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市場調查報告書
商品編碼
2024960
影片串流媒體市場規模、佔有率、趨勢和預測:按組件、串流媒體類型、收入模式、最終用戶和地區分類(2026-2034 年)Video Streaming Market Size, Share, Trends and Forecast by Component, Streaming Type, Revenue Model, End User, and Region, 2026-2034 |
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2025年,影片串流媒體市場規模為1243億美元。展望未來,IMARC Group預測,該市場將以17.19%的複合年成長率從2026年成長至2034年,到2034年達到5,400億美元。目前,北美是該市場的主要驅動力,這得益於串流技術的不斷進步、旨在提升用戶體驗的虛擬實境(VR)和擴增實境(AR)技術的融合發展,以及行動裝置在內容串流播放方面的日益普及。
高速網路的日益普及是影片串流服務成長的基礎。 2024年初,美國網路用戶數量達3.311億,網路普及率高達97.1%。同期,美國行動電話用戶總合達到3.96億,佔總人口的116.2%。如此廣泛的網路連結使得不同人群都能享受流暢的串流體驗。美國的寬頻普及率也在顯著提升。 2023年,79%的美國成年人表示在家中使用高速寬頻服務,較前一年有成長。 5G網路的部署將進一步提升串流播放能力,提供更快、更可靠的連線。這對於高清和直播內容至關重要,並將推動影片串流媒體市場的成長。
美國在這個市場正經歷可預見的成長,並有望成為最主要的市場。這主要歸功於美國消費者對點播觀看的需求日益成長,而非傳統的定時播出。訂閱隨選視訊(SVOD)服務帶來的豐厚收入也印證了這一趨勢,預計到2023年,美國家庭平均每月在SVOD服務上的支出將達到61美元。隨時隨地觀看內容的便利性導致傳統電視收視率下降,預計到2024年7月,串流平台將佔據電視總收視量的41.4%。
技術進步
視訊串流媒體市場的主要驅動力之一是技術的快速發展。網路連線速度的提升,尤其是5G網路的部署,使得高品質視訊內容的串流媒體更加可行且有效率。串流功能的改進帶來了更流暢的觀看體驗、更少的緩衝以及高解析度內容的傳輸,所有這些都對提升用戶滿意度至關重要。此外,雲端運算的進步使得串流平台能夠提供大量的內容庫,使用者幾乎可以在任何地方存取這些內容。一個顯著的例子是康卡斯特公司(Comcast Corporation)的戰略舉措,該公司剝離了NBC環球(NBCUniversal)的有線電視網路和數位資產,創建了SpinCo,一家面向美國7000萬家庭的全新獨立公司。這家專注於新聞、體育和娛樂的新公司,體現了業界正在向利用技術進步來改善內容傳送的轉變。此外,隨著串流媒體平台融合虛擬實境(VR)和擴增實境(AR)等創新功能,使用者體驗也不斷演進,為身臨其境型和互動式內容消費開闢了新的可能性。
觀眾偏好變化
市場擴張的主要驅動力之一是觀眾對點播娛樂行為的轉變。串流媒體服務讓柔軟性隨時隨地觀看內容,無需受限於固定的播出時間表,正逐步超越傳統電視廣播。尤其年輕一代的消費者深受這一變化的影響,他們更傾向於選擇串流媒體服務,因為其節目種類豐富、內容客製化,並且融入了社交媒體元素,使觀看體驗更具吸引力。此外,串流媒體服務通常針對行動裝置進行最佳化設計,提供個人化的使用者體驗,契合了許多人現代「隨時隨地」的生活方式。行動裝置作為主要內容消費工具的普及,正加速這一趨勢的發展。
擴充內容庫並創作原創作品
串流媒體產業的成長主要得益於內容庫的多元化和擴張。為了吸引擁有不同興趣的廣大用戶,串流媒體服務商正大力投資多元化內容,包括國際電影和電視劇。這種內容全球化不僅吸引了更多觀眾,也提升了各平台在競爭激烈的市場中的獨特性。此外,許多串流媒體服務商開始大規模投資原創內容。原創內容提供其他平台無法取得的獨特優質內容,不僅有助於吸引新用戶,也有助於留住現有用戶。
The video streaming market size was valued at USD 124.3 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 540.0 Billion by 2034, exhibiting a CAGR of 17.19% from 2026-2034. North America currently dominates the market, driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.
The increasing availability of high-speed internet has been a cornerstone in the expansion of video streaming services. At the beginning of 2024, there were 331.1 million internet users in the United States of America, when internet penetration stood at 97.1 percent. Also, a total of 396.0 million cellular mobile connections were active in the United States during this period, with this figure equivalent to 116.2 percent of the total population. This extensive connectivity facilitates seamless streaming experiences across diverse demographics. Broadband adoption has also seen substantial growth in the country. In 2023, 79% of U.S. adults reported having high-speed broadband service at home, up from previous years. The deployment of 5G networks further enhances streaming capabilities, offering faster and more reliable connections, which is crucial for high-definition (HD) and live streaming content thus strengthening the video streaming market growth.
The United States is at the forecast in this market, leading its way to be the most dominating country. The is attributed to the increasing need among American consumers for on-demand viewing over traditional scheduled programming. This preference is reflected in the substantial revenues generated by subscription video-on-demand (SVOD) services, as an average US households spent US$61 per month on SVOD services in the year 2023. The convenience of watching content anytime has led to a decline in traditional TV viewership, with streaming platforms accounting for 41.4% of total TV usage in July 2024.
Technological Advancements
One of the primary drivers of the video streaming market is the rapid advancement in technology. With increasing internet speeds, particularly the roll-out of 5G networks, streaming high-quality video content is becoming more feasible and efficient. This enhancement in streaming capabilities is allowing for smoother viewing experiences, reduced buffering, and higher-resolution content, which are vital for user satisfaction. Moreover, advancements in cloud computing are enabling streaming platforms to offer vast libraries of content that are accessible from virtually anywhere. A notable example is Comcast Corporation's strategic move to spin off NBCUniversal's cable networks and digital assets into a new independent company, "SpinCo," which will target 70 million U.S. households. This new entity, focused on news, sports, and entertainment, reflects the industry's shift toward utilizing technological advancements to improve content delivery. Moreover, as streaming platforms adopt innovative features like virtual reality (VR) and augmented reality (AR), the user experience continues to evolve, opening up new possibilities for immersive and interactive content consumption.
Changing Viewer Preferences
One of the key factors driving the market's expansion is the change in viewer behavior toward on-demand entertainment. Streaming services, which provide the flexibility to watch material at any time and from any location without being restricted by a set schedule, are steadily overtaking traditional broadcast television (TV). Younger consumers are especially impacted by this change, favoring streaming services because of their capacity to offer a wide variety of programs, customize material, and include social media elements for a more engaging experience. Furthermore, as streaming services are frequently geared for mobile viewing and provide a customized user experience that fits with many people's modern, on-the-go lifestyles, the trend is being accelerated by the development of mobile devices as the major way of consuming content.
Expansion of Content Libraries and Original Productions
The growth of the industry is largely fueled by the variety and extension of content libraries. To appeal to a wide range of customers with different interests, streaming services are making significant investments in obtaining a variety of material, including foreign films and TV series. In addition to drawing in a larger audience, this globalization of content makes platforms more distinctive in a crowded market. Furthermore, a lot of streaming providers are starting to prioritize making large investments in original content. By providing unique, superior material that is unavailable elsewhere, original content not only acts as a differentiator to draw in new customers but also aids in keeping hold of current ones.
The solution segment accounts for the largest market share. It comprises internet protocol television (IPTV), over-the-top (OTT) platforms, and pay TV. IPTV, delivered over a dedicated network, offers high-quality, reliable broadcast experiences, often with the ability to integrate interactive features and video-on-demand (VOD) services. OTT platforms, on the other hand, are gaining immense popularity by offering streaming services directly over the internet, bypassing traditional distribution channels. Pay TV still holds a significant market share, especially in regions with less developed internet infrastructure. It includes traditional cable and satellite television services, offering bundled content packages. The dominance of the solutions segment is attributed to the vast viewer base that prefers diverse and accessible content offerings provided by these platforms.
The live/linear video streaming type is dominating the market share. It refers to the real-time broadcasting of events or scheduled television content over the internet. This type of streaming is akin to traditional television (TV) broadcasts but delivered through internet protocols. The growing popularity of live streaming is driven by its ability to offer real-time engagement and immediacy, making it highly attractive for sports events, live concerts, news, and special live broadcasts. The increased adoption of this format by social media platforms and dedicated live-streaming services is propelling its growth. Additionally, the integration of interactive features like live chats and instant feedback is enhancing viewer engagement, making live/linear streaming a preferred choice for events requiring real-time participation thereby creating a video streaming market outlook.
The subscription revenue model leads the market share. It operates on a basis where users pay a recurring fee to access the content library of a platform. Its popularity stems from its value proposition of providing extensive content at a predictable cost, eliminating the need for individual purchases. Additionally, the recurrent revenue stream of the model provides platforms with a stable financial base, facilitating further investment in content acquisition and technology enhancements. This model appeals to people seeking a comprehensive and continuous entertainment experience without the interruption of advertisements.
The personal segment dominates the video streaming market share. It comprises private users who access video streaming services for their own amusement and convenience. The increasing popularity of on-demand entertainment, made possible by the widespread availability of high-speed internet and the development of smart devices such as smartphones, tablets, and smart TVs, is driving this segment's domination. Movies, TV series, documentaries, and user-generated material are among the many types of content that are available to personal users who often subscribe to or access video streaming services. Users may view their favorite material at any time and from any location because to the segment's ease, flexibility, and tailored content.
Based on the video streaming market forecast, North America dominance in this market is a result of the region's high penetration rates of streaming services, driven by the presence of major players. The rising focus on content diversification and original production is strengthening the market growth. Technological advancements and high internet speeds support the consumption of high-definition and 4K content. The trend towards cord-cutting, where people move away from traditional cable television (TV) to online streaming options, is also prominent in this region. Additionally, there is an increasing interest in niche and specialized streaming services catering to specific interests or demographics.
United States Video Streaming Market Analysis
The U.S. video streaming market is on an upswing due to a burgeoning demand for on-demand content among consumers and advances in technology. According to an industrial report, the U.S. number of streaming video subscribers increased to 235 million in 2023, representing a 5% rise compared to 2022. The market witnessed one major announcement in Comcast Corporation's plan to establish a new publicly traded company called SpinCo, where NBCUniversal's cable networks such as USA Network, CNBC, MSNBC, Oxygen, and more will be housed. It will bring together a combined reach of about 70 million U.S. households in one of the most competitive markets out there, streaming and television space. This spin-off will therefore bolster Comcast's ability to offer diversified and high-quality news, sports, and entertainment offerings to its customers, ultimately helping it maintain its strong leadership position in the fast-changing media landscape. With shifting consumer preferences toward streaming, Comcast's strategic move is reflective of rising demand for a diverse content offering.
Asia Pacific Video Streaming Market Analysis
The Asia Pacific video streaming market is growing rapidly due to rising disposable incomes, improving connectivity, and a rich content landscape. The region is expected to add 93 million SVOD subscriptions by 2029, reaching 687 million subscriptions, up from 594 million in 2023. China will lead this expansion, generating 378 million subscriptions by 2029. India will contribute 22 million, followed by Japan (14 million), South Korea (9 million), and Indonesia (8 million). Although China has limited access to the United States' streaming outlets, Netflix and Prime Video will still lead in regions, with 61.9 million and 55.8 million subscribers each. The region-specific sites also continue to expand from the local streaming platforms for UNext in Japan, and Disney+ Hotstar in India, with some offering region-specific content for diversity. By 2029, Asia Pacific's SVOD revenue is projected to reach US$ 49 billion, local, and international players adjusting to regional preferences.
Europe Video Streaming Market Analysis
A news article reports that U.S. video streaming platforms lead the Europe's streaming landscape, while Netflix, Prime Video, and Disney+ make up 85% of all the viewership in streaming. Despite the U.S. content dominating the screen, the European productions take up 30% of the SVOD viewing time, while EU-made content takes up 21%. Netflix has managed to meet the EU's 30% local content mandate, which is meant to ensure that European works are appropriately represented. Data from the European Audiovisual Observatory has shown that streaming services, such as Netflix and Amazon Prime Video, are increasingly making investments in European content, with Netflix offering about 30% European titles across most of the EU. However, countries like the U.K. and Ireland are slightly below this quota. Despite regulatory pressure, U.S. streamers continue to garner significant market share, wherein a large portion of their catalogues are comprised of European content not national in nature.
Latin America Video Streaming Market Analysis
The Latin American video streaming market is growing rapidly, spurred by an increase in internet penetration and changing consumer behavior. Notably, NBC News Now started operations in Mexico and Brazil to be the first US-based news channel streamed in Samsung TV+ channels. This development underscores the increase in digital media consumption in Latin America, where streaming adoption is almost universal, with Mexico at 96.9% and Brazil at 95.8% above the global average, according to GWI. In Brazil, where internet users spend an average of 2 hours and 40 minutes daily with online press, NBC News Now is ready to take advantage of this trend, with ad-supported, free-to-access news content. This aligns well with the demand for credible, digital-first news sources in the region.
Middle East and Africa Video Streaming Market Analysis
Video streaming is growing rapidly across the Middle East and Africa amid a shift in entertainment patterns and an increasing mobile internet penetration trend. As per a news article, leading the growth are the UAE, Saudi Arabia, and South Africa, where, interestingly, Saudi Arabia had streaming subscription growth of 20% just in 2023. Tapping local content is a clear focus area, with platforms such as Shahid in the Middle East and Showmax in South Africa offering region-specific shows. The growth in 4G and 5G networks is also providing improvements in video streaming, as has been seen in countries such as Egypt and Kenya. Growth in streaming subscriptions is also spurred by an increasing number of tech-savvy young consumers, contributing to the region's robust growth in the area. Local partnerships, along with international agreements, will be crucial in providing expanded access and reach for such services.
Key players in the video streaming market are actively engaging in strategies to enhance user experience and expand their market presence. This includes investing heavily in original content production to offer exclusive and diverse programming, which is crucial for attracting and retaining subscribers. Additionally, top companies are leveraging advanced technologies like artificial intelligence (AI) and machine learning (ML) for personalized content recommendations, improving user engagement. There's also a focus on expanding global reach, with platforms increasingly offering content tailored to regional tastes and languages. Partnerships with content creators, telecom operators, and hardware manufacturers are common to enhance distribution and accessibility. Moreover, top companies are experimenting with different pricing models and subscription plans to cater to a broader range of viewers, including offering ad-supported versions or mobile-only subscriptions in price-sensitive markets. This multifaceted approach reflects the dynamic and competitive nature of the video streaming industry.