速採用、連接性的增強以及跨不同垂直領域的業務擴展等因素,整合通訊市場正在顯著成長。中國和印度等國家正在發揮關鍵作用,採用統一通訊解決方案來加強溝通與協作。該地區受益於快速成長的行動用戶群和對技術進步的濃厚興趣。受數位轉型舉措普及和對無縫協作工具需求的影響,歐洲、中東和非洲地區的整合通訊市場正在穩步成長。在中東和非洲,隨著公司努力簡化通訊,統一通訊解決方案的採用正在增加。該地區受益於多元化的行業格局,需要最佳化的工作流程和改進的連接性。
FPNV定位矩陣
FPNV定位矩陣對於評估整合通訊市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對整合通訊市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的見解。
1.整合通訊市場的市場規模與預測是多少?
2.在整合通訊市場預測期內,我們應該考慮投資哪些產品與應用?
3.整合通訊市場的技術趨勢與法規結構是什麼?
4.整合通訊市場主要廠商的市場佔有率是多少?
5. 進入整合通訊市場的適當型態或策略手段是什麼?
[191 Pages Report] The Unified Communications Market size was estimated at USD 131.98 billion in 2023 and expected to reach USD 152.64 billion in 2024, at a CAGR 16.55% to reach USD 385.71 billion by 2030.
Unified communications (UC) refers to integrating various communication tools and platforms into a cohesive system, enabling seamless collaboration across multiple channels, including voice, video, messaging, and other collaborative applications. The UC market is propelled by several driving factors, including the growing trend of remote work, which emphasizes the need for efficient communication and collaboration tools. Additionally, businesses are adopting UC to enhance productivity, streamline communication, and reduce operational costs. The rise of mobile devices and the increasing importance of real-time communication further contribute to the market's expansion. The UC market faces challenges such as interoperability between different communication platforms and data security and privacy concerns. Ensuring a smooth transition and integration across diverse communication channels poses a notable restraint. The increasing demand for cloud-based UC solutions presents a significant growth avenue, allowing businesses to scale and adapt easily. Moreover, integrating artificial intelligence (AI) and machine learning (ML) in UC systems, which improves user experiences and automation possibilities, creates opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 131.98 billion |
Estimated Year [2024] | USD 152.64 billion |
Forecast Year [2030] | USD 385.71 billion |
CAGR (%) | 16.55% |
Component: Advancements in unified communications software in modern business operations that require agile and collaborative work environments
Hardware forms the physical foundation of unified communications systems and includes IP phones, headsets, video conferencing equipment, and networking devices that facilitate voice, video, and data communications. Organizations with a strong emphasis on in-person collaboration and on-site communication infrastructure tend to prefer investing in high-quality hardware. Industries such as manufacturing, healthcare, and retail often require durable and reliable communication devices. UC services are essential for deploying, managing, and optimizing unified communications solutions. This segment covers managed services, cloud-based communication services, and UC consulting and implementation services. Companies that lack internal IT expertise or resources tend to leverage UC services, allowing them to adopt the latest UC solutions without needing extensive in-house skills. Particularly, small and medium-sized businesses (SMBs) may find value in relying on external service providers to manage their UC infrastructure. The software component of UC encompasses the applications and platforms that enable real-time communication and collaboration. This includes VoIP, instant messaging, video conferencing, email, and collaboration tools. Enterprises looking to integrate their communication tools into a single, cohesive platform are the primary consumers of UC software.
Solution: Expanding preference for audio & video conferencing tools to facilitate face-to-face interactions
Audio & video conferencing tools, integral to the UC portfolio, optimize how businesses communicate and collaborate. The need-based preference for this solution arises from its capacity to facilitate real-time, face-to-face interaction, fostering increased engagement and better collaboration among team members, irrespective of geographical boundaries. Instant & unified messaging offers immediate communication channels with the benefits of history tracking, data sharing, and collaboration tools. This suits highly agile and fast-paced work environments that require quick decision-making. IP Telephony, utilizing the Internet Protocol's packet-switched connections, replaces traditional public switched telephone networks (PSTN), which invariably decreases operational costs and provides versatility in usage and integration with other digital tools.
Deployment Mode: Growing usage of hosted unified communications due to its convenience and ease of installation
Hosted unified communications are provided over internet-based networks. These systems are hosted on the servers of third-party vendors who manage the entire infrastructure. With this, businesses eliminate the cost and complexity of managing and maintaining on-premise servers. The preference for hosted variants stems from their convenience, ease of installation, and offloading responsibility for servicing and maintaining the network to the service provider. On-premise unified communications systems involve software installed and managed on company-owned hardware and within the organization's private network. Organizations that require higher security and control over their solutions often opt for on-premise UC systems. The preference for on-premise solutions comes from organizations' desire to maintain control over their data and to align the solution with their specific business security needs.
Organization Size: High potential for unified communications across large enterprises to support their distributed workforce
Large enterprises have more complex communication requirements due to their expansive geographical presence and diverse workforce. With departments located across different time zones, there's a strong need for a seamless and unified communication platform that can integrate voice, video, messaging, and sharing capabilities. UC solutions offer this convenience by allowing employees to connect and collaborate in real time, regardless of location. Large enterprises' preference for UC systems stems from their need to streamline communication, enhance collaborative efforts, and reduce operational costs. Small to medium-sized enterprises (SMEs) are vital to the economy, impeding innovation and employment generation. SMEs' need for cost-effective, scalable, and easy-to-implement UC solutions drives their preferences. SMEs often prefer solutions that ensure simplicity and flexibility, supporting their dynamic business needs.
Application: Rising demand for unified messaging due to its centralized messaging system
Desktop video conferencing solutions enable real-time video communication between individuals or groups using personal computers or laptops. This application favors users who require flexibility and convenience for one-on-one meetings or small group collaborations without needing dedicated conferencing rooms. In-house audio conferencing involves audio equipment and software to facilitate voice meetings within an organization. This application is ideal for internal communication and situations where visual aids are not critical.
Room-based video conferencing systems are dedicated setups within a meeting space, equipped with high-quality video and audio technology for group meetings. Businesses that regularly conduct large team meetings that require a more professional and controlled environment often prefer this application. Furthermore, speech recognition applications within the UC space are used for voice commands, virtual assistance, and transcribing spoken words into text. These are ideal for users who need a hands-free operation, accessibility features, or efficient documentation. Unified messaging consolidates various messaging and communication mediums into one platform: email, voicemail, SMS, and fax. Companies that aim to streamline communication and improve the management of messages are well-suited for this application. Web conferencing allows users to conduct meetings and presentations over the internet, using a web browser as the main interface. It is designed for businesses that need easy-to-use, scalable, and device-agnostic systems for training, webinars, and collaborative meetings.
End-user: Expanding the application of unified communications across retail & consumer goods to improve customer engagement
The education sector, particularly in the current e-learning scenario, benefits immensely from UC for teaching-learning, administration, research, and various other activities. Features such as virtual classrooms, quick messaging, and video conferencing enable remote learning. Government bodies require effective communication capabilities for internal as well as public interactions. Robust UC solutions are adopted for enhanced streamlining of processes, data sharing, security, and public engagement. In healthcare, UC tools are deployed for telemedicine, patient consultation, and among healthcare professionals. Solutions offering real-time communication and collaborative workspaces have seen widespread adoption. The IT & telecom sector, by nature, requires superior communication channels for service delivery, client communication, and internal coordination. UC platforms in manufacturing assist in real-time communication, collaboration, and automation of processes. Facilitating operations, managing the supply chain, and enhancing customer interaction are central uses. Transport & logistics sectors use Unified Communications to track and manage goods effectively, ensuring real-time communication between drivers, dispatchers, and logistics managers. In the retail & consumer goods industry, it facilitates shopper engagement, staff training, and coordination across various store locations, warehousing, and e-commerce platforms. The media & entertainment sector leverages UC capabilities for content collaboration, swift communication among creative teams, and managing distributed workforces. Moreover, the travel & hospitality industry utilizes Unified Communications to improve customer service, coordinate with travel partners, and manage operations across geographies.
Regional Insights
In the Americas, the unified communications market is experiencing robust growth driven by factors such as the widespread adoption of remote work, the need for seamless collaboration tools, and the increasing reliance on digital communication platforms. North America, in particular, is a key region in this expansion, with a strong emphasis on technological innovation and the integration of advanced UC solutions. In the Asia-Pacific region, the unified communications market is witnessing significant growth propelled by factors such as the rapid adoption of digital technologies, increasing connectivity, and the expansion of businesses across diverse industries. Countries, including China and India, play pivotal roles, embracing UC solutions to enhance communication and collaboration. The region benefits from a burgeoning mobile user base and a strong focus on technological advancements. In the EMEA region, the unified communications market is marked by steady growth influenced by the widespread adoption of digital transformation initiatives and the demand for seamless collaboration tools. The Middle East and Africa are witnessing increased adoption of UC solutions as businesses strive to enhance communication efficiency. The region benefits from a diverse landscape of industries seeking to optimize workflows and improve connectivity.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Unified Communications Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Unified Communications Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Unified Communications Market, highlighting leading vendors and their innovative profiles. These include 2600Hz Inc. by Ooma Company, 3CX Group, 8x8, Inc., ALE International SAS, Amazon Web Services, Inc., AT&T Inc., Avaya LLC, Broadcom Inc., Cisco Systems, Inc., Connect Solutions, Inc., Crexendo, Inc., Dialpad, Inc., Genesys Cloud Services, Inc., Google LLC by Alphabet Inc., GoTo Group, Inc. by Citrix Systems, Inc., Infosys Limited, Intermedia.net, Inc., International Business Machines Corporation, IVA Technologies, Microsoft Corporation, Mitel Networks Corporation, NEC Corporation, Nextiva, Inc., Nokia Corporation, Oracle Corporation, Panasonic Holdings Corporation, Poly Inc. by HP Inc., Ribbon Communications Inc., RingCentral, Inc., Salesforce, Inc., Sangoma Technologies Corporation, Smart IMS Inc., Tata Communications Limited, Twilio Inc., Verizon Communications Inc., Vitel Global Communications LLC, Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson, Xiamen Yeastar Information Technology Co., Ltd., Yamaha Corporation, Zayo Group, LLC, Zoho Corporation Pvt. Ltd., and Zoom Video Communications, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Unified Communications Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Unified Communications Market?
3. What are the technology trends and regulatory frameworks in the Unified Communications Market?
4. What is the market share of the leading vendors in the Unified Communications Market?
5. Which modes and strategic moves are suitable for entering the Unified Communications Market?
TABL