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市場調查報告書
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1824149

全球健康旅遊市場：2025-2030 年預測

Global Wellness Tourism Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 156 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

健康旅遊市場預計將從 2025 年的 5,253.77 億美元成長到 2030 年的 9,104.36 億美元，複合年成長率為 11.62%。

受人們對健康和保健日益關注以及對提升身心健康旅遊體驗日益成長的需求推動，健康旅遊市場正經歷強勁成長。該旅遊業面向初級和次級健康旅行者，專注於水療度假、瑜伽假期、排毒計畫和文化療癒之旅。人均旅遊支出的增加、新興市場社會經濟經濟狀況的改善以及社交媒體對健康旅遊目的地的推廣影響力，正在推動這一市場的發展。廉價航空公司的興起以及飛往峇裡島和喀拉拉邦等健康中心的新直飛航班，使得這些體驗更加觸手可及。市場高度分散，主要企業包括四季酒店有限公司、峽谷牧場和雅高集團，他們都提供以健康為中心的度假村和項目。然而，新興市場成本較高和基礎設施差異等挑戰可能會限制其發展。

市場促進因素

增強健康意識

肥胖、糖尿病和心理健康問題等文明病的日益流行，是健康旅遊市場發展的關鍵驅動力。非傳染性疾病 (NCD) 與久坐不動的生活方式、不良飲食和壓力有關，促使消費者尋求健康旅遊作為一種積極主動的健康方式。融合健身、正念和營養的課程越來越受歡迎，尤其是在都市區專業人士和注重健康的千禧世代。世界衛生組織 (WHO) 指出，空氣污染是主要的環境風險因素，每年造成 560 萬人死於非傳染性疾病，這進一步凸顯了以健康為中心的解決方案的必要性。

增加投資

企業的大量投資正在推動市場成長。健康服務供應商正在擴大其基礎設施，包括度假村和印度傳統醫學中心，以滿足日益成長的需求。印度政府的「印度治愈」宣傳活動等舉措正在透過推廣整體健康目的地和改善交通方式來加強健康旅遊，從而進一步刺激市場擴張。

年輕專業人士的興趣日益濃厚

勞動力隊伍的壯大，尤其是年輕專業的崛起，正在推動人們對健康旅遊的需求，將其作為一種緩解壓力、維持健康生活方式的方式。便利的線上預訂平台加上可支配收入，讓這些消費者能夠探索健康度假勝地。企業鼓勵員工利用假期進行健康旅行，進一步推動了市場的成長。

網路預訂管道

線上預訂因其便利性、個人化和可近性而日益普及。網路存取的增加、人工智慧推薦工具的出現以及Instagram和TripAdvisor等平台上用戶生成的內容，正在推動消費者的參與度。印度鐵路餐飲旅遊公司（IRCTC）報告稱，2023-24年電子票預訂量達453萬張，反映人們越來越依賴數位平台進行旅遊規劃。

地理視角

北美洲

北美，尤其是美國，是康體旅遊的主要市場，這得益於高額的遊客流入量和龐大的康體支出。不斷成長的國內外遊客數量以及有利的投資正在推動市場成長。美國擁有完善的康體基礎設施，包括豪華水療中心和休閒中心，可滿足注重健康的旅客的需求。

主要進展

2024年，雅高酒店集團收購了一家知名的連鎖健康度假村，拓展了其全球健康業務組合。 2025年初，PAUSE推出了全方位服務的Spa Sanctuaries，徹底革新了健康旅遊體驗。這些發展彰顯了產業對創新和擴張的重視，以滿足日益成長的消費者需求。

在健康意識增強、收入成長和數位預訂平台的推動下，康體旅遊市場有望迎來顯著成長。北美憑藉強勁的旅遊業和投資引領康體旅遊市場，線上通路的普及也日益普及。儘管高成本等挑戰依然存在，但策略投資和政府措施有望推動市場持續擴張，為參與者提供抓住整體康體體驗需求的機會。

本報告的主要優點

  • 深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
  • 市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力來制定策略決策，在動態環境中開闢新的業務流和收益。
  • 受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，既有利又划算。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響

分析範圍

  • 歷史資料（2022-2024）和預測資料（2025-2030）
  • 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
  • 競爭對手定位、策略和市場佔有率分析
  • 按部門和地區（國家）分類的收益成長和預測分析
  • 公司概況（策略、產品、財務資訊、主要趨勢等）

目錄

第1章執行摘要

第2章市場概述

  • 市場概況
  • 市場定義
  • 分析範圍
  • 細分市場

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

5. 全球健康旅遊市場（依旅行者類型）

  • 介紹
  • 初級健康旅行者
  • 二次性健康旅行者

6. 全球健康旅遊市場（依目的地）

  • 介紹
  • 國內的
  • 國際的

7. 全球健康旅遊市場（按服務）

  • 介紹
  • 住宿
  • 國內旅行
  • 飲食
  • 購物
  • 其他

8. 全球健康旅遊市場（依預訂模式）

  • 介紹
  • 線上
  • 離線

9. 全球健康旅遊市場（按地區）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 其他

第10章競爭格局及分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀表板

第11章 公司簡介

  • Four Seasons Hotels Limited
  • Canyon Ranch
  • Rancho La Puerta Inc.
  • Accor SA
  • Hyatt Corporation
  • Red Carnation Hotels
  • InterContinental Hotels Group plc
  • Hilton Worldwide Holdings Inc.
  • Omni Hotels & Resorts
  • Marriott International, Inc.

第12章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱

圖表列表

表格列表

簡介目錄
Product Code: KSI061613763

The global wellness tourism market is expected to grow from USD 525.377 billion in 2025 to USD 910.436 billion in 2030, at a CAGR of 11.62%.

The global wellness tourism market is experiencing robust growth, driven by rising health consciousness and a growing desire for travel experiences that enhance physical, mental, and emotional well-being. This segment of the travel industry focuses on offerings such as spa retreats, yoga holidays, detox programs, and cultural healing journeys, catering to both primary and secondary wellness tourists. The market is propelled by increasing per capita spending on travel, improving socio-economic conditions in developing nations, and the influence of social media in promoting wellness-focused destinations. The rise of budget airlines and new direct routes to wellness hubs, such as Bali and Kerala, has made these experiences more accessible. The market is highly fragmented, with key players like Four Seasons Hotels Limited, Canyon Ranch, and Accor offering specialized wellness resorts and programs. However, challenges such as high costs and varying infrastructure in emerging markets may pose constraints.

Market Drivers

Rising Health Consciousness

The growing prevalence of lifestyle-related diseases, including obesity, diabetes, and mental health issues, is a significant driver of the wellness tourism market. Non-communicable diseases (NCDs), linked to sedentary lifestyles, poor diets, and stress, are prompting consumers to seek wellness travel as a proactive approach to health. Programs incorporating fitness, mindfulness, and nutrition are gaining traction, particularly among urban professionals and health-conscious millennials. The World Health Organization notes that air pollution, a key environmental risk factor, contributes to 5.6 million NCD-related deaths annually, further emphasizing the need for wellness-focused solutions.

Increasing Investments

Significant investments by companies are fueling market growth. Wellness providers are expanding infrastructure, such as resorts and AYUSH centers, to meet rising demand. Government initiatives, like India's "Heal in India" campaign, are enhancing wellness tourism by promoting holistic health destinations and improving accessibility, further driving market expansion.

Growing Interest Among Younger Professionals

The expanding workforce, particularly younger professionals, is driving demand for wellness tourism as a means to de-stress and maintain a healthy lifestyle. The ease of online booking platforms, combined with disposable income, enables these consumers to explore wellness retreats. Corporate encouragement for employees to use vacation time for wellness travel further supports market growth.

Online Booking Channels

The online booking segment is gaining popularity due to its convenience, personalization, and accessibility. Improved internet access, AI-powered recommendation tools, and user-generated content on platforms like Instagram and TripAdvisor are driving consumer engagement. The Indian Railway Catering and Tourism Corporation (IRCTC) reported 4,530 lakh e-tickets booked in 2023-24, reflecting the growing reliance on digital platforms for travel planning.

Geographical Outlook

North America

North America, particularly the United States, is a dominant market for wellness tourism, driven by high tourist inflows and significant wellness expenditure. The rise in both domestic and international tourism, coupled with favorable investments, enhances market growth. The U.S. benefits from a strong wellness infrastructure, including luxury spas and retreat centers, catering to health-conscious travelers.

Key Developments

In 2024, Accor Hotels acquired a prominent wellness resort chain, expanding its global wellness portfolio. In early 2025, Pause launched a spa sanctuary offering holistic services, revolutionizing the wellness tourism experience. These developments highlight the industry's focus on innovation and expansion to meet growing consumer demand.

The wellness tourism market is poised for significant growth, driven by health consciousness, rising incomes, and digital booking platforms. North America leads due to robust tourism and investment, while online channels enhance accessibility. Despite challenges like high costs, strategic investments and government initiatives position the market for sustained expansion, offering opportunities for players to capitalize on the demand for holistic wellness experiences.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Type of Traveller

  • Primary Wellness Traveler
  • Secondary Wellness Traveler

By Location

  • Domestic
  • International

By Service

  • Lodging
  • In-Country Transport
  • Food and Beverages
  • Shopping
  • Others

By Mode of Booking

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL WELLNESS TOURISM MARKET BY TYPE OF TRAVELLER

  • 5.1. Introduction
  • 5.2. Primary Wellness Traveler
  • 5.3. Secondary Wellness Traveler

6. GLOBAL WELLNESS TOURISM MARKET BY LOCATION

  • 6.1. Introduction
  • 6.2. Domestic
  • 6.3. International

7. GLOBAL WELLNESS TOURISM MARKET BY SERVICE

  • 7.1. Introduction
  • 7.2. Lodging
  • 7.3. In-Country Transport
  • 7.4. Food and Beverages
  • 7.5. Shopping
  • 7.6. Others

8. GLOBAL WELLNESS TOURISM MARKET BY MODE OF BOOKING

  • 8.1. Introduction
  • 8.2. Online
  • 8.3. Offline

9. GLOBAL WELLNESS TOURISM MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Spain
    • 9.4.5. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Four Seasons Hotels Limited
  • 11.2. Canyon Ranch
  • 11.3. Rancho La Puerta Inc.
  • 11.4. Accor SA
  • 11.5. Hyatt Corporation
  • 11.6. Red Carnation Hotels
  • 11.7. InterContinental Hotels Group plc
  • 11.8. Hilton Worldwide Holdings Inc.
  • 11.9. Omni Hotels & Resorts
  • 11.10. Marriott International, Inc.

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES