2026-2030年全球影像串流媒體及廣播設備市場

全球視訊串流媒體和廣播設備市場預計將從 2025 年到 2030 年成長至 3827.639 億美元，預測期內複合年成長率為 17.3%。

本報告對全球視訊串流媒體和廣播設備市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場發展的因素包括：對支援多種廣播格式的編碼器的需求不斷成長、模擬廣播向數位廣播的過渡以及智慧型手機和網路用戶數量的不斷成長。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，人工智慧、深度學習和機器學習技術的日益普及將是未來幾年全球視訊串流媒體和廣播設備市場成長的主要驅動力之一。此外，雲端服務的日益普及和隨選視訊（VOD）服務需求的成長預計也將顯著刺激市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球影像串流媒體及廣播設備市場
• 按類型分類的細分市場分析，2020-2024 年
• 基於應用領域的細分市場分析，2020-2024 年
• 服務類型細分市場分析，2020-2024 年
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球影像串流和廣播設備市場
• 地緣政治衝突對全球影像串流媒體和廣播設備市場的影響。

第7章：五力分析

第8章 市場區隔：依類型

• 比較：按類型
• 影片串流
• 廣播設備
• 市場機會：按類型分類

第9章 市場區隔：依應用

• 比較：透過應用
• 私人的
• 商業
• 市場機會：依應用領域分類

第10章 市場區隔：依服務類型

• 比較：依服務類型
• Over-The-Top
• Satellite
• 電纜
• 地面電波
• 市場機會：依服務類型分類

第11章 客戶情況

第12章 區域情勢

• 區域分類
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 以色列
  • 土耳其
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• ARRI AG
• Blackmagic Design Pty. Ltd.
• Canon Inc.
• Cisco Systems Inc.
• Evertz Technologies Ltd.
• Grass Valley Canada
• Haivision Systems Inc.
• Harmonic Inc.
• Imagine Communications.
• Matrox Electronic Systems Ltd.
• Panasonic Holdings Corp.
• Roland Corp.
• Ross Video Ltd.
• Sony Group Corp.
• Wellav Technologies Ltd.

第16章附錄

The global video streaming and broadcasting equipment market is forecasted to grow by USD 382763.9 mn during 2025-2030, accelerating at a CAGR of 17.3% during the forecast period. The report on the global video streaming and broadcasting equipment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by heightened demand for encoders to support multiple broadcasting formats, transition from analog to digital broadcasting, increasing number of smartphones and internet users.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global video streaming and broadcasting equipment market is segmented as below:

By Type

• Video streaming
• Broadcasting equipment

By Application

• Private
• Commerce

By Service Type

• Over-the-top
• Satellite
• Cable
• Terrestrial

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the increased application of ai, deep learning, and machine learning technologies as one of the prime reasons driving the global video streaming and broadcasting equipment market growth during the next few years. Also, rising adoption of cloud-based services and growing preference for video-on-demand (VOD) services will lead to sizable demand in the market.

The report on the global video streaming and broadcasting equipment market covers the following areas:

• Global video streaming and broadcasting equipment market sizing
• Global video streaming and broadcasting equipment market forecast
• Global video streaming and broadcasting equipment market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global video streaming and broadcasting equipment market vendors that include ARRI AG, Blackmagic Design Pty. Ltd., Canon Inc., Cisco Systems Inc., Epiphan Systems Inc., Evertz Technologies Ltd., EVS Broadcast Equipment S.A., Grass Valley Canada, Haivision Systems Inc., Harmonic Inc., Imagine Communications., Magewell Electronics Co. Ltd., Matrox Electronic Systems Ltd., Panasonic Holdings Corp., PTZOptics, Roland Corp., Ross Video Ltd., Sony Group Corp., Teradek, Wellav Technologies Ltd.. Also, the global video streaming and broadcasting equipment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Service Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Video Streaming And Broadcasting Equipment Market 2020 - 2024
  • Historic Market Size - Data Table on Global Video Streaming And Broadcasting Equipment Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.4 Service Type segment analysis 2020 - 2024
  • Historic Market Size - Service Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Video Streaming and Broadcasting Equipment Market
• 6.2 Impact of Geopolitical Conflicts on the Global Video Streaming and Broadcasting Equipment Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Video streaming - Market size and forecast 2025-2030
• 8.4 Broadcasting equipment - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Private - Market size and forecast 2025-2030
• 9.4 Commerce - Market size and forecast 2025-2030
• 9.5 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Market Segmentation by Service Type

• 10.1 Market segments
• 10.2 Comparison by Service Type
• 10.3 Over-the-top - Market size and forecast 2025-2030
• 10.4 Satellite - Market size and forecast 2025-2030
• 10.5 Cable - Market size and forecast 2025-2030
• 10.6 Terrestrial - Market size and forecast 2025-2030
• 10.7 Market opportunity by Service Type
  • Market opportunity by Service Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Heightened demand for encoders to support multiple broadcasting formats
  • Transition from analog to digital broadcasting
  • Increasing number of smartphones and internet users
• 13.2 Market challenges
  • Increase in cases of cyberattacks
  • High infrastructure cost and complex deployment requirements
  • Stringent rules and regulations by FCC
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increased application of AI, deep learning, and machine learning technologies
  • Rising adoption of cloud-based services
  • Growing preference for video-on-demand (VOD) services

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 ARRI AG
  • ARRI AG - Overview
  • ARRI AG - Product / Service
  • ARRI AG - Key offerings
  • SWOT
• 15.5 Blackmagic Design Pty. Ltd.
  • Blackmagic Design Pty. Ltd. - Overview
  • Blackmagic Design Pty. Ltd. - Product / Service
  • Blackmagic Design Pty. Ltd. - Key offerings
  • SWOT
• 15.6 Canon Inc.
  • Canon Inc. - Overview
  • Canon Inc. - Business segments
  • Canon Inc. - Key offerings
  • Canon Inc. - Segment focus
  • SWOT
• 15.7 Cisco Systems Inc.
  • Cisco Systems Inc. - Overview
  • Cisco Systems Inc. - Business segments
  • Cisco Systems Inc. - Key news
  • Cisco Systems Inc. - Key offerings
  • Cisco Systems Inc. - Segment focus
  • SWOT
• 15.8 Evertz Technologies Ltd.
  • Evertz Technologies Ltd. - Overview
  • Evertz Technologies Ltd. - Product / Service
  • Evertz Technologies Ltd. - Key offerings
  • SWOT
• 15.9 Grass Valley Canada
  • Grass Valley Canada - Overview
  • Grass Valley Canada - Product / Service
  • Grass Valley Canada - Key offerings
  • SWOT
• 15.10 Haivision Systems Inc.
  • Haivision Systems Inc. - Overview
  • Haivision Systems Inc. - Product / Service
  • Haivision Systems Inc. - Key offerings
  • SWOT
• 15.11 Harmonic Inc.
  • Harmonic Inc. - Overview
  • Harmonic Inc. - Business segments
  • Harmonic Inc. - Key offerings
  • Harmonic Inc. - Segment focus
  • SWOT
• 15.12 Imagine Communications.
  • Imagine Communications. - Overview
  • Imagine Communications. - Product / Service
  • Imagine Communications. - Key offerings
  • SWOT
• 15.13 Matrox Electronic Systems Ltd.
  • Matrox Electronic Systems Ltd. - Overview
  • Matrox Electronic Systems Ltd. - Product / Service
  • Matrox Electronic Systems Ltd. - Key offerings
  • SWOT
• 15.14 Panasonic Holdings Corp.
  • Panasonic Holdings Corp. - Overview
  • Panasonic Holdings Corp. - Business segments
  • Panasonic Holdings Corp. - Key news
  • Panasonic Holdings Corp. - Key offerings
  • Panasonic Holdings Corp. - Segment focus
  • SWOT
• 15.15 Roland Corp.
  • Roland Corp. - Overview
  • Roland Corp. - Product / Service
  • Roland Corp. - Key offerings
  • SWOT
• 15.16 Ross Video Ltd.
  • Ross Video Ltd. - Overview
  • Ross Video Ltd. - Product / Service
  • Ross Video Ltd. - Key offerings
  • SWOT
• 15.17 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 15.18 Wellav Technologies Ltd.
  • Wellav Technologies Ltd. - Overview
  • Wellav Technologies Ltd. - Product / Service
  • Wellav Technologies Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations