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市場調查報告書
商品編碼
1822444
2032 年寵物補充品和預防保健市場預測:按產品、動物類型、形態、預防保健類型、分銷管道和地區進行的全球分析Pet Supplements & Preventive Care Market Forecasts to 2032 - Global Analysis By Product, Animal Type, Form, Preventive Care Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球寵物補充劑和預防保健市場預計在 2025 年達到 76 億美元,到 2032 年將達到 122 億美元,預測期內的複合年成長率為 7.0%。
寵物補充劑和預防保健是指一系列旨在增強寵物健康、快樂和壽命的產品和實踐,超越常規營養補充劑和獸醫治療。補充劑包括維生素、礦物質、益生菌、關節保健配方和草藥萃取物,旨在滿足特定的健康需求,例如改善消化功能、增強免疫系統和提高運動表現。預防保健包括常規健康措施,例如接種疫苗、控制寄生蟲、牙齒護理和定期體檢,以幫助預防疾病。
寵物人性化趨勢
寵物人性化趨勢正在再形成寵物補充劑和預防保健市場,推動其顯著成長和創新。越來越多的寵物主人將飼主視為家庭的一部分,尋求高品質、客製化的補充劑,以促進其健康、長壽和活力。這種情感連結推動了人們對營養、關節健康、免疫力和專業預防保健產品的需求。各大品牌紛紛推出以科學為支撐的高級產品,以因應市場擴張。這一趨勢提升了消費者的期望,並增強了消費者對持續產品開發、個人化客製化和預防性寵物健康解決方案的信任。
缺乏監理統一性
缺乏統一的監管給寵物補充劑和預防保健市場蒙上了一層陰影,導致各地區之間出現混亂和不一致的情況。製造商面臨複雜的合規挑戰、不同的標準以及頻繁的政策變化,阻礙了高效的產品開發和市場准入。這種監管碎片化扼殺了創新,增加了成本,並限制了消費者獲得優質產品的管道。結果是市場成長緩慢,企業難以在分散且難以預測的市場環境中生存。
全球寵物擁有率上升
全球寵物擁有量的增加推動了寵物補充劑和預防保健市場的顯著成長。隨著越來越多的家庭將寵物視為珍貴的家庭成員,人們也越來越意識到合理營養和健康維護的重要性。這種文化轉變推動了對支持活力、關節健康、消化和免疫力的補充劑的需求。寵物飼主擴大投資於預防保健,以促進寵物的快樂和長壽,市場也隨著創新和機會的不斷擴大而蓬勃發展。
高級產品高成本
高階寵物補充品和預防保健產品的高昂價格構成了巨大的市場壁壘,尤其對中低收入的飼主。許多消費者對價格敏感,這限制了他們為寵物投資昂貴健康解決方案的意願。這降低了寵物的普及率,並減緩了市場成長,因為只有一小部分人能夠負擔得起這些高價產品,從而阻礙了普及率和整體市場的擴張。
COVID-19的影響
新冠疫情對寵物補充劑和預防保健市場產生了多重影響。一方面,封鎖期間寵物擁有量的增加刺激了對健康食品的需求。另一方面,供應鏈中斷和經濟不確定性影響了生產和消費支出。遠端醫療和電子商務已成為關鍵管道,改變了寵物飼主獲取醫療服務的方式。疫情凸顯了預防保健的重要性,並加速了產業的創新和數位轉型。
預計消化器官系統健康領域在預測期內將成長至最大的佔有率
預計在預測期內,消化器官系統健康領域將佔據最大的市場佔有率,這得益於寵物飼主日益意識到腸道健康對整體健康的重要性。益生菌、膳食纖維補充劑和酵素配方等產品因其在改善營養吸收、減少胃腸道問題和增強免疫力方面的作用而越來越受歡迎。隨著寵物年齡的成長,消化器官系統併發症變得越來越常見,對支持其長期活力和舒適度的針對性解決方案的需求也隨之激增。
預計液體補充劑領域在預測期內的複合年成長率最高
液體補充劑細分市場預計將在預測期內實現最高成長率,因其易於服用且吸收迅速。寵物飼主越來越傾向於為挑食或吞嚥困難的寵物提供液體補充劑。這些補充劑通常富含必需營養素,例如Omega-3脂肪酸、維生素和草本萃取物,是片劑和粉劑的便捷偏好替代品。口味和給藥機制的不斷創新,加上個人化寵物照護需求的日益成長,正在推動這一細分市場的快速擴張。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於中國、印度和日本等國寵物擁有量的成長、可支配收入的提高以及人們對寵物健康的認知不斷增強。都市化和生活方式的轉變推動了高階寵物產品(包括補充劑和預防保健服務)的需求激增。此外,不斷擴張的電商平台和獸醫基礎設施使這些產品更容易獲得,從而推動了多元化消費群體的強勁成長。
預計北美地區在預測期內的複合年成長率最高,這得益於強勁的消費支出、先進的獸醫護理以及根深蒂固的寵物人性化文化。該地區的寵物飼主擴大投資於整體健康解決方案,例如用於關節健康、免疫力和緩解焦慮的補充劑。遠距遠端醫療服務和訂閱式寵物健康平台的興起進一步推動了市場擴張。此外,監管支援和產品配方的創新正在幫助製造商以更高的精準度和功效滿足不斷變化的消費者偏好。
According to Stratistics MRC, the Global Pet Supplements & Preventive Care Market is accounted for $7.6 billion in 2025 and is expected to reach $12.2 billion by 2032 growing at a CAGR of 7.0% during the forecast period. Pet Supplements & Preventive Care refers to a broad range of products and practices aimed at enhancing the health, well-being, and longevity of pets beyond regular nutrition and veterinary treatment. Supplements include vitamins, minerals, probiotics, joint health formulas, and herbal extracts designed to address specific health needs such as improving digestion, strengthening the immune system, or supporting mobility. Preventive care encompasses routine health measures such as vaccinations, parasite control, dental care, and regular health check-ups to prevent disease before it arises.
Pet Humanization Trend
The pet humanization trend is reshaping the Pet Supplements & Preventive Care Market, driving remarkable growth and innovation. As pet owners increasingly view pets as family members, they seek high-quality, tailored supplements that promote wellness, longevity, and vitality. This emotional bond spurs demand for products addressing nutrition, joint health, immunity, and specialized preventive care. Brands respond with scientifically backed, premium offerings, fueling market expansion. The trend elevates consumer expectations, encouraging ongoing product development, personalization, and trust in preventive pet health solutions.
Lack of Regulatory Uniformity
The lack of regulatory uniformity casts a long shadow over the Pet Supplements & Preventive Care Market, creating confusion and inconsistency across regions. Manufacturers face complex compliance challenges, varying standards, and frequent policy changes, which hinder efficient product development and market entry. This regulatory fragmentation stifles innovation, raises costs, and limits consumer access to quality products. As a result, market growth slows, leaving businesses struggling to navigate a disjointed and unpredictable landscape.
Rising Pet Ownership Globally
The global rise in pet ownership is fueling a remarkable surge in the Pet Supplements & Preventive Care Market. As more households embrace pets as cherished family members, there is a growing awareness of the need for proper nutrition and health maintenance. This cultural shift drives demand for supplements that support vitality, joint health, digestion, and immunity. Pet owners are increasingly investing in preventive care to enhance their pets' well-being and longevity, making the market thrive with innovation and expanding opportunities.
High Cost of Premium Products
The high cost of premium pet supplements and preventive care products acts as a significant barrier in the market, especially for middle- and lower-income pet owners. Many consumers are price-sensitive, limiting their willingness to invest in expensive health solutions for pets. This leads to reduced adoption rates and slows market growth, as only a small segment can afford these high-priced offerings, hindering widespread accessibility and overall market expansion.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the pet supplements and preventive care market. On one hand, increased pet adoption during lockdowns boosted demand for health products. On the other, supply chain disruptions and economic uncertainty affected production and consumer spending. Telehealth and e-commerce emerged as vital channels, reshaping how pet owners access care. The pandemic underscored the importance of preventive health, accelerating innovation and digital transformation within the industry.
The digestive health segment is expected to be the largest during the forecast period
The digestive health segment is expected to account for the largest market share during the forecast period, due to increasing awareness among pet owners about the importance of gut health in overall well-being. Products like probiotics, fiber supplements, and enzyme-based formulas are gaining traction for their role in improving nutrient absorption, reducing gastrointestinal issues, and enhancing immunity. As pets age, digestive complications become more common, prompting a surge in demand for targeted solutions that support long-term vitality and comfort.
The liquid supplements segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the liquid supplements segment is predicted to witness the highest growth rate, due to their ease of administration and faster absorption rates. Pet owners increasingly prefer liquid formats for picky eaters or pets with swallowing difficulties. These supplements often blend essential nutrients like omega-3 fatty acids, vitamins, and herbal extracts, offering a convenient and palatable alternative to pills or powders. The growing innovation in flavor profiles and delivery mechanisms, combined with rising demand for personalized pet care, is fueling rapid expansion in this segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, increasing disposable income, and growing awareness of pet health in countries like China, India, and Japan. Urbanization and changing lifestyles have led to a surge in demand for premium pet products, including supplements and preventive care services. Additionally, expanding e-commerce platforms and veterinary infrastructure are making these products more accessible, driving robust growth across diverse consumer segments.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer spending, advanced veterinary care, and a deeply ingrained pet humanization culture. The region's pet owners are increasingly investing in holistic wellness solutions, including supplements for joint health, immunity, and anxiety relief. The rise of telehealth services and subscription-based pet wellness platforms has further accelerated market expansion. Moreover, regulatory support and innovation in product formulations are helping manufacturers cater to evolving consumer preferences with greater precision and efficacy.
Key players in the market
Some of the key players profiled in the Pet Supplements & Preventive Care Market include Nestle Purina PetCare Company, Healthy Pets (PetAlive), Mars Incorporated (Mars Petcare), Nutramax Laboratories, Inc., Colgate-Palmolive Company (Hill's Pet Nutrition), H&H Group (Zesty Paws), General Mills Inc. (Blue Buffalo), Zoetis Services LLC, Elanco, Virbac, Kemin Industries, Inc., Nordic Naturals, Schell & Kampeter, Inc., Koala Health, Wellness Pet, LLC, Ultimate Pet Nutrition, Fera Pets and Pet Honesty.
In June 2025, General Mills ventured into the burgeoning fresh pet food market with the launch of Blue Buffalo's "Love Made Fresh," offering a variety of recipes designed to complement or standalone from traditional kibble. This expansion positions Blue Buffalo as the largest U.S. pet food brand to provide solutions across dry, wet, and fresh feeding formats.
In April 2024, Nestle Purina PetCare is invested $195 million to expand its Jefferson, Wisconsin, facility, increasing production of wet pet food brands like Pro Plan, Fancy Feast, and Beneful IncrediBites by nearly 50%. The expansion adds 35,000 square feet and is expected to create 100 new jobs, reinforcing Purina's commitment to the community it has been part of for over a century.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.