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市場調查報告書
商品編碼
2032838
視訊轉碼市場:按組件、應用程式和地區分類(2026-2034 年)Video Transcoding Market by Component (Software-based Solution, Hardware-based Solution), Application (Telecommunication, Media and Entertainment, IT and Gaming, Broadcasting, and Others), and Region 2026-2034 |
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2025年全球視訊轉碼市場規模達25.602億美元。展望未來,IMARC Group預測,該市場從2026年到2034年將以11.31%的複合年成長率成長,到2034年達到69.084億美元。推動市場成長的因素多種多樣,包括智慧型手機的普及、數位影片內容的成長以及為更廣泛消費者提供娛樂內容的OTT(Over-The-Top)平台的興起。
智慧型手機使用量的增加
隨著越來越多的人使用智慧型手機觀看影片,將影片內容轉碼為與各種行動裝置相容的格式的需求也日益成長。轉碼使影片能夠相容於不同的螢幕大小、解析度和作業系統,從而提供流暢的行動觀看體驗。此外,它還能在最佳化影片品質的同時最大限度地減少檔案大小,這對於希望有效管理資料流量的行動用戶至關重要。智慧型手機正逐漸成為串流媒體播放和觀看影片的主要設備。用戶行為的這種轉變推動了對視訊轉碼的需求,以確保在各種行動網路和硬體配置下都能流暢播放並獲得高品質的影片。行動網路的資料容量和頻寬有限。此外,有效的轉碼能夠以最小的數據消耗提供最高品質的影片。由於轉碼會根據網路限制調整影片質量,因此觀看者不會遇到緩衝或播放中斷的情況。根據 Backlinko 預測,到 2027 年,全球智慧型手機用戶預計將達到約 60 億。
增加數位影片內容
根據IMARC Group預測,2023年全球數位影片內容市場規模將達1,930億美元。對能夠處理各種視訊格式和大量內容的解決方案和服務日益成長的需求,為影片轉碼市場帶來了光明的前景。這些解決方案能夠將內容無縫傳輸到各種具有不同格式和解析度要求的設備,例如平板電腦、智慧電視和智慧型手機。觀眾對高清和超高清內容的興趣日益濃厚,推動了對能夠高效處理和傳輸高品質影像的先進轉碼技術的需求。因此,人們越來越關注創建針對特定設備、螢幕大小和網路環境最佳化的多個影片版本,以提升用戶體驗,從而進一步促進視訊轉碼市場的成長。
OTT平台數量增加
全球OTT平台數量的不斷成長推動了市場成長。這些平台支援包括平板電腦、智慧型手機和智慧電視在內的各種設備,因此需要將影片轉換為不同的格式和解析度。這就需要可靠的轉碼解決方案來處理大量的內容。 OTT平台服務全球各地用戶,而這些用戶在不同的網路環境和設備效能下都能獲得不同的體驗。視訊轉碼可以針對不同的頻寬和螢幕大小最佳化內容,確保在各種裝置上流暢播放並提供卓越的觀看體驗。此外,視訊轉碼公司致力於提升用戶滿意度並減少緩衝問題。同時,各公司也發布有利於OTT營運商的先進解決方案。一些大型公司也正在實施能夠幫助OTT營運商的先進解決方案。例如,在2023年4月17日舉行的2023年NAB展會上,Akamai Technologies發布了用於影片串流媒體的全新雲端運算功能。這些新功能將幫助OTT供應商為其用戶提供更個人化、高品質的影片體驗。此外,這些功能還有助於內容變現,並幫助營運商降低營運成本,提高營運可預測性。
The global video transcoding market size reached USD 2,560.2 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 6,908.4 Million by 2034, exhibiting a growth rate (CAGR) of 11.31% during 2026-2034. There are various factors that are driving the market, which include the growing utilization of smartphones among individuals, increasing digital video content, and rising number of over-the-top (OTT) platforms that provide entertainment to a broader consumer base.
Growing Utilization of Smartphones
There is a heightened need for video content to be transcoded into formats that are compatible with various mobile devices as more people are using smartphones for video consumption. Transcoding guarantees that videos are compatible with a range of screen sizes, resolutions, and operating systems as to provide a smooth mobile viewing experience. Additionally, it minimizes file sizes while optimizing video quality, which is critical for mobile users who efficiently control their data usage. Smartphones are becoming the primary devices for streaming and watching videos among people. This shift in user behavior is catalyzing the video transcoding demand because it ensures smooth playback and high quality across diverse mobile networks and hardware configurations. Data limitations and bandwidth are limited on mobile networks. Furthermore, effective transcoding ensures that videos are delivered in the highest quality, along with the least amount of data consumed. Because transcoding can adapt video quality to network constraints, it guarantees that viewers won't experience any buffering or disruptions. As per Backlinko, there will be approximately 6 billion smartphone users across the globe by 2027.
Increasing Digital Video Content
As per the IMARC Group, the global digital video content market reached US$ 193.0 Billion in 2023. The growing demand for solutions and services that support a wide range of video formats and handle a high volume of content is offering a favorable video transcoding market outlook. These solutions make sure that content can be supplied to a variety of devices like tablets, smart TVs, and smartphones smoothly as all of them have distinct needs for format and resolution. The growing focus on high-definition and ultra-high-definition content by viewers is driving the demand for sophisticated transcoding technologies that can efficiently process and distribute films of superior quality. In line with this, the rising focus on creating multiple versions of a video tailored to specific devices, screen sizes, and network conditions as to enhance user experience is propelling the video transcoding market growth.
Rising Number of OTT Platforms
The increasing number of OTT platforms across the globe is contributing to the market growth. Video is converted into different formats and resolutions as these platforms work with a variety of gadgets like tablets, smartphones, and smart TVs. Because of this, reliable transcoding solutions are required to handle the massive amounts of content that are being handled. OTT platforms cater to audiences around the world with different network circumstances and device capacities. Video transcoding ensures fluid playback and excellent viewing experiences on a variety of devices by optimizing material for various bandwidths and screen sizes. Furthermore, video transcoding companies are focusing on enhancing user satisfaction and reducing buffering issues. Besides this, companies are unveiling advanced solutions that are beneficial for OTT operators. In addition, top players are introducing advanced solutions that are helpful for OTT operators. For example, at the 2023 NAB Show on April 17, 2023, Akamai Technologies declared new cloud computing features for video streaming. These new characteristics aid OTT providers in offering viewers with more individualized and high-quality video experiences. Additionally, these features may improve content monetization efforts and assist operators in realizing reduced and more predictable operational expenses.
Software-based solution offer high flexibility and scalability. They can be deployed on various platforms like on-premises servers and cloud environments. They allow users to handle varying workloads and scale resources as needed. They are cost-effective as compared to hardware-based ones. They can be easily integrated with existing workflows and customized to meet specific needs, which leads to a positive video transcoding market forecast.
Solutions that are hardware-based offer superior scalability and flexibility. They can be set up on a number of platforms including cloud environments and servers located on-site. Furthermore, hardware solutions are mainly suitable in settings where uptime and dependability are crucial.
The telecommunication sector relies on video transcoding to deliver mobile video content efficiently. Transcoding is vital to ensure compatibility across different mobile devices and network conditions, optimize video quality, and minimize buffering.
Video transcoding is a tool that is used by media and entertainment organizations to adapt content for various platforms. Transcoding is necessary for video on-demand (VOD) services in order to encode content in various formats and resolutions to satisfy the varied demands of viewers.
In IT and gaming applications, transcoding aid in delivering smooth and high-quality streams. It is used to enhance the gaming experience for viewers. IT solutions that involve video content such as virtual reality (VR) and augmented reality (AR) applications utilize transcoding to ensure compatibility with numerous systems.
Broadcasting organizations use transcoding to aggregate content from multiple sources including satellite feeds, internet streams, and digital files. Transcoding ensures consistent quality and format compatibility for broadcast distribution. Transcoding plays a role in the archiving of broadcast content and converting videos into long-term storage formats while maintaining quality.
North America leads the market, accounting for the largest video transcoding market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for video transcoding.
North America is a leader in adopting cutting-edge technologies including video transcoding solutions. The region's technological infrastructure and innovation drive significant demand for sophisticated transcoding services. In addition, the media and entertainment sector in North America is robust, with numerous streaming platforms, broadcasters, and content creators. This industry is catalyzing the demand for efficient video transcoding to handle diverse content formats and deliver high-quality video experiences. Besides this, companies are engaging in partnerships and collaborations to introduce advanced products in the market and increase their video transcoding market revenue. Furthermore, people in the region are increasingly adopting smartphones for entertainment purposes. The United States smartphone market size is projected to exhibit a growth rate (CAGR) of 2.07% during 2024-2032, as claimed by the IMARC Group.