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市場調查報告書
商品編碼
2009204
寵物營養補充品市場規模、佔有率、趨勢和預測:按寵物類型、分銷管道、成分、應用和地區分類,2026-2034年Pet Supplement Market Size, Share, Trends and Forecast by Pet Type, Distribution Channel, Source, Application, and Region, 2026-2034 |
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2025年全球寵物營養品市場規模為14億美元。展望未來,IMARC Group預測,到2034年,該市場規模將達到22億美元,2026年至2034年的複合年成長率(CAGR)為4.70%。目前,北美市場是該領域的領頭羊,預計2025年將佔據49.1%的市場。寵物日益「擬人化」、寵物數量不斷成長、獸醫學的進步、公眾意識的提升、創新營養品的研發、專業零售商的興起以及寵物健康問題的日益增多,都是推動寵物營養品市場佔有率成長的因素。
電子商務的蓬勃發展顯著推動了寵物營養品市場的成長,使消費者能夠更方便地獲取產品。寵物數量的增加、科技的快速發展以及網路的普及是推動這一成長的主要因素。 2023年,美國電子商務銷售額佔零售總額的22%,創下美國歷史新高。寵物照護領域也呈現同樣的趨勢,寵物產品的線上銷售持續成長。除了便利性之外,豐富的產品種類和極具競爭力的價格也促進了消費者透過線上管道購買寵物營養品。此外,網路商店訂閱服務和自動配送計畫的興起也推動了市場成長。例如,Chewy的自動配送服務在最近一個季度的銷售額達到22.3億美元,年增6.4%。這些服務確保了寵物營養品的穩定供應,從而提高了客戶維繫留存率,並持續推動市場需求。
根據寵物營養補充品市場的預測,美國是該市場的主要驅動力。截至2023年,約66%的美國家庭(8,690萬戶)擁有寵物,這構成了一個龐大的營養補充品消費群。寵物飼主越來越將寵物視為家庭成員,增加了在寵物健康和保健產品上的支出。 2023年,美國人在寵物相關支出上花費了1,470億美元,顯示他們在寵物照護方面投入龐大。護理水平的提高延長了老年寵物的壽命,從而增加了對解決關節健康、認知功能和整體健康維護等問題的營養補充劑的需求。產業創新帶來了天然、有機和針對性強的產品,滿足了注重健康的消費者的需求。電子商務平台的便利性(佔寵物行業零售額的很大一部分)進一步推動了市場發展,使產品在全國範圍內都能輕鬆購買。
寵物「人性化」進程
寵物「擬人化」趨勢的快速發展是推動寵物營養品市場顯著擴張的關鍵因素。隨著寵物成為家庭中不可或缺的成員,人們越來越關注如何改善寵物的生活方式,就像人們關注如何改善人類的生活方式。根據美國寵物用品協會(APPA)統計,2022年美國寵物產業市場價值達1,368億美元,其中寵物食品和零食佔502億美元。約12%的市佔率是由寵物營養品的需求所驅動的。這種文化轉變導致人們對高階寵物產品的需求不斷成長,包括針對寵物健康各個方面的專業營養品。寵物飼主越來越願意投資購買營養品,這些產品不僅能滿足寵物的基本營養需求,還能解決特定的健康問題,並增強寵物的整體活力。消費者行為的這種轉變,即把寵物視為家庭成員,正在推動創新型營養補充劑配方和多元化產品線的湧現,從而創造出一個蓬勃發展的市場環境,並隨著人與寵物之間紐帶的日益緊密而不斷擴大。因此,寵物日益「擬人化」是推動產業趨勢變化和顯著成長的根本動力。
飼養寵物的人數增加
寵物飼養量的不斷成長是推動寵物營養品市場快速發展的主要動力。隨著越來越多的人開始飼養寵物,他們對寵物健康的關注和責任感也隨之提高。為了提供寵物最佳的照顧,飼主積極尋找能夠促進寵物健康和延長壽命的營養補充品。例如,根據一篇產業報導報導,自新冠疫情爆發以來,阿拉伯聯合大公國的寵物飼養量增加了30%以上。寵物飼養量的成長為這些營養補充劑創造了龐大的消費群,從而推動了市場的發展。寵物飼養所帶來的責任感和情感紐帶進一步增加了對各種營養補充劑的需求,從維生素到針對特定健康需求的專用配方,應有盡有。因此,寵物飼養量的不斷成長正在顯著促進市場的擴張和活力。
寵物健康問題增多
寵物健康問題的日益增加是推動市場成長的主要因素。隨著寵物飼主對關節問題、過敏和老齡化疾病等常見健康問題的認知不斷提高,他們對寵物預防保健的興趣也日益濃厚。針對寵物犬臨床疾病和病症的研究表明,節肢動物感染的盛行率最高(22.62%),其次是體內寄生蟲(14.80%)、消化系統疾病(10.22%)和肌肉骨骼疾病(6.81%)。這些數據凸顯了人們對寵物常見健康挑戰(例如關節問題、過敏和老齡化疾病)日益成長的關注。寵物飼主正在尋求輔助解決方案來解決和緩解這些健康問題,從而推動了對各種專用營養補充劑的需求。此外,人們希望提高寵物的整體生活品質,使它們能夠過著更健康、更舒適的生活,這也進一步強化了這一趨勢。隨著獸醫學的進步和寵物飼主對預防措施的認知不斷提高,由於需要解決日益增多的寵物健康問題,寵物保健品市場正在經歷顯著成長,這進一步改變了寵物保健品市場的前景。
The global pet supplement market size was valued at USD 1.4 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 2.2 Billion by 2034, exhibiting a CAGR of 4.70% during 2026-2034. North America currently dominates the market, holding a significant market share of 49.1% in 2025. The growing trend of humanizing pets, increased pet ownership, advancements in veterinary sciences, expanding educational initiatives, innovative developments in these supplements, rise of specialized retail outlets, and growing occurrence of pet health issues are boosting the pet supplement market share.
Expansion in e-commerce has greatly pushed the growth of the pet supplement market by making the product more accessible and convenient to the consumer. The driving factors behind this rise are the increased adoption of pets, rapid technological advancements, and wider accessibility of the internet. In the United States, e-commerce constituted 22% of total retail sales in 2023. This was the biggest sale of e-commerce in the history of the United States. This trend is duplicated in the pet care space, where online sales of pet products have been ever-increasing. Convenience for consumers, combined with having a wider selection of products along with competitive pricing, results in more and more pet supplement purchases through digital channels. Besides that, the development of subscription-based services and auto-ship programs of online stores have added to the market growth. For example, Chewy's Autoship customer sales grew 6.4% year-over-year to $2.23 billion in a recent quarter. These services ensure that there is a steady supply of pet supplements, thereby improving customer retention and driving consistent market demand.
The United States stands out as a key market disruptor, according to the pet supplement market forecast. As of 2023, about 66% of U.S. households-86.9 million homes-have a pet, which translates into a huge consumer base for supplements. Pet owners are beginning to treat pets as more like family members, which brings more spending on health and wellness items. In 2023, Americans spent $147 billion on expenses related to pets, testifying to the significant monetary investment in their care. Elderly pets, living longer due to better care, increased the demand for supplements that cater to challenges such as joint health, cognitive function, and general wellbeing. Innovation in the industry introduced natural, organic, and targeted formulations, which catered to health-conscious customers. The convenience of e-commerce platforms, which have accounted for a significant amount of retail sales in the pet industry, has further propelled the market, making products more accessible nationwide.
Rising Humanization of Pets
The burgeoning trend of rising humanization of pets is a pivotal factor fueling the remarkable pet supplement market expansion. As pets become an integral member of the family, much attention is being given to enhance their lifestyles similar to their human counterparts. The U.S. pet industry was valued at USD 136.8 Billion in 2022, as per the APPA, with pet food and treats accounting for USD 50.2 Billion of this market. A significant portion of this value, around 12%, was driven by the demand for pet supplements. This cultural shift has translated into a growing demand for premium pet products, including specialized supplements that cater to various aspects of their well-being. Pet owners are increasingly inclined to invest in supplements that not only address basic nutritional needs but also support specific health concerns and enhance overall pet vitality. This shift in consumer behavior towards viewing pets as family members has led to a rise in innovative supplement formulations and diverse product offerings, fostering a robust market environment that continues to expand as the human-pet bond strengthens. The rising humanization of pets is thus a driving force behind the changing landscape and substantial growth witnessed in the industry.
Increasing Pet Ownership
The escalating trend of increasing pet ownership is a central driver behind the burgeoning pet supplement market growth. As more individuals embrace the companionship of pets, there is a parallel surge in the awareness and commitment toward ensuring the well-being of these furry companions. Pet owners, motivated by a desire to provide optimal care for their pets, are actively seeking nutritional supplements to support their pets' health and longevity. For instance, in the UAE, pet ownership increased by over 30% since the COVID-19 pandemic, an industrial article stated. This growing pet ownership demographic creates a substantial consumer base for these supplements, propelling the market forward. The sense of responsibility and emotional connection that comes with pet ownership further amplifies the demand for a diverse range of supplements, ranging from vitamins to specialized formulations addressing specific health needs. Consequently, the upward trajectory of pet ownership significantly contributes to the expansion and vitality of the market.
Growing Prevalence of Pet Health Issues
The rising occurrence of pet health problems acts as a major driver for the growing market. As pet owners become more aware of prevalent health issues like joint problems, allergies, and age-related conditions, there is greater focus on proactive pet healthcare. According to a study on clinical diseases and disorders in pet dogs, the highest prevalence was observed in arthropod infestations (22.62%), followed by internal parasites (14.80%), digestive disorders (10.22%), and musculoskeletal disorders (6.81%). This data highlights the growing concern for common health challenges that pets face, such as joint problems, allergies, and age-related issues. Pet owners are seeking supplementary solutions to address and mitigate these health concerns, driving the demand for a variety of specialized supplements. This trend is reinforced by a desire to enhance the overall quality of life for pets and to ensure they lead healthier, more comfortable lives. As veterinary care advances, and pet owners become more attuned to preventive measures, the market experiences substantial growth, driven by the imperative to address the growing prevalence of health issues in the pet population, which further transforms the pet supplement market outlook.
Dogs stand as the largest component in 2025, holding around 51.2% of the market. Dogs have an overwhelming presence and influence in the market. The robust demand for canine-specific supplements can be attributed to the enduring companionship and close bond between humans and dogs. As important members of families, dogs get heightened care and attention, resulting in an increased focus on their overall well-being. Most owners who own dogs will often be on the lookout for supplements tailored for their dog's needs in joint health, skin and coat conditions, and even overall vitality. Given the vast range of dog lifestyles- from the diverse breed lines to different sizes and activities-different supplements meet unique needs.
Offline leads the market with around 79.5% of market share in 2025. The offline segment dominates the market. Traditional brick-and-mortar retail outlets, including pet stores, veterinary clinics, and general retailers, play a vital role in meeting the requirements of the pet owner. The feel of browsing products in the flesh, consulting in-store experts, and the immediacy of purchasing explain why so many channels, including convenience stores, supermarkets, and hypermarkets, remain very popular. Most pet owners favor the facility of local shops so that they can preview the quality and suitability of supplements offered.
Conventional leads the market with around 73.6% of market share in 2025. The conventional source significantly dominates the market, reflecting the prevailing consumer preferences. While the organic segment has witnessed growth driven by a broader trend towards healthier and more natural products, conventional sources maintain a stronghold due to factors like cost-effectiveness and broader availability. Conventional supplements often leverage synthetic ingredients to ensure affordability and stable production, aligning with the price-conscious consumer base. The market's reliance on conventional sources underscores the ongoing balance between the desire for natural options and the practical considerations of cost and accessibility.
Multivitamins lead the market with around 29.4% of market share in 2025. As pets age or have specific health issues, pet owners find themselves thinking about joint health. Overall demand for supplements for hip and joint issues arises from the benefit of mobility and pain relief in pets, especially for older or activity-loving animals. This category ranges from potential applications involving glucosamine and chondroitin supplements popularly noted for their value in contributing to joint care. That hip and joint formulations rule the roost, indeed indicates that pet owners are moving away from being merely reactive preventive caretakers of their pets while also valuing the better well-being and mobility in general terms of their pets.
In 2025, North America accounted for the largest market share of over 49.1%. North America commands a strong market share, driven by one of the highest rates of pet ownership globally. Robust consumer spending power allows pet owners to allocate vast resources to pet care, especially premium supplements, that fuel growth in the market. North American pet owners also benefit from extensive information on their pets' health, so they are more alert to benefits of supplements. The fact that there are leading veterinary colleges in the region encourages use of supplements as part and parcel of proper care. North America houses leading supplement manufacturers for pets who remain in constant innovation and invention to meet every pet requirement. The region's legal framework ensures safety and efficacy standards, thereby instilling consumer confidence, which promotes further growth in the market.
UNITED STATES PET SUPPLEMENT MARKET ANALYSIS
In 2025, the United States accounted for over 93.30% of the pet supplement market in North America. The U.S. market for pet supplements is currently witnessing a stable growth level due to a rise in pet ownership as well as growing awareness related to pet health. According to the American Pet Products Association (APPA), in 2022, the U.S. pet industry reached a level of USD 136.8 billion, with the segment of supplements accounting for a considerable amount. The U.S. pet supplement market grew in 2023, driven primarily by the desire of the pet owners for natural, preventive care options for their animals. Among the most in-demand supplements are those for joint health, skin care, and digestive health. The market has been dominated by companies like Nestle Purina and Mars Petcare, but they keep innovating by introducing new products. This factor is that the trend of humanizing pets is increasing, with many pet owners treating pets as family members and ready to spend more on their well-being. Moreover, U.S. manufacturers are also expanding internationally to capitalize on the growing pet ownership across the globe.
ASIA PACIFIC PET SUPPLEMENT MARKET ANALYSIS
The pet supplements market in the Asia Pacific region is expanding quickly due to rising pet ownership and an emphasis on pet wellness. For example, the Japanese pet product market was about USD 12.4 Billion in fiscal year 2023, showing an increase of 4.5% compared to the year 2022, according to an industrial research report. Despite the declining birth rate, Japanese pet owners are giving pets a family status, hence increasing spending on pet health and wellness. The trend of "humanizing" pets is driving the demand for high-quality products and services, such as automated feeders and pet health monitoring equipment. Pet-friendly establishments and travel accessories are also in demand, which shows that improving the quality of life of pets is important. This is opening the Japanese market for U.S. suppliers-mostly with high-tech pet products. This is reflective of the region at large: increasing investment and innovations in pet care products, most specifically in China and India.
EUROPE PET SUPPLEMENT MARKET ANALYSIS
The European pet supplement market is steadily growing. Increased pet ownership and increasing awareness of pet health are the reasons behind this growth. For instance, Nestle Purina, in September 2024, announced that they are investing over Pound 150 Million (USD 167 Million) in its Wisbech factory in the UK for the production of popular pet food brands. This investment will introduce new technologies, improve energy efficiency, and hire 40 new workers to be in charge of the new advanced production processes. The upgrade for the factory will be done before early 2025 and indicates an emerging trend to increase pet care market, where in 2023, pet care comprised 20% of Nestle's sales. Companies have increased their investment in manufacturing because consumers are looking for premium products for pets. This would position Europe as a prominent player in the global pet supplement market.
LATIN AMERICA PET SUPPLEMENT MARKET ANALYSIS
The Latin American market for pet supplements is growing due to the growing adoption of e-commerce and strategic investment in the sector. One example was when, in 2020, Petlove, an e-commerce pet platform, secured a strategic investment by L Catterton to support its growth and expansion into Brazil. New subscriptions and customers have been experienced on the platform of Petlove as more pet owners turn online for pet products. The investment will further enrich Petlove's offerings, including digital content and services through its partnership with Vet Smart, and expand e-commerce capabilities in independent veterinary practices and brick-and-mortar pet stores. This is part of a larger trend in Latin America, where consumers are increasingly searching for online solutions for pet care products.
MIDDLE EAST AND AFRICA PET SUPPLEMENT MARKET ANALYSIS
The pet supplements market in the Middle East and Africa is growing due to the increasing rate of pet ownership and the increasing disposable incomes, especially in the UAE, Saudi Arabia, and South Africa. According to an industrial article, in the UAE, since the COVID-19 pandemic, pet ownership has increased by more than 30%. The surge in pet ownership contributes to the demand for pet supplements because consumers want better nutrition for their pets. Major global players like Mars Petcare and domestic players are cashing in on this opportunity by increasing their product lines and distribution network in the region. Increasing pets as a family member is also resulting in increased spending on health care for pets, like supplements for skin care, weight management and joint health. In the end, the MEA pet supplements market will experience steady growth based on demographic shifts, economic development, and changing consumer attitudes toward pet care.
The key players in the market are driving growth through a combination of innovation, strategic partnerships, and a focus on consumer education. Renowned companies are investing significantly in research and development to introduce novel formulations that cater to specific pet health needs, expanding the range of available supplements. Collaborations with veterinary professionals and institutions strengthen their credibility, providing consumers with expert-endorsed products. Moreover, key players actively engage in marketing and educational initiatives to raise awareness about the benefits of pet supplements, influencing consumer preferences. Continuous efforts in quality assurance and adherence to regulatory standards instill trust among consumers, establishing these companies as reliable sources for pet care products. Additionally, strategic acquisitions and expansions into emerging markets enable key players to broaden their reach and tap into diverse consumer demographics. The dynamic approach of these industry leaders not only propels their individual success but also contributes significantly to the overall growth and development of the pet supplement market.