Frost Radar™：面向媒體和娛樂的線上影片平台，2026 年

Frost Radar(TM): Online Video Platforms for Media and Entertainment, 2026

出版日期: 2026年08月07日 | 出版商:

Frost & Sullivan | 英文 86 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

本期「Frost Radar™」聚焦於正處於關鍵轉折點的線上影片平台市場。平台正從單純的分送層演變為串流經濟的驅動力。隨著產業關注點從用戶成長轉向獲利效率，每個平台都正在成為涵蓋SVOD、AVOD、TVOD和FAST等混合收入模式的主要控制層。這項轉變的驅動力在於直接面對消費者（DTC）串流、大規模直播內容（尤其是體育賽事）以及人工智慧在工作流程和獲利模式中的融合。市場正經歷以整合和平台整合為特徵的結構性重組，成長越來越依賴這些結構性變化而非自然擴張。Frost & Sullivan公司根據規模、全生命週期能力和混合獲利能力，甄選了14家營運商級供應商進行基準測試。隨著買家期望的不斷提高，成功的關鍵在於提供一個整合化、人工智慧賦能、雲端連接的平台，該平台能夠大規模地交付經證實且可衡量的商業性成果。

Frost & Sullivan公司對各行各業的眾多企業進行分析。基於領導力及其他特徵，公司將被選中進行深入分析，並根據10項「成長與創新」標準進行基準評估，從而揭示其在Frost Radar™中的位置。本報告呈現每家受分析企業的競爭概況，既考慮其優勢，也考慮與其優勢最契合的機會。

Frost Radar™：一個衡量未來成長潛力的基準，包含兩個關鍵指標、十個分析要素和一個平台。

成長指數

成長指數 (GI) 是一個衡量公司成長績效和成果的指標，以及衡量公司製定和執行完全一致的成長策略和願景、強大的成長通路系統以及以市場、競爭對手和最終用戶為中心的有效銷售和行銷策略的能力。

市佔率（過去三年）
- 這是該公司過去三年在特定細分市場中與競爭對手的市場佔有率對比。
銷售成長（過去三年）
- 這顯示了過去三年中，構成Frost Radar(TM) 背景的市場、產業和類別中各公司的收入成長率。
成長通路
- 這可以評估公司成長通路結構的優勢和利用情況，使其能夠不斷掌握、分析和優先考慮成長機會的整體情況。
願景與策略
- 這評估的是一家公司的成長策略與其願景的契合程度。一家公司在新產品和市場方面的投資是否與其既定願景相符？
銷售與行銷
- 這衡量的是一家公司的銷售和行銷活動在刺激需求和實現成長目標方面的有效性。

創新指數

創新指數 (II) 衡量一家公司開發具有全球適用性、適應多個市場並滿足客戶不斷變化的需求的產品、服務和解決方案的能力，同時清楚地了解顛覆性大趨勢。

創新的擴充性
- 這有助於確定組織的創新是否具有全球可擴展性，並適用於發展中市場和成熟市場，以及相鄰和非相鄰的行業領域。
研究與開發
- 這是衡量公司研發策略有效性的指標，評判標準是公司研發投入的規模及其對創新管道的貢獻。
產品系列
- 這是用於評估公司產品系列的指標，重點關注新產品對年度銷售的相對貢獻。
利用大趨勢
- 這評估了公司如何積極主動地利用不斷發展的長期機會和新的經營模式，作為其創新管道的基礎。
與客戶保持一致
- 這評估了公司的產品、服務和解決方案在多大程度上適用於現有客戶和潛在客戶，以及其創新策略如何受到不斷變化的客戶需求的影響。

被列入Frost Radar(TM) 的意義

Frost Radar™ 上列出的公司都是行業成長、創新或兩者兼備的領導者。這些公司在引領各自行業走向未來方面發揮著至關重要的作用。

成長潛力
- 貴公司具有巨大的未來成長潛力，這正是貴公司成為「值得關注的公司」的原因。
最佳實踐
- 貴公司在塑造產業內「成長管道™」的最佳實踐方面具有極其有利的地位。
競爭強度
- 在競爭日益激烈的環境中，貴公司是推動競爭加劇的主要力量之一。
客戶價值
- 貴公司已展現出顯著提升顧客價值提案的能力。
潛在的合作夥伴
- 提到為客戶、投資者、價值鏈合作夥伴和未來人才提供重要價值的公司，貴公司是人們首先想到的名字。

This Frost Radar™ highlights the online video platform market at a critical inflection point: platforms have evolved from simple delivery layers into the economic engines of streaming. As the industry shifts its focus from subscriber growth to monetization efficiency, the platforms are emerging as the primary control layer for hybrid revenue models covering SVOD, AVOD, TVOD, and FAST. This transformation is fueled by the convergence of direct-to-consumer streaming, large-scale live content (notably sports), and AI integration across workflows and monetization. The market is undergoing a structural reset defined by consolidation and platform integration, with growth increasingly driven by these structural changes rather than organic expansion. Frost & Sullivan selected 14 operator-grade vendors for benchmarking based on scale, full life cycle capability, and support for hybrid monetization. As buyer expectations rise, success depends on delivering unified, AI-enabled, cloud-aligned platforms with demonstrated and measurable commercial outcomes at scale.

Frost & Sullivan analyzes numerous companies in each industry. Those chosen for further analysis-based on leadership or other distinctions-are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. This publication presents competitive profiles of each company featured, considering both their strengths and the opportunities that best align with those strengths.

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

Market Share (previous 3 years)
- This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
Revenue Growth (previous 3 years)
- This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
Growth Pipeline
- This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
Vision and Strategy
- This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
Sales and Marketing
- This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

INNOVATION SCALABILITY
- This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
RESEARCH AND DEVELOPMENT
- This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
PRODUCT PORTFOLIO
- This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
MEGATRENDS LEVERAGE
- This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
CUSTOMER ALIGNMENT
- This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

GROWTH POTENTIAL
- Your organization has significant future growth potential, which makes it a Company to Action.
BEST PRACTICES
- Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
COMPETITIVE INTENSITY
- Your organization is one of the key drivers of competitive intensity in the growth environment.
CUSTOMER VALUE
- Your organization has demonstrated the ability to significantly enhance its customer value proposition.
PARTNER POTENTIAL
- Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.