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市場調查報告書
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1956140

日本養生旅遊市場規模、佔有率、趨勢及預測（依遊客類型、服務類型及地區分類，2026-2034年）

Japan Wellness Tourism Market Size, Share, Trends and Forecast by Travelers Type, Service Type, Location, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本養生旅遊市場規模達623億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到979億美元，2026年至2034年的複合年成長率（CAGR）為5.15% 。成長要素包括：日本悠久的療癒傳統、全球對正宗文化養生體驗日益成長的需求、政府促進區域旅遊的舉措、老齡化社會對預防醫學的關注、森林浴的日益普及，以及與心理健康益處相關的自然療養勝地的吸引力，所有這些因素都在促進日本養生旅遊市場佔有率的擴大。

日本養生旅遊市場的發展趨勢：

在現代健康計劃中復興傳統治療方法

日本的健康旅遊市場正在復興，將靈氣療法、指壓按摩和傳統中醫等古老療癒方法融入現代健康計畫中。度假村和健康中心擴大提供精心策劃的體驗，將傳統療法與現代水療相結合，以實現身心煥發。這種融合對尋求真實、具有文化底蘊的健康體驗的國際旅客極具吸引力。箱根、別府和京都等目的地引領潮流，推廣溫泉療法，並結合源自神道教和禪宗傳統的正念練習。日本能夠在現代化的設施中體驗傳承數百年的健康理念，這在全球健康旅遊業中獨樹一幟。這種發展既保留了傳統知識，也滿足了人們對整體健康體驗日益成長的需求。例如，Book Retreats發布的《2025年假期放鬆報告》將日本評為亞洲第一、全球第二的健康旅遊目的地。這次評選結果高度讚揚了日本的9,000多種養生體驗，包括溫泉、靈氣療癒和森林浴，以及其約67%的森林覆蓋率。京都東山悅榕莊的私人溫泉尤其引人注目。日本在全球放鬆度排名中排名第15，自然環境排名中排名第5，這充分展現了日本成功融合古代傳統與現代養生理念的成果。

身臨其境型大自然的健康度假勝地在城市以外地區蓬勃發展

越來越多的健康旅行者尋求遠離日本主要都市區的自然靜修之旅，這成為推動日本健康旅遊市場成長的主要動力。長野、沖繩和北海道等地區正抓住這一趨勢，推出以森林浴、海岸冥想漫步和溫泉療法為特色的健康項目，讓遊客在原始的自然環境中放鬆身心。這些機構精心設計了將身體放鬆與精神淨化相結合的健康行程，包括健行、自然冥想和生態療法。日本國家旅遊局（JNTO）和地方政府正在大力推廣這些地區性的健康旅遊目的地，以促進旅遊業擺脫擁擠的都市區，實現旅遊目的地的多元化。這一趨勢正在鞏固日本將自然美景與健康養生相結合的聲譽，為旅行者提供植根於寧靜自然景觀的深度療癒體驗，而這些寧靜的自然景觀正是日本文化認同的基石。例如，野澤溫泉觀光協會計劃從2024年開始推廣中長期養生旅遊。遊客可以透過健行、騎車、山地自行車車、瑜珈和滑雪等活動來體驗身心健康，同時還可以享受100%純天然溫泉和當地美食。此外，遊客還可以透過與當地居民的互動來促進心理健康，這體現在百年紀念限量版賀卡中。野澤溫泉坐擁蔥鬱的自然環境，透過與自然和當地社區的聯結，為遊客提供身心平衡的整體療癒體驗。

本報告解答的關鍵問題

  • 日本的健康旅遊市場至今發展狀況如何？您認為未來幾年它將如何發展？
  • 日本養生旅遊市場依遊客類型分類的組成是怎樣的？
  • 日本的健康旅遊市場按服務類型分類是怎樣的？
  • 日本養生旅遊市場的區域分佈如何？
  • 日本的健康旅遊市場按地區分類情況如何？
  • 請介紹日本養生旅遊市場價值鏈的各個環節。
  • 日本養生旅遊市場的主要促進因素和挑戰是什麼？
  • 日本養生旅遊市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本養生旅遊市場競爭有多激烈？

目錄

第1章：序言

第2章：調查範圍與調查方法

  • 調查目標
  • 相關利益者
  • 數據來源
  • 市場估值
  • 調查方法

第3章執行摘要

第4章：日本養生旅遊市場：簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭資訊

第5章：日本養生旅遊市場：市場現狀

  • 過去和當前的市場趨勢（2020-2025）
  • 市場預測（2026-2034）

第6章 日本養生旅遊市集－依遊客類型分類

  • 基本的
  • 次要

第7章 日本養生旅遊市場－依服務類型細分

  • 運輸
  • 住宿
  • 飲食
  • 購物
  • 活動和觀光
  • 其他

第8章：日本養生旅遊市場－按地區分類

  • 國內的
  • 國際的

第9章：日本養生旅遊市場：依地區分類

  • 關東地區
  • 關西、近畿地區
  • 中部地區
  • 九州和沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第10章：日本養生旅遊市場：競爭格局

  • 概述
  • 市場結構
  • 市場公司定位
  • 關鍵成功策略
  • 競爭對手儀錶板
  • 企業估值象限

第11章主要企業概況

第12章 日本養生旅遊市場：產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第13章附錄

簡介目錄
Product Code: SR112026A33526

The Japan wellness tourism market size reached USD 62.3 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 97.9 Billion by 2034, exhibiting a growth rate (CAGR) of 5.15 % during 2026-2034 . The market is driven by the country's rich tradition of therapeutic practices, growing global demand for authentic cultural wellness experiences, government initiatives promoting regional tourism, an aging population's focus on preventive healthcare, increasing forest bathing popularity, and the appeal of nature-based retreats linked to mental health benefits, all contributing to the expansion of the Japan wellness tourism market share.

JAPAN WELLNESS TOURISM MARKET TRENDS:

Revival of Traditional Healing Practices in Modern Wellness Programs

Japan's wellness tourism market is witnessing a revival of ancient healing practices such as reiki, shiatsu, and kampo medicine, now integrated into contemporary wellness programs. Resorts and wellness centers increasingly offer guests curated experiences that combine traditional therapies with modern spa treatments, providing both spiritual and physical rejuvenation. This blending appeals strongly to international travelers seeking authentic, culturally rooted health experiences. Destinations like Hakone, Beppu, and Kyoto are leading this trend by promoting hot spring therapies alongside mindfulness practices rooted in Shinto and Zen traditions. The ability to experience centuries-old wellness philosophies within modern facilities gives Japan a unique positioning in the global wellness tourism sector. This evolution preserves traditional knowledge while catering to a growing demand for holistic health journeys. For instance, Japan has been named the No. 1 wellness destination in Asia and the second-best globally by Book Retreats' Holiday Relaxation Report 2025. The country earned high marks for its 9,000 wellness experiences, including onsens, reiki healing, and forest bathing, supported by nearly 67% forest coverage. Highlights include private onsens at Banyan Tree Higashiyama in Kyoto. Japan ranks 15th globally for relaxation and fifth for nature, reflecting its strong blend of ancient traditions and modern wellness trends.

Growth of Nature-Immersive Wellness Retreats Beyond Urban Centers

An increasing number of wellness travelers are seeking nature-immersive retreats outside Japan's major urban hubs, which represents a key factor driving the Japan wellness tourism market growth. Regions such as Nagano, Okinawa, and Hokkaido are capitalizing on this trend by offering programs that emphasize forest bathing (shinrin-yoku), coastal mindfulness walks, and hot spring therapies set in pristine landscapes. Properties are designing wellness itineraries that combine physical relaxation with mental clarity through hiking, nature meditation, and eco-therapy sessions. The Japan National Tourism Organization (JNTO) and local prefectural governments are promoting these regional wellness destinations to diversify tourism away from crowded cities. This trend strengthens Japan's reputation for integrating natural beauty with well-being practices, offering travelers deeply restorative experiences anchored in the serene landscapes that are fundamental to Japanese cultural identity. For instance, the Nozawa Onsen Tourism Association is promoting wellness tourism through mid- to long-term stays beginning in 2024. Visitors can experience physical wellness through activities like trekking, cycling, mountain biking, yoga, and skiing, complemented by 100% natural hot springs and local cuisine. Mental wellness is fostered through meaningful interactions with local villagers, symbolized by the limited-edition 100th Anniversary Card. Set amid lush natural surroundings, Nozawa Onsen offers a holistic approach to restoring mind and body balance through nature and community connection.

JAPAN WELLNESS TOURISM MARKET SEGMENTATION:

Travelers Type Insights:

  • Primary
  • Secondary

Service Type Insights:

  • Transport
  • Lodging
  • Food and Beverage
  • Shopping
  • Activities and Excursion
  • Others

Location Insights:

  • Domestic
  • International

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT

  • How has the Japan wellness tourism market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan wellness tourism market on the basis of travelers type?
  • What is the breakup of the Japan wellness tourism market on the basis of service type?
  • What is the breakup of the Japan wellness tourism market on the basis of location?
  • What is the breakup of the Japan wellness tourism market on the basis of region?
  • What are the various stages in the value chain of the Japan wellness tourism market?
  • What are the key driving factors and challenges in the Japan wellness tourism market?
  • What is the structure of the Japan wellness tourism market and who are the key players?
  • What is the degree of competition in the Japan wellness tourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Wellness Tourism Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Wellness Tourism Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Wellness Tourism Market - Breakup by Travelers Type

  • 6.1 Primary
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Secondary
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)

7 Japan Wellness Tourism Market - Breakup by Service Type

  • 7.1 Transport
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Lodging
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Food and Beverage
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2020-2025)
    • 7.3.3 Market Forecast (2026-2034)
  • 7.4 Shopping
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2020-2025)
    • 7.4.3 Market Forecast (2026-2034)
  • 7.5 Activities and Excursion
    • 7.5.1 Overview
    • 7.5.2 Historical and Current Market Trends (2020-2025)
    • 7.5.3 Market Forecast (2026-2034)
  • 7.6 Others
    • 7.6.1 Historical and Current Market Trends (2020-2025)
    • 7.6.2 Market Forecast (2026-2034)

8 Japan Wellness Tourism Market - Breakup by Location

  • 8.1 Domestic
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 International
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)

9 Japan Wellness Tourism Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Travelers Type
    • 9.1.4 Market Breakup by Service Type
    • 9.1.5 Market Breakup by Location
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Travelers Type
    • 9.2.4 Market Breakup by Service Type
    • 9.2.5 Market Breakup by Location
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Travelers Type
    • 9.3.4 Market Breakup by Service Type
    • 9.3.5 Market Breakup by Location
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Travelers Type
    • 9.4.4 Market Breakup by Service Type
    • 9.4.5 Market Breakup by Location
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Travelers Type
    • 9.5.4 Market Breakup by Service Type
    • 9.5.5 Market Breakup by Location
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Travelers Type
    • 9.6.4 Market Breakup by Service Type
    • 9.6.5 Market Breakup by Location
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Travelers Type
    • 9.7.4 Market Breakup by Service Type
    • 9.7.5 Market Breakup by Location
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Travelers Type
    • 9.8.4 Market Breakup by Service Type
    • 9.8.5 Market Breakup by Location
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Wellness Tourism Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Services Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Services Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Services Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Services Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Services Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Wellness Tourism Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix