市場調查報告書
商品編碼
1470597
數位電子看板市場:按類型、產品、服務、應用分類 - 2024-2030 年全球預測Digital Signage Market by Type (Conventional, Smart), Product (Standalone Display, Video Wall), Offering, Application - Global Forecast 2024-2030 |
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預計2023年數位電子看板市場規模為311.2億美元,2024年將達333.4億美元,預計2030年將達522.1億美元,複合年成長率為7.67%。
數位數位電子看板市場包括用於在公共和商業空間顯示動態內容和資訊的顯示技術和解決方案的設計、開拓、製造、分銷和應用。這些系統通常由顯示面板、媒體播放機、內容管理系統 (CMS)、軟體應用程式和促進設備之間通訊的網路基礎設施元件組成。對即時資料更新的個人化廣告內容的需求不斷成長,以及娛樂和體育賽事贊助商擴大採用數位電子看板,導致各行業的採用率很高。數位電子看板系統的初始設置成本可能很高,特別是對於中小型企業而言,而成本較低的廣告替代方案的可用性正在阻礙市場需求。物聯網連接的引入為將先進感測器整合到數位電子看板網路中創造了新的可能性,從而實現基於位置和人口統計資料的有針對性的內容傳送,進一步推動市場成長。
主要市場統計 | |
---|---|
基準年[2023] | 311.2億美元 |
預測年份 [2024] | 333.4億美元 |
預測年份 [2030] | 522.1億美元 |
複合年成長率(%) | 7.67% |
對智慧數位數位電子看板類型的偏好
傳統的數位電子看板系統是非互動式顯示器,主要用作廣告板或資訊螢幕。傳統的數位電子看板廣泛應用於零售商店、餐廳、機場、公共場所等,以展示促銷內容並向顧客和訪客提供重要資訊。智慧數位電子看板系統融合了觸控螢幕、手勢姿態辨識等互動功能以及 Wi-Fi 和藍牙等連接選項。這些先進的功能使企業能夠透過提供個人化的內容和體驗更有效地吸引客戶。人工智慧 (AI) 透過創建更具吸引力、個性化和響應性更強的內容,正在徹底改變數位電子看板。基於人工智慧的指示牌系統利用先進的演算法來即時分析用戶行為、偏好和人口統計數據。情境指示牌系統旨在根據地點、環境、受眾人口統計、一天中的時間和天氣等各種因素來調整內容。透過考慮此類上下文訊息,這些系統可確保所顯示內容的最大相關性和有效性。支援物聯網的智慧指示牌代表了數位廣告和客戶參與的下一個前沿。透過整合物聯網 (IoT) 設備和感測器,數位電子看板可與各種系統和資料來源配合使用,為使用者提供無縫、互聯的體驗。
產品創新電視牆的新傾斜
獨立顯示器(單螢幕數位看板)是具有獨立功能的顯示單元,用於顯示廣告、公告、資訊等內容。這些顯示器通常利用 LCD、LED 或 OLED 技術來提供高解析度視覺效果,適合預算有限的中小型企業。數位廣告看板是一種有效的戶外廣告媒體,可提供高可見度和傳播有影響力的訊息的機會。這些大型顯示器受益於先進的 LED 技術,可實現鮮豔的色彩、卓越的亮度水平和低功耗。互動式服務站已成為各種零售、飯店和醫療保健產業的多功能解決方案。這些自助服務終端允許用戶獨立存取資訊並完成交易,減少等待時間和員工工作量。數位菜單板徹底改變了快速服務餐廳 (QSR) 和快速休閒餐廳向顧客展示其產品的方式。更簡單的更新機制允許頻繁更新特殊菜單和價格,而無需重新列印。利用數位技術對傳統標牌進行現代化改造,提高了各種零售、房地產和運輸行業的視覺通訊能力。電視牆是一種可擴展的顯示解決方案,由互連的螢幕組成,可為廣告和資訊目的創造令人印象深刻的視覺效果。其主要優點是能夠在大面積上顯示大量資料和高解析度影像,而不會影響從各個角度觀看時的影像品質或可見度。
提供者:大量採用數位電子看板硬體,提供顯示內容所需的組件
數位電子看板系統的底層硬體提供顯示內容所需的組件。此類別包括螢幕(LCD、LED)、媒體播放機、支架、機殼等。硬體偏好因螢幕大小要求、解析度、各種環境條件下的耐用性以及能源效率而異。我們的服務包括有效利用數位電子看板解決方案的各種支援。包括專業工程師的安裝和維護支援、設計公司和自由設計師的內容創建服務、確保無縫資料傳輸的網路管理、基於行業趨勢的策略規劃諮詢服務以及持續的技術支援。數位電子看板軟體對於組織、安排和管理螢幕上顯示的內容至關重要。此子類別重點在於與各種硬體元件的相容性、使用者友善的介面、擴充性選項、動態內容功能(例如即時資料偏好)、遠端存取、多螢幕管理等。
應用:在零售應用中使用數位電子看板的新方法
在企業領域,數位電子看板主要用於溝通、行銷和員工參與。企業更喜歡方便用戶使用且與現有系統無縫整合的解決方案。教育領域的數位電子看板有多種用途,包括向學生和教職員工傳播有關活動和日程安排的訊息,以及在講座期間顯示緊急警報和視覺輔助工具。政府機構使用數位電子看板傳播公共資訊、提供安全警報、協助法院、博物館和圖書館等公共設施的尋路以及培訓工作人員。選擇數位電子看板系統提供者時,安全功能和易用性是優先考慮的因素。在飯店業,飯店、餐廳和娛樂場所使用數位電子看板透過顯示菜單、促銷和尋路資訊來增強賓客體驗。在交通運輸業,數位電子看板系統用於為旅客提供有關時刻表、延誤和取消的即時更新、顯示廣告內容以及引導旅客通過航站樓。運輸業在選擇提供者時優先考慮網路穩定性和擴充性。數位電子看板在零售業至關重要,因為它可以提供動態內容、客製化促銷和互動功能來吸引顧客、增強購物體驗並增加銷售。
區域洞察
由於美洲擁有龐大的消費者基礎和高購買力,數位電子看板市場正在發展。該地區擁有最先進的研究設施、市場領導者的強大影響力以及政府鼓勵各行業採用數位技術的舉措,這些都刺激了該地區的市場採用。歐洲地區在數位電子看板市場中佔據重要地位,零售商場和機場的創新數位宣傳活動為市場成長做出了重大貢獻。此外,採用環保材質的節能顯示器在歐盟公司中越來越受歡迎。由於其龐大的人口和快速的都市化,亞太地區正在迅速採用數位電子看板。隨著領先的市場參與者大力投資於開拓,以及政府措施鼓勵對技術基礎設施的投資,創新和產品擴展的機會正在增加。
FPNV定位矩陣
FPNV定位矩陣對於評估數位電子看板市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對數位電子看板市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.數位電子看板市場的市場規模和預測是多少?
2.數位電子看板市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.數位電子看板市場的技術趨勢和法規結構是什麼?
4.數位電子看板市場主要廠商的市場佔有率是多少?
5.進入數位電子看板市場合適的型態或策略手段是什麼?
[191 Pages Report] The Digital Signage Market size was estimated at USD 31.12 billion in 2023 and expected to reach USD 33.34 billion in 2024, at a CAGR 7.67% to reach USD 52.21 billion by 2030.
The digital signage market encompasses designing, developing, manufacturing, distributing, and applying display technologies and solutions to present dynamic content and information in public and commercial spaces. These systems typically comprise display panels, media players, content management systems (CMS), software applications, and networking infrastructure components facilitating communication between devices. The increasing demand for personalized advertising content with real-time data updates and the rising adoption of digital signage by sponsors in entertainment and sports events led to high adoption rates across various industries. The initial setup costs of digital signage systems can be high, especially for SMEs, and the availability of low-cost alternatives for advertisement hampering market demand. Implementing IoT connectivity offers new possibilities for integrating advanced sensors into digital signage networks, enabling targeted content delivery based on location or demographic data, further fueling the market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 31.12 billion |
Estimated Year [2024] | USD 33.34 billion |
Forecast Year [2030] | USD 52.21 billion |
CAGR (%) | 7.67% |
Type: Increasing preference for smart digital signage
Conventional digital signage systems are non-interactive displays primarily as advertisement boards or information screens. Conventional digital signage are widely used in retail stores, restaurants, airports, and public spaces for showcasing promotional content or providing critical information to customers and visitors. Smart digital signage systems incorporate interactive features such as touchscreens, gesture recognition, and connectivity options such as Wi-Fi or Bluetooth. These advanced capabilities enable businesses to engage customers more effectively by offering personalized content and experiences. Artificial Intelligence (AI) revolutionizes digital signage by creating more engaging, personalized, and responsive content. AI-based signage systems utilize advanced algorithms to analyze user behavior, preferences, and demographics in real time. Context-aware signage systems are designed to adapt content based on various factors such as location, environment, audience demographics, time of day, and weather conditions. Considering this contextual information, these systems ensure maximum relevance and effectiveness of displayed content. IoT-enabled smart signage represents the next frontier in digital advertising and customer engagement. Digital signage can interact with various systems and data sources to create a seamless, connected experience for users by integrating Internet of Things (IoT) devices and sensors.
Product: Emerging inclination toward innovative video wall
A standalone display, a single-screen digital sign, is an independently functioning display unit to showcase content such as advertisements, announcements, or information. These displays generally utilize LCD, LED, or OLED technology for high-definition visuals and are suitable for small to medium-sized businesses with modest budgets. Digital billboards are an effective outdoor advertising medium that offers high visibility and impactful messaging opportunities. These large-format displays benefit from advanced LED technology that provides vibrant colors, superior brightness levels, and lower energy consumption. Interactive kiosks have emerged as a multifunctional solution for various retail, hospitality, and healthcare sectors. These self-service terminals enable users to access information or complete transactions independently, reducing wait times and staff workload. Digital menu boards revolutionize the way quick-service restaurants (QSRs) and fast-casual establishments showcase their offerings to customers. Easier update mechanisms allow businesses to adapt specials or update pricing frequently without the need for reprinting. Modernizing traditional signboards with digital technology enhances visual communication capabilities across various retail, real estate, and transportation industries. Video walls are scalable display solutions composed of interconnected screens that create a visually striking effect for advertising or informational purposes. Their main benefit lies in their ability to present large amounts of data or high-resolution images across vast surface areas without losing image quality or visibility from various viewing angles.
Offering: Significant adoption of digital signage hardware providing the necessary components to display content
Hardware forms the foundation of digital signage systems by providing the necessary components to display content. This category includes screens (LCD, LED), media players, mounts, and enclosures. Hardware preference depends on screen size requirements, resolution, durability in varying environmental conditions, and energy efficiency. The services subcategory encompasses various support offerings that help businesses utilize digital signage solutions effectively. These services include installation and maintenance support provided by professional technicians; content creation services from design agencies or freelance designers; network management to ensure seamless data transmission; consulting services for strategy planning based on industry trends, and ongoing technical support. Digital signage software is essential for organizing, scheduling, and managing the content displayed on screens. The need-based preferences within this subcategory revolve around compatibility with various hardware components, user-friendly interfaces, scalability options, dynamic content capabilities (such as real-time data updates), remote access, and multi-screen management.
Application: Emerging utilization of digital signage in retail applications
In the corporate sector, digital signage is primarily used for communication, marketing, and employee engagement. Companies prefer solutions that are user-friendly and provide seamless integration with existing systems. Digital signage in education serves various purposes, such as disseminating information about events or schedules to students and staff members and displaying emergency alerts or visual aids during lectures. Government organizations utilize digital signage for public information dissemination, security alerts, wayfinding assistance in public buildings such as courts, museums, or libraries, and employee training. These organizations prioritize security features and ease of use when selecting a digital signage system provider. The hospitality industry relies on digital signage to enhance guest experiences by displaying menus, promotions, or wayfinding information in hotels, restaurants, and entertainment venues. Transportation utilizes digital signage systems to give travelers real-time updates on schedules, delays, or cancellations, display advertising content, and guide passengers through terminals. The transportation sector prioritizes network stability and ease of scalability when selecting providers. Digital signage is essential in the retail sector for its ability to captivate customers, enhance the shopping experience, and boost sales by offering dynamic content, tailored promotions, and interactive features.
Regional Insights
The Americas region has observed a developed landscape in the digital signage market due to its large consumer base and high purchasing power. The country boasts cutting-edge research facilities, a strong presence of leading market players, and several government initiatives that encourage the adoption of digital technologies in various sectors have fueled the market adoption in the region. Europe region has a significant landscape in the digital signage market driven by innovative digital campaigns in retail malls and airports across these countries that contribute significantly to the market growth. Furthermore, adopting energy-efficient displays with eco-friendly materials has gained traction among EU businesses. The APAC has observed a rapidly growing landscape in digital signage adoption due to its vast population and rapid urbanization. The high degree of technological advancement, with leading market players investing heavily in research & development, and substantial government initiatives encouraging investment in technology infrastructure, resulting in more opportunities for local players to innovate and expand their offerings.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digital Signage Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Signage Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Digital Signage Market, highlighting leading vendors and their innovative profiles. These include American LED Wall Company, AUO Corporation, Barco NV, Cisco Systems Inc., Daktronics, Inc., Electronic Displays Inc., GALAXY SIGNAGE, Goodview Company, Hangzhou Hikvision Digital Technology Co., Ltd., Hitachi Ltd., Innova Bilisim Cozumleri Anonim Sirketi, LG Electronics Inc., LianTronics Co., Ltd., Microsoft Corporation, NEC Corporation, Neoti LLC, Panasonic Corporation, Planar Systems Inc., ProDVX, Samsung Electronics Co. Ltd., Scala, Scala by STRATACACHE, Sharp Corporation, Sony Corporation, Toshiba Corporation, Visix, Inc., Winmate Inc., and Ynvisible Interactive Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Digital Signage Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Signage Market?
3. What are the technology trends and regulatory frameworks in the Digital Signage Market?
4. What is the market share of the leading vendors in the Digital Signage Market?
5. Which modes and strategic moves are suitable for entering the Digital Signage Market?